Article Per Year (5 Year)
p-Index From 2021 - 2026
3.964
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Manajemen & Keuangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business International Journal of Applied Business Research Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Cakrawala Repositori Imwi Intervensi Komunitas: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Surakarta Management Journal Jurnal Ekonomi Trisakti Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research Media Riset Bisnis & Manajemen Innovative: Journal Of Social Science Research Dirkantara Indonesia Jurnal Sistem Informasi dan Manajemen Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) Ecoducation
Aekram Faisal
Universitas Trisakti
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
PELATIHAN PEMASARAN DIGITAL UNTUK MENGEMBANGKAN KEWIRAUSAHAAN YANG BERKELANJUTAN Ekawanto, Iwan; Faisal, Aekram; Damayanti, Sisca
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 8 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Agustus 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/2a9b9486

Abstract

Sekolah Islamic Entrepreneurship Boarding School Purwakarta Global Cahaya Nubuwah Insani (GCNI) menghadapi tantangan dalam meningkatkan jumlah santri, tingkat hunian penginapan, dan pengunjung coffee shop. Untuk mengatasi hal ini, GCNI bermitra dengan Fakultas Ekonomi dan Bisnis Universitas Trisakti dalam program pengabdian masyarakat tentang pemasaran digital. Dosen memberikan pelatihan mengenai konsep bisnis digital, strategi pemasaran, dan implementasi praktis kampanye digital. Program ini bertujuan membekali santri, guru, dan pengelola dengan keterampilan pemasaran digital esensial. Melalui kuliah, diskusi, dan simulasi, peserta memperoleh pengetahuan tentang penargetan audiens, pembuatan konten, pemanfaatan media sosial, dan analisis kampanye. Hasilnya, peserta mengembangkan pemahaman lebih mendalam tentang praktik pemasaran digital yang efektif dan pentingnya bagi pertumbuhan dan keberlanjutan GCNI. Inisiatif ini menunjukkan potensi kemitraan universitas-komunitas dalam meningkatkan keterampilan bisnis praktis bagi lembaga pendidikan.
Pengenalan Penggunaan Media Sosial Sebagai Sarana Untuk Memasarkan Produk Kepada Mitra UMKM Rayi Retno Dwi Asih; Faisal, Aekram; Hermi
Dirkantara Indonesia Vol. 2 No. 2: September-Februari 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i2.67

Abstract

The impact of the pandemic has been felt in all aspects of life, especially the economy in Indonesia. There are many business sectors that have been forced out of business because they are unable to deal with the brunt of this deadly virus. As time goes by, conditions that are getting better after the pandemic require entrepreneurs to start opening their businesses again. The existence of positive opportunities makes MSME actors have enormous potential to be successful in the market, if they can adopt the right marketing strategy. The SME group in the Depok area, to be precise, the Azalea Grand Depok City Sector, have started learning to build small businesses in local residential areas. Before this activity was carried out, several participants were recorded as not having Social Media accounts, not even using Social Media for their product marketing activities. After this activity was held, it was discovered that 90% of the Counseling and Training participants had Social Media Accounts, 90% had Instagram/Tiktok accounts, 80% used their accounts to promote their products, and 95% stated that the counseling and training was useful for them.
Peran Customer Forgiveness Dalam Memediasi Pengaruh Service Recovery Transparency Terhadap Customer Engagement Di Marketplace Selvia, Selvia; Faisal, Aekram
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15099

Abstract

Penelitian ini bertujuan untuk menganalisis peran Customer Forgiveness dalam memediasi pengaruh Service Recovery Transparency terhadap Customer Engagement di industri marketplace. Penelitian ini menggunakan pengambilan sampel pada pelanggan yang pernah menyampaikan keluhan kepada customer service marketplace, saat mengalami kendala atau masalah ketika menggunakan aplikasi atau bertransaksi di marketplace. Dapat disimpulkan hasil dari penelitian ini Service Recovery Transparency tidak berpengaruh positif terhadap Customer Engagement, Service Recovery Transparency berpengaruh positif terhadap Customer Forgiveness, Customer Forgiveness berpengaruh positif terhadap Customer Engagement selain itu, Customer Forgiveness berpengaruh positif memainkan peran mediasi dalam hubungan antara Service Recovery Transparency dan Customer Engagement.
Penyuluhan Peningkatan Kualitas Kemasan Produk Pada Pengrajin Tahu dan Tempe di Keluruhan Semanan, Jakarta Barat Indriyarti, Eko Retno; Faisal, Aekram; Sabur, Moch.; Ganawati, Ganawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 5 No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v5i2.15568

Abstract

The situation of the Covid-19 pandemic that has not ended gives a signal that the business will continue to face uncertainties that affect the sustainability of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The purpose of community service activities for tofu and tempe craftsmen partners in Semanan village, West Jakarta is to help increase the selling value of tofu and tempe products. The method used in the implementation of this community service is to provide direct counseling at partner locations by giving explanations on how to improve the quality of the packaging of the tofu and tempe products produced. The results of this community service activity suggest three aspects of the solution, namely paying attention to the quality of the packaging related to the cleanliness of the tofu and tempe sold, maintaining the resilience of the tofu and tempe that are sold in good packaging, adding product identity to the packaging to increase the product's selling value. Response from partners is happy with this activity.
FAKTOR FAKTOR YANG MEMENGARUHI NIAT BELI KOSNUMEN TERHADAP KOSMETIK HALAL RAMAH LINGKUNGAN Daffa, Aaliyah; Faisal, Aekram
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1187

