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STRATEGI PENGEMBANGAN USAHA KOPI BUBUK DI UD. TRIYASA BARATA SURABAYA JAWA TIMUR Aji Praviandana; Endang Yektiningsih; Sri Tjondro Winarno
Agrilan : Jurnal Agribisnis Kepulauan Vol 10, No 3 (2022): AGRILAN : JURNAL AGRIBISNIS KEPULAUAN
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/agrilan.v10i3.1534

Abstract

UD. Triyasa Barata mengalami permasalahan pada penghasilan yang mengalami penurunan, salah satu faktor yang menjadi penyebabnya adalah dampak pandemic covid-19. Tujuan riset ini untuk memformulasikan alternatif strategi pemasaran cascara di UD. Triyasa Barata yang unggul dan tepat. Lokasi riset ditentukan dengan sengaja UD. Triyasa Barata Surabaya. Metode riset menggunakan analisis matriks IFE, matriks EFE, dan analisis SWOT. Hasil riset memperlihatkan analisis data pada analisis matriks IFE didapatkan skor untuk faktor kekuatan sebesar 2,175 dan skor untuk faktor kelemahan sebesar 0,275. Sedangkan pada analisis matriks EFE didapatkan skor untuk faktor peluang sebesar 1,962 dan skor untuk faktor ancaman sebesar 1,325. Hasil analisis matriks SWOT menempatkan UD Triyasa Barata Surabaya berada pada kuadran I dan strategi yang harus diterapkan adalah melakukan pengembangan produk baik dengan membuat varian produk baru; harga jual sesuai dengan kualitas produk agar dapat bersaing; bekerjasama dengan lembaga perbankan untuk menjadi mitra bina usaha; mulai menambah jalur distribusi online yaitu promosi melalui media sosial dan endorse; dan memanfaatkan daerah Surabaya dan sekitarnya untuk mengenalkan produk.
Analisis Kelayakan Finansial Usaha Ternak Kambing Etawa Senduro Di Kecamatan Senduro Kabupaten Lumajang Salsabila Ika Puspita; Sri Widayanti; Endang Yektiningsih
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.147-155

Abstract

Indonesia is known to have many types of livestock and natural resources, one of which is goats. Senduro District is one of the leading goat farming centers. Indicators of the success of the livestock business include the size of the financial aspect. Goat farming business needs to be equipped or accompanied by relevant data information for financial feasibility analysis. The purpose of this study was to analyze the feasibility of the goat farming business in Senduro to determine whether the business being run is profitable or not using NPV, IRR, and BEP assessment criteria because farmers tend to trade their livestock businesses without analyzing their business feasibility. The population in this study is Senduro etawa goat farmers totaling 12 breeders. This research uses financial service analysis methods with assessment criteria, namely BEP, IRR, NPV. The NPV results of the etawa Senduro goat farming business located in Lumajang Regency, especially in Kandang Tepus Village, show that the business is feasible to run, because it produces NPV of Rp 1,617,311,892 and more than 0. The IRR result of the goat farming business in Kandang Tepus Village, Senduro District is also said to be feasible because the IRR yield is 30.15%, this result exceeds the loan interest of 15%. BEP in the goat farming business in Senduro can be said to be feasible or profitable because the average BEP unit in this business is 54 heads and the revenue of this business is IDR 2,298,050,000.
Effect of Partial Replacement of Wheat Flour with Various Mangrove Fruit Flours and Different Emulsifiers on Physicochemical Properties of Biscuits Jariyah, Jariyah; Yektiningsih, Endang; Sarofa, Ulya; Sopadeo, Peter Adeye
Indonesian Journal of Agricultural Research Vol. 1 No. 2 (2018): InJAR, Vol. 1, No. 2, July 2018
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/injar.v1i2.318

Abstract

Biscuit formulation was produced from the partial substitution of wheat flour using mangrove fruit flour (MFF) with the addition of an emulsifier. In this study, Pedada (Sonneratia caseolaris) and Lindur (Bruguiera ghymnorhiza) were used as two varieties of MFF. Lecithin and sodium stearoyl lactylate (SSL) was used to enhance the physical properties of the biscuits. An experiment was conducted by replacing wheat flour with MFF at different levels (0%, 20%, and 30%). Margarine, sugars, eggs, glucose syrups, and emulsifiers were added after mixing wheat flour with MFF, baking powder, and milk powder uniformly. Dough sheets were formed and baked on a greased tray at 1500C for 10 to 15 min. The biscuits produced were analyzed for spread ratio, breaking strength, and color (L*, a*, and b*), ranging from 4.13–5.07; 54.07–89.77 N; and 34.70–50.90 L*, 15.17–18.80 a*, and 12.00–28.07 b*, respectively. The analysis of chemical composition showed that the carbohydrate ranged from 90.99–93.60%, protein 4.26–7.12%, fat 0.22–0.59%, ash 0.93–1.75%, and moisture 0.88–1.36%, and the energy value spanned over 391.10–395.33 cal/100 g. Sensory evaluation rating, substitution of 20% with MFF, and SSL addition had the highest acceptability compared to other formulations.
Niat Adopsi Kartu Tani oleh Petani di Kecamatan Krian Kabupaten Sidoarjo Ekandini, Syafira Andrastea; Widayanti, Sri; Yektiningsih, Endang
JURNAL PERTANIAN Vol 15, No 1 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i1.3922

