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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Creative Research Management Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri
Sri Handayani
Department Of Accountancy, Faculty Of Economic, Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Implementation of a Marketing Mix Strategy in an Effort to Increase Sales of Coffee Products in Blitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency Buka di Google Terjema Sri Handayani; Andriyani Prawitasari; Dennis Ryanto Tambu; Kresnawati Kresnawati; Asty Eka Fitriani
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4303

Abstract

The success of the marketing strategy is influenced by several factors, namely market research and analysis, decisions about products, pricing, promotion and distribution (marketing mix). The purpose of this community service is to provide an understanding of the marketing mix (marketing mix) in an effort to increase sales of coffee products and able to apply the marketing mix process to businesses that are run based on the needs and desires of consumers. This community service activity (PKM) is in collaboration with the people of Blitar Seberang Village, Merigi Kelindang District, Rejang Lebong Regency, who chose the coffee business to become partners. Lack of understanding in pricing, how to market products, and provide promos needs to be prepared. With these problems, the solutions offered are conducting outreach and training in pricing how to market products, and providing promos. The method in this PkM activity begins with the preparation stage, the implementation stage and the reporting stage which are planned within 1 month to complete. The results and outcomes of this PkM activity are that partners have understood pricing on how to market products and provide promos, as well as training on pricing on how to market products and provide promos can operate and be utilized in their marketing activities
The Effect of Brand Image and Service Quality on Purchasing Decisions at Indomaret Ahmad Yani Manna South Bengkulu Ando Alvarez; Sri Handayani; Rina Trisna Yanti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4548

Abstract

The purpose of this study was to determine the effect of brand image and service quality on purchasing decisions at Indomaret Ahmad Yani Manna South Bengkulu.The sample in this study were 75 consumers who shopped for Bimoli oil at Indomaret Ahmad Yani Manna South Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing.The calculation results from the calculation of the multiple linear regression equation can be seen that X1 (brand image) and X2 (service quality) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 12.881 + 0.291X1 + 0.420 X2 + 4.399 (e) . Brand image has a significant influence on purchasing decisions at Indomaret Ahmad Yani Manna Bengkulu Selatan. This is evidenced by the results of partial hypothesis testing (t test) that a significant value of 0.000 is less than 0.05 and tcount is greater than ttable (3.917> 1.666). This means that if the brand image increases, the purchasing decision will also increase. Service quality has a significant influence on purchasing decisions at Indomaret Ahmad Yani Manna South Bengkulu. This is evidenced by the results of partial hypothesis testing (t test) that a significant value of 0.000 is less than 0.05 and tcount is greater than ttable (4.061 > 1.666). This means that if organizational commitment increases, purchasing decisions will also increase. Brand image and service quality have a significant influence together on customer purchasing decisions at Indomaret Ahmad Yani Manna South Bengkulu. This is evidenced by the results of simultaneous hypothesis testing (test f) that a significant value of 0.000 is less than 0.05 and Fcount > Ftable (21.361 > 3.12). The value of the coefficient of determination is 0.372. This means that X1 (brand image) and X2 (service quality) have a contribution to the purchase decision (Y) of 37.2% while the remaining 62.8% is influenced by other variables not examined in this study..
THE EFFECT OF SERVICE QUALITY, BRAND IMAGE AND SALES PROMOTION ON CONSUMERS’ SATISFACTION AT PT. ASTRA HONDA MOTOR OF BENGKULU CITY Yetri Oktiva Sari; Sri Handayani; Kamelia Astuty
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 1 (2024): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i1.5357

