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All Journal Jurnal Kajian Komunikasi Communicatus: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pendidikan dan Pengabdian Masyarakat Deliberatio : Jurnal Mahasiswa Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kajian Administrasi Publik dan ilmu Komunikasi
Mikhael Rajamuda Bataona
Universitas Katolik Widya Mandira
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Political communication of the capital placement in NTT Gubernatorial election Bataona, Mikhael Rajamuda; Riang, Yoseph; Silaban, Donna Isra; Leuape, Emanuel Sowe; Nggili, Agnes Lidia Herlina
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.66469

Abstract

Background: This study is driven by concerns over the political practices seen during the 2024 NTT gubernatorial election. It examines political communication strategies, particularly how political capital was used by both candidates and voter groups. The study assumes that political capitalization does not always have positive dimensions; in this election, some forms of political capital were aggressively traded. Goals: To map the political modalities present during the election, analyze how candidates’ political modalities were distributed through political communication activities, and describe the symbolic rivalry among voter groups shaped by these modalities. Methods: This study employs a critical paradigm and uses a case study approach. Field data were gathered through in-depth interviews with 27 relevant informants, along with document observation related to the research focus. Pierre Bourdieu’s theory of “Modalities” is applied to critically analyze the realities of the research subject. Results: In the 2024 NTT gubernatorial election, each candidate pair relied on distinct political modalities: Melki–Johni emphasized economic capital, Ansy–Jane mobilized symbolic capital through millennial and female representation, and Simon–Andrianus drew upon ethnic identity. Voter groups also reflected this stratification—upper-class voters leveraged financial and business capital, the middle class relied on educational and political capital, and lower-class groups contributed numerical strength. Political rivalries, rooted in religion and ethnicity, further shaped communication practices, expressed both directly and symbolically. Conclusion: The 2024 NTT gubernatorial election was marked by political communication strategies that relied on capitalizing various political modalities in transactions between candidates and voter groups. This use of political modalities also generated political rivalries within society. Implications: The research findings may provide a basis for recommendations on transforming political culture—particularly during electoral contests—to support the development of local political life and democracy.
Co-Authors Angelina Bajo Atwar Bajari Bajo, Angelina Beraona, Silvester Lasan Bili, Sintia Bouk, Hendrikus Saku Charles De Albert Tamelab Constantina Bria, Novinsia Didimus Dedi Dhosa Donna Isra Silaban Donna Isra SIlaban Donna Isra Silaban Fransisca Aquilorum Teme Fransiska Desiana Setyaningsih Haru, Aprianus Hendrikus Saku Bouk Jari, Maria Petronela Kewa Florida Duan, Chrisdayanti Antonia Lamak, Stanis Deri Leuape, Emanuel Sowe Ndiki Satu, Innosensia E. I. Nggili, Agnes Lidia Herlina Nope, Daren Samson Odja, Natersia Hermina Rawi, Reginaldus Yondelson Riang, Yoseph Ronaldo T. G. Panggo Saku Bouk, Hendrikus Satu, Innosensia E. I. Ndiki Satu, Innosensia E.I. Ndiki Sawa, Claudia Carnova Trifina Balukh, Tety Urbanus Ola Vaz, Benjamin Laurentino Viona Menda Welin, Elisabeth Date Masan Yolisputra, Hyasintus Alfan Yosefina M.I. Amung Yosep Riang Yosep Riang