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Ahmad Aviv Mahmudi
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Journal : Jurnal AbdiMas Nusa Mandiri

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PENDAMPINGAN UMKM BATIK LASEM MELALUI INOVASI CANTING CAP DAN DIGITAL MARKETING Azizah, Noor; Wibowo, DS. Drajad; Andriyani, Santi; Mahmudi, A. Aviv; Nasihah, Zahrotun; Najid, Muhammad Reza Ahsanun
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.5957

Abstract

UMKM Batik Tulis Lasem is one of the superior product MSMEs in Rembang Regency. The partners in this service are 2 MSMEs engaged in batik, namely Real Asto Batik and Safila Batik. The problems of both partners are the lack of product innovation and the lack of current marketing techniques. The purpose of this service is to increase partners' knowledge and skills regarding stamped batik techniques and digital marketing. In addition, the purpose of this service is to improve the management and productivity of partners in the lasem batik business. The methods in this service are socialisation, training and mentoring, technology application and evaluation. The results of the service showed that the skills and knowledge of the partners' stamping techniques and digital marketing increased with a percentage of 44% increasing very high, 54% stated high. In addition, the results of the programme evaluation also showed that the performance of the service team was very good. This programme became one of the programmes that had a positive impact on partners in particular, and in general, improving the economy and tourism of Rembang through textile and fashion products.
Co-Authors Agus Subagio Agustina Widodo Agustina, Salma Ahmad Nasuha Aji, Nugroho Priyo Andriyani, Santi Aslam Fatkhudin Audria, Selvida Widi Bayu Surarso Dian Ayu Liana Dewi Fajar Sodiq Fajar Sodiq Fionasari, Richa Hanantyo, Burhanuddin Hetty Muniroh Indra Prasetya Jazuli, Abdul Hamim Judijanto, Loso Khoiron, Agus Ahmad Mardikawati, Budi Margaretha, Sintikhe Novia Melisa, Widiyanti Migunani Migunani Ming Ming Lukiarti Mu'is, Abdul Muhammad Tahwin Muhammad Tahwin Muhammad Tahwin MUHAMMAD TAHWIN Nafisah, Sayyiddati Najid, Muhammad Reza Ahsanun Nasihah, Zahrotun ngadenan ngadenan Nita Sari Nita Sari, Nita Noor Azizah Nopitasari, Diyan Nurma Gupita Dewi Oky Dwi Nurhayati Pitaloka, Wulandari Dyah Pramujati, Windya Harieska Prasetya, Aditya Eka Rikah Rikah Riskin Hidayat Saputra, Reza Maulana Sari, Dian Anita Siti Alliyah Siti Nur Sikhah Arum Yuliyanti Syahputra, Rizki Mulia Wibowo, DS. Drajad Windya Harieska Pramujati Wulan Suryandani Yuliyanti, Siti Nur Sikhah Arum