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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) International Journal Of Science, Technology & Management (IJSTM) Journal of Community Service and Engagement Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Inkubis: Jurnal Ekonomi dan Bisnis The Es Economics and Entrepreneurship eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Investasi Islam Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science Proceedings International Conference on Economic Business and Social Science
Riski Taufik Hidayah
Telkom University
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Modeling Behavioral Intentions: Exploring Factors Using IPMA via Trust and Customer Satisfaction in Gojek Indonesia Alamsyah, Rachel Anggraini; Hendayani, Ratih; Hidayah, Riski Taufik
International Journal of Digital Marketing Science Vol. 1 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v1i2.1053

Abstract

Online transportation service has become a common method of commuting for the majority of people. It offers convenience and comfort to meet people's needs. The purpose of this study is to assess the perception of service quality driver’s online transportation Gojek Indonesia, by examining the impact of service quality and customer perceived value on users' behavioral intentions, both directly and mediated by trust and customer satisfaction. Data were collected from 400 respondents who used Gojek services in Indonesia through a structured questionnaire. The method utilized is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 software. Research findings suggest that customer perceived value, service quality, trust, and customer satisfaction play significant roles in behavioral intention. Service quality and customer perceived value positively impact behavioral intentions, both directly and through the mediation of trust and customer satisfaction. Enhanced levels of customer perceived value and service quality will elevate users' intentions to utilize Gojek services again. These findings contribute to expanding the SERVQUAL model by integrating behavioral intention with trust and customer satisfaction. The novelty lies in the influence of customer perceived value on behavioral intentions mediated by trust and customer satisfaction. The study provides insights for companies to understand the importance of service quality factors and perceived customer value for long-term benefits of achieving competitive advantage.
Exploring The Effects of E-Service Quality and E-Trust on Consumers’ E-Satisfaction and Tokopedia’s E-Loyalty: Insights From Gen Z Online Shoppers Hidayah, Riski Taufik
International Journal of Digital Marketing Science Vol. 2 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i1.1198

Abstract

Purpose – This study aims to explore the impact of e-service quality and e-trust on e-satisfaction and e-loyalty among Gen Z consumers on Tokopedia. Methodology/Approach – The research adopts a quantitative approach, collecting data through an online survey of 200 active Tokopedia users aged 18–26 (Gen Z). The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings – The results reveal that e-trust significantly influences e-satisfaction, and e-satisfaction has a significant positive relationship with e-loyalty. However, e-service quality does not have a direct significant impact on either e-satisfaction or e-loyalty. Novelty/value – This study provides insights into the critical role of e-trust and e-satisfaction in fostering customer loyalty, particularly on e-commerce platforms targeting Gen Z consumers, such as Tokopedia. The findings assist companies in developing more effective digital marketing strategies for customer retention.
The Impact of Social Media Marketing on Purchase Intention at PT. Nomaden Cipta Mahardika Faronsyah, Airul Septian; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1313

Abstract

Along with the development of information technology, consumers' need to seek information is increasingly greater. Consumers in the architectural services sector also look for information about aesthetic and functional housing via social media. Using Instagram, companies like Nomaden leverage social media marketing to drive consumer purchase intent. This research analyzes how social media marketing influences the architectural services sector to increase purchasing intentions.This research also uses independent variables, namely social media marketing and distribution intensity, which are mediated by the variables brand awareness, quality perception, brand association, brand trust, consumer brand involvement (CBE), and the dependent variable, namely purchase intention. This variable refers to a research titled The Impact of Social Media Marketing on Brand Awareness, Brand Involvement and Purchase Intention in Developing Countries and The Impact of Social Media Communication on Consumer-based Brand Equity and Purchase Intention during the Pandemic. The population in this research is followers of the Nomaden Architect's Instagram account (@nomaden.designstudio). The sample that will be studied is a minimum of 385 respondents using non-probability sampling. This research instrument uses a validity test based on the Product Moment Correlation or Pearson Correlation formula, reliability using the Cronbach alpha technique, descriptive analysis using a continuum line, and verification analysis using a structural equation model with the help of SMART-PLS 4.0.
Behavioral Intention Analysis on Aspiring Geopark Tourists: A Case Study in Pangandaran Hidayah, Riski Taufik; Iskamto, Dedi; Utami, Eristy Minda
International Journal of Entrepreneurship and Business  Management Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v2i1.585

