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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri
Nia Indriasari
Universitas Dehasen Bengkulu
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Bima Journal : Business, Management and Accounting Journal

 1 
Personal Selling And Service Relationship With Customer Loyalty In Ud. Successindo Bengkulu Galuh Hardiyanti; Ida Anggriani; Nia Indriasari
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.110-122

Abstract

The research aim to know the relationship of personal selling with customer loyalty at UD. Suksesindo Bengkulu and to know the relationship of service with customer loyalty at UD. Suksesindo Bengkulu. Method Analysis the used is correlation spearman rank and hypothesis test. From result of calculation of correlation of rank spearman between personal  selling with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,567 its meaning the relationship of personal selling with customer loyalty at UD Suksesindo Bengkulu is enought, because correlation value reside in  coefficient interval 0,400 - 0,599. From result of calculation of correlation of rank spearman between service with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,611 its meaning of the relationship service with customer loyalty at UD Suksesindo Bengkulu is strength, because correlation value reside in coefficient interval 0,600 - 0,799. Based on the hypothesis test, it is known that personal selling and service have a significant relationship with customer loyalty at UD. Suksesindo Bengkulu.
Co-Authors Abdul Rahman Aldi Zulfikar Deka Amlia Dwi Kurniawan Eska Prima Monique Damarsiwi Fikri Nazih Juniansyah Galuh Hardiyanti Hasan Abdulah Heru Orbandi Ida Anggraini Ida Anggriani Ida Anggriani Ida Ayu Made Er Metha Gayatri Iswi Dana Utama Putra Iswidana Utama Putra Kadri Kadri Karona Cahya Susena, Karona Cahya Lusi Aprika Mira Andina Muhammad Rahman Febliansa Nela Puspita Sari Neri Susanti Nina Nina Nyoman Jepri Arianto Olan Rizki Oni Yulianti Ripi Pitriyanti Ripi Pitriyanti Sadad Radansyah serly mayang sari Suwarni Suwarni Tinsi Afriani Tito Irawanto Tito Irwanto Tri Febrina Tri Hadi Purnomo Wagini Yanto Efendi Yesi Indian Ariska Yollandah Yollandah Yudi Irawan Abi Yun Fitriano