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All Journal DERIVATIF FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Fokus Manajemen Bisnis Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Manajemen DIVERSIFIKASI Borobudur Management Review Kalianda Halok Gagas PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO
Suwarto Suwarto
FE UM METRO
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Smartphone Dengan Lokasi Sebagai Variabel Intervening Pada Alun Cell di Desa Kota Baru Lampung Tengah Nina Lelawati; Suwarto; Deska Saputra
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5811

Abstract

This research aims to determine the influence of products, prices and promotions on smartphone purchasing decisions based on locations in Alun Cell, Kota Baru, Central Lampung. Quantitative descriptive research method, non-probability sampling technique using accidental, the respondents were 96 Alun Cell consumers. The results of the research show that there is a direct influence of products on purchasing decisions, there is a direct influence of price on purchasing decisions, there is a direct influence of promotion on purchasing decisions, there is a direct influence of products on location, there is a direct influence of promotion on location, and there is a direct influence of location on purchasing decisions smartphones.
Analisis Stres Kerja, Lingkungan Kerja, Motivasi dan Kompensasi dalam Mempengaruhi Produktivitas Karyawan Muhammad Erick Saputra; Andiana Rosid; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.5827

Abstract

The low level of employee productivity can have a negative impact on the company such as lazy work, lack of work performance, and employee discipline. Employee productivity is basically influenced by certain conditions, namely conditions originating from within the individual called individual factors such as motivation and work stress and conditions originating from outside the individual called situational factors such as work environment and compensation. The purpose of this study was to analyze the effect of work stress, work environment, motivation, compensation on employee productivity at PT. Bima Finance Metro City. The research design is quantitative research or verification research. The method used in this research is the explanatory survey method. The objects in this study are work stress, work environment, motivation, compensation, employee productivity. This research at PT. Bima Finance Metro City with 34 respondents The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that partially work stress, work environment, motivation, compensation had a positive and significant effect on employee productivity. Simultaneously work stress, work environment, motivation, compensation simultaneously have a significant effect on employee productivity, with motivation with the greatest influence on employee productivity.
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Konsumen Pada Resto Agam Kota Metro Nani Septiana; Suwarto; Juli Adi Fajri
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5886

Abstract

This research aims to determine the effect of service quality and location on consumersatisfaction at the Agam restaurant in Metro City. The type of research used is quantitativeresearch. The instruments used in this research were questionnaires and observations. Dataanalysis was carried out using multiple linear regression. The research results show thatService Quality has a positive and significant influence on consumer satisfaction. Locationhas a positive and significant influence on purchasing decisions. Service Quality andLocation have a positive and significant influence together on consumer satisfaction
Pengaruh Pemasaran Berbasis Online Terhadap Peningkatan Penjualan Produk Makanan Skala Rumah Dengan Kepuasan Sebagai Variabel Intervening Di Kecamatan May Bungur Suwarto; Nina Lelawati; Anggita Dewi Ayu Lestari
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5986

Abstract

The aim of this research is to find out whether online-based marketing has a direct effect onincreasing sales. To find out whether online-based marketing has a direct effect onsatisfaction. To find out whether increasing sales has a direct effect on satisfaction. To findout whether online-based marketing has an indirect effect on increasing sales. Thepopulation in this research is 76 food traders in Way Bungur District. The sample in thisresearch was food traders of Way Bungur District, totaling 32 people. In this research, a pathanalysis model is used because between the independent variable and the dependent variablethere is mediation that influences it. This research consists of three variables. Namely online-based marketing as the independent variable, increasing sales as the dependent variable andsatisfaction as the intervening variable. Based on the results of the research and discussion,several conclusions can be drawn that partially online-based marketing (ξ1) has a positiveand significant influence on increasing sales (η2). There is no direct influence betweenonline-based marketing on satisfaction. There is no direct influence between increasing saleson satisfaction. There is an indirect influence between online-based marketing on increasingsales through the satisfaction variable
Pengaruh Social Media Marketing dan Word Of Mouth Terhadap Keputusan Pembelian Dengan Kualitas Produk Sebagai Variabel Moderasi Pada Toko Jims Honey 15A Kota Metro Durotun Nasikah; Suwarto; Linda Agih Pradita
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6006

