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All Journal Jurnal Ekonomi Jurnal Manajemen & Keuangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business International Journal of Applied Business Research Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Cakrawala Repositori Imwi Intervensi Komunitas: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Surakarta Management Journal Jurnal Ekonomi Trisakti Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research Media Riset Bisnis & Manajemen Innovative: Journal Of Social Science Research Dirkantara Indonesia Jurnal Sistem Informasi dan Manajemen Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) Ecoducation
Aekram Faisal
Universitas Trisakti
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Anteseden dan Konsekuensi dari Customer Satisfaction pada E-commerce Manuaba, Ida Ayu Putri Paramitha; Faisal, Aekram
Jurnal Manajemen dan Keuangan Vol 12 No 2 (2023): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Management Study Program, Faculty of Economic, Universitas Samudra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v12i2.6881

Abstract

Teknologi internet telah menjadi bagian yang tidak terpisahkan dari kehidupan manusia di era modern ini. Masyarakat yang bergantung pada teknologi dan internet menginginkan efisiensi dan kemudahan dalam berbagai aspek kehidupan, salah satunya dalam hal berbelanja. Tren belanja online berdampak pada e-commerce secara keseluruhan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh positif perceived usefulness, perceived ease of use, website design terhadap customer satisfaction dan pengaruh customer satisfaction terhadap purchase intention pada e-commerce serta menambah variabel information quality yang berpengaruh positif terhadap customer satisfaction. Penelitian ini dilakukan pada individu yang telah melakukan pembelian pada platform e-commerce setidaknya minimal 5 kali dalam 1 tahun terakhir. Penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh melalui kuesioner online (Google Form) yang disebarkan kepada 263 responden. Metode penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Data dianalisis dengan menggunakan Structural Equation Model (SEM). Hasil yang telah didapatkan adalah perceived usefulness, perceived ease of use, website design, information quality berpengaruh signifikan dan positif terhadap customer satisfaction, dan customer satisfaction berpengaruh signifikan dan positif terhadap purchase intention.
PENGARUH BRAND CREDIBILITY DAN SELF BRAND CONNECTION TERHADAP LOYALITAS MEREK PADA INDUSTRI FAST FOOD Harsi, Diyah Ayuni Dwi; Faisal, Aekram
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1067

Abstract

This study aims to determine the effect of Brand Credibility and Self Brand Connection on fast food brand loyalty. The purpose of this study was to determine the positive effect of Brand Credibility on Brand Loyalty mediated by Self Brand Connection. Samples were taken with individual criteria, namely people who had bought and consumed fast food products in the last 6 months. This study uses primary data obtained through questionnaires distributed to 211 respondents. Based on the time period, the data collected in this study is cross sectional. The analytical method used is the Structural Equation Model (SEM). The results of this study indicate that brand credibility has a positive (direct) effect on brand loyalty, but brand credibility also has a positive effect on brand loyalty through the role of self-brand connection. This research is expected to provide input to fast food brand managers in Indonesia regarding the factors that need to be considered to achieve and manage consumer loyalty. Among them are Brand Credibility and Self Brand Connection which can help companies achieve brand loyalty.
Unraveling the complexity of fintech adoption: A multidimensional analysis of sustained digital wallet usage by Generation Z in Greater Jakarta Hindardjo, Anton; Marlapa, Eri; Pramudena, Sri Marti; Mahmud, Khairul Nizam; Faisal, Aekram
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21032

Abstract

This study investigates the factors influencing Generation Z's intention to reuse digital wallets in the Greater Jakarta area, focusing on perceived ease of use, brand image, e-service quality, and the mediating role of trust. The research employed a quantitative approach using survey methods, with data collected from 230 Generation Z respondents who have been active digital wallet users for at least one year. Structural equation modeling was used to analyze the relationships between variables. The results reveal that perceived ease of use and brand image have positive effects on reuse intention, while e-service quality indirectly influences reuse intention through trust. Trust plays a significant mediating role in the relationships between brand image and e-service quality with reuse intention. However, contrary to previous studies, perceived ease of use did not significantly affect trust, nor did trust mediate the relationship between perceived ease of use and reuse intention. These findings highlight the importance of building a strong brand image and providing high-quality electronic services to enhance trust and promote continuous use of digital wallets among urban Indonesian youth. The study contributes to the understanding of digital wallet adoption and usage dynamics in emerging markets, offering valuable insights for service providers targeting young urban consumers in Indonesia. It also opens avenues for future research on the evolving perceptions of digital financial technologies among Generation Z users.
KEPUASAN PENGGUNA LULUSAN PADA MAHASISWA D3 MICE UNIVERSITAS TRISAKTI Aekram Faisal; Yudhaputri, Egabetha A
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21396

