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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) Journal of Community Service and Engagement Jurnal Ekonomi Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Es Economics and Entrepreneurship eProceedings of Management Neraca Manajemen, Akuntansi, dan Ekonomi Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science
Riski Taufik Hidayah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Modeling Behavioral Intentions: Exploring Factors Using IPMA via Trust and Customer Satisfaction in Gojek Indonesia Alamsyah, Rachel Anggraini; Hendayani, Ratih; Hidayah, Riski Taufik
International Journal of Digital Marketing Science Vol. 1 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v1i2.1053

Abstract

Online transportation service has become a common method of commuting for the majority of people. It offers convenience and comfort to meet people's needs. The purpose of this study is to assess the perception of service quality driver’s online transportation Gojek Indonesia, by examining the impact of service quality and customer perceived value on users' behavioral intentions, both directly and mediated by trust and customer satisfaction. Data were collected from 400 respondents who used Gojek services in Indonesia through a structured questionnaire. The method utilized is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 software. Research findings suggest that customer perceived value, service quality, trust, and customer satisfaction play significant roles in behavioral intention. Service quality and customer perceived value positively impact behavioral intentions, both directly and through the mediation of trust and customer satisfaction. Enhanced levels of customer perceived value and service quality will elevate users' intentions to utilize Gojek services again. These findings contribute to expanding the SERVQUAL model by integrating behavioral intention with trust and customer satisfaction. The novelty lies in the influence of customer perceived value on behavioral intentions mediated by trust and customer satisfaction. The study provides insights for companies to understand the importance of service quality factors and perceived customer value for long-term benefits of achieving competitive advantage.
Exploring The Effects of E-Service Quality and E-Trust on Consumers’ E-Satisfaction and Tokopedia’s E-Loyalty: Insights From Gen Z Online Shoppers Hidayah, Riski Taufik
International Journal of Digital Marketing Science Vol. 2 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i1.1198

Abstract

Purpose – This study aims to explore the impact of e-service quality and e-trust on e-satisfaction and e-loyalty among Gen Z consumers on Tokopedia. Methodology/Approach – The research adopts a quantitative approach, collecting data through an online survey of 200 active Tokopedia users aged 18–26 (Gen Z). The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings – The results reveal that e-trust significantly influences e-satisfaction, and e-satisfaction has a significant positive relationship with e-loyalty. However, e-service quality does not have a direct significant impact on either e-satisfaction or e-loyalty. Novelty/value – This study provides insights into the critical role of e-trust and e-satisfaction in fostering customer loyalty, particularly on e-commerce platforms targeting Gen Z consumers, such as Tokopedia. The findings assist companies in developing more effective digital marketing strategies for customer retention.
Behavioral Intention Analysis on Aspiring Geopark Tourists: A Case Study in Pangandaran Hidayah, Riski Taufik; Iskamto, Dedi; Utami, Eristy Minda
International Journal of Entrepreneurship and Business  Management Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v2i1.585

Abstract

Purpose –Pangandaran is still the prima donna of beach tourism in West Java and a favorite tourist destination for domestic tourists so that the Pangandaran area becomes one of the leading tourist areas that has the potential to become a Global Geopark area. This condition is in line with Pangandaran's strength as a mainstay natural tourist destination in West Java which displays aspects of its geodiversity through unique and distinctive rock formations and natural phenomena. Geopark status owned by an area is expected to be able to increase the number of tourist visits that contribute to local economic development. However, there is an imbalance in the visits of domestic tourists and foreign tourists to the Pangandaran tourist area. Methodology/approaches –The method used in this study is verification with the population, namely tourists who have visited the Pangandaran Tourism Area throughout 2021 at least once. The analytical method used is Spearman's rank correlation, the coefficient of determination, and the t test with a significance level of five percent. Findings –This study supports previous studies where the destination image has an influence on the behavioral intention of tourists with a magnitude of 62.09%.  
The Effect of Streamer Credibility on Increasing Purchase Intention in Live Streaming Shopping Skintific Indonesia Salsabila, Sabina Alya; Riski Taufik Hidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7479