Abstract

This research aims to find out whether there is an influence of Social Media Marketing and Word of Mouth on purchasing decisions at the Jims Honey 15A Metro City Store. To find out product quality regarding purchasing decisions at the Jims Honey 15A Metro City Store. To find out and identify product quality that moderates the influence of consumer purchasing decisions at the Jims Honey 15A Metro City Store. This research uses quantitative research, the sample in this study was 100 people. Data collection techniques use questionnaires, data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Test, T Test, R Determination Test and Statistical Hypothesis Test. Using data processing program SPSS version 25. With results 1. Social media marketing has a positive effect on purchasing decisions. 2 Word of Mouth has a positive influence on purchasing decisions. 3. Social media marketing which is moderated by product quality variables has an acceptable value, has a positive effect on purchasing decisions. 4. Word of mouth which is moderated by the product quality variable has an acceptable value, has a positive effect on purchasing decisions.
Pengaruh Product, Price, Place, dan Promotion Terhadap Keputusan Pembelian Andika Prabowo; Suwarto; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6125

Abstract

Based on field findings, it was found that the number of purchases at Warung Abnormal Metro City fluctuated every month. This purchasing decision is influenced by various factors that influence it. So the aim of this research is to determine the influence of product, price, place, promotion on purchasing decisions at Warung Abnormal Metro City. This research is quantitative research. With this type of explanatory survey research, the sampling technique was accidental sampling, as many as 70 visitors were met during the research. As a measuring tool, a 100-item questionnaire was used with Likert scale measurements and analyzed using multiple regression analysis. The research results show that the product has a positive and significant influence on purchasing decisions at Warung Abnormal, Metro City. Price has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Place has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. Promotion has a positive and significant effect on purchasing decisions at Warung Abnormal Kota Metro. product, price, place, promotion together have a positive and significant influence on purchasing decisions at Warung Abnormal Metro City.
Pengaruh Absensi Dan Efektivitas Kerja Terhadap Kinerja Pegawai Dengan Gaya Kepemimpinan Sebagai Variabel Moderasi Pada DISPORAPAR Kota Metro Sekar Ayuni; Suwarto; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.6137

Abstract

The HR Performance Assessment aims to ensure the objectivity of civil servant development which is based on an achievement system and career system. Assessments are carried out based on performance planning at the individual level and unit or organization level, taking into account targets, achievements, results and benefits achieved, as well as employee behavior. In this case, the researcher intends to look at HR assessment in terms of employee attendance and work effectiveness with leadership style as an element that can strengthen the influence of these two things on employee performance. This research aims to find out whether absenteeism has an effect on employee performance, to find out whether work effectiveness has an effect on performance, to find out whether absenteeism has an effect on employee performance which is moderated by leadership style and to find out whether work effectiveness has an effect on employee performance which is moderated. by leadership style. The sample for this research was all employees at DISPORAPAR Metro City, totaling 48 people. Data collection used questionnaires and literature studies, and data analysis used validity tests, reliability tests, normality tests, linearity tests, homogeneity tests, moderated regression analysis, T tests, and coefficient of determination tests (R2) using the program (SPSS). The research results show that there is an influence on employee performance through absenteeism and work effectiveness and leadership style can moderate the influence of absenteeism and work effectiveness on employee performance.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Studi Pada PT. Surya Tsabat Mandiri Muhammad Bintang Pangestu; Suwarto; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6328

