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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) Journal of Community Service and Engagement Jurnal Ekonomi Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Neraca Manajemen, Akuntansi, dan Ekonomi Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science
Riski Taufik Hidayah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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E-SERVICE QUALITY AND E–RECOVERY SERVICE QUALITY ON E–SATISFACTION LAZADA.COM Hidayah, Riski Taufik; Utami, Eristy Minda
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.681 KB) | DOI: 10.21009/JRMSI.008.2.05

Abstract

The purpose of thus research is to find the impact of e-service quality and e – recovery service quality toward e-satisfaction of consumer at online marketplace Lazada. This research is triggered by the decreasing percentage of Top Brand Award on every category Lazada is in. Even though Lazada as an online service provider has done several effort to improve their service quality and respon to each complain in a well manner. The methods used in this research is descriptive and verificative. The population in this research are Lazada consumer whom conducted a complaint after they buy a product from Lazada. The sampling technique in this research is a purposive sampling, with the number of sample is 200 people. To analise the data the author used Path Analysis to understand the correlation wether it is simultaneous or partial.
Improving the Quality of Hospital Services Through the Integration of Servqual, Kano, and Two Iterations of Quality Function Deployment (QFD) Rafidah, Ghina; Hendayani, Ratih; Hidayah, Riski Taufik
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.987

Abstract

Purpose – This research focuses on the problem of decreasing the number of private hospital visits, one of the causes of which is patient dissatisfaction with the healthcare services provided. This research aims to design recommendations for improving the quality of a hospital's health services based on the perceived needs of patients so that it is hoped that patient satisfaction can be achieved well. Methodology/approach – The literature review defines service quality and patient requirements in this research. Servqual and Kano questionnaires are used in this research, with 150 patients as respondents. After the quantitative data has been obtained and analyzed, the next step is to collect qualitative data by conducting interviews with health service management experts. By using QFD analysis, the relations between patient requirements and service characteristics are obtained. Targeted health service criteria will be chosen to be used as recommendations to improve hospital services. Findings – Some patient requirements are not optimally fulfilled by the hospital. Service characteristics and service critical parts are prioritized for the recommendation in improving the hospital health services. Novelty/value – The research combines scientific disciplines marketing, namely Service Quality (Servqual) and scientific disciplines operations management, namely Kano and Quality Function Deployment (QFD) first iteration (House of Quality) and second iteration (Part Deployment), with the hospital’s health service as the research object. The integration can be used in other service companies, especially in health services.
The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products Hidayah, Riski Taufik; Adriansyah, Irfan; Utami, Eristy Minda
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.1017