Abstract

Purpose –Pangandaran is still the prima donna of beach tourism in West Java and a favorite tourist destination for domestic tourists so that the Pangandaran area becomes one of the leading tourist areas that has the potential to become a Global Geopark area. This condition is in line with Pangandaran's strength as a mainstay natural tourist destination in West Java which displays aspects of its geodiversity through unique and distinctive rock formations and natural phenomena. Geopark status owned by an area is expected to be able to increase the number of tourist visits that contribute to local economic development. However, there is an imbalance in the visits of domestic tourists and foreign tourists to the Pangandaran tourist area. Methodology/approaches –The method used in this study is verification with the population, namely tourists who have visited the Pangandaran Tourism Area throughout 2021 at least once. The analytical method used is Spearman's rank correlation, the coefficient of determination, and the t test with a significance level of five percent. Findings –This study supports previous studies where the destination image has an influence on the behavioral intention of tourists with a magnitude of 62.09%.  
The Effect of Streamer Credibility on Increasing Purchase Intention in Live Streaming Shopping Skintific Indonesia Salsabila, Sabina Alya; Riski Taufik Hidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7479

Abstract

This study aims to analyze the influence of streamer credibility on purchase intention, both directly and indirectly through the mediating variable of interactivity, in the context of live streaming Skintific Indonesia products. This study uses a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis techniques. Three constructs were tested: Streamer Credibility (SC), Interactivity (I), and Purchase Intent (PI). The validity test results showed that most indicators had outer loading values above 0.50, and the AVE values for all constructs were above the minimum threshold of 0.50, except for the Interactivity construct. However, the Composite Reliability (CR) and Cronbach's Alpha (α) values were still below 0.70, indicating weaknesses in the internal reliability of some constructs. The hypothesis testing results show that Streamer Credibility has a significant direct effect on Purchase Intent (β = 0.435; T = 10.058; p < 0.001), and Streamer Credibility also has a significant effect on Interactivity (β = 0.448; T = 10.643; p < 0.001), and Interactivity positively influences Purchase Intent (β = 0.127; T = 3.219; p = 0.001). There is an indirect effect of Streamer Credibility on Purchase Intent through Interactivity (β = 0.082; T = 3.064; p = 0.002). These findings confirm that streamer credibility plays an important role in shaping consumer purchase intention, both directly and through increased interactivity during live streaming sessions.
Factors That Influence Public Intention To Install Home Charging : The Perspective Of Public Who See And Know About The Electrifyinglifestyle Campaign Electric Vehicle Through Social Media Febriana, Danny; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1242

Abstract

Electricity is a fundamental necessity in modern life, and the transition toward the use of environmentally friendly energy has become a global priority to achieve Net Zero Emissions (NZE). The Indonesian government has targeted NZE by 2060, with PLN as the primary actor in supporting energy transition programs such as Electrifying Lifestyle and the development of electric vehicle infrastructure. One significant finding from the Electrifying Lifestyle campaign related to electric vehicles is the remarkable surge in home charging adoption, which recorded a 335% increase in the first semester of 2024 compared to the same period in the previous year. This study aims to analyze the factors influencing public intention to install home charging, particularly through the perspective of the Electrifying Lifestyle campaign on social media. Using the Theory of Planned Behavior, this research explores the influence of variables such as product knowledge, environmental concern, ecological lifestyle, perceived benefits, innovation, and optimism on consumer attitudes, as well as the role of digital campaign effectiveness on brand awareness and purchase intention. The research findings show that respondents' answers for each variable—including consumer attitude, social media marketing, brand awareness, and purchase intention—fall into the good category. Consumer attitude is significantly influenced by product knowledge, environmental concern, ecological lifestyle, perceived benefits, technological innovativeness, and technological optimism. Consumer attitude also has a significant positive effect on purchase intention but is negatively moderated by perceived consumer effectiveness. Additionally, social media marketing has a significant positive effect on both brand awareness and purchase intention, and brand awareness also significantly influences purchase intention. These findings emphasize the importance of digital marketing strategies and strengthening the perceived benefits of technology in promoting the adoption of home charging to support increased environmentally friendly electricity consumption and accelerate the achievement of NZE targets in Indonesia.
The Effect Of Service Quality On Customer Satisfaction, Attitude, And Loyalty Of Pt Pln (Persero) Up3 Rantauprapat Bobby Fadillah, Muhammad; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1335