Abstract

This study aims to analyze the influence of streamer credibility on purchase intention, both directly and indirectly through the mediating variable of interactivity, in the context of live streaming Skintific Indonesia products. This study uses a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis techniques. Three constructs were tested: Streamer Credibility (SC), Interactivity (I), and Purchase Intent (PI). The validity test results showed that most indicators had outer loading values above 0.50, and the AVE values for all constructs were above the minimum threshold of 0.50, except for the Interactivity construct. However, the Composite Reliability (CR) and Cronbach's Alpha (α) values were still below 0.70, indicating weaknesses in the internal reliability of some constructs. The hypothesis testing results show that Streamer Credibility has a significant direct effect on Purchase Intent (β = 0.435; T = 10.058; p < 0.001), and Streamer Credibility also has a significant effect on Interactivity (β = 0.448; T = 10.643; p < 0.001), and Interactivity positively influences Purchase Intent (β = 0.127; T = 3.219; p = 0.001). There is an indirect effect of Streamer Credibility on Purchase Intent through Interactivity (β = 0.082; T = 3.064; p = 0.002). These findings confirm that streamer credibility plays an important role in shaping consumer purchase intention, both directly and through increased interactivity during live streaming sessions.
THE INFLUENCE OF SOCIAL MEDIA ACTIVITIES ON BRAND LOYALTY OF KOPI KENANGAN MEDIATED BY INTENTION OF CONTINUED USAGE INTENTIONS Qatrunnada, Vionita; Hidayah, Riski Taufik
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1043

Abstract

Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
Improving the Marketing Performance of Village-Owned Enterprises and Tourism Villages by Strengthening Social Media Marketing Skills and Service Quality Santoso, Adi; Hidayah, Riski Taufik; Sunarya, Yaya
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2025): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i5.696

Abstract

This community service program aims to empower the Village-Owned Enterprise and Tenjolaya Tourism Village by strengthening social media marketing skills and improving service quality. Tenjolaya Village has significant natural and cultural tourism potential. However, tourism destination management faces various challenges, particularly in digital marketing and service quality, resulting in under-utilization of this potential. This activity actively involves the community in training, mentoring, and developing marketing strategies and tourism services. The methods used in this community service program are participatory, including intensive training on social media marketing, service quality improvement workshops, ongoing mentoring, and the formation of social media and tourism service management teams. The training focuses on utilizing social media platforms such as Instagram, Facebook, and TikTok for tourism promotion. At the same time, the workshop aims to improve the community's skills in providing excellent service to tourists. Intensive mentoring is provided to ensure effective and sustainable strategy implementation. The expected results of this activity are an increase in the number of tourist visits through effective digital promotion, increased tourist satisfaction through quality services, and community empowerment in independently managing tourism potential. This community service activity aims to improve the performance of the Village-Owned Enterprise and tourist villages and empower the community to become independent in managing its tourism potential. This program is expected to significantly impact the economic development and well-being of the Tenjolaya Village community through a systematic and sustainable approach
The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung Ramadhan, Ilham Agsan; Hidayah, Riski Taufik; Alfaiza, Salsabila Aisyah
International Journal of Digital Marketing Science Vol. 2 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i2.1496

Abstract

This study investigates how electronic word of mouth (eWOM) on TikTok influences consumers' purchase intention toward Fore Coffee products in Bandung, Indonesia. Given the platform’s dominance among Gen Z and millennials, TikTok-based eWOM is a key digital marketing element for local brands. Using a quantitative method, data were collected through an online survey of 390 respondents who had seen TikTok content related to Fore Coffee. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships among information quality, quantity, credibility, usefulness, adoption, and purchase intention. The results show that all dimensions of eWOM significantly affect information usefulness. In turn, information usefulness positively influences information adoption, which subsequently drives purchase intention. These findings affirm the relevance of the Information Adoption Model (IAM) in a short-form video context. This study contributes to digital consumer behavior literature by applying the IAM to TikTok, a platform characterized by user-generated content and rapid engagement cycles. The research offers practical insights for brands to enhance content credibility and usefulness in order to strengthen consumer intent to purchase.
Recovery of Post-Pandemic Tourist Visits Rates Through Geopark Destination Attributes Hidayah, Riski Taufik
International Journal of Management and Digital Business Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v1i1.337

