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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) Journal of Community Service and Engagement Jurnal Ekonomi Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Es Economics and Entrepreneurship eProceedings of Management Neraca Manajemen, Akuntansi, dan Ekonomi Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science
Riski Taufik Hidayah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Improving the Quality of Hospital Services Through the Integration of Servqual, Kano, and Two Iterations of Quality Function Deployment (QFD) Rafidah, Ghina; Hendayani, Ratih; Hidayah, Riski Taufik
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.987

Abstract

Purpose – This research focuses on the problem of decreasing the number of private hospital visits, one of the causes of which is patient dissatisfaction with the healthcare services provided. This research aims to design recommendations for improving the quality of a hospital's health services based on the perceived needs of patients so that it is hoped that patient satisfaction can be achieved well. Methodology/approach – The literature review defines service quality and patient requirements in this research. Servqual and Kano questionnaires are used in this research, with 150 patients as respondents. After the quantitative data has been obtained and analyzed, the next step is to collect qualitative data by conducting interviews with health service management experts. By using QFD analysis, the relations between patient requirements and service characteristics are obtained. Targeted health service criteria will be chosen to be used as recommendations to improve hospital services. Findings – Some patient requirements are not optimally fulfilled by the hospital. Service characteristics and service critical parts are prioritized for the recommendation in improving the hospital health services. Novelty/value – The research combines scientific disciplines marketing, namely Service Quality (Servqual) and scientific disciplines operations management, namely Kano and Quality Function Deployment (QFD) first iteration (House of Quality) and second iteration (Part Deployment), with the hospital’s health service as the research object. The integration can be used in other service companies, especially in health services.
The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products Hidayah, Riski Taufik; Adriansyah, Irfan; Utami, Eristy Minda
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.1017

Abstract

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.
Faktor-Faktor Yang Mempengaruhi Generasi Z Di Indonesia Dalam Memutuskan Untuk Membeli Produk Hijau Sariayu Martha Tilaar Resmi, Diana Sitha; Hidayah, Riski Taufik
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Semakin hari kepedulian menjaga kesehatan kulit semakin disadari oleh orang-orang. Sekarang, berbagaiperusahaan kosmetik cenderung menggunakan komposisi yang aman. Sariayu menggunakan tren clean beautyyaitu membuat Campaign Clean Beauty berdasarkan kepedulian perempuan Indonesia dan perusahaan terhadapkeamanan produk skincare beserta kepedulian terhadap lingkungan. Penelitian ini bertujuan untuk mengetahuipengaruh environmental consciousness, eco-label, attitude, green advertising, dan price terhadap green productbuying decision pada generasi z yang telah membeli Clean Beauty Sariayu. Manfaat penelitian ini diharapkankepada perusahaan untuk meningkatkan kualitas produknya dan untuk masyarakat dalam menentukan keputusanpembelian berdasarkan kebutuhannya. Metode penelitian ini menggunakan metode kuantitatif dengan jenispenelitian kausalitas. Penelitian ini menggunakan teknik non-probability sampling. Sampel dalam penelitian iniberjumlah 385 responden pembeli Clean Beauty Sariayu pada generasi z di Indonesia. Teknik analisis data yangdigunakan adalah analisis deskriptif dan analisis Structural Equation Modelling yang dianalisis menggunakansoftware SmartPLS 3.2.9. Penelitian ini menunjukkan environmental consciousness dan eco-label tidakberpengaruh signifikan terhadap green product buying decisions secara parsial. Sedangkan attitude, greenadvertising, dan price berpengaruh signifikan secara parsial terhadap green product buying decisions padagenerasi z yang telah membeli Clean Beauty Sariayu. Rekomendasi untuk perusahaan Sariayu yaitu meningkatkankualitas layanan dan produk berkaitan dengan ramah lingkungan.kata kunci-environmental consciousness, eco-label, attitude, green advertising, price, buying decision
Pengaruh Social Media Terhadap Brand Equity Dan Purchase Intention Pada Produk Teh Gelas Adityas, Rizqullah Bagus; Hidayah, Riski Taufik
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Teh Gelas sebagai salah satu produk teh siap minum yang menduduki peringkat keempat Top Brand Index 2023, menggunakan berbagai strategi media sosial untuk mendorong minat beli konsumen. Perlu dilakukan penelitian yang lebih mendalam untuk memahami bagaimana pemasaran media sosial dapat memengaruhi perilaku pelanggan dan pada akhirnya mempengaruhi minat beli mereka. Tidak ada penelitian sebelumnya di Indonesia yang menghitung ekuitas merek, minat beli, dan variabel pemasaran media sosial secara bersamaan. Inilah sebabnya penelitian ini berfokus pada produk Teh Gelas yang menurunkan penjualan dari 2019 hingga 2023. Pengaruh media sosial terhadap minat beli dan ekuitas merek pada produk teh gelas adalah tujuan penelitian ini. Digunakan regresi linear sederhana dan program SPSS 23. Dengan jumlah sampel sebanyak 384 responden, populasi yang digunakan terdiri dari konsumen yang memiliki pengetahuan tentang produk Teh Gelas, dengan syarat bahwa mereka memiliki pengalaman dalam pembelian dan konsumsi produk tersebut, tanpa memperhatikan faktor geografis atau demografis. Dalam penelitian ini, Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Hasil analisis data menunjukkan bahwa responden memberikan tanggapan yang sangat positif terhadap variabel sosial media, brand equity, dan purchase intention. Lebih lanjut, temuan dari penelitian juga mengungkapkan bahwa sosial media memiliki pengaruh positif dan signifikan terhadap brand equity dan purchase intention. Kata Kunci-social media, purchase intention, brand equity
Pengaruh Green Marketing Terhadap Loyalitas Pelanggan Dengan Customer Satisfaction Pada Starbucks Coffee Kota Bandung Saputra, Muh Reza Amal; Hidayah, Riski Taufik
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

