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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Informatika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management EQIEN - JURNAL EKONOMI DAN BISNIS Revenue: Jurnal Manajemen Bisnis Islam Jurnal Riset Entrepreneurship Jurnal Scientia Economics and Digital Business Review Nusantara Hasana Journal Buguh: Jurnal Pengabdian Kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Pemberdayaan Umat E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Digital Innovation : International Journal Of Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Journal Tafkirul Iqtishodiyyah BEGAWI: Jurnal Pengabdian Kepada Masyarakat Nemui Nyimah
Wiryawan, Driya
Fakultas Ekonomi Dan Bisnis, Managemen, Universitas Lampung, Bandar Lampung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Daya Tarik Wisata, Lokasi Dan Promosi Terhadap Keputusan Kunjung Pada Taman Wisata Lembah Hijau Di Bandar Lampung Putri, Mutiara Verischa; Wiryawan, Driya
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1081

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui seberapa pengaruhnya variabel daya tarik wisata, lokasi dan promosi terhadap keputusan kunjung wisatawan pada Taman Wisata Lembah Hijau di Bandar Lampung. Adapun teknik pengambilan data dilakukan melalui penyebaran kuesioner dengan populasi yang dipakai adalah wisatawan yang pernah mengunjungi Taman Wisata Lembah Hijau. Jumlah sampel dalam penelitian ini 125 responden. Metode pengambilan sampel dilakukan dengan non probability sampling dan dengan purposive sampling sebagai teknik penentuan sampelnya. Teknik pengujian data kuisoner yang di uji menggunakan uji reliabilitas dan uji validitas, untuk analisis data menggunakan regresi linier berganda karena variabel bebas (X) lebih dari satu. Data di uji dengan menggunakan uji–f (simultan) dan Uji–t (Parsial) dan Uji determinasi R2 (R Square). Hasil penelitian ini menunjukan bahwa Daya Tarik (X1) berpengaruh positif terhadap Keputusan Kunjung (Y). Lokasi (X2) berpengaruh positif terhadap Keputusan Kunjung (Y). Promosi (X3) berpengaruh positif terhadap Keputusan Kunjung (Y). Daya Tarik, Lokasi dan Promosi secara simultan berpengaruh kuat terhadap keputusan kunjung di objek wisata Taman Wisata Lembah Hijau
The Effect of Electronic Service Quality on Increasing Customer Loyalty with a Focus on Adding Diverse Product Segments Pratama, Dafa Rafif; Febrian, Angga; Wiryawan, Driya; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.3722

Abstract

Using e-commerce platforms to improve product marketing is the right choice for every business in the digital era. According to recent research, online shopping is increasingly popular among customers who prefer to shop without physically visiting a store. This study aims to investigate the quality of electronic services provided by online e-commerce stores to encourage customer satisfaction and loyalty. This study measures the quality of electronic services in terms of website design, customer service, security/privacy, and fulfillment using the most recent WebQual model. The Partial Least Square method (SmartPLS-v3) was utilized to analyze the sample data collected using 159 respondents who met the specified criteria as the research sample. The research demonstrates that all hypotheses are found to have significant positive results. Positive correlations have been found between the four dimensions of the model and the quality of electronic services, as well as their impact on customer satisfaction and intentions to stay loyal. This study is beneficial for determining the electronic service model customers in online e-commerce stores want to gain customer loyalty.
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

Abstract

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form.  The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.
Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan Timezone Mall Boemi Kedaton Bandar Lampung Hafiizh, AK Raffli; Wiryawan, Driya
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15581

