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<![CDATA[PELATIHAN PEMASARAN ONLINE MELALUI MARKETPLACE SERTA SOSIALISASI ASPEK HUKUM BAGI PELAKU USAHA ES KRIM PADA SMK DANGAU DATUK KOTA BENGKULU ]]>
<![CDATA[Yesi Indian Ariska]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Neri Susanti]]>;
<![CDATA[Lena Elfianty]]>;
<![CDATA[Erpan Syahputra]]>
<![CDATA[ BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023 ]]>
Publisher : <![CDATA[LPPM ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/budimas.v5i1.8827
<![CDATA[Kegiatan pengabdian kepada masyarakat (PKM) ini bekerjasama dengan SMK Dangau Datuk Kota Bengkulu yang mempunyai bermacam usaha akantetapi dalam hal ini Tim PkM memilih usaha Eskrim untuk dijadikan mitra. Kurangnya pemahaman tentang aspek hukum dalam bertransaski secara online serta ketidaktahuan mitra dan peserta dalam membuat dan mengoperasikan toko online pada Marketplace. Dengan permasalahan tersebut, solusi yang ditawarkan yakni melakukan sosialisasi dan pelatihan pembuatan akun media sosial Marketplace. Adapun metode dalam kegiatan PkM ini diawali dengan tahap persiapan, tahap pelaksanaan dan tahap pelaporan yang direncanakan dalam jangka waktu 6 bulan selesai. Hasil dan luaran dari kegiatan PkM ini adalah mitra telah memahami mengenai sistem pemasaran bisnis online dan dapat mengetahui mengenai aspek hukum apa yang boleh dan tidak boleh dalam dunia bisnis online, serta dengan adanya pelatihan pembuatan akun media sosial untuk marketplace pelaku usaha/mitra dapat mengoperasikan dan dimanfaatkan dalam kegiatan usahanya. Kata Kunci: Pemasaran Bisnis Online Marketplace, Aspek Hukum]]>
<![CDATA[Pengaruh Brand Image, Country Of Origin, Dan Harga Terhadap Minat Beli Handphone Xiaomi (Studi Kasus Pada Masyarakat Kabupaten Bengkulu Selatan) ]]>
<![CDATA[Galian Ramdani Harun]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Kamelia Astuty]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April ]]>
Publisher : <![CDATA[LPPJPHKI Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jambd.v5i2.9804
<![CDATA[This study aims to examine the influence of brand image, country of origin, and price on the purchase intention of Xiaomi smartphones among consumers in Bengkulu Selatan Regency, Indonesia. The increasing competitiveness of the smartphone market highlights the importance of understanding how consumer perceptions shape purchase intentions, particularly for brands competing in the mid-to-low price segment such as Xiaomi. Employing a quantitative approach with a survey method, this research involved 95 respondents selected through purposive sampling, with data collected using a structured questionnaire and analyzed through multiple linear regression to assess both partial and simultaneous effects of the independent variables on purchase intention. The regression analysis produced the equation Y = 1.773 + 0.388X₁ + 0.352X₂ + 0.300X₃ + e, revealing that brand image (X1) had a positive and significant effect on purchase intention (Y), with a significance value of 0.000 < 0.05 and a t-value greater than the t-table (5.147 > 1.661). Similarly, country of origin (X2) showed a positive and significant effect with a significance value of 0.000 < 0.05 and t-value > t-table (4.488 > 1.661), while price (X3) also demonstrated a positive and significant influence with a significance value of 0.000 < 0.05 and t-value > t-table (4.236 > 1.661). The simultaneous test indicated a significance value of F = 0.000 < 0.05 and F-value > F-table (86.411 > 2.70), confirming that brand image, country of origin, and price collectively have a significant impact on consumers’ purchase intention toward Xiaomi smartphones.]]>
<![CDATA[THE RELATIONSHIP OF EMPLOYEE COMMUNICATION AND ADDITIONAL INCOME (TPP) WITH EMPLOYEE PERFORMANCE AT THE COMMUNICATION AND INFORMATICS DEPARTMENT (KOMINFO) KAUR REGENCY ]]>
