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All Journal Edukasi : Jurnal Penelitian dan Artikel Pendidikan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Cakrawala Repositori Imwi Jurnal Abdimas Kartika Wijayakusuma Bulletin of Community Engagement Journal of Applied Business, Taxation and Economics Reseach Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics and Business JRAP (Jurnal Riset Akuntansi dan Perpajakan) Seri Mitra (Refleksi Ilmiah Pastoral) Sinergi International Journal of Management and Business Multifinance Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Banking & Management Review EDUKASI : Jurnal Penelitian dan Artikel Pendidikan
Ryan Kurniawan
Jurusan Fisika, Fakultas Sains dan Matematika, Universitas Diponegoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH SERVICE QUALITY, FACILITIES DAN PROMOTION TERHADAP CUSTOMER SATISFACTION DAN DAMPAK PADA REPURCHASE INTENTION LAYANAN JASA TEKNIS BBSPJI KERAMIK DAN MINERAL NONLOGAM Lestari, Rahayu Dwi; Kurniawan, Ryan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6247

Abstract

Kepuasan pelanggan dapat dicapai apabila perusahaan mampu meningkatkan kualitas layanan yang diberikan. Hal ini berpotensi mendorong pelanggan untuk melakukan pembelian secara berulang. Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh kualitas layanan, fasilitas, dan promosi terhadap kepuasan pelanggan serta dampaknya terhadap niat untuk melakukan pembelian ulang. Penelitian dilakukan dengan pendekatan kuantitatif deskriptif, menggunakan teknik sensus terhadap 100 responden. Hasil penelitian menunjukkan bahwa kualitas layanan, fasilitas, dan promosi berpengaruh secara parsial terhadap kepuasan pelanggan. Selain itu, ketiga variabel tersebut juga memiliki pengaruh tidak langsung terhadap niat pembelian ulang melalui kepuasan pelanggan. Temuan lain menunjukkan bahwa hanya kualitas layanan yang memberikan dampak tidak langsung terhadap niat pembelian ulang melalui kepuasan, sedangkan fasilitas dan promosi tidak memberikan pengaruh signifikan, baik terhadap kepuasan pelanggan maupun niat untuk membeli ulang.
STRATEGI MEMBANGUN CITY BRANDING KABUPATEN GARUT : ANALYZING DESTINATION IMAGE, DIGITAL PROMOTION AND PERCEIVED VALUE ON DECISION TO VISIT Zenaludin, Yedi; Kurniawan, Ryan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6344

Abstract

Penelitian ini bertujuan menganalisis pengaruh destination image, digital promotion, dan perceived value terhadap decision to visit wisatawan ke Kabupaten Garut. Latar belakang penelitian ini adalah penurunan jumlah kunjungan wisatawan dalam dua tahun terakhir. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif, melibatkan 100 responden wisatawan domestik yang pernah berkunjung ke Garut. Analisis data dilakukan menggunakan Structural Equation Modeling – Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa destination image tidak berpengaruh signifikan terhadap decision to visit, sedangkan digital promotion berpengaruh positif signifikan dan perceived value berpengaruh positif signifikan. Temuan ini menegaskan bahwa peningkatan kualitas promosi digital dan nilai pengalaman wisata lebih krusial dibanding citra destinasi dalam memengaruhi keputusan wisatawan untuk berkunjung ke Garut.
Pengaruh Store Atmosphere terhadap Proses Keputusan Pembelian pada Resto Jepang “Sushi Tei” Jalan Sumatera Bandung Kurniawan, Ryan; Rachmawati, Mariana; Suganda, Uce
Cakrawala Repositori IMWI Vol. 8 No. 3 (2025): Cakrawala Repository IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i3.802