Abstract

Timezone merupakan pelopor dalam industri Pusat Hiburan Keluarga. Timezone sebagai pusat hiburan yang menawarkan kegiatan Multiple Intelligence pendidikan yang berkualitas, permainan eksklusif, dan layanan pelanggan yang unggul. Lingkungan unik Timezone memungkinkan anak-anak dari segala usia dan semua tahap perkembangan untuk bersenang-senang dan belajar pada saat yang sama. Namun tidak semua orang mendapatkan pengalaman yang mereka inginkan, seperti review pelanggan yang di dapat dari google ulasan yang menggambarkan kekecewaan pelanggan atas layanan yang didapatkan saat bermain di Timezone. Terkait dengan kondisi tersebut, penelitian ini menunjukkan bahwa adanya pengaruh variabel pada Experiential Marketing yang terdiri dari Sense, Feel, Think, Act, dan Relate terhadap Kepuasan Pelanggan Timezone Mall Boemi Kedaton Bandar Lampung. Metode penelitian yang digunakan adalah kuantitatif dengan populasi sampel pelanggan sebanyak 138 orang menggunakan teknik purposive sampling. selanjutnya data dianalisis, Alat analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan software SPSS, pengujian simultan (uji f), pengujian parsial (uji t) dan analisis determinasi (R2). Hasil penelitian ini menunjukan bahwa variabel pada Experiential Marketing yang terdiri dari Sense, Feel, Think, Act, dan Relate memiliki pengaruh positif dan singnifikan. Nilai koefisien determinasi Adjust R Square (R2) pada besarnya variabel Experiential Marketing dalam menjelaskan pengaruhnya terhadap kepuasan pelanggan sebesar 66,7% sedangkan sisanya 33,3% dapat dijelaskan oleh variabel lain yang tidak diukur dalam penelitian ini. dan diketahui hasil dari uji f, variabel Experiential Marketing dapat menerangkan Kepuasan Pelanggan dengan koefisien signifikan. Hasil uji t pada variabel Experiential Marketing dapat menerangkan Kepuasan Pelanggan memiliki pengaruh positif. Hal ini berarti, variabel yang ada pada Experiential Marketing yang terdiri dari Sense, Feel, Think, Act, dan Relate berperan dalam mempengaruhi setiap variabel Kepuasan Pelanggan.
Sosialisasi Pendaftaran Nomor Pokok Wajib Pajak (NPWP) pada Usaha Kecil dan Menengah di Kecamatan Rajabasah Bandar Lampung: Pengabdian Waspodo, Lego; Wiryawan, Driya; Kholillulloh, Fajar; Primasari, Dona; Widianingsih, Rini; Ulin Nuha, Achmad
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.723

Abstract

The community service team had an idea to increase public awareness of paying taxes by holding a socialization of NPWP registration to the community in the Rajabasah sub-district. The community service was carried out in two sessions, namely: the first session, the community service team to improve participants' understanding of the socialization of NPWP registration was carried out using the lecture method. The lecture method is considered effective in improving participants' knowledge of socialization. The second session, a Focus Group Discussion (FGD), involved training participants in small groups accompanied by community service team members. The FGD method is expected to improve participants' understanding of the socialization of the requirements, processes, and steps taken during NPWP registration. Data was taken in two stages. The first stage of the questionnaire was distributed at the beginning of the socialization, and the second stage of data collection was completed at the end of the meeting. The analysis results showed increased participants' understanding of the requirements, processes, and steps needed during NPWP registration.
The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E-Commerce (Study on Bukalapak Consumers in Bandar Lampung) Novriady Nurtanio, Ilham; Bursan, Rinaldi; Wiryawan, Driya; Listiana, Indah; Maruf, Chasan
Journal Tafkirul Iqtishodiyyah Vol. 2 No. 2 (2022): JOURNAL TAFKIRUL IQTISHODIYYAH
Publisher : Sekolah Tinggi Ilmu Syrari’ah Daru ‘Ulum (STSDU) Lampung Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63761/10.63761/.2022.v2.i2.a36

