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Journal : Buletin Abdi Masyarakat (BAM)

IMPLEMENTASI TEKNOLOGI INFORMASI UNTUK PENGEMBANGAN USAHA BATIK TULIS LASEM A. Aviv Mahmudi; Riskin Hidayat
Buletin Abdi Masyarakat Vol 2, No 2 (2022): Edisi Februari 2022
Publisher : Universitas YPPI Rembang

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Abstract

The COVID-19 pandemic has had a tremendous impact on all sectors, including the MSME sector. Batik Tulis Lasem is one of the superior products of the Rembang Regency area which has been hampered by the impact of the COVID-19 pandemic. Community Service Partners in this activity are the MSME Batik Tulis Lasem. MSME actors are still doing marketing conventionally, they have not been able to maximize information technology. Management of Business Management and Financial Administration is still carried out in a simple manner, there is no clear division of tasks, financial management is not good, there is no proper recording of business transactions. This community service activity aims to provide knowledge and understanding to partners regarding the importance of online marketing and digital marketing information technology for partner businesses; teach the practice of online marketing information technology and digital marketing by utilizing social networks to MSME partners/actors, as well as providing knowledge and increasing understanding of business and financial management. The result of this community service activity is that members of the UMKM Batik Tulis Lasem, Lasem, Rembang realize the importance of business management, especially in the use of Information Technology. Improve business management capabilities, use social media, digital marketing, and Market Place to increase market share. MSMEs also have the ability to manage Android-based financial report records and create digital marketing designs with Canva.
PENGEMBANGAN USAHA KELOMPOK PENGRAJIN TEMPE DESA PULO KECAMATAN REMBANG KABUPATEN REMBANG A. Aviv Mahmudi; Rikah Rikah
Buletin Abdi Masyarakat Vol 1, No 2 (2021): Edisi Februari 2021
Publisher : Universitas YPPI Rembang

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Abstract

Pulo Village also has great potential as a producer of superior regional products in Rembang Regency in the form of tempe products. The main obstacle faced by tempe producers is that the price of soybeans as the main raw material tends to continue to increase, they do not have the knowledge and ideas to further develop their business, namely the development of innovative products for processed snacks based on tempe. Other problems that arise from tempe craftsmen include problems with marketing, technology utilization, human resources problems, business management and financial administration. Product innovation is one of the main solutions to solve production problems. It is hoped that the development of product innovation can overcome the obstacles faced today, namely the decreasing margins obtained due to the increasing price of soybeans. One of the product innovations is in the form of tempeh chips using organic (natural) ingredients. Another advantage obtained from the diversification of the tempe chips product, namely the longer shelf life so that the marketing can be expanded, as well as increasing the number of workers of each tempe craftsman.Keywords: Tempe Chips, Business Management, Product Innovation, Tempe.
PELATIHAN PEMASARAN BERBASIS ONLINE DAN PENDAMPINGAN MANAJEMEN USAHA BAGI KELOMPOK WANITA TANI SEKARARUM DESA SEKARSARI Ming Ming Lukiarti; A. Aviv Mahmudi; Dian Ayu Liana Dewi
Buletin Abdi Masyarakat Vol 1, No 2 (2021): Edisi Februari 2021
Publisher : Universitas YPPI Rembang

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Abstract

Sekarsari Village is one of the villages located in Sumber District, Rembang Regency. Sekarsari Village has 5 hamlets, Sekararum, Klampok, Semendangsapi, Deresan, and Kaligenting. The ares of Sekarsari Village is approximately 10,000 hectares with a population of 3,500 people. There is alot of potential in Sekarsari Village, namely, plants of chilies, tomatoes, shallots, empon-empon, bamboo crafts and rabbits livestock. Based on the result of field observations that have been carried out, there are several problems faced by Kelompok Wanita Tani Sekararum Desa Sekarsari Kecamatan Sumber, namely: lackof product promotion so that marketing is hampered, lack of knowledge of appropriate marketing strategies, lack of pages or social media specifically to promote products, lack of skills in presenting product photos that are able to attract consumer tastes, there is no business financial accounting. The objectives of this program are: increasing knowledge and skills in implementing online produst marketing strategies, increasing kowledge and managing social media accounts for promotion, increasing knowledge and skills in using mobile phones as a promotional support tool, conducting training and mentoring to improve the management system to make it more planned and measureable. The output of this program is: increased turnover, having social media accounts, publications of scientific journals, and mass media publications, the method of implementations is by holding online and offline marketing training as well as direct business management assistance to members of the Kelompok Wanita Tani Sekar Arum.Keywords : Online Marketing, Sekarsari, Sekararum, Farmer Woman
Pembelajaran Daring Berbasis Youtube dan Open Broadcasting System Bagi Guru-guru MA Muallimin Muallimat Rembang Oky Dwi Nurhayati; Bayu Surarso; Migunani Migunani; Ahmad Aviv Mahmudi
Buletin Abdi Masyarakat Vol 4, No 2 (2024): Edisi Februari 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v4i2.670

Abstract

The development of Information and Communication Technology (ICT) as a learning medium requires teachers to have adequate knowledge and skills in integrating it into each subject so that the quality of learning can be improved. One of the phenomena currently visible is that teachers have not been able to use ICT properly as a learning medium. This is caused by many factors, including lack of knowledge and skills, wrong views about ICT. Madrasah Aliyah Mu'allimin Mu'allimat Rembang (M3R) is located on the outskirts of Rembang city, precisely in Kabongan Kidul Village, Rembang District, Rembang Regency. The number of students actively studying is 360 students, taught by 25 teachers and the support of 6 educational staff. . M3R as an institution is also required to provide the latest innovations to form an effective learning process. However, not all teachers and educational staff do not understand the latest innovations that must be used to carry out learning by utilizing internet media which can be utilized optimally. Due to the lack of teachers' ability to create content or learning materials and classroom teaching online, it is necessary to increase the capacity and skills of teachers in creating content and managing online teaching. The method used in the PkM program provides training and practice as well as assistance in the use of information and communication technology in learning activities at schools using open broadcasting systems and YouTube. The outcome of this PkM program is that teachers master and are able to create and use learning media using open broadcasting systems and YouTube and implement them as learning media.Keywords: Information and Communication Technology, open broadcasting system, YouTube, content, learning