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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya TOMALEBBI: Jurnal Pemikiran, Penelitian Hukum, Pendidikan Pancasila dan Kewarganegaraan (PPKn) Phinisi Integration Review PENGABDI: Jurnal Hasil Pengabdian Masyarakat Pinisi Business Administration Review Jurnal Administrasi Bisnis HISTORICAL: Journal of History and Social Sciences Panrita Inovasi: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM
Firman Umar
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Pinisi Business Administration Review

 1 
Effect Of Product Quality On Customer Loyalty In Bakso Baper In Gowa District Andi Muh Israq Burhanuddin; Firman Umar; Andi Aslinda; Muh Rivai
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24358

Abstract

This study discusses the Effect of Product Quality on Customer Loyalty. In this study, researchers tried to determine whether Product Quality has an influence on Customer Loyalty. This research is a quantitative study using a survey method. The data was collected by means of a questionnaire and analyzed using a statistical formula, namely Simple Linear Regression Analysis, which is calculated using SPSS assistance. The results of this study are that there is an influence between Product Quality and Customer Loyalty, with a value of 0.990.
Promotion Strategy Analysis On Non Wage Recipients That Turning Into The Participant Of The Labor's Health Insurance Administering Agency Of Makassar Branch Fuji Astuti; Firman Umar; Risma Niswaty; Muhammad Guntur; Muh Darwis; Fatmawada S
Pinisi Business Administration Review Volume 3, Number 1, March 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i1.20570

Abstract

This research is a qualitative descriptive study. The purpose of this research is to find out how the promotion strategy for non-wage recipients becomes a participant of the Labors’ Health Insurance Administering Agency (BPJS Ketenagakerjaan) of Makassar branch, as well as what are the supporting and inhibiting factors for the promotion strategy of non-wage recipients who become the participants of BPJS Ketenagakerjaan of Makassar branch. The informants in this study were the Head of Marketing for Non-Wage Recipients, Marketing Associates for Non-Wage Recipient Participants, and Non-Wage Recipient Workers. The data was collected through observation, interviews, and documentation. Data analysis techniques is using data reduction techniques (data reduction), data display (data presentation), and conclusions drawing / verification. The results showed that BPJS Ketenagakerjaan of Makassar branch only used four of five forms of promotional strategies, namely advertising, sales promotion, public relations, and personal selling. The supporting factors in the promotion strategy for non-Wage recipients to become the participants of the BPJS Ketenagakerjaan of Makassar Branch are doing cooperation with stakeholders and protection agents as well as support from government agencies. Meanwhile, the inhibiting factors are the lack of public awareness and understanding of the importance of the benefits of the BPJS Ketenagakerjaan as well as the relatively low level of education of non-wage recipients. By improving the promotion strategy it is very important to increase public understanding on the importance of the Labors’ Health Insurance Admnistering Agency Program for socio-economic protection, especially for non-wage recipients. 
Factors That Affect Consumers Using the GO-JEK GO-FOOD Feature Aplication (Study on Students of Makassar State University Faculty of Social Sciences Business Administration Study Program) Afwa Magfhirah Saleh; Firman Umar; Muh Rizal; Maya Kasmita; Muh Luthfi Siraj
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24352

Abstract

Go-food is a service feature provided in the Go-jek application that serves food delivery service. Go-food comes as a solution for city communities that have high mobility, time constraints, and high need for food is now able to be resolved with the existence of Go-food.The purpose of this study is to find out how strong factors in influencing and knowing from several factors which are most dominant in decision making using the Go-jek go-food feature application in students majoring in business administration of the faculty of social sciences. The type of method used is descriptive quantitative. The data source is primary data, data processing using SPSS 25. Samples from this study were taken by 100 respondents. Sampling techniques are purposive sampling. Data retrieval techniques are carried out by coesioner and observation. Data analysis techniques used with descriptive statistical analysis and inferential analysis. The results of this study show factors: distribution, promotion and culture have a significant effect / very strong. The most dominant factor in influencing the decision to use the Go-jek go-food feature is the promotion factor which has a value percentage of 0.441. 
Co-Authors Afwa Magfhirah Saleh Andi Dewi Riang Tati Andi Muh Israq Burhanuddin Aris Baharuddin Ashari Ismail Aslinda Aslinda Aulia Raihanah Salwa Ardani Bakhtiar Bakhtiar Dian Novitasari Endang Sulastri Rumagit Fatmawada S Fuji Astuti Haedar Akib HERI TAHIR Herlina Sakawati I Gusti Bagus Wiksuana Imam Suyitno Indah Tri Ayu Mustika Irda Irda Maya Kasmita Mudinillah, Adam Muh Luthfi Siraj Muh Rivai Muh. Darwis MUHAMMAD AKBAL Muhammad Akbal Muhammad Amin Muhammad Guntur Muhammad Jihad Firman Mustari Mustari Mustaring Mustaring Mustaring Mustaring Nur Syarif Ramadhan Nurharsya Khaer Hanafi Puspita Hartono Ramli Kasiang Ratnawati M Ririn Nurfaathirany Risma Niswaty S, Muh. Rizal Sirajuddin Saleh Sri Santi St Junaeda Wahyudi Gani, Andika Wulandari