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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

The Relationship of Fashion Involvement with Impulse Buying through Online Shop for Students Aflaha, Nadia Nufida; Matulessy, Andik; Rini, Rr. Amanda Pasca
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10101

Abstract

One of the activities that students often do by taking advantage of advanced technology is shopping. Students have a sensitivity to what is trendy and tend to follow the latest fashion trends. This research aims to determine the relationship between fashion involvement and impulse buying through online shops among students. This research uses quantitative research. The subjects in this research were 350 people. The sampling technique uses simple random sampling technique. The data collection method used in this research is a Likert scale. The fashion involvement measuring tool used in this research uses a scale from the aspects expressed by Peter and Olson (2013). Meanwhile, the impulse buying measuring tool uses a scale from the aspects expressed by Verplanken and Herabadi (2001). The results of this research show that there is a significant relationship between fashion involvement and impulse buying through online shops among students with a Pearson correlation value of 0.432 and p = 0.000 (p<0.05). These results show that the higher the fashion involvement, the higher the impulse buying through online shops among students.
Co-Authors Abdul Muhid, Abdul Aflaha, Nadia Nufida Aisha, Elvira Nur Aisyah, Syafira Putri Al Farabi, Iltizam Alivan, Abil Nur Alvano, Otniel Giovany Amalya, Iffah Dewi Amanda Pasca Rini, Amanda Pasca Amel, Zayna Faisa Aqshafa, Bintartiara Asmoro, Agung Rian Asy'ari, M Beige, Eka Putri Marina Bilqis Rahmanda Hakim Christina, Dessy Dinar Rapmauli T, Dinar Rapmauli Diyanti, Daffa Dwi Sri Elentina, Mitory Ditya Rantika Farihah, Siti Finiswati, Endang Forexa, Alfaridzi Widya Goman, Evita Handayani, Retno Sri Hapsari, Dwi Ria Maya Herlan Pratikto IGAA Novi Ekayati IGGA Noviekayati Julian H Weno, Julian H Karundeng, Imory Rebecca Jayata Kusumawati, Elza Lestari, Bawin Sri Lie, Isaac Limanago, Yuci Lukmanul Hakim Lydia Edmay Viveca David Ma'rufah, St Maduriani, Ismi Maharani, Riska Tantri Martin, Ricky Alejandro Murni, Candra Niken Titi Pratitis NIKMAH, KHOIRUN Nilam Puspasari, Dinda Ningrum, Eka Cahya Ningrum, Rr. Eka Cahya Nugraha Arif Karyanta Nugrahani, Elisa Retno Nurmala, Vina Rizka Paramitha, Maisya Permata, Rezha Anugrah Pratitis, Nindia Purwita, Kiky Marsya Aliyya Putra, Mohammad Ilham Arief Putri, Marsella Aprilola Dwi Qudriyah, Siti Khabibatul Rahma, Dwi Nur Rakib, Mohammad Indra Ramadhan, Abad Gading Ramadhanti, Fadillah Lintang Riana, Nadya Okta Rina, Amherstia Pasca Rohmah, Lailatul Sifa'ur Rr. Amanda Pasca Rini, Rr. Amanda Pasca Safira, Cintya Ma’alis Samudra, Eric Arizona Sayidah Aulia Ul Haque Suhadianto, Suhadianto Suhardi . Sulistianingsih, Dwi Hilda Sulistiyowati, Anugrah Suryanto Suryanto Suryanto, S Tantri, Krisnia Ken Tatik Meiyuntariningsih Triastutik, Arik Utomo, Rizky Amelia Uyun, Jauharotul WAHYU HERMAWAN, WAHYU Wungu, Klaudia Mustika Yanuar, Rizqi Yudha, Trigasi Carina Ayu