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The Influence of Service Quality, Product Price, Corporate Image of Telkomsel Mobile Customer Loyalty Company Kurniawan, Dede; Ariyanti, Maya; Hidayah, Riski Taufik
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1642

Abstract

Purpose – The purpose of this study is to find out how the influence of corporate image, service quality, product price and customer satisfaction on Customer Loyalty.The object used in this study is Telkomsel customers in the work area of the Telkomsel Karawang Branch.Methodology/approach – The method used for sampling is probability sampling. The number of samples was determined using a statistical approach, using the Slovin formula. The collection of sample data will be obtained through the distribution of questionnaires to Telkomsel customers. And the research method used is a quantitative abbreviation with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique Findings – It was found that from ten hypothesis testing showed that nine hypotheses were accepted in this study and one hypothesis was rejected. . Product prices have a significant effect on customer satisfaction. Prices that are considered commensurate with the benefits increase customer satisfaction but Product price has no significant effect on customer loyalty.  
The Influence of Attitude and Trust in Green Banking on Customer Interest in Opening an Account: Case Study of PT Bank Central Asia Tbk Permana, Frianka Bagja; Hidayah, Riski Taufik
The Es Economics and Entrepreneurship Vol. 4 No. 02 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i02.840

Abstract

This study aims to analyze the factors that influence customer interest in using green banking services, specifically when opening an account at BCA. Using a quantitative approach and the SEM-PLS method with a sample of 385 respondents, the study found that the variables Green Perceived Value, Green Trust, Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Integrity, and Collectivism have a significant effect on Green Purchase Intention. Meanwhile, Green Perceived Risk does not show a significant effect. This finding confirms the importance of environmental values and trust in encouraging the adoption of sustainable banking services.
The Influence of Hospital Brand Image, Sharia Service Standards, and Psychospiritual Factors on Patient Loyalty in Indonesian Sharia Hospitals Hariwibowo, Fatnan Setyo; Ariyanti, Maya; Sugiat, Maria Apsari; Hidayah, Riski Taufik
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4353

Abstract

This study examines the impact of hospital brand image, Sharia service standards, and psychospiritual factors on patient loyalty in Sharia hospitals. Sharia hospitals in Indonesia are growing amid demand for Islam-aligned healthcare. Revenue and patients rise yearly but miss targets: 12-15 percent growth versus 20 percent goal, and 5-7 percent versus 15 percent. This signals loyalty issues involving brand image, Sharia quality, religiosity, trust, attitudes, and satisfaction. The aim is to analyze their interactions. Quantitative surveys with purposive sampling target patients from the past three years. Structural Equation Modeling analyzes 315 responses. Results reveal brand image drives Sharia standards; religiosity and trust form attitudes; standards and attitudes build satisfaction, the top loyalty predictor. Direct paths are significant; satisfaction variance is 53.1 percent, and loyalty 34.8 percent, via mediation. Improving brand and Sharia elements raises satisfaction and loyalty for growth targets. Prioritize digital marketing and spiritual care for retention.
Driving Tourist Loyalty in Bandung Halal Tourism Through Digital Halal Literacy and Destination Attributes Riski Taufik Hidayah
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1848

Abstract

Purpose – This study aims to examine the roles of Digital Halal Literacy and Halal Destination Attributes in influencing Tourist Satisfaction and Tourist Loyalty within the context of halal tourism in Bandung. Methodology/approach – This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Data were collected from 250 Muslim tourists who had visited halal tourism destinations in Bandung through structured questionnaires distributed both online and offline. Findings – The findings reveal that Digital Halal Literacy and Halal Destination Attributes significantly influence Tourist Satisfaction and Tourist Loyalty. Halal Destination Attributes show the strongest effect on Tourist Satisfaction, highlighting the importance of halal-friendly facilities and services in shaping positive tourism experiences. The results also indicate that Tourist Satisfaction significantly strengthens Tourist Loyalty, while Digital Halal Literacy enhances tourists’ trust and confidence through reliable halal-related digital information. Novelty/value – This study contributes to halal tourism literature by integrating informational and destination-related factors in explaining Tourist Satisfaction and Tourist Loyalty, particularly within the context of Bandung as an emerging halal tourism destination
THE INFLUENCE OF SOCIAL MEDIA ACTIVITIES ON BRAND LOYALTY OF KOPI KENANGAN MEDIATED BY INTENTION OF CONTINUED USAGE INTENTIONS Vionita Qatrunnada; Riski Taufik Hidayah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1043

Abstract

Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Bawa, Simerjeet Singh Bidari Saputri HS Dede Kurniawan Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Gusni, Gusni Hariwibowo, Fatnan Setyo Hermita Putri Josefanny Dike Mewengkang Lita Liani Kintradinata Maria Apsari Sugiat Maya Ariyanti Muhammad Zaky Hidayatullah Nurvita Trianasari Permana, Frianka Bagja Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Riyan Hadithya Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Vionita Qatrunnada Wardianti, Shiffa Intania