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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Indonesian Journal of Strategic Management Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Administrasi Perkantoran dan Kesekretariatan JIMIA Jurnal Sosio dan Humaniora JPS (Jurnal Perbankan Syariah) Jurnal Manajemen Maranatha TELPAR
Hendriady de Keizer
Politeknik Pajajaran ICB Bandung
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Other

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PERILAKU PEMBELIAN PRODUK DAN PENGGUNAAN KREDIT PADA GENERASI Z DI PLATFORM MEDIA SOSIAL Rohmah, Allika Arisandy Nur; Lupita, Aprilia; Zahra, Fhadilla; Hatimatunnisani, Hani; Keizer, Hendriady de
Jurnal Sosio dan Humaniora (SOMA) Vol 3 No 2 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v3i2.357

Abstract

This study aims to analyze product purchasing and credit usage behavior in Generation Z exposed to social media. Generation Z is known for their high activity on platforms such as TikTok, Instagram, and X (Twitter), which serve not only as entertainment sources but also influence their consumption decisions. Using a descriptive quantitative approach, data were collected from 50 respondents through an online questionnaire. The results show that respondents' interest in purchasing products on social media is quite high with the main driving factors being personal needs, discounts and promotions. Shopee PayLater is a fairly popular service platform, although its usage level is still relatively low due to considerations of caution regarding debt risks. Although responses regarding the level of influence of social media vary, the platform still plays a role in shaping Generation Z's shopping habits. So there is a need for better financial literacy so that Generation Z can use credit wisely and avoid excessive consumer behavior.
ANALISIS MANAJEMEN KEUANGAN PADA UNILEVER TBK AKIBAT BOIKOT DENGAN METODE RASIO PROFITABILITAS Kartika, Rika; Widia, Riska; Gunardi, Gunardi; Keizer, Hendriady de
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11181

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Unilever Tbk selama tiga tahun terakhir (2022-2024) dengan menggunakan metode rasio profitabilitas, dengan latar belakang terjadinya aksi boikot terhadap perusahaan terkait konflik Israel-Palestina. Penelitian ini menggunakan pendekatan kuantitatif dan deskriptif dengan menganalisis laporan keuangan melalui lima indikator rasio profitabilitas, yaitu Gross Profit Margin, Net Profit Margin, Return On Assets, Return On Equity, dan Return On Investment. Hasil analisis menunjukkan adanya penurunan secara bertahap pada indikator-indikator keuangan utama. Gross Profit Margin berkisar antara 46,2-49,7%, Net Profit Margin turun dari 13,02% menjadi 10,9%, Return On Assets menurun signifikan dari 29,29% menjadi 18,19%, dan Return On Equity berfluktuasi dari 134,21% menjadi 87,59% pada tahun 2024. Penurunan ini diduga terjadi karena adanya penurunan volume penjualan, permintaan pasar, dan dampak aksi boikot. Penelitian ini merekomendasikan strategi pemulihan, termasuk evaluasi strategi penjualan, optimalisasi efisiensi biaya, restrukturisasi modal, pemulihan citra perusahaan, dan fokus pada inovasi produk untuk menghadapi tantangan eksternal.
IMPLEMENTASI KRITERIA COMMUNITY-BASED TOURISM ASEAN: STUDI KASUS PADA DESA WISATA ALAMENDAH Nirwani, Ayulia; Azizah, Nur; Fauzany, Riffka; Keizer, Hendriady de
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.147