Abstract

Dalam penelitian ini objek penelitiannya adalah di Resto Sushi Tei yang merupakan semacam restoran Jepang dengan pelayanan cepat . Penelitian ini menganalisis mengenai minat beli konsumen Resto Sushi Tei dilihat dari penerapan store atmosphere. Adapun yang menjadi objek penelitian sebagai variabel bebas (independent variable) yaitu store atmosphere yang memiliki dimensi Exterior, General interior, Store layout, Interior display dasar Masalah penelitian yang merupakan variabel terikat (dependent variable) yaitu minat beli. Objek yang menjadi responden dalam penelitian ini adalah konsumen Resto Sushi Tei Bandung. Metode penelitian yang digunakan adalah survei dengan sampel 100 responden yang diambil melalui teknik simple random sampling. Hasil tersebut menunjukan bahwa Penerapa Store AtmosphereResto The Milk Bandung memiliki tanggapan dan penilaian yang baik dari pengunjung yang melakukan kunjungan dan melakukan pembelian. Penelitian ini menyimpulkan bahwa penerapan store atmosphere yang baik dapat meningkatkan keputusan pembelian konsumen. Implikasi dari penelitian ini adalah pentingnya perusahaan untuk memperhatikan elemen-elemen store atmosphere dalam upaya meningkatkan minat beli konsumen.
Konsep Liquid Life Menurut Zygmunt Bauman Kurniawan, Ryan
Jurnal Seri Mitra (Refleksi Ilmiah Pastoral) Vol. 3 No. 1 (2024): Januari 2024 Jurnal Seri Mitra Refleksi Ilmiah Pastoral
Publisher : Kelompok Studi Mitra Skolastikat MSC PinelengINELENG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bauman, who is famous for his views on post-modernity which he called liquid modernity, introduced in one of his works Liquid Life that the life lived by people living in liquid modernity is liquid life. He described liquid life as dangerous. It is said to be dangerous because life is full of uncertainty and is always in continuous change and occurs in a fast time. This then creates great fear for individu because he is haunted by the inability to keep up with changes and lag behind. By discussing this concept, the author seeks to show what liquid life is and how it affects human life. As a totality, life certainly includes all aspects possessed by humans. Then from the whole description, the author invites the reader to see, is liquid life solely marked by negative things? Or is there a blessing in disguise in it.
Digital Marketing pada Destinasi Wisata Minat Khusus: Sebuah Kajian Literatur Terstruktur dan Arah Penelitian Selanjutnya Dalimunthe, Gallang Perdhana; Pratami, Ni Putu Nurwita; Bestari, Dinda Kayani Putri; Latifah, Ifa; Kurniawan, Ryan; Lisdayanti, Annisa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4932

Abstract

The internet has transformed into a powerful marketing tool to attract consumers. The limitations of service providers to reach potential visitors in introducing favorite destinations are the main reasons why digital marketing is used to get prospective customers. The purpose of this study is to explore the developing issue by focusing on the main question, namely how much research has been done so far regarding the use of digital marketing in special interest tourism destinations and what scope of research has the potential to be carried out in the future. This study uses a Systematic Literature Review (SLR) by identifying, selecting and analyzing various relevant research results in the form of descriptive and thematic reporting. The tool used to collect literature is Publish of Perish (PoP) which can sort literature from various databases, such as Google Scholar and Scopus. Based on the data that has been collected, as many as 83% of studies use qualitative analysis methods, this is based on the topic of digital marketing which is still relatively new in the context of tourism. Research on the topic of digital marketing in the context of tourism is still relatively rare, even so, digitalization and the development of information and communication technology make this topic inseparable from the dynamics of the tourism industry.
Kinerja Keuangan Perbankan Syariah: Peran Lingkungan Eksternal, Sumber Daya dan Strategi Suganda, Uce Karna; Rachmawati, Mariana; Kurniawan, Ryan
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 10 No. 2 (2023): Juli - Desember
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35838/jrap.2023.010.02.19

Abstract

This research aims to determine the influence of external environmental forces, company resources, and competitive strategy on the performance of the BJB Syariah Bandung banking business. The research method used is the explanatory method. The sample used was 99 BJB Syariah Bandung offices in West Java. The data analysis technique used is multiple linear regression analysis. The research results show that the strength of the external environment, company resources, and competitive strategies as well as banking financial performance are in "fairly good" condition. External environmental forces, company resources and competitive strategies have a positive and significant impact on banking financial performance at BJB Syariah Bandung. External environmental forces, company resources, and competitive strategies influence banking financial performance. Suggestions for improvement were submitted to the management of Bank BJB Syariah Bandung, including several analyzes and improvements related to external environmental forces, company resources and competitive strategies.
The Appeal of Modern Retail: Evaluation of Location, Price, and Product Diversity as a Determinant of Consumer Satisfaction Fauzi, Rifky; Kurniawan, Ryan
Journal of Islamic Economics and Business Vol. 4 No. 2 (2024): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

This study aims to analyze the effect of location, price, and product diversity on customer satisfaction at Alfamart in Bandung Regency. The background of this research is based on the rapid development of modern retail and the importance of marketing factors in maintaining customer satisfaction. Strategic location, competitive pricing, and the provision of diverse products are believed to be important elements in attracting and retaining customers. The research method used is quantitative with a descriptive approach. Data were collected through distributing questionnaires to 210 Alfamart consumer respondents, then analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) Version 3.2.9 method. The results showed that partially and simultaneously, the variables of location, price, and product diversity had a significant effect on customer satisfaction. This finding indicates that the more strategic the location of the store, the more affordable the price, and the more diverse the products offered, the higher the level of customer satisfaction. The practical implication of this research is the need for a marketing strategy that focuses on improving store accessibility, adjusting prices to consumer purchasing power, and diversifying products in accordance with local market needs.
STRATEGI KEYWORD METHOD UNTUK MENINGKATKAN PENGUASAAN KOSAKATA Kurniawan, Ryan; Sugiyadi, Sugiyadi; Rasidi, Rasidi
Edukasi: Jurnal Penelitian dan Artikel Pendidikan Vol 5 No 11 (2013): Vol. 5 No. 11, Desember 2013
Publisher : Universitas Muhammadiyah Magelang