Abstract

The objective of this study is to find out whether there is an influence between the leadership style and the working environment on the performance of employees with Motivation as a variable intervening on PT. SURYA TSABAT MANDIRI. This research method uses a quantitative approach, saturated sampling technique, respondents of 60 employees. The results of the research showed that Leadership Style influences employee performance, Working Environment influences Employee Performance, Leadership style influences Motivation, work environment influences motivation, motivation influences employees performance, and Leadership and Working environment have no direct influence on Employees performance through Motivation.
Strategi Bisnis Pendekatan Metode SWOT Pada Usaha Petani Tambak Udang Vannamei Tahun 2023 Latifah Munawaroh; Suwarto; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6335

Abstract

Aquaculture has an important role in achieving prosperity in most Indonesian communities, especially for people who live in water areas, one of which is cultivating vannamei shrimp in Wachyuni ​​Mandira village. This research focuses on analyzing business strategy development using SWOT analysis (IFE, EFE, IE, SWOT Matrix, SWOT Quadrant, QSPM). The method used in this research is quantitative with a descriptive approach, data collection techniques through interviews, observation and documentation using a quota sampling technique to obtain a sample of 15 people. The results of the SWOT analysis show that the business is in quadrant 1, which means the business is making progress with good opportunities and strengths. The results of this research are that the IFE owned by this business has 8 factors consisting of 4 strength factors and 4 weakness factors. This business has 8 EFE factors consisting of 4 opportunity factors and 4 threat factors. For the IE matrix, it is in cell V position, namely the guarding and defending position. The venamei shrimp pond business in Wachyuni ​​Mandira village has 13 alternative strategies. The priority strategy for the venamei shrimp pond business in Wachyuni ​​Mandira village is taking sea water 50 m away with the aim of ensuring that the water is not contaminated with a score of 20.64.
Pengaruh Profil Berwirausaha dan Dukungan Kerja Keluarga Terhadap Kinerja Karyawan PT ABMAG Kota Metro Devi Novita Sari; Suwarto; Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6450

Abstract

Based on field findings, fluctuations in company partners were found to be caused by suboptimal employee performance. Therefore, the purpose of this study was to determine the effect of entrepreneurial profile and work-family support on employee performance at PT ABMAG Kota Metro. This research was quantitative. The explanatory survey method used a saturated sample, with 73 PT ABMAG employees. A 60-item Likert-type questionnaire was used as a measurement tool, and multiple regression analysis was used. The results showed that entrepreneurial profile had a positive and significant effect on employee performance at PT ABMAG Kota Metro. Work-family support had a positive and significant effect on employee performance at PT ABMAG Kota Metro. Both entrepreneurial profile and work-family support had a positive and significant effect on employee performance at PT ABMAG Kota Metro.
Co-Authors Akhmad Darmawan Ali, Karnila Andika Prabowo Anggita Dewi Ayu Lestari Aninda Amelia Annisa Ummami Fitriani Ardiansyah Japlani, Ardiansyah Deska Saputra Devi Novita Sari DEWI APRILIA NINGSIH. I Dharmawan Dian Novita Sari Dicky Firmansyah Dina Wulan Aprianti Durotun Nasikah Durotun Nasikah Evy Yustivia Fauzan Ramadhan Fitriani Indah Ayu Lestari Juli Adi Fajri Latifah Munawaroh Linda Agih Pradita Lukman Nuzul Hakim M. Azzam Nurkholis Meilis Sartika Mida Widya Ningrum Muhammad Bintang Pangestu Muhammad Erick Saputra Nani Septiana Nina Lelawati Nur Aulia Rahmahdani Rahmatiah Ajeng Safitri Rini Aprina Roid Azhar Aziz Rosid, Andiana Sapta Dwi Nugroho Sekar Ayuni Selamet Fuadi Shinta Wulandari Sindy Ameliya Sri Retnaning Rahayu Sugeng Sugiyarto Sugiyarto Suharto Suharto Suharto Suharto Taufik Kurrohman Titin Rosdyanti Turkamun Turkamun