Abstract

This study aims to analyze the satisfaction level of users of graduates from the Event Management (MICE & Event Management) Program at the Faculty of Economics and Business, Universitas Trisakti, which includes an evaluation of the graduates' soft skills and hard skills. The evaluated aspects include integrity, professionalism, English proficiency, information technology skills, communication, teamwork, and self-development for soft skills, as well as tax management, auditing, corporate reporting, and strategic management for hard skills. The results of the study show that the satisfaction level of users of graduates from the MICE & Event Management Program in the Odd Semester 2021/2022 period is Excellent, with the majority of respondents expressing high satisfaction with the graduates' performance. Although the evaluation results show excellent performance, this study also identifies the need for further evaluation to maintain and enhance the quality of graduates in the future. The study suggests expanding the number of respondents and involving a broader range of stakeholders to gain a more comprehensive understanding of the effectiveness of the education provided by this program
SOFT SKILL DAN HARD SKILL ALUMNI D3 MICE UNIVERSITAS TRISAKTI DI DUNIA INDUSTRI Aekram Faisal; Yudhaputri, Egabetha A
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21397

Abstract

The Tracer Study of D3 Service Management (MICE) Study Program, Faculty of Economics and Business (FEB), Trisakti University (USAKTI) aims to study the experience of D3 Service Management (MICE) alumni while studying at the study program associated with the world of work they experience today. The method of data collection in this report is presented descriptively from a questionnaire survey and has been used to see the general condition of alumni. The results of the data show that graduates generally think, for knowledge competence, that an important understanding of the courses in the curriculum can be continued and developed with technology-related input. The results show that graduates can work independently, adapt new technology, is very important to them, while for the ability to solve work problems of a nature and context that is in accordance with their field of applied expertise based on logical thinking, innovative, and responsible for the results independently is important; able to compile reports on work results and processes accurately and validly and communicate them effectively to other parties in need; Able to work together, communicate, and innovate in their work. Specific skills that are considered very important with an allocation of answers from respondents of 100% are skills to plan the concept of MICE activities, being able to determine the feasibility of a MICE activity. Devoted to God Almighty and able to demonstrate a religious attitude; Uphold human values in carrying out duties based on religion, morals and ethics. In addition, recommendations from this tracer study are expected to be used to improve the design, process and learning facilities in the D3 Service Management (MICE) FEB USAKTI Study Programme. 
PENGARUH KEPERCAYAAN, KEPUASAN, KOMITMEN, DAN KETERLIBATAN PELANGGAN TERHADAP LOYALITAS DALAM E-COMMERCE AI Mahardhika, Rayhan Agistian; Aekram Faisal
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.23078

Abstract

Studi ini bertujuan untuk menginvestigasi variabel-variabel yang berpengaruh terhadap loyalitas konsumen dalam pemanfaatan AI di platform e-commerce. Melakukan pendistribusian kuesioner kepada 202 responden sebagai sampel. Dalam penelitian ini, metode pengambilan sampel yang digunakan adalah non-probability sampling dengan penerapan teknik purposive sampling. Metode yang digunakan untuk analisis data adalah dengan memanfaatkan aplikasi JASP. Data menunjukkan bahwa Variabel Customer Satisfaction dan Customer Engagement memiliki pengaruh yang signifikan dan positif terhadap Cuatomer Trust. Variabel Customer Trust dan Customer Commitment tidak menunjukkan pengaruh yang signifikan dan positif terhadap Loyalitas Pelanggan dan tidak mendapatkan dukungan. Sementara itu, variabel Perceived Ease of Use yang dirasakan memiliki dampak yang signifikan dan positif terhadap Customer trust, Customer satisfaction, Customer Commitment, dan Customer Engagement, serta didukung. Variabel Perceived Usefulness tidak menunjukkan pengaruh yang signifikan dan positif terhadap Customer Trust, Customer Satisfaction, Customer Commitment, dan Customer Engagement, serta tidak mendapatkan dukungan. Penelitian selanjutnya diharapkan dapat memperluas distribusi kuesioner ke seluruh wilayah agar data yang diperoleh menjadi lebih akurat. Peneliti berikutnya juga dapat mengembangkan ruang lingkup penelitian dengan melakukan studi pada objek lain, seperti situs web perusahaan yang menjalankan penjualan melalui daring.
Pengaruh Perceived Value dan E-WOM terhadap Brand Image Serta Dampaknya terhadap Purchase Intention pada Brand Skincare Lokal Santoso, Diandra Vizara; Faisal, Aekram
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8782