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Abstract

This study aims to improve students’ vocabulary mastery of grade IV SDN Kemirirejo 3 Magelang through strategic keyword method. This type of research is the Classroom Action Research. The subjects were teachers and students of Elementary School fourth grade totaling Kemirirejo 3 31siswa. This study uses a vocabulary test data collecting and using data analysis techniques such as qualitative descriptions. Criteria for success of the action in the research are the success criteria seen from the development process of vocabularylearning process. Product success criteria based on student success in improving vocabulary reflecting their understanding of vocabulary. The validity of the data in this study include the validity of democracy which researchers actually collaborate with peers, teachers, and students and receive input from various parties to strive to increase the vocabulary in the learning process, the validity of dialogue that the research was conducted by means of dialogue with peers and collaborator to seek criticism and constructive suggestions.The results showed an increase in vocabulary can be seen from the increasing number of students who value belonging to the category of qualified and not qualified . In the first cycle of students who graduated reached 14 children from a total of 31 children , then the second cycle students who graduated reached 29 children . With the passing rate in the first cycle is 45.16 % with an average grade 66.97 and the second cycle increased to 93.55 % with an average grade 76.13 . Scores of efficiency inthe first cycle and the second cycle is 54.84 which is 0.06 . Thus, the overall value of students’ skills in vocabulary in the first cycle and the second cycle increased. It can be concluded that the learning strategy can improve the Keyword Method pengguasaan vocabulary Elementary School fourth grade students Kemirirejo 3.
Brand Trust as Mediator Between Influencer Marketing, Brand Image, and Repurchase Intention at Rabbani Lestari, Yuliantika Dwi; Kurniawan, Ryan
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.480

Abstract

This research explores how consumers perceive influencer marketing, brand image, brand trust, and their intention to repurchase. It also investigates the role of influencer marketing and brand image in shaping repurchase behavior, with brand trust serving as a mediating factor. A quantitative approach was used, involving 100 participants who had previously purchased Rabbani products and were active social media users. The results reveal that both influencer marketing and brand image significantly influence repurchase intentions, both directly and indirectly through brand trust. Influencer marketing enhances brand trust through the perceived credibility, appeal, and expertise of the influencers selected by Rabbani. Similarly, brand image plays a key role in boosting trust by shaping positive consumer perceptions of product quality and the brand’s overall reputation. Brand trust itself contributes positively to the likelihood of repurchasing; consumers with higher levels of trust in Rabbani are more inclined to buy again. In conclusion, brand trust acts as a crucial mediator that reinforces the impact of influencer marketing and brand image on consumers’ repurchase intentions.
REVVING UP SALES: THE IMPACT OF BRAND IMAGE AND PRICE ON BUYING INTEREST FOR HONDA PCX IN BANDUNG Kurniawan, Ryan; Yakhusna, Rizqi; Munizah, Dinda Trie
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.440

Abstract

This research aims to analyze the influence of Brand Image and Price on Buying Interest (Case Study of Honda PCX Motorcycle Users in Bandung City). Competition between motorbike brands in Indonesia continues to occur, including the Honda and Yamaha brands. Each brand has advantages that can be emphasized to consumers, so that consumers are interested in making purchases from the brands they offer. However, the Yamaha motorbike brand (Nmax) has proven to be superior in sales compared to the Honda motorbike brand (PCX) in 2024. This research method utilizes Google facilities which are often used by everyone, namely online Google forms with a sample of 100 respondents who use Honda PCX motorbikes. The research results show that brand image and price have a significant effect on consumer buying interest. A strong brand image and competitive prices increase consumer buying interest. This research provides implications for companies to maintain and improve the quality of their brand image and adjust prices to consumer needs.
Co-Authors Akmal, Diky Aulia Ary Setyawan Bestari, Dinda Kayani Putri Budi Wibowotomo Dalimunthe, Gallang Perdhana Didik Dwi Prasetya Djumari Djumari Falah, Moh Zainul Hafid, Ahmad Hasan Ismail Haura Khairunnisa Iskandar Syah, Abdullah Kahfi Cakra Wiguna Latifah, Ifa Lestari, Yuliantika Dwi Lisdayanti, Annisa Mariana Rachmawati Matahari, Riki Mohamad Rodhi Faiz Mufti, Aya Shofia Munizah, Dinda Trie Nurwijayanti Padmakusumah, Rizal Ramdan Pratami, Ni Putu Nurwita Rahayu, Dwi Lestari Rashela, Windy Rasidi, Rasidi Rasidi, Rasidi Rasidi, Rasidi Ridha Amalia Sholehat Solihin, Ismail Suganda, Uce Suganda, Uce Karna Sugiyadi, Sugiyadi Sugiyadi, Sugiyadi Sujito Sujito Sukmanadya, Yurissa Wahyu Tri Handoko Widina Yakhusna, Rizqi Zainul Falah, Moh. Zenaludin, Yedi Zulkarnain Zulkarnain