Abstract

Pupuk adalah salah satu sarana produksi pertanian yang dibutuhkan oleh petani. Pemerintah Provinsi Jawa Timur membuat program Kartu Tani yang menjamin ketersediaan pupuk dengan harga yang sesuai ketetapan pemerintah. Petani di Kecamatan Krian, Sidoarjo sudah mendapatkan Kartu Tani namun pelaksanaan program kartu tani yang dilakukan di Kecamatan Krian masih mengalami permasalahan yakni belum berlakunya program kartu tani hingga saat ini dan juga pengetahuan tentang kartu tani yang diperoleh petani masih sangat minim. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh sikap, norma subjektif, dan kontrol perilaku terhadap niat adopsi kartu tani oleh petani di kecamatan Krian kabupaten Sidoarjo. Jumlah sampel penelitian ini sebanyak 95 petani di Kecamata Krian, SIdoarjo. Metode analisis data dalam penelitian ini adalah metode Structural Equation Modelling (SEM) menggunakan Partial Least Suare (PLS). Hasil penelitian ini seluruh variabel eksogen dalam penelitian ini yang terdiri dari sikap terhadap perilaku (X1), norma subjektif (X2), dan kontrol perilaku (X3) berpengaruh positif dan signifikan terhadap variabel endogen yaitu niat adopsi Kartu Tani (Y) oleh petani di Kecamatan Krian, Kabupaten Sidoarjo.
Factors Influencing the Interest of Youth In Rice Farming at Trenggalek Regency Firmansyah, Devan Adhitya; Yektiningsih, Endang; Laily, Dona Wahyuning
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 3 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i3.1271

Abstract

This research investigates the factors influencing the interest of village youth in rice farming in Banjar Village, Panggul Subdistrict, Trenggalek Regency, conducted from October until December 2023. Factors such as motivation, perception of agriculture, social environment, and government support are examined to understand their impact on youth interest in farming. The declining youth labor force in agriculture poses a significant challenge, threatening the sustainability of family farms and agricultural development. The research employs a Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis to measure the relationships between the identified factors and youth interest in farming. Data collection involves primary and secondary sources, with respondents providing information on demographics, current occupation, motivation, perception of income, risk, work environment in rice farming, and the influence of family and school environments. The purposive method was used within this article, counting 50 local youth aged 15-30 years old with an experience or family background as a farmer. The analysis confirms that youth perception of agriculture, social environment, and government support significantly affect (<0,05) youth interest in rice farming, while motivation alone does not significantly impact. The study's measurement instruments demonstrate satisfactory convergent validity, construct validity, and composite reliability. Recommendations include maintaining positive perceptions of agriculture, educating rural communities on its importance, and enhancing government support through subsidies, access to capital, training, and extension programs. The research provides valuable insights for promoting agricultural development and ensuring the continuation of family farms by addressing the factors that influence youth interest in farming.
The Analysis of Working Time Allocation and Income of Rice Farmers in Pulogede Village Tuban District Putri, Dinda Rhaima Ladisa; Yektiningsih, Endang; Mubarokah, Mubarokah
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1240

Abstract

Unoptimal use of farmers' time leads to low income earned by farmers. The study aims to analyze the working hours of rice farmers, analyze factors that influence the allocation of rice farmers, time, and analyze farmers' income in rice farms. The study was conducted in January-March 2024 in Pulogede, Tambakboyo district, Tuban district. The sampling method is a random proportional sample with 71 farmers as respondents—primary data collection through interviews assisted by questionnaires. The first objective was quantified descriptively, the second used double linear regression analysis using SPSS analysis tools with variables independent of age, land area, working experience, working income, family dependence, and education, and the third objective calculated rice farmer income. The study found that the farmer's working time allocation was influenced by age, size of land, farming experience, farmers' income, number of dependent families, and education. The income earned by the rice farmer is IDR8.870,880/ season.
VALUASI EKONOMI EKOWISATA KEBUN RAYA MANGROVE SURABAYA GUNUNG ANYAR Putri, Deanisa Herawati; Yektiningsih, Endang; Rozci, Fatchur
Jurnal Hutan Tropis Vol 12, No 4 (2024): Jurnal Hutan Tropis Volume 12 Nomer 4 Edisi Desember 2024
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v12i4.21447