<![CDATA[Dena Leftiani]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Sri Handayani]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2020): APRIL ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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<![CDATA[The purpose of this study was to determine the relationship between communication and additional income of employees with performance in the Kaur district communication and informatics department. This type of research uses quantitative descriptive. The sampling technique used census techniques as many as 29 respondents taken from the civil servants of the communication and informatics department of the district of Kaur. Analysis of research is using Pearson correlation and hypothesis test using the t-test. From the discussion about the relationship between communication and additional employee income (TPP) with the performance of civil servants in the KOMINFO Office of Kaur Regency that has been described, then conclusions can be drawn, There is a significant relationship between communication and employee performance. This is evidenced by the calculated r value of 0.411 with moderate interpretation criteria. While the value of tcount of 2,342 is greater than the ttable of 2,052 which results in H0 being rejected and Ha accepted, which means the research hypothesis is accepted. There is no significant relationship between additional employee income and performance. This is evidenced by the calculated r value of -0.061 with very weak interpretation criteria. While the value of tcount of -0.316 is smaller than ttable of 2.052 which results in H0 being accepted and Ha being rejected, which means the research hypothesis is rejected.]]>
<![CDATA[Marketing Strategy Of Ayiak Nelengau Food Hotel In Bengkulu Selatan ]]>
<![CDATA[Arius Mariono]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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<![CDATA[Research type which is used in this research proposal is quantitative research with descriptive approach. Analysis method which [is] used in this research is method analyse SWOT (strength, weaknesses, opportunity, threats). obtained datas of research hasail will be analysed by strength, its weakness, its opportunity, and its threat to applying of strategy marketing of Maisonette Eat Ayiak Nelengau. Pursuant to result of analysis of SWOT above obtained that in Internal matrix show strength factor and weakness have totally of score 2,50. This matter of indication that effort from Maisonette of ayiak nelengau reside in internal on course which so strength. Hereinafter, in matrix of ekternal indicate that opportunity factor and threat have totally of score 3,98. This matter of indication that effort from Maisonette of ayiak nelengau earn existing opportunity merespon by remarkable and avoid threat residing in his industrial market. As for strategy able to be recommended by at maisonette of ayiak nelengau is to improve marketing strategy through media social by following progress of technology and also major the quality of product seen purchasing power and also request of consumer.]]>
<![CDATA[Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City ]]>
<![CDATA[Anggie Aditya Heriyanto]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Mimi Kurnia Nengsih]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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DOI: 10.53697/emak.v2i3.99
<![CDATA[The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion]]>
<![CDATA[The Effect of Remuneration and Job Satisfaction on Employee Performance in Public Works and Spatial Planning Agency (PUPR) of Seluma Regency ]]>
<![CDATA[Yen Vesno]]>;
<![CDATA[Ahmad Soleh]]>;
<![CDATA[Sri Handayani]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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DOI: 10.53697/emak.v2i4.183
<![CDATA[The aim of this study is to determine the effect of remuneration and job satisfaction on employee performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency.The sample in this study were all employees at the Public Works and Spatial Planning Agency (PUPR) of Seluma Regency who had become State Civil Servants (ASN) as many as 52 people. The sampling method is by means of a census. The data collectiontechnique by means of a questionnaire. The analytical method used is multiple regression analysis, hypothesis testing t and hypothesis testing f.The regression equation results are Y = 6.045 + 0.419X1 + 0.458 X2 with a positive regression direction, meaning that if there is an increase in remuneration and job satisfaction, the performance will also increase. Remuneration has a significant effect on employee performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency. This is evidenced by