Abstract

Astra Honda Motor is a company engaged in manufacturing, assembling and distributing Honda brand and type motorbikes. Astra Honda Motor is the largest motorbike manufacturer in Indonesia. However, this year Astra Honda Motor's sales have decreased so it is necessary to find out what is the cause of the decline in sales. This research aims to determine the influence of service quality, brand image and sales promotion on customer satisfaction at PT. Astra Honda Motor Panorama. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. The sample in this study used an accidental sampling technique, namely a method of determining the sample by taking respondents who happened to be present or available in a place according to the research context. Based on the results of the research that has been carried out, the results obtained are that the regression equation in this study is Y = 14.290 + 0.517 X1 + 0.569 X2 + 0.299 X3+ e. There is an influence of service quality (X1) on customer satisfaction (Y) of PT. Astra Honda Panorama Bengkulu Branch with a sig value of <0.05 and tcount> ttable (4.185>1.669) thus Ho is rejected and Ha is accepted. There is an influence of brand image (X2) on consumer satisfaction (Y) of PT. Astra Honda Panorama Bengkulu Branch with a sig value of 0.005 < 0.05 and tcount> ttable (5.786>1.669) thus Ho is rejected and Ha is accepted. There is an influence of promotion (X3) on consumer satisfaction (Y) of PT. Astra Honda Panorama Bengkulu Branch with a sig value of 0.000<0.05 and tcount>ttable (3.701>1.669) thus Ho is rejected and Ha is accepted. Service quality, brand image and sales promotion together influence consumer satisfaction with a value of Fcount 9.867 > Ftable 3.14, so it can be concluded that together the independent variables influence the dependent variable.
PELATIHAN PEMASARAN ONLINE MELALUI MARKETPLACE SERTA SOSIALISASI ASPEK HUKUM BAGI PELAKU USAHA ES KRIM PADA SMK DANGAU DATUK KOTA BENGKULU Yesi Indian Ariska; Sri Handayani; Neri Susanti; Lena Elfianty; Erpan Syahputra
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.8827

Abstract

Kegiatan pengabdian kepada masyarakat (PKM) ini bekerjasama dengan SMK Dangau Datuk Kota Bengkulu yang mempunyai bermacam usaha akantetapi dalam hal ini Tim PkM memilih usaha Eskrim untuk dijadikan mitra. Kurangnya pemahaman tentang aspek hukum dalam bertransaski secara online serta ketidaktahuan mitra dan peserta dalam membuat dan mengoperasikan toko online pada Marketplace. Dengan permasalahan tersebut, solusi yang ditawarkan yakni melakukan sosialisasi dan pelatihan pembuatan akun media sosial Marketplace. Adapun metode dalam kegiatan PkM ini diawali dengan tahap persiapan, tahap pelaksanaan dan tahap pelaporan yang direncanakan dalam jangka waktu 6 bulan selesai. Hasil dan luaran dari kegiatan PkM ini adalah mitra telah memahami mengenai sistem pemasaran bisnis online dan dapat mengetahui mengenai aspek hukum apa yang boleh dan tidak boleh dalam dunia bisnis online, serta dengan adanya pelatihan pembuatan akun media sosial untuk marketplace pelaku usaha/mitra dapat mengoperasikan dan dimanfaatkan dalam kegiatan usahanya. Kata Kunci: Pemasaran Bisnis Online Marketplace, Aspek Hukum
Co-Authors Abdul Rahman Ahmad Soleh Ando Alvarez Andriyani Prawitasari Anggie Aditya Heriyanto Arius Mariono Asty Eka Fitriani Ayu Nopia Erniati Dena Leftiani Dennis Ryanto Tambu Diko Agusra Erpan Syahputra Ike Wulandari Ita Lestari Juliansyah Putra Kamelia Astuty Kardila Kardila Karona Cahya Susena, Karona Cahya Kresnawati Kresnawati Lena Elfianty M Rizky Pratama Nengsih, Mimi Kurnia Neri Susanti Nurzam Popi Yulanda Redo Yuhanda Rina Trisna Yanti Siti Hanila Siti Hanilla Suswati Nasution Tito Irwanto Wijaya, Ermy Wiwit Tea Ochty Sri Wulandari Yen Vesno Yesi Indian Ariska Yetri Oktiva Sari Yuni Widiyanti