Abstract

At present the advancement of data innovation is endlessly quick, remembering for Indonesia itself. Information technology in the world, even in Indonesia has been widely used as a tool for human life activities in various aspects of life, including business activities. The current e-commerce phenomenon is increasingly causing the rise of various online stores in Indonesia. One of the providers of online business digital platforms is Bukalapak. This study was conducted to determine whether there is a significant effect given by the variabel Shopping Lifestyle and Hedonic Shopping Motivation as an independent variable on the Impulse Buying variable as the dependent variable (Study on Bukalapak Consumers in Bandar Lampung). The data used in this study is primary data, which was obtained from the results of respondents answers which were collected with the help of a questionnaire. The number of samples in this study were 108 respondents. The sampling method uses a non-probability sampling technique, which is a technique to determine the sample with certain considerations. The analytical method used in this research is validity test, reliability test, analysis multiple liniear regression, and hypothesis testing, namely t test and coefficient of determnination (R2), with the help of the IBM SPSS 26 application program for windows. The results of this study indicate that the Shopping Lifestyle variable has a significant effect on the Impulse Buying variable as evidenced by the t-count values of 3.009 > from the t-table value of 1.98304 with a significance level of 0,003 < 0,05. The the Hedonic Shopping Motivation variable also has a significant effect on the Impulse Buying variable as evidenced by the t-count value of 2.684 > from the t-table value of 1.98304 with a significance level of 0,008 < 0.05. Meanwhile, in this study, the independent variable was able to explain the dependent variable by 47,3% while the rest was influenced by other variables outside the variable of this study.
LITERASI KEUANGAN DIGITAL SEBAGAI UPAYA PENDUKUNG PEREKONOMIAN Ciptawaty, Ukhti; Wahyudi, Heru; Andrian, Thomas; Wiryawan, Driya; Usman , Moneyzar
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2023): Volume 1 - No. 2 Tahun 2023
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v1i2.26

Abstract

Kurungan Nyawa Village in Pesawaran District shows signs of weakness in BUMDes management. The implementation of BUMDes in Kurungan Nyawa Village is constrained by three main problems, namely economic, social, and human potential issues. Academics who can help improve the management and administration of BUMDes business units that are not producing at peak production levels, even in a state of suspended animation, can help solve three problems faced by BUMDes in Kurungan Nyawa Village, Pesawaran Regency.
Peningkatan Kualitas Laporan Keuangan dengan Pelatihan Persamaan Dasar Akuntansi pada Pegawai Badan Usaha Milik Desa (BUMDes) di Kabupaten Pringsewu: Pengabdian Waspodo, Lego; Sri Layla Wahyu Istanti; Driya Wiryawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3542

Abstract

Badan Usaha Milik Desa (BUMDes) dalam melaksanakan operasional diwajibkan untuk menyusun laporan keuangan yang sesuai dengan standar akuntansi keuangan. Dilihat dari tingkat Pendidikan masyarakat di Kabupaten Pringsewu mayoritas lulus sekolah SD. Sehingga masih memerlukan diadakan pelatihan persamaan akuntansi untuk penyusunan laporan keuangan BUMDes. Pelatihan ini bertujuan untuk meningkatkan pemahaman pegawai BUMDes terhadap persamaan dasar akuntansi dengan harapan dapat meningkatkan penyajian laporan keuangan yang berkualitas. Laporan keuangan yang berkualitas ketika mengandung unsur-unsur sebagai berikut: relevan, andal, dapat dibandingkan, dan mudah dipahami. Informasi dikatakan relevan ketika dapat digunakan sebagai dasar untuk pengambil keputusan pengguna laporan keuangan tersebut. Laporan keuangan dikatakan andal ketika menyajikan informasi yang lengkap, netral, dan bebas dari salah saji yang material. Laporan keuangan dapat dibandingkan ketika disusun sesuai dengan standar laporan keuangan yang berlaku umum sehingga dapat dibandingkan dengan periode sebelumnya atau dibandingkan dengan perusahaan yang sama dalam satu periode tertentu. Laporan keuangan dapat dipahami ketika penyajiannya sesuai dengan Standar Akuntansi Keuangan yang berlaku umum dengan penyajian yang jelas. Metode yang digunakan untuk meningkatkan pemahaman peserta terhadap persamaan akuntansi dengan mengkombinasikan metode ceramah, metode diskusi, dan metode praktek. Kesimpulan peserta pelatihan mengalami peningkatan pemahaman terhadap penyusunan persamaan akuntansi.
PENDAMPINGAN UMKM CITRA OLEH-OLEH LAMPUNG DALAM PENGUATAN KELAYAKAN USAHA Emalia, Zulfa; Husaini, Muhammad; Awaluddin, Imam; Wiryawan, Driya
Nemui Nyimah Vol. 5 No. 2 (2025): Nemui Nyimah Vol. 5 No. 2 2025
Publisher : FT Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelaksanaan kegiatan pelayanan ini bertujuan untuk menilai kelayakan usaha UMKM PT Citra Oleh-Oleh Lampung menggunakan analisis keuangan berdasarkan proyeksi laba rugi. Selama proses pendampingan, tim membantu dalam penyusunan laporan keuangan, mengidentifikasi sumber pendapatan dan biaya, serta menyusun proyeksi laba rugi sebagai dasar penilaian kelayakan usaha. Evaluasi keuangan dilakukan dengan mempertimbangkan berbagai aspek seperti biaya investasi, biaya operasional, estimasi pendapatan, dan pengeluaran, serta menggunakan indikator seperti Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), dan Profitability Index (PI) untuk menentukan kelayakan investasi. Hasil kegiatan ini menunjukkan bahwa setelah menerima pelatihan dan pendampingan, pelaku UMKM mampu membuat laporan keuangan dan proyeksi laba rugi secara mandiri. Berdasarkan analisis proyeksi dan indikator kelayakan, usaha PT Citra Oleh-Oleh Lampung dianggap layak dijalankan karena memenuhi persyaratan kelayakan keuangan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam meningkatkan literasi keuangan dan keterampilan manajerial para pelaku UMKM, sehingga mereka dapat mendukung keberlanjutan dan pengembangan bisnis di masa depan.
Pengaruh Dimensi Lingkungan Fisik (Servicescape) Terhadap Niat Beli Hedonis (Studi Pada Chandra Departement Store Mall Boemi Kedaton Bandar Lampung) Permana S, M Abirama; Wiryawan, Driya; Siti A, Dwi Asri
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 6 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i6.3567