the results of partial hypothesis testing (t test) that the significant value of 0.000 is smaller than 0.05. This means that if the remuneration increases, the employee performance will also increase. Job satisfaction has a significant effect on employee performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency. This is evidenced by the results of partial hypothesis testing (t test) that the significant value of 0.000 is smaller than 0.05. This means that if organizational commitment increases, employee performance will also increase. Remuneration and job satisfaction have a significant effect together on the employees performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency. This is evidenced by the results of simultaneous hypothesis testing (f test) that the significant value is 0.000 less than 0.05.]]>
<![CDATA[The Effect Of Emotional Intelligence And Organizational Commitment On Employee Performance On The Regional Financial Management Agency Of Seluma District ]]>
<![CDATA[Juliansyah Putra]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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DOI: 10.53697/emak.v3i1.369
<![CDATA[The ipurpose iof ithis istudy iwas ito idetermine ithe ieffect iof iemotional iintelligence iand iorganizational icommitment itogether ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency. iThe isample iin ithis istudy iwere i74 iemployees iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency. iCollecting idata iusing ia iquestionnaire iand ithe ianalytical imethod iused iis imultiple ilinear iregression, idetermination itest iand ihypothesis itesting. i iThe iresults iof ithe iregression ianalysis ishowed iY i= i9.714 i+ i0.325X1 i+ i0.454 iX2, ithis idescribes ia ipositive iregression idirection, imeaning ithat ithere iis ia ipositive iinfluence ibetween iX1 i(emotional iintelligence) iand iX2 i(organizational icommitment) ion iperformance i(Y). iIt imeans ithat iif ithe ivariables iof iemotional iintelligence iand iorganizational icommitment iincrease, iit iwill iincrease iperformance. iThe ivalue iof ithe icoefficient iof idetermination iis i0.470. iThis imeans ithat iX1 i(emotional iintelligence) iand iX2 i(organizational icommitment) iaffect iperformance i(Y) iby i47% iwhile ithe iremaining i53% iis iinfluenced iby iother ivariables inot iexamined iin ithis istudy. iEmotional iintelligence ihas ia isignificant ieffect ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency ibecause ithe itcount iis igreater ithan ittable i(3.419 i> i1.666) iand ithe isignificant ivalue iis i0.001 iless ithan i0.05. iOrganizational icommitment ihas ia isignificant iinfluence ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency ibecause ithe ivalue iof itcount iis igreater ithan ittable i(4.960 i> i1.666) iand ithe isignificance ivalue iof i0.000 iis iless ithan i0.05. iThe iresults iof ihypothesis itesting isimultaneously i(F itest) ior itogether ihave ia isignificance ivalue iof i0.000 iwhich iis ismaller ithan i0.05 iand iFcount i> iFtable i(31.473 i> i3.13). iThis imeans ithat ithe ivariables iof iemotional iintelligence iand iorganizational icommitment ihave ia isignificant iinfluence itogether ion iemployee iperformance iat ithe iSeluma iRegency iRegional iFinancial iManagement iAgency]]>
<![CDATA[Effect of Motivation and Job Satisfaction on Work Productivity of Oil Palm Plantation Employees PT. Four Mighty Agro Lawang in Four Lawang District ]]>
<![CDATA[Diko Agusra]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Nurzam Nurzam]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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DOI: 10.53697/emak.v3i1.372