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Percieved Value dan eWOM terhadap Brand Image dan Purchase Intention pada brand skincare lokal. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 235 responden melalui Google Form. Teknik pengambilan data yaitu purposive sampling dengan kriteria individu konsumen yang pernah membeli produk dari brand skincare lokal seperti (Somethinc, Scarlett, Ms Glow, Avoskin, White Lab, Azarine, Wardah, Erha, Emina, dan Bio Beauty Lab) minimal sebanyak dua kali dalam kurun waktu satu tahun terakhir. Alat analisis yang digunakan adalah Sctruture Equation Model (SEM) dengan menggunakan Software JASP. Hasil penelitian ini menemukan bahwa terdapat pengaruh positif perceived value terhadap brand image, terdapat pengaruh positif eWOM terhadap brand image, terdapat pengaruh positif brand image terhadap purchase intention. Saran untuk penelitian selanjutnya diharapkan dapat menganalisis variabel lain yang dapat meningkatkan purchase intention seperti customer loyalty.
Pengaruh Kebijakan CSR Terhadap Brand Image, Word of Mouth dan Brand Commitment Melalui Brand Trust Hanindita, Lisa Putri; Faisal, Aekram
Economic and Education Journal (Ecoducation) Vol. 5 No. 3 (2023): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kebijakan CSR terhadap Brand Image, Word of Mouth, dan Brand Commitment melalui Brand Trust. Sampel yang digunakan dalam penelitian ini adalah 240 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: Kebijakan CSR berpengaruh positif terhadap Brand Trust, Brand Trust berpengaruh positif terhadap Brand Image, Word of Mouth dan Brand Commitment, Brand Trust berpengaruh positif dalam mediasi pengaruh antara Kebijakan CSR terhadap Kebijakan Brand Image dan CSR terhadap Word of Mouth dan Kebijakan CSR terhadap Brand Commitment. Penelitian ini ingin menguji pengaruh kebijakan CSR terhadap komitmen merek melalui kepercayaan merek di restoran cepat saji, selain citra merek dan Word of Mouth yang telah diuji oleh peneliti sebelumnya.
Dampak Social Media Marketing Terhadap Brand Awareness, Brand Engagement, Brand Image, dan Purchase Intention Murdjaya, Alvin; Faisal, Aekram
Cakrawala Repositori IMWI Vol. 8 No. 3 (2025): Cakrawala Repository IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i1.786

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing terhadap brand awareness, brand engagement, brand image, dan purchase intention pada konsumen produk skincare. Data dikumpulkan dari 322 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian berupa kuesioner yang dirancang dengan skala Likert 5 poin. Pengujian validitas dan reliabilitas dilakukan menggunakan analisis faktor dan cronbach's alpha. Analisis data menggunakan Structural Equation Modeling (SEM) . Hasil penelitian menunjukkan bahwa social media marketing memiliki pengaruh signifikan terhadap brand awareness, brand engagement, dan brand image. Selain itu, variabel brand awareness, brand engagement, dan brand image secara simultan berpengaruh signifikan terhadap purchase intention. Penelitian ini memberikan implikasi manajerial bahwa perusahaan skincare dapat meningkatkan efektivitas strategi pemasaran melalui media sosial dengan fokus pada konten kreatif, interaksi dengan konsumen, dan penguatan citra merek untuk mendorong loyalitas dan niat beli konsumen.
Basic Financial Management Training for MSMEs to Enhance Efficiency and Business Sustainability: Pelatihan Manajemen Keuangan Dasar bagi UMKM untuk Meningkatkan Efisiensi dan Keberlanjutan Bisnis Karnasi, Reniati; Lestari, Henny Setyo; Faisal, Aekram; Ramadhanti, Mutiara; Anggraeni, Dewi
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4314

