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All Journal FORUM STATISTIKA DAN KOMPUTASI Jurnal Keuangan dan Perbankan Monex: Journal of Accounting Research Jurnal Informatika BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal AKSI (Akuntansi dan Sistem Informasi) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Variance : Journal of Statistics and Its Applications Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Jurnal Riset Pembelajaran Matematika Sekolah Bulletin of Community Engagement Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Ekonomi Bisnis Prosiding Seminar Nasional Official Statistics Journal of Economics and Public Health Equivalent : Journal of Economic, Accounting and Management Jurnal Ekonomi, Akuntansi dan Perpajakan Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Summa : Journal of Accounting and Tax
Dian Kusumaningrum
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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

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STRATEGI PENINGKATAN OMZET PENJUALAN PADA UMKM KOTA MADIUN MENGGUNAKAN PENERAPAN YOUTUBE SEBAGAI MEDIA DALAM KOMUNIKASI MASSA Hedi Pandowo; Hamim Tohari; Dian Kusumaningrum; Nova Maulud Widodo; Sugiharto
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 2 (2023): Aptekmas Volume 6 Nomor 2 2023
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Mass communication is defined as all forms of communication that convey information openly through technical dissemination media indirectly and use one-way communication methods aimed at the public. Communicants in mass communication are also anonymous and heterogeneous. With today's technological developments, old media such as books, magazines, newspapers and radio do not mean they will be abandoned and forgotten and replaced with new media. Rather, the old media is processed and adapted into new media by applying digitization technology. The emergence of new media today has made the name Youtube a major concern in the eyes of the public. Even since the presence of Youtube as a new media, not a few television users and viewers have turned to Youtube. This new media is more easily accessible and accessible to the public. I support the media for introducing products to the public. With the recognition of products by the public through YouTube media, it will increase public interest in the product and will further increase sales turnover
Co-Authors Aam Alamudi Ahmad Kudhori Amir, Vaisal Anang Kurnia Anastasia Ary Noviyanti Ardiansyah, Muhlis ASEP SAEFUDDIN Bagus Sartono Bambang Sumantri Cahyaningdyah, Permatasari Chandra, Laura Stephanie Dewi Saraswati, Dewi Eda Maaliah Erfiani Erfiani Fitra Anugerahini Putri Hamim Tohari Hanifah, Faridatul Hanifatun Nufusia Hidayat, Agus Sofian Eka I Made Sumertajaya Irlan Ita Permatasari Januar Eko Prasetio Kirowati, Dewi Kudhori, Ahmad La Ode Abdullah Maaliah, Eda Maftuh, Moh Farid Moh. Mudofir, Imam Muhammad Aulia Putra Muhammad Supriyanto Nugroho, Sasmito Widi Nuriah Isthifaiyyah Pandowo, Hedi Pandowo, Hedi Pandowo Permatasari, Ita Qimyatussa’adah Rafly Marsanda Zikri Rahmadani, Adinda Ayu Retno Anggraeny Agustin Riska Asri Pertiwi S. Sugiharto saadah, Qimyatussa’adah Sari, Chanif Kurnia SASMITO WIDI NUGROHO Sugiharto Sundaru Guntur Wibowo Supriyanto, Muhammad Titik Rahayu Widodo, Nova Maulud Yenni Angraini Yoga Ahdiat Fakhrudi