<![CDATA[The purpose of this study was to determine the effect of motivation and job satisfaction simultaneously on employee productivity at PT. Four Lawang Agro Perkasa in Empat Lawang Regency. The sample in this study were employees at PT. Four Lawang Agro Perkasa as many as 35 people. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 1.501 + 0.380X1 + 0.603 X2 + 5.900 this describes a positive regression direction, meaning that there is a positive influence between X1 (motivation) and X2 (job satisfaction) on work productivity (Y). Means that if the variables of motivation and job satisfaction increase, it will increase work productivity. The value of the coefficient of determination is 0.590. This means that X1 (motivation) and X2 (job satisfaction) affect work productivity (Y) by 59% while the remaining 41% is influenced by other variables not examined in this study. The test results for the X1 variable (motivation) show the tcount value is greater than ttable at 2,424 > 1,693 and a significance value of 0.021 < 0.05. Because tcount > ttable and the significance value is less than 0.05, then H0 is rejected and Ha is accepted. This means that X1 (motivation) has a significant influence on work productivity (Y) of employees at PT. Four Lawang Agro Perkasa in Empat Lawang Regency. The test results for the X2 variable (job satisfaction) show the tcount value is greater than ttable at 3.258 > 1.693 and a significance value of 0.003 <0.05. Because tcount > ttable and the significance value is less than 0.05, H0 is rejected and Ha is accepted. This means that X2 (job satisfaction) has a significant effect on work productivity (Y) of employees at PT. Four Lawang Agro Perkasa in Empat Lawang Regency. The value of Fcount > Ftable (22,986 > 3,29) with a significant value of 0.000 < 0.05 indicates that simultaneously X1 (motivation) and X2 (job satisfaction) have a significant effect on work productivity (Y) of employees at PT. Four Lawang Agro Perkasa in Empat Lawang Regency.]]>
<![CDATA[A Community Satisfaction Index on Health Services in Siti Aisah Hospital of Lubuk Linggau ]]>
<![CDATA[Kardila Kardila]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Abdul Rahman]]>
<![CDATA[ Journal of Indonesian Management Vol. 1 No. 2 (2021): June ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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DOI: 10.53697/jim.v1i2.124
<![CDATA[This study aims to determine the index of community satisfaction in health services in Siti Aisyah Hospital of Lubuk Linggau. The analytical method used is the Community Satisfaction Index (CSI) with 9 service elements in accordance with The Minister of State Apparatus Empowerment Regulation and Bureaucratic Reform No. 14 of 2017. The sample in this study amounted to 80 respondents. The results showed that service satisfaction in Siti Aisyah Hospital of Lubuk Linggau was good, it could be seen that the high of the Community Satisfaction Index score was 82,672 which included in the service quality category was "B", which means the service quality was good of the nine service elements used. Cost/tariff is the service element with the highest index value with a CSI value of 3.53 with a CSI conversion value of 88.13 with a good performance category. While the element with the lowest index value is the behavior of the implementer with an IKM value of and low indicator with an average value of 3.06, the CSI conversion value of 76.56 is found in the behavior of the implementer with a good category.]]>
<![CDATA[The Marketing Strategy of Beverage Business Atzalzia Soy Milk in Bengkulu City ]]>
<![CDATA[Ayu Nopia Erniati]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Tito Irwanto]]>
<![CDATA[ Journal of Indonesian Management Vol. 1 No. 2 (2021): June ]]>
Publisher : <![CDATA[Penerbit Jurnal Indonesia ]]>
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DOI: 10.53697/jim.v1i2.125
<![CDATA[The aims of this study is to identify the internal and external factors, to determine the strategic priorities and also to formulate the alternative strategies that can be applied to sell Zalzia Soy Milk in Bengkulu City. This is a qualitative study that took 55 respondents as the sample. In order to collect the data, the writers used questionnaires and documentation which then analyzed by using SWOT Analysis. From the results of the study, it was found that IFAS and EFAS, the strength of the Zalzia Soy Milk Business in Bengkulu City was 37.82 while the weakness was 1.24 so the cell (quadrant) of internal factors was 37.82 - 1.24 = 36.58. Moreover, the opportunities possessed the strategy is 27.04 with a threat of 16.13 so the cell (quadrant) of external factors is 27.04 - 16.13 = 10.91 which is in quadrant cell 1 on the SWOT analysis diagram. Finally, the aggressive marketing strategy that can be used is to improve the taste, quality and quantity of the product and also to recognize the characteristics of the marketing environment.]]>