Abstract

The rapid growth of modern retail is driven by changing consumer behavior, which is no longer solely focused on functional needs but also on emotional satisfaction through enjoyable shopping experiences. This study aims to analyze the influence of servicescape dimensions, including ambient conditions, spatial layout and functionality, as well as signs, symbols, and artifacts, on consumers’ hedonic purchase intention at Chandra Department Store, Boemi Kedaton Mall, Bandar Lampung. This research employs a quantitative approach with a survey method. A total of 180 respondents were selected using purposive sampling. Data were analyzed using multiple linear regression with SPSS 26. The results reveal that all three dimensions of servicescape have a positive and significant effect on hedonic purchase intention, both partially and simultaneously. These findings emphasize that the physical store environment plays a crucial role in encouraging consumers to engage in shopping driven by pleasure motives.
Co-Authors Adulai Sadjo Baldé Coordenador Aida Sari Aida Sari Aida Sari Alfarizi, Muhammad Zidan Alodia Salsabila Azzahra Andrian, Thomas Angga Febrian anggalia wibasuri Anissa, Julie Dwi Arnesti, Ines Aryadi Aryadi Azmi Farhan Fauzian Bintang Abyan Dwi Anggoro Ciptawaty, Ukhti Dina Safitri Dinda Tiara Luqman Dona Primasari, Dona Dwi Asri Sit Dwi Asri Siti A Dwi Asri Siti Ambarwati Dwi Ayu Sularsih Eivando Fanlikhin Faila Shofa Fajar Kholillulloh Faradiba Isra Miranda FEBRIAN, ANGGA Hafiizh, AK Raffli HERU WAHYUDI Imam Awaluddin Indah Listiana Irwan Adi Pribadi Karim, Mirwan Lego Waspodo Mahatir Muhammad Mahrinasari MS Maruf, Chasan Mila Fadila Muhammad Husaini Muhammad Lungit Wicaksono Muji Rahmat Ramelan N.A. Regata Satya Dewi Nadia, Gita Nico Andreas Novriady Nurtanio, Ilham Nursiyanto Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Ossy Dwi Endah Wulansari Ossy Dwi Endah Wulansari Permana S, M Abirama Prakarsa Panjinegara Pratama, Dafa Rafif Putri, Mutiara Verischa Ramelan, Mudji Rachmat Rayhan Aliamin Rianadia Agustina Ricardiansyah, Mochammad Rifandi Rifky Bimo Prayoga Rinaldi Bursan Rinaldi Bursan Rini Widianingsih, Rini Riska Gusti Rahmani Rizyki Addin Ramadhan Rosi Tamara Roslina Roslina Rusdiansyah, Muhammad Sadam Husein Sherly Noveliza Siti A, Dwi Asri Sri Layla Wahyu Istanti T M Zaini T. M. Zaini T.M. Zaini Ulin Nuha, Achmad Usman , Moneyzar Yanti, Yuli Rahma Zulfa Emalia