Abstract

This article addresses the issue of weak financial management among micro, small, and medium enterprises (MSMEs), which has an impact on business efficiency and sustainability. The focus of this community service program was basic financial management training for members of the Komunitas Sukses Berjamaah Indonesia (KSBI) aimed at strengthening bookkeeping, cash flow management, and the separation of personal and business finances. The objective was to improve financial literacy and practical skills, thereby fostering disciplined financial behavior and broader access to financing. The method employed a participatory approach, combining lectures, case studies, bookkeeping simulations, group discussions, and questionnaire-based evaluations, supported by field observation and follow-up. The training was conducted in South Jakarta with 20 participants from the trade, culinary, and service sectors. Results showed that 85% of participants considered the material relevant, 80% assessed the delivery as clear, 75% successfully prepared a simple cash flow report, and 78% committed to separating personal and business finances. The program also fostered solidarity, peer learning habits, and the emergence of local leaders, thereby enhancing financial efficiency while supporting the long-term sustainability of KSBI members’ businesses. These findings are consistent with the literature on financial literacy and community empowerment. Abstrak Artikel ini mengangkat isu rendahnya manajemen keuangan pada UMKM yang berdampak pada efisiensi operasional dan keberlanjutan bisnis. Fokus pengabdian adalah pelatihan manajemen keuangan dasar bagi anggota Komunitas Sukses Berjamaah Indonesia (KSBI) untuk memperkuat pencatatan, arus kas, dan pemisahan keuangan pribadi–usaha. Tujuan kegiatan ialah meningkatkan literasi dan keterampilan praktis sehingga terbentuk perilaku keuangan yang tertib serta akses pembiayaan yang lebih luas. Metode menggunakan pendekatan partisipatif melalui penyampaian teori, studi kasus, simulasi pencatatan, diskusi, dan evaluasi kuesioner, disertai observasi lapangan dan tindak lanjut. Pelatihan dilaksanakan satu hari di Jakarta Selatan dengan 20 peserta dari sektor perdagangan, kuliner, dan jasa. Hasil menunjukkan 85% peserta menilai materi relevan, 80% menilai penyampaian jelas, 75% mampu menyusun arus kas sederhana, dan 78% berkomitmen memisahkan keuangan. Teridentifikasi pula munculnya solidaritas, kebiasaan belajar bersama, dan figur pemimpin lokal, yang memperkuat efisiensi pengelolaan sekaligus menopang keberlanjutan usaha anggota KSBI. Temuan ini konsisten dengan literatur tentang literasi keuangan dan pemberdayaan.
Co-Authors Amran, Ellyana Anton Hindardjo Asih, Rayi Retno Dwi Aulia Ghina Yusriyah Daffa, Aaliyah Damayanti, Sisca Dedie Martadisastra Dewi ANGGRAENI Ega Hilal Fauzi Ekawanto, Iwan Eko Retno Indriyarti Eri Marlapa Ganawati, Ganawati Hanindita, Lisa Putri Harsi, Diyah Ayuni Dwi Hermi Lestari, Henny Setyo Lisa Putri Hanindita M. Haikal Sultana Abdullah Mahardhika, Rayhan Agistian Mahmud, Khairul Nizam Manuaba, Ida Ayu Putri Paramitha Murdjaya, Alvin Nur’ Aeni Rachmat Ramadhan Rachmat Ramadhan, Rachmat Ramadhanti, Mutiara Reniati Karnasi Sabur, Moch. Santoso, Diandra Vizara Selvia Selvia Sri Marti Pramudena Tamala Permata Sari Willy Arafah Willy Arafah, Willy Yudhaputri, Egabetha A Zidane, Nevada Ali