Abstract

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.
Faktor-Faktor Yang Mempengaruhi Generasi Z Di Indonesia Dalam Memutuskan Untuk Membeli Produk Hijau Sariayu Martha Tilaar Resmi, Diana Sitha; Hidayah, Riski Taufik
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Semakin hari kepedulian menjaga kesehatan kulit semakin disadari oleh orang-orang. Sekarang, berbagaiperusahaan kosmetik cenderung menggunakan komposisi yang aman. Sariayu menggunakan tren clean beautyyaitu membuat Campaign Clean Beauty berdasarkan kepedulian perempuan Indonesia dan perusahaan terhadapkeamanan produk skincare beserta kepedulian terhadap lingkungan. Penelitian ini bertujuan untuk mengetahuipengaruh environmental consciousness, eco-label, attitude, green advertising, dan price terhadap green productbuying decision pada generasi z yang telah membeli Clean Beauty Sariayu. Manfaat penelitian ini diharapkankepada perusahaan untuk meningkatkan kualitas produknya dan untuk masyarakat dalam menentukan keputusanpembelian berdasarkan kebutuhannya. Metode penelitian ini menggunakan metode kuantitatif dengan jenispenelitian kausalitas. Penelitian ini menggunakan teknik non-probability sampling. Sampel dalam penelitian iniberjumlah 385 responden pembeli Clean Beauty Sariayu pada generasi z di Indonesia. Teknik analisis data yangdigunakan adalah analisis deskriptif dan analisis Structural Equation Modelling yang dianalisis menggunakansoftware SmartPLS 3.2.9. Penelitian ini menunjukkan environmental consciousness dan eco-label tidakberpengaruh signifikan terhadap green product buying decisions secara parsial. Sedangkan attitude, greenadvertising, dan price berpengaruh signifikan secara parsial terhadap green product buying decisions padagenerasi z yang telah membeli Clean Beauty Sariayu. Rekomendasi untuk perusahaan Sariayu yaitu meningkatkankualitas layanan dan produk berkaitan dengan ramah lingkungan.kata kunci-environmental consciousness, eco-label, attitude, green advertising, price, buying decision
Pengaruh Social Media Terhadap Brand Equity Dan Purchase Intention Pada Produk Teh Gelas Adityas, Rizqullah Bagus; Hidayah, Riski Taufik
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Teh Gelas sebagai salah satu produk teh siap minum yang menduduki peringkat keempat Top Brand Index 2023, menggunakan berbagai strategi media sosial untuk mendorong minat beli konsumen. Perlu dilakukan penelitian yang lebih mendalam untuk memahami bagaimana pemasaran media sosial dapat memengaruhi perilaku pelanggan dan pada akhirnya mempengaruhi minat beli mereka. Tidak ada penelitian sebelumnya di Indonesia yang menghitung ekuitas merek, minat beli, dan variabel pemasaran media sosial secara bersamaan. Inilah sebabnya penelitian ini berfokus pada produk Teh Gelas yang menurunkan penjualan dari 2019 hingga 2023. Pengaruh media sosial terhadap minat beli dan ekuitas merek pada produk teh gelas adalah tujuan penelitian ini. Digunakan regresi linear sederhana dan program SPSS 23. Dengan jumlah sampel sebanyak 384 responden, populasi yang digunakan terdiri dari konsumen yang memiliki pengetahuan tentang produk Teh Gelas, dengan syarat bahwa mereka memiliki pengalaman dalam pembelian dan konsumsi produk tersebut, tanpa memperhatikan faktor geografis atau demografis. Dalam penelitian ini, Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Hasil analisis data menunjukkan bahwa responden memberikan tanggapan yang sangat positif terhadap variabel sosial media, brand equity, dan purchase intention. Lebih lanjut, temuan dari penelitian juga mengungkapkan bahwa sosial media memiliki pengaruh positif dan signifikan terhadap brand equity dan purchase intention. Kata Kunci-social media, purchase intention, brand equity
Pengaruh Green Marketing Terhadap Loyalitas Pelanggan Dengan Customer Satisfaction Pada Starbucks Coffee Kota Bandung Saputra, Muh Reza Amal; Hidayah, Riski Taufik
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

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The Influence of Service Quality, Product Price, Corporate Image of Telkomsel Mobile Customer Loyalty Company Kurniawan, Dede; Ariyanti, Maya; Hidayah, Riski Taufik
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1642

Abstract

Purpose – The purpose of this study is to find out how the influence of corporate image, service quality, product price and customer satisfaction on Customer Loyalty.The object used in this study is Telkomsel customers in the work area of the Telkomsel Karawang Branch.Methodology/approach – The method used for sampling is probability sampling. The number of samples was determined using a statistical approach, using the Slovin formula. The collection of sample data will be obtained through the distribution of questionnaires to Telkomsel customers. And the research method used is a quantitative abbreviation with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique Findings – It was found that from ten hypothesis testing showed that nine hypotheses were accepted in this study and one hypothesis was rejected. . Product prices have a significant effect on customer satisfaction. Prices that are considered commensurate with the benefits increase customer satisfaction but Product price has no significant effect on customer loyalty.  
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Bawa, Simerjeet Singh Bidari Saputri HS Dede Kurniawan Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Gusni, Gusni Hermita Putri Josefanny Dike Mewengkang Lita Liani Kintradinata Maya Ariyanti Muhammad Zaky Hidayatullah Nurvita Trianasari Qatrunnada, Vionita Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Riyan Hadithya Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Wardianti, Shiffa Intania