Abstract

The concept of Community Based Tourism (CBT) is one implementation of sustainable tourism that accommodates various factors involved in it. CBT is directed towards developing the economic, environmental, and social sectors, guided by government policies. In its development, CBT adheres to standardized practices. These standards are underpinned by The ASEAN Community-based Tourism, which divides them into eight criteria and one additional, including community ownership and management, contribution to social well-being, conserving and improving the environment, encouraging interaction between the local community and guests, provision of quality tourism services and guides, quality of food and beverages, quality of accommodations, the performance of friendly tour operators, and the utilization of technology. This research analyzes the implementation of these standards in the Alamendah tourist village. Based on the research findings, it is evident that the Alamendah tourist village has implemented the ASEAN Community-based Tourism criteria appropriately. Keywords: Community-based tourism, ASEAN CBT, Rural Tourism
STRATEGI PENGEMBANGAN KAWASAN RAWA DANAU UNTUK MENINGKATKAN EKONOMI BERBASIS KEBERLANJUTAN ANALISIS SWOT DAN KEBIJAKAN Haryono, Rakhmat; Keizer, Hendriady de
Jurnal Perhotelan dan Pariwisata Vol 3 No 2 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v3i2.341

Abstract

Rawa Danau, one of the important conservation areas in Banten Province, has high biodiversity and great economic potential, especially in the tourism, renewable energy and sustainable agriculture sectors. However, the development of this area faces challenges such as land use conflicts, limited infrastructure, and the risk of natural disasters. This study aims to analyse the economic potential, challenges and strategies for sustainable management of the area. The methods used include policy, spatial, and SWOT analyses, as well as interviews with stakeholders. The results showed that conservation-based development, infrastructure improvement, and local community involvement can improve community welfare and income. Research recommendations include the development of sustainable tourism, strengthening regulations, and collaboration between the government, private sector and communities. This holistic strategy is expected to support inclusive and environmentally friendly development in Rawa Danau.
ANALISIS KESENJANGAN KOMPETENSI ANGKATAN KERJA MUDA KOTA CIMAHI TERHADAP KEBUTUHAN INDUSTRI 4.0 Framesthi, Dyah Bayu; Keizer, Hendriady de; Kesumah, Priatna; Subrayanti, Delia; Firmansyah, Yusar; Nafisah, Zira Durun; Rohaeni, Neng
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.227

Abstract

The acceleration of technological transformation in the industry 4.0 era demands changes in the competency structure of the workforce, especially the younger generation, who are the backbone of regional productivity. Cimahi City, as a center for the manufacturing industry, modern services, and the creative economy, faces a serious challenge in the form of a mismatch between the skills possessed by the young workforce and the needs of digital-based industries. This study aims to analyze the level of competency gap in Cimahi City's young workforce, map industrial skills need in the context of automation and digitalization, and identify the factors causing this mismatch. The study used a Sequential Explanatory Mixed Methods design, starting with quantitative analysis through employment data, job readiness surveys, and industrial structure, then continued with qualitative in-depth analysis through in-depth interviews with industry players (IDUKA), vocational education institutions, and young job seekers. The results of the study indicate that competency gaps occur in two main categories: (1) hard skills including digital literacy, automatic machine operation, CAD/CAM capabilities, basic programming, and data literacy; and (2) soft skills such as communication, teamwork, problem-solving, and adaptability. The mismatch is exacerbated by an adaptive curriculum, minimal industrial internships, limited competency certification, and poor job market information. This study recommends strengthening the IDUKA link and match, reformulating the vocational curriculum based on industry needs, accelerating certification, and preparing the 2026–2030 Vocational Action Plan as strategies to increase the competitiveness of Cimahi City's youth.
Co-Authors Aripah , Tiara Dematria Pringgabayu Dyah Bayu Framesthi Fauzany, Riffka Firmansyah, Yusar Gunardi Gunardi Gunardi Hani Hatimatunnisani Ibrahim, Amelia Idah Rosidah Iin Surtiah kesumah, priatna Kunto Ajibroto Kunto Ajibroto, Kunto Lupita, Aprilia Marizca Amalia Putri Nafisah, Zira Durun Nainggolan, Krisna Nirwani, Ayulia Nur Azizah Nur Azizah Rahmawati, Wulan Rakhmat Haryono Rakhmat Haryono RIKA KARTIKA Rohaeni, Neng Rohmah, Allika Arisandy Nur Siti Dwi Hardiyanti Subrayanti, Delia Wawan Hermawan Widia, Riska Wulan Utami Yoga Pratama, Daniel YUSUF, RAMAYANI Zahra, Fhadilla