Abstract

Purpose – The Pongkor National Geopark has a geological peculiarity in the form of an underground gold mine that distinguishes it from other geoparks in Indonesia and the world. The Pongkor National Geopark raised the theme of the evolution of the quarter magmatic arc associated with Pongkor gold mineralization as an icon of geological heritage known to the world. The presence of Geopark status shows that the Pongkor area has prominent geological elements and fulfils archaeological, ecological and cultural values ​​and is able to encourage and empower local communities to contribute in maintaining and improving the function of natural heritage so as to contribute to economic development. However, the COVID-19 pandemic has reduced tourist visits as a consequence of the government's efforts to reduce the spread of the outbreak through closing and restricting tourist areas. The purpose of this study was to analyse the effect of destination attributes on the intention of tourist loyalty in the Pongkor National Geopark Area. The method used in this research is verification with the population, namely tourists who have visited the Pongkor National Geopark at least 1 time and are willing to make visits in the future. The analytical method used is Spearman rank correlation, coefficient of determination, and t test with a significance level of five percent. Findings – This research supports previous studies where there is an influence given by the attributes of the destination on the intention of tourist loyalty. The magnitude of the effect given by the destination attribute on loyalty intentions is 57.6%.
The Effect of E-Trust and Marketing Public Relation on Consumer E-Loyalty of Lazada Hidayah, Riski Taufik
Jurnal Ilmu Ekonomi Terapan Vol. 2 No. 2 (2017)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.201 KB) | DOI: 10.20473/jiet.v2i2.5932

Abstract

The purpose of this research is to find the impact of e-trust and marketing public relations toward e-loyalty of consumers at the online marketplace Lazada. This research is triggered by the decreasing percentage of Top Brand Award on every category Lazada is in. Even though Lazada as an online service provider has done several efforts to improve customer trust with quality improvement and developing small and micro-enterprises. The methods used in this research is descriptive and verificative. The population in this research are Lazada consumers who have the intention to repurchase from Lazada. The sampling technique in this research is purposive sampling, with the number of samples are 200 people. Path Analysis is used to analyze and to understand the correlation whether it is simultaneous or partial.
THE INFLUENCE OF CAPITAL STRUCTURE ON EARNING PER SHARE (EPS) Utami, Eristy Minda; Hidayah, Riski Taufik
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.466 KB) | DOI: 10.21009/JRMSI.008.2.04

Abstract

The purposes of this research are finding the influence of Capital Structure on Earning Per Share partially and simultaneously. The research method used is descriptive analysis verificative using secondary data. Statistic method is using multiple correlation regression statistic method to test the effect of indenpendent variables (capital structure) on the dependent variable (Earning Per Share) on Jakarta Islamic Index (JII) 2011 - 2016. Results of research using a significance level of 0.95 and 0.05 error rate indicates that the capital structure represented by the ratio of DAR has no effect on Earning Per Share (EPS), DER also has no effect on Earning Per Share (EPS), LDAR has a negative effect on EPS.
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Bawa, Simerjeet Singh Bidari Saputri HS Dede Kurniawan Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Gusni, Gusni Hariwibowo, Fatnan Setyo Hermita Putri Josefanny Dike Mewengkang Lita Liani Kintradinata Maria Apsari Sugiat Maya Ariyanti Muhammad Zaky Hidayatullah Nurvita Trianasari Permana, Frianka Bagja Qatrunnada, Vionita Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Riyan Hadithya Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Wardianti, Shiffa Intania