Abstract

Surabaya Mangrove Forest Park is not only a natural beauty attraction for visitors but also provides economic benefits for the surrounding community. This study aims to analyze the economic value of ecotourism in the park, understand the factors that influence the number of tourist visits, and determine the willingness of the community to pay for the existence of this park. Research data was collected from 60 park visitors using quota sampling techniques. Multiple linear regression analysis and the Contingent Valuation Method (CVM) were used to examine the factors influencing tourist visits and willingness to pay. The results of the study show that travel costs are a significant factor influencing the number of tourist visits. The economic value of ecotourism in Surabaya Mangrove Forest Park reaches Rp 10.828.609.000 /year (ITCM) and Rp 15.598.117.400 (CVM). The average community's willingness to pay for the existence of this park is Rp 5.050. The findings of this study confirm that Surabaya Mangrove Forest Park has significant ecotourism economic value. Sustainable ecotourism development in this location can provide economic and environmental benefits for the surrounding community.
Peningkatan Keterampilan Prajurit TNI-AL Dalam Mempersiapkan Purna Tugas Melalui Ketrampilan Pengolahan Limbah Organik Yektiningsih, Endang; Siswanto; Yudha Adytama, Ahmad; Queen Tsamara, Vienes; Fahrezi Taufiq, Fariz; Pricillia Siahaan, Ellecia
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2024): Vol. 6 No. 2 (2024) : Desember 2024
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v6i2.396

Abstract

AbstractThe focus of the Indonesian National Army's work while still active is to maintain regional security, so preparation is needed before retirement by having skills that can be used for productive activities during their retirement. Indonesian Navy soldiers who serve in the Command Education (KOLAT) Armada-II, Semampir District, Surabaya, are mostly around 50-56 years old with strong and productive physical conditions. Therefore, it is necessary to strive for activities to improve skills that have the potential to become new businesses. The activities carried out are processing organic waste into compost and animal feed. The implementation method consists of counseling, training, discussion and evaluation of activity results. The results of the activities show that there is an increase in knowledge and skills regarding the method of processing organic waste into organic fertilizer and animal feed as well as the growth of interest in making it a new business.
Strategi Pemasaran Beras Berdasarkan Analisis Tahap Business Life Cycle dan Analytical Hierarchy Process di PT Komoditi Tani Indonesia Pramesthi, Fatima Azrina; Yektiningsih, Endang; Fitriana, Nisa Hafi Idhoh
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i1.13099

Abstract

Marketing strategy is a way for companies to win a sustainable competitive advantage for both companies that produce goods or services. Every company will experience a business life cycle, this makes the company have to develop a marketing strategy according to the stage that is being experienced. This study aims to analyze the business position of PT Komoditi Tani Indonesia based on the stage of the business life cycle of rice produced and formulate the right marketing strategy. The sampling method used purposive sampling with a total of 6 expert respondents. The analytical method used is the Dickinson method and analytical hierarchy process using expert choice 11 software. It was shown by the results that in the business life cycle, the current business position of PT Komoditi Tani Indonesia is still in the introduction stage (start-up) with the characteristics of negative operational cash flow, negative investment cash flow, and positive funding cash flow. Then the results of the analytical hierarchy process of rice marketing strategies produce a priority order of marketing strategies based on the start-up stage, which includes developing product designs, participating in relevant events, product discounts, improving quality, bundling prices, collaborating with influencers, selling in supermarkets and selling in e-commerce. Companies need to develop marketing strategies that are in accordance with the stage of the business life cycle that is being undertaken, especially at the start-up stage to build brand awareness and attract consumers.
ANALISIS KOMPARASI KARAKTER SOCIOPRENEUR RELAWAN GARDA PANGAN TERHADAP MOTIVASI MENDUKUNG PROGRAM KETAHANAN PANGAN Nabilah, Dalilah; Yektiningsih, Endang; Setyadi, Taufik
Jurnal Hutan Tropis Vol 13, No 1 (2025): Jurnal Hutan Tropis Volume 13 Nomer 1 Edisi Maret 2025
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v13i1.22179

Abstract

Food waste in Indonesia has become a serious issue that threatens food security, despite the country being classified as an upper middle-income country. In an effort to address this challenge, Garda Pangan, a Surabaya-based sociopreneur, has been active in minimizing food waste and food inequality in Surabaya. Through its programs, Garda Pangan involves sociopreneurs, namely volunteers, in distributing potentially wasted food to underprivileged communities. This study aims to analyze sociopreneur character and motivation and to describe the profile of Garda Pangan volunteers who can optimally support food security programs. Data for this study was collected through a structured questionnaire and processed using independen sample t-test to analyze the sociopreneur character and motivation of volunteers. The results show that Garda Pangan volunteers have a strong sociopreneur character, driven by empathy and social responsibility towards the issue of food waste and food inequality in Surabaya. Their involvement as volunteers is evidence of their commitment to food security. This research is expected to raise public awareness and encourage participation in supporting food security in Indonesia.