Abstract

PLN stands for PT Perusahaan Listrik Negara (Persero), which is the largest electricity service provider in Indonesia. PLN is a State-Owned Enterprise (BUMN) that plays an important role in providing electricity to the community and industry throughout Indonesia. Every region in Indonesia has a PLN office that functions to serve every community that is a customer of PLN itself, one of which is in the Rantauprapat area which has a PLN (Persero) UP3 Rantauprapat office with many Customer Service Units (ULP) spread across each region as many as 8 customer service units, namely ULP Tanjung Balai, ULP Simpang Kawat, ULP Aek Kanopan, ULP Aek Kota Batu, ULP Rantauprapat Kota, ULP Aek Nabara, ULP Labuhan Bilik and ULP Kota Pinang and with a total of registered customers as many as. However, behind the large number of customers, there are many complaints submitted by customers of PT PLN (Persero) UP3 Rantauprapat which indicate that PT PLN (Persero) UP3 Rantauprapat provides poor service quality which will affect user satisfaction, attitude and loyalty. The purpose of this study is to determine the quality of service from PT PLN (Persero) UP3 Rantauprapat which is perceived by looking at the quality of service, satisfaction, attitude and loyalty of PT PLN (Persero) UP3 Rantauprapat customers. This study uses a quantitative method using a questionnaire using a google form which is distributed to respondents using a purposive sampling technique. Valid and reliable data from 419 respondents were analyzed using structural equation modeling with the help of SmartPLS 4.1.1.2. The results of the study show that the response from respondents for all dimensions and variables has a very good value. Statistical tests show that the Service Quality variable has a significant positive effect on Satisfaction, the Service Quality variable has a significant positive effect on Loyalty, the Satisfaction variable has a significant positive effect on Attitude, the Satisfaction variable has a significant positive effect on Loyalty, the Satisfaction variable has a significant positive effect on Attitude, the Attitude variable has a significant positive effect on Loyalty. The determination coefficient using R-Square shows that there is an influence of Satisfaction of 82.3% on Attitude, an influence of Service Quality of 78.8% on Loyalty, an influence of Service Quality of 78.5% on Satisfaction. The results of this study suggest to PT PLN (Persero) UP3 Rantauprapat to improve the quality of service to customers as a whole, including standardizing uniforms and official vehicles for each officer who directly interacts with customers and conducting socialization of the reporting flow according to the right field to answer customer needs so that it can improve the assessment of the quality of service provided.
The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products Veronita, Rika; Ariyanti, Maya; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1343

Abstract

The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth (WOM) to electronic word-of-mouth (eWOM), TikTok has emerged as the dominant social media platform in Indonesia, with 107.69 million users. This study aims to investigate the influence of eWOM from the TikTok platform on purchase intention for Skintific. To understand the influence of eWOM, this study will apply the Information Adoption Model (IAM), a model widely used in previous eWOM studies. This study will use a quantitative approach with a sample of 400 respondents. Data collection will be conducted using a questionnaire and analyzed using Structural Equation Modeling (SEM) with the SmartPLS 4.0.9.9 application. The results of the study indicate that respondents' evaluations of the eWOM variables, brand image, and purchase intention regarding Skintific products on TikTok fall into the good category. In this study, it was found that Information Quality, Information Credibility, Information Usefulness, Information Adoption, and Brand Image have a positive and significant effect on Purchase Intention. Specific indirect effects on Purchase Intention were also found to have a positive and significant influence. However, it was also found that Information Quantity does not have a positive and significant influence on Purchase Intention. These results highlight that Skintific needs to consistently maintain the quality of the information communicated, ensure the quantity of information provided, and uphold the credibility of information through reliable reference sources. Additionally, building a positive brand image is crucial in maintaining consumer purchase intention.
Improving the Marketing Performance of Village-Owned Enterprises and Tourism Villages by Strengthening Social Media Marketing Skills and Service Quality Santoso, Adi; Hidayah, Riski Taufik; Sunarya, Yaya
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2025): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i5.696

