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All Journal COMPETITIVENESS JOURNAL SEIKO : Journal of Management & Business YUME : Journal of Management Golden Ratio of Mapping Idea and Literature Format Jurnal Bisnis dan Kewirausahaan International Journal of Economic Research and Financial Accounting IECON: International Economics and Business Conference
Dg. Maklassa
Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Social Sciences

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he Influence of Brand Image and Price on the Decision to Purchase an Avanza Car at PT. Hadji Kalla Daya Makassar Branch Nurul Syam - Syam; Dg. Maklassa; Nasrullah , Nasrullah
International Journal of Economic Research and Financial Accounting Vol 2 No 4 (2024): IJERFA JULY 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v2i4.169

Abstract

The aim of this research is a type of quantitative research with the aim of finding out how much influence brand image and price have on the decision to purchase an Avanza car at PT. Hadji Kalla Daya Makassar Branch. The population in this study was 80 people with a sample of 67 respondents using a Non Probability Sampling sampling technique with a sampling technique, namely Incidental Sampling. The types and sources of data used are primary data and secondary data with questionnaire data collection and documentation. Meanwhile, the data analysis methods used are validity test, reliability test, normality test, and partial hypothesis test (t test). The results of this research show that the brand image and price variables simultaneously have a positive and significant effect on the decision to purchase an Avanza car at PT. Hadji Kalla Daya Makassar Branch. Brand image and price variables influence purchasing decisions. Based on the results of the t test, the Brand Image Significance Value of 0.001 is smaller than the specified significance value of 0.05, so based on this decision making, there is an influence of brand image in purchasing decisions. Meanwhile, the price significance value of 0.001 is smaller than the significance value set at 0.05, so there is an influence of price in purchasing decisions.
The Influence of Interpersonal Communication on Employee Performance at the Department of Industry and Trade of Gowa Regency Achmad Fathanah Tarman; Dg. Maklassa; Nurinaya
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/7yw45b48

Abstract

This study aims to determine the influence of interpersonal communication on employee performance at the Department of Industry and Trade of Gowa Regency. Interpersonal communication is an essential element in creating a productive and harmonious work environment, directly impacting employee performance. This study applied a quantitative approach using a descriptive method. The sample consisted of 37 employees selected using a saturated sampling technique. Data were collected using questionnaire and analyzed using simple linear regression. The results showed that interpersonal communication has a positive and significant effect on employee performance, as indicated by a significance value of 0.001 (< 0.05) and a determination coefficient of 0.285. This means that interpersonal communication explains 28.5% of the variation in employee performance. The findings emphasize the importance of strengthening interpersonal communication as a strategic effort to improve the performance of government institution employees.
Human Resources Performance of Bank Services Reviewed from Strengthening Competence, Enforcing Discipline, and Providing Motivation Suharni, S.; Dg. Maklassa; Rizal, Samsul
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1788

Abstract

This study aims to analyze the influence of Competence and Work Discipline on Employee Performance Through Motivation as an Intervening Variable at Bank Bri Masamba Branch Office. Data collection techniques involved distributing questionnaires and analyzing the data using Amos. The type of research used in this study is quantitative, with questionnaires serving as the primary data. The location of the study was conducted at the Bri Masamba Branch Office, with a population of all permanent employees of the Bri Masamba Branch Office. This study used 111 respondents. Data analysis in this study is descriptive statistical analysis, inferential statistical analysis with path analysis. The results of the study indicate that: competence has an influence on motivation, work discipline has an influence on motivation, competence has an influence on employee performance, work discipline has an influence on employee performance, motivation has an influence on employee performance, competence has an influence on employee performance through motivation, work discipline has an influence on employee performance through motivation. Based on the results of the Sobel test, the findings indicate that Motivation can mediate the influence of Competence and work discipline on employee performance.
Co-Authors Abd. Rasyid Syamsuri Achmad Fathanah Tarman Andi Risfan Rizaldi Anita Suardi Aslinda Anwar Astati Tajuddin Fitriani Fitriani J, Jusriadi Kasmawati Kasmawati KHUSNUL FATIMAH Nasrullah , Nasrullah Nasrullah Nasrullah Nurinaya Nurinaya Nurinaya, Nurinaya Nurul Syam - Syam Ratna Ratna Samsul Rizal Sitti Marhumi Sitti Nurbaya Sitti Nurbaya Suharni, S. Usman Usman Widya Widya