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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Humanism : Jurnal Pengabdian Masyarakat International Journal of Community Service Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI) Eastasouth Journal of Effective Community Services Sharia Economic and Management Business Journal (SEMBJ) PESARE: Jurnal Pengabdian dan Rekayasa International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi
Ahmad Nizam
Faculty Of Economics And Business, Universitas Syiah Kuala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Food Reviewers on Purchase Intention toward Halal Food among Generation Z in Banda Aceh, with User Interaction as a Mediating Variable Haya Thaharah Zulza; Ahmad Nizam; Khairil Umuri
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.781

Abstract

The high spending of Gen Z in Indonesia on food and daily necessities, as well as the considerable amount spent on internet access and phone bills as key monthly expenses, reflects change in their consumption behavior toward basic needs and digital access. This study aims to examine the influence of food reviewers on the purchase intention of halal culinary products among Gen Z in Banda Aceh, with user interaction as a mediating variable. This study used a quantitative method with 100 Gen Z of Banda Aceh City, selected using purposive sampling technique. Data was analyzed using Smartpls 4. The research results shown that food reviewers have a significant effect on user interaction but do not have a direct significant effect on purchase intention. Additionally, user interaction has a significant effect on purchase intention and mediates the relationship between food reviewers and purchase intention. These findings demonstrate that user interaction plays an important role in increasing the purchase intention of halal culinary products among Gen Z in Banda Aceh, providing direction for businesses and food reviewers to develop strategies that can strengthen user interaction and create more effective promotional impact.
The Effect of Halal Certification, Product Quality, and Price on Purchase Intention toward Kutaradja Fried Chicken Meylin Alfionita; Ahmad Nizam; Junia Farma; Khairil Umuri
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1602

Abstract

This study aims to examine the influence of halal certification, product quality, and price on students’ purchase intention towards Kutaradja Fried Chicken at the Faculty of Economics and Business, Syiah Kuala University. A quantitative approach was employed using primary data collected from 100 respondents through questionnaires, selected via purposive sampling. The data were analyzed using multiple linear regression with SPSS. The findings reveal that product quality and price have a positive and significant effect on purchase intention, while halal certification has a negative and significant effect. This suggests that halal certification is perceived as a basic requirement rather than a differentiating factor among students, whereas product quality and price play a more dominant role in shaping purchasing decisions. Simultaneously, all independent variables significantly influence purchase intention. The findings imply that business practitioners should prioritize improving product quality and maintaining competitive pricing strategies, while consistently ensuring halal compliance to sustain consumer trust. Theoretically, this study contributes to consumer behavior literature by highlighting the shifting role of halal certification from a competitive advantage to a hygiene factor in a highly religious context. Practically, it offers insights for local fast-food businesses in designing value-based marketing strategies targeting student consumers. However, this study is limited to a specific sample of students within one faculty and focuses only on three variables, which may not fully capture broader consumer behavior. Future research is recommended to incorporate additional variables and broader populations to enhance generalizability.
Innovative Solutions for the Development of Pematang Johar Tourism through International Community Service Collaboration Raisa Ullya Nisva; Muhammad Haris Riyaldi; Ahmad Nizam; T. Meldi Kesuma; M. Ridha Siregar; Sri Rezeki; Muhammad Hafiz Abd. Rashid; Sipnarong Kanchanawongpaisan; Phan Bao Giang
Jurnal Pengabdian Bakti Akademisi Vol. 3 No. 1 (2026): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v3i1.946

Abstract

Community-based tourism development requires strengthening the capacity of destination managers, improving service quality, and encouraging active community participation to ensure sustainable growth. This article aims to describe the implementation of an international community service program in supporting the development of Pematang Johar Rice Field Tourism. The activity was conducted on October 15, 2025, at Pematang Johar Rice Field Tourism and involved 100 participants consisting of tourism managers and local community members. The program employed a participatory and collaborative approach through lectures, interactive discussions, cross-country sharing of best practices, and descriptive evaluation of the activity. The materials focused on sustainable tourism village development, improvement of visitor services, innovation in destination management, and community participation. The results showed that the program was implemented successfully, gained active participation from attendees, and improved the community’s understanding of the importance of innovative, participatory, and sustainable tourism management. The activity also strengthened collaborative networks between the local community and higher education institutions from Indonesia, Malaysia, Thailand, and Vietnam. Therefore, this community service program served as an important initial step in supporting the development of Pematang Johar as a more adaptive and sustainable community-based tourism destination.
Community Service: Entrepreneurship And Cultural Collaboration To Improve The Quality Of University Evi Mutia; Iskandarsyah Madjid; Noor Azuddin Yakob; Jhon Andra Asmara; Ratna Mulyany; Fazli Syam BZ; Farid Farid; Ade Irma Suryani; Halimatussakdiah Halimatussakdiah; Ahmad Nizam; Chenny Seftarita; Bambang Bambang
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.227

Abstract

This community service carries the theme of entrepreneurship and cultural collaboration, which aims to improve the quality of universities. Universities act as centers of academic learning and as agents of positive transformation and foster an entrepreneurial mindset among their students. This activity was carried out by the Faculty of Economics and Business, Universitas Syiah Kuala, in collaboration with the Graduate School of Business, Universiti Kebangsaan Malaysia. Using Service Learning (SL) and Partnership/Collaboration methods, this program combines entrepreneurship and cultural collaboration, providing a holistic approach to university engagement. Entrepreneurship education has gained significant recognition as a catalyst for innovation, economic growth, and job creation. Cultural collaboration, in parallel, underscores the importance of preserving and celebrating cultural diversity while fostering cross-cultural understanding, which in this program is carried out by rebranding the university in particular and Aceh in general. As the university grows, its commitment to community service remains a cornerstone of its mission to create a better, more inclusive, and culturally enriched society. Future initiatives could explore deeper aspects, such as innovation and sustainable collaboration strategies.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Widalicin Januarty; Elisabeth Nainggolan; Susan Grace V Nainggolan; Ahmad Nizam; Sipnarong Kanchawongpaisan; Muhammad Hafiz Abd Rashid; Haykal Riskyandana
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
Co-Authors Ade Irma Suryani Amri Bambang Bambang Chenny Seftarita Dara Melfaliza Elisabeth Nainggolan Evi Mutia Farid Farid Fazli Syam BZ Halimatussakdiah Halimatussakdiah Haya Thaharah Zulza Haykal Riskyandana Hendra Halim Hendra Halim Ikhsan Iskandarsyah Madjid Jhon Andra Asmara Junia Farma Khairil Umuri M. Ridha Siregar Marissa Azzahra Md Yazid Ahmad Meylin Alfionita Muhammad Arief Furqan Muhammad Hafiz Abd Rashid Muhammad Hafiz Abd. Rashid Muhammad Haris Riyaldi Muhammad Haris Riyaldi Muhammad Haris Riyaldi Nanda Irma Rahayu Noor Azuddin Yakob Noor Lizza Mohamed Said Nurma Sari Nurul Ilyana Muhd Adnan Nurul Ilyana Muhd Adnan Phan Bao Giang Raisa Ullya Nisva Ratna Mulyany Rizka Pratiwi Rona Susanti Sartiyah Sartiyah Sipnarong Kanchanawongpaisan Sipnarong Kanchawongpaisan Sri Rezeki Susan Grace V Nainggolan Syahriyal T. Meldi Kesuma Teuku Muhammad Syahrizal Umuri, Khairil Widalicin Januarty