Abstract

This study aims to examine the influence of halal label, eco label, environmental knowledge, religiosity, and halal green awareness on purchase intention toward halal and environmentally friendly cosmetic products among female consumers in Indonesia. The research is grounded in the Theory of Planned Behaviour (TPB), which suggests that behavioral intention is influenced by attitude toward the behavior, subjective norms, and perceived behavioral control. A quantitative approach was employed using a survey method, targeting users of five halal and green cosmetic brands: Somethinc, Scarlett, MS Glow, Avoskin, and Wardah. The research design involved hypothesis testing, with data collected through a cross-sectional survey using online questionnaires completed by 200 respondents. Data analysis included validity and reliability tests, as well as Structural Equation Modeling (SEM) using JASP software. The results show that halal label, religiosity, and halal green awareness significantly affect purchase intention, while eco label and environmental knowledge have no significant effect. These findings are expected to serve as a reference for cosmetic industry stakeholders in developing marketing strategies that align with values of halal compliance and sustainability.
ANTESEDEN DAN KONSEKUENSI DARI CUSTOMER SATISFACTION PADA PRODUK HEMAT ENERGI Zidane, Nevada Ali; Faisal, Aekram
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1188

Abstract

This study aims to examine the influence of Function Value, Price Value, Emotional Value, Social Value, and Environmental Value on Consumer Satisfaction, as well as its impact on Willingness to Pay a Premium, Repurchase Intention, Positive Word of Mouth Intention, and Customer Lifetime Value in the context of energy-saving products. A quantitative approach was applied using a survey method involving 262 consumers of energy-saving products in Jakarta. The research design involved hypothesis testing, and data were collected cross-sectionally through an online questionnaire. Data analysis was conducted using validity and reliability tests, along with Structural Equation Modeling (SEM). The results indicate that most dimensions of Consumer Perceived Value significantly affect Consumer Satisfaction. Furthermore, Consumer Satisfaction has a significant effect on consumer loyalty outcomes, including Willingness to Pay a Premium, Repurchase Intention, Positive Word of Mouth Intention, and Customer Lifetime Value. These findings are expected to serve as a reference for industry players in developing marketing strategies that prioritize consumer satisfaction to foster long-term loyalty.
Green Social Media Influencers: Shaping Gen Z's Green Purchase Intentions through Trust and Attitude Faisal, Aekram; Hindardjo, Anton; Ramadhan, Rachmat
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.551

Abstract

This study examines the impact of Social Media Influencers (SMI) on Green Purchase Intention (GPI) among Generation Z, focusing on the mediating roles of Green Trust (GT) and Green Attitude (GA). Using a quantitative approach, data was collected from 295 Gen Z respondents in Greater Jakarta who follow eco-conscious influencers. Structural Equation Modeling and bootstrapping methods were employed. Results show SMI has no direct effect on GPI but positively influences GT and GA. GT and GA fully mediate the SMI-GPI relationship, both significantly impacting GPI. Findings emphasize the importance of building trust and positive attitudes through influencer content to boost eco-friendly product purchase intentions among Gen Z. The research contributes to understanding green consumer behavior in the digital age, offering insights for marketers targeting environmentally conscious young consumers. It also opens avenues for future research on digital marketing dynamics in promoting sustainable products to youth.
The Role of Digital Innovation in Mediating the Influence of Digital Leadership and Digital Capability on Business Performance in the Event/ MICE Industry in Indonesia Rachmat Ramadhan; Aekram Faisal; Willy Arafah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2950

Abstract

The objective of this research is to analyze the influence of digital leadership and digital capability on business performance that was mediated by digital innovation in the event/MICE industry in Indonesia. The research utilized technical analysis of structural equation model (SEM), and bootstrapping method to analyze the mediation role. The population for the research is the owner or company leader of Event/ MICE organizers that has been operating for a minimum of 3 (three) years. The sample consisted of 236 respondents, selected by using the method of purposive sampling. The result of the research exhibited that the digital leadership and digital capabilities do not have direct positive influences on business performance. However, digital leadership and digital capabilities positively influence on business performance, after being mediated by digital innovation, and of the two, the digital capabilities have a greater influence on business performance. The study shows that digital leadership and digital capabilities have a positive influence on digital innovation and that business performance is positively impacted by digital innovation.  The practical implication of this research is the importance for management to enhance the role of digital leadership, digital capability and digital innovation to achieve better business performance.  
Co-Authors Amran, Ellyana Anton Hindardjo Asih, Rayi Retno Dwi Aulia Ghina Yusriyah Daffa, Aaliyah Damayanti, Sisca Dedie Martadisastra Dewi ANGGRAENI Ega Hilal Fauzi Ekawanto, Iwan Eko Retno Indriyarti Eri Marlapa Ganawati, Ganawati Hanindita, Lisa Putri Harsi, Diyah Ayuni Dwi Hermi Lestari, Henny Setyo Lisa Putri Hanindita M. Haikal Sultana Abdullah Mahardhika, Rayhan Agistian Mahmud, Khairul Nizam Manuaba, Ida Ayu Putri Paramitha Murdjaya, Alvin Nur’ Aeni Rachmat Ramadhan Rachmat Ramadhan, Rachmat Ramadhanti, Mutiara Reniati Karnasi Sabur, Moch. Santoso, Diandra Vizara Selvia Selvia Sri Marti Pramudena Tamala Permata Sari Willy Arafah Willy Arafah, Willy Yudhaputri, Egabetha A Zidane, Nevada Ali