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The Role Of School Public Relations In Supporting A Conducive Learning Environment Through Whatsapp At SDN 114 Seluma Nurfitra Soleha Anisa; Sapta Sari; Dilmai Putra
Social Sciences Journal Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i4.689

Abstract

This study aims to identify and describe the role of Public Relations at SDN 114 Seluma in supporting a conducive learning environment through the use of WhatsApp in both internal and external communication. This research uses a qualitative method with a descriptive approach. The research informants consist of the school Public Relations officer as the key informant, the school principal as the internal informant, and two parents of students as external informants selected using purposive sampling. Data collection techniques include interviews, observation, and documentation, while data analysis uses an interactive model consisting of data reduction, data display, and conclusion drawing. The results show that the Public Relations officer of SDN 114 Seluma plays an important role in managing internal communication between the principal and teachers as well as external communication between the school and parents through WhatsApp. In internal communication, Public Relations functions as an information communicator and coordinator to ensure that information is delivered clearly and avoids misunderstandings. In external communication, Public Relations facilitates two-way communication between the school and parents through WhatsApp groups so that school information can be delivered quickly and responsively. Effective communication management through WhatsApp positively impacts parents’ readiness in assisting their children’s learning and supports the creation of a more organized and conducive learning environment at SDN 114 Seluma.
An Analysis of Rian Fahardhi Personal Branding as a TikTok Content Creator Dea Ananda Ambarwati; Sapta Sari; Yanto Yanto
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.826

Abstract

This study analyzes Rian Fahardhi personal branding in building a career as a TikTok content creator. The research used a qualitative descriptive approach through observation of ten posts uploaded to @rianfahardhi from May 2025 to May 2026, documentation, and literature review. The analysis applied Peter Montoya eight personal branding concepts: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that Rian builds his digital identity through consistency in social issues, education, public policy, and youth-related phenomena. His critical, communicative, and authentic style strengthens his positioning as the “President of Gen Z.”.
Communication Experiences of Long-Distance Relationship Students: A Phenomenological Study Jelia Anggraini Putri; Sapta Sari; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1695

Abstract

This study aims to understand the communication experiences of Communication Science students, class of 2022, at Universitas Dehasen Bengkulu in maintaining long-distance relationships. Using a qualitative phenomenological approach, this study examines the meaning of communication, communication challenges, emotional dynamics, and relationship maintenance strategies through digital media such as WhatsApp, telephone, and video call. Data were collected through in-depth interviews, observation, and documentation involving six students who had experienced a long-distance relationship for at least six months. The findings show that digital communication becomes the main medium for maintaining emotional closeness, trust, and commitment despite geographical separation. Students use verbal cues, extended time, selective self-presentation, and hyperpersonal communication to create a sense of symbolic presence. However, digital communication also produces challenges such as limited nonverbal cues, delayed responses, misinterpretation, overthinking, and emotional fatigue. The study concludes that communication in long-distance relationships is a complex, emotional, and adaptive interpersonal experience in which digital media functions not only as an information channel but also as a relational space for building intimacy and sustaining commitment.
Representation of Nationalism Values in Aum!: A Ferdinand de Saussure Semiotic Analysis Lola Sari; Sapta Sari; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1766

Abstract

Film functions not only as entertainment but also as a medium that constructs social, political, and national meanings. This study examines how nationalism values are represented in Aum!, a film set during the political tension preceding Indonesia’s 1998 Reform movement. The study aims to identify and interpret visual and verbal signs that communicate nationalism through Ferdinand de Saussure’s semiotic perspective. A descriptive qualitative method was employed. Data were collected by repeatedly observing the film and documenting relevant scenes, dialogues, facial expressions, body movements, visual settings, and camera techniques. The analysis focused on the relationship between signifiers and signified meanings. The findings reveal three dominant forms of nationalism: courage in defending truth and freedom of expression, solidarity and unity among activists under political pressure, and resistance to injustice as concern for the nation’s future. These meanings are conveyed through firm dialogue, serious expressions, raised fists, collective positioning, and close-up and long-shot techniques. The study concludes that Aum! represents nationalism as an active commitment expressed through struggle, cooperation, sacrifice, social responsibility, and the defense of justice and democracy
Public Relations Role In Enhancing University Image Through Instagram Content Lesi Anggraini; Sapta Sari; Maryaningsih Maryaningsih
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1748

Abstract

This study examines the role of Public Relations of Universitas Dehasen Bengkulu in enhancing a positive institutional image through Instagram content. The problem addressed is the need for higher education institutions to maintain public trust and visibility amid increasingly competitive digital communication. This research used a descriptive qualitative method with observation, interviews, documentation, and audience crosscheck. Informants consisted of the Head of Public Relations, the Instagram social media administrator, one student, and one community follower of the official Instagram account @dehasen. Data were analyzed using the Honeycomb Model, which includes identity, conversations, sharing, presence, relationships, reputation, and groups. The results show that Instagram functions as a strategic communication medium for publishing institutional identity, campus activities, achievements, accreditation, partnerships, and admission information. Audience responses indicate that the content supports a positive image by portraying the university as active, open, informative, and reputable.