Abstract

This community service program aims to empower the Village-Owned Enterprise and Tenjolaya Tourism Village by strengthening social media marketing skills and improving service quality. Tenjolaya Village has significant natural and cultural tourism potential. However, tourism destination management faces various challenges, particularly in digital marketing and service quality, resulting in under-utilization of this potential. This activity actively involves the community in training, mentoring, and developing marketing strategies and tourism services. The methods used in this community service program are participatory, including intensive training on social media marketing, service quality improvement workshops, ongoing mentoring, and the formation of social media and tourism service management teams. The training focuses on utilizing social media platforms such as Instagram, Facebook, and TikTok for tourism promotion. At the same time, the workshop aims to improve the community's skills in providing excellent service to tourists. Intensive mentoring is provided to ensure effective and sustainable strategy implementation. The expected results of this activity are an increase in the number of tourist visits through effective digital promotion, increased tourist satisfaction through quality services, and community empowerment in independently managing tourism potential. This community service activity aims to improve the performance of the Village-Owned Enterprise and tourist villages and empower the community to become independent in managing its tourism potential. This program is expected to significantly impact the economic development and well-being of the Tenjolaya Village community through a systematic and sustainable approach
The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung Ramadhan, Ilham Agsan; Hidayah, Riski Taufik; Alfaiza, Salsabila Aisyah
International Journal of Digital Marketing Science Vol. 2 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i2.1496

Abstract

This study investigates how electronic word of mouth (eWOM) on TikTok influences consumers' purchase intention toward Fore Coffee products in Bandung, Indonesia. Given the platform’s dominance among Gen Z and millennials, TikTok-based eWOM is a key digital marketing element for local brands. Using a quantitative method, data were collected through an online survey of 390 respondents who had seen TikTok content related to Fore Coffee. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships among information quality, quantity, credibility, usefulness, adoption, and purchase intention. The results show that all dimensions of eWOM significantly affect information usefulness. In turn, information usefulness positively influences information adoption, which subsequently drives purchase intention. These findings affirm the relevance of the Information Adoption Model (IAM) in a short-form video context. This study contributes to digital consumer behavior literature by applying the IAM to TikTok, a platform characterized by user-generated content and rapid engagement cycles. The research offers practical insights for brands to enhance content credibility and usefulness in order to strengthen consumer intent to purchase.
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Affiya Yunishafira Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Azmi Rasyid Bidari Saputri HS Bobby Fadillah, Muhammad Dede Kurniawan Deden Saepudin Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Eristy Minda Utami Eti Jumiati Faronsyah, Airul Septian Fatnan Setyo Hariwibowo Febriana, Danny Gusni Gusni Hermita Putri Johan Tanaya Josefanny Dike Mewengkang Krisna, Septian Abi Lita Liani Kintradinata M. Rifki Mulyana Maria Apsari Sugiat Maya Ariyanti Muhammad Zaky Hidayatullah Mulyana, M. Rifki Nurvita Trianasari Perdana, Jajang Adi Permana, Frianka Bagja Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Risman Syafarullah Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Simerjeet Singh Bawa Siti Julaeha, Siti Sofia, Karlina Suhada, Wiwin Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Vania Amelia Veronita, Rika Vionita Qatrunnada Wardianti, Shiffa Intania Winingsih, Nyimas Bayu