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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Indonesian Journal of Strategic Management Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Economics, Management, Business And Accounting (JEMBA) JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Administrasi Perkantoran dan Kesekretariatan Jurnal Pengabdian Kepada Masyarakat JIMIA Jurnal Sosio dan Humaniora JPS (Jurnal Perbankan Syariah) Jurnal Manajemen Maranatha Jurnal Perhotelan dan Pariwisata JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Hendriady de Keizer
Politeknik Pajajaran ICB Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS MANAJEMEN KEUANGAN PADA UNILEVER TBK AKIBAT BOIKOT DENGAN METODE RASIO PROFITABILITAS Kartika, Rika; Widia, Riska; Gunardi, Gunardi; Keizer, Hendriady de
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11181

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Unilever Tbk selama tiga tahun terakhir (2022-2024) dengan menggunakan metode rasio profitabilitas, dengan latar belakang terjadinya aksi boikot terhadap perusahaan terkait konflik Israel-Palestina. Penelitian ini menggunakan pendekatan kuantitatif dan deskriptif dengan menganalisis laporan keuangan melalui lima indikator rasio profitabilitas, yaitu Gross Profit Margin, Net Profit Margin, Return On Assets, Return On Equity, dan Return On Investment. Hasil analisis menunjukkan adanya penurunan secara bertahap pada indikator-indikator keuangan utama. Gross Profit Margin berkisar antara 46,2-49,7%, Net Profit Margin turun dari 13,02% menjadi 10,9%, Return On Assets menurun signifikan dari 29,29% menjadi 18,19%, dan Return On Equity berfluktuasi dari 134,21% menjadi 87,59% pada tahun 2024. Penurunan ini diduga terjadi karena adanya penurunan volume penjualan, permintaan pasar, dan dampak aksi boikot. Penelitian ini merekomendasikan strategi pemulihan, termasuk evaluasi strategi penjualan, optimalisasi efisiensi biaya, restrukturisasi modal, pemulihan citra perusahaan, dan fokus pada inovasi produk untuk menghadapi tantangan eksternal.
IMPLEMENTASI KRITERIA COMMUNITY-BASED TOURISM ASEAN: STUDI KASUS PADA DESA WISATA ALAMENDAH Nirwani, Ayulia; Azizah, Nur; Fauzany, Riffka; Keizer, Hendriady de
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.147

Abstract

The concept of Community Based Tourism (CBT) is one implementation of sustainable tourism that accommodates various factors involved in it. CBT is directed towards developing the economic, environmental, and social sectors, guided by government policies. In its development, CBT adheres to standardized practices. These standards are underpinned by The ASEAN Community-based Tourism, which divides them into eight criteria and one additional, including community ownership and management, contribution to social well-being, conserving and improving the environment, encouraging interaction between the local community and guests, provision of quality tourism services and guides, quality of food and beverages, quality of accommodations, the performance of friendly tour operators, and the utilization of technology. This research analyzes the implementation of these standards in the Alamendah tourist village. Based on the research findings, it is evident that the Alamendah tourist village has implemented the ASEAN Community-based Tourism criteria appropriately. Keywords: Community-based tourism, ASEAN CBT, Rural Tourism
STRATEGI PENGEMBANGAN KAWASAN RAWA DANAU UNTUK MENINGKATKAN EKONOMI BERBASIS KEBERLANJUTAN ANALISIS SWOT DAN KEBIJAKAN Haryono, Rakhmat; Keizer, Hendriady de
Jurnal Perhotelan dan Pariwisata Vol 3 No 2 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v3i2.341

Abstract

Rawa Danau, one of the important conservation areas in Banten Province, has high biodiversity and great economic potential, especially in the tourism, renewable energy and sustainable agriculture sectors. However, the development of this area faces challenges such as land use conflicts, limited infrastructure, and the risk of natural disasters. This study aims to analyse the economic potential, challenges and strategies for sustainable management of the area. The methods used include policy, spatial, and SWOT analyses, as well as interviews with stakeholders. The results showed that conservation-based development, infrastructure improvement, and local community involvement can improve community welfare and income. Research recommendations include the development of sustainable tourism, strengthening regulations, and collaboration between the government, private sector and communities. This holistic strategy is expected to support inclusive and environmentally friendly development in Rawa Danau.
Pelatihan Manajemen Organisasi Untuk Meningkatkan Pengetahuan Founder Dan Pengurus Dalam Fungsi Organisasi Ikatan Motor Honda Di Jawa Barat Gunardi Gunardi; Hendriady De Keizer; Siti Nur Khoiriyah Ramadani; Dila Maulida Khaerunnisa; Tatiek Ekawati Permana
JAMARI: Jurnal Pengabdian Masyarakat Mandiri Vol 1 No 01 (2024): Juli
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/jamari.v1i01.690

Abstract

Non-profit organizations play a vital role in society, but often face challenges in managing resources and achieving goals. This organizational management training is specifically designed to enhance the competence of founders and administrators in effectively managing the West Java Honda Motorcycle Association (Ikatan Motor Honda Jawa Barat). The training covers important modules such as understanding the organization's vision, mission, and objectives, organizational governance, human resource management, financial management, project and program management, communication and public relations, as well as leadership and organizational development. This training is crucial for non-profit organizations like the Association to continue to grow and make a significant contribution in achieving the social objectives of the West Java Honda Motorcycle Association (Ikatan Motor Honda Jawa Barat).
Pelatihan Manajemen Organisasi Untuk Meningkatkan Pengetahuan Founder Dan Pengurus Dalam Fungsi Organisasi Ikatan Motor Honda Di Jawa Barat Gunardi Gunardi; Hendriady De Keizer; Siti Nur Khoiriyah Ramadani; Dila Maulida Khaerunnisa; Tatiek Ekawati Permana
JAMARI: Jurnal Pengabdian Masyarakat Mandiri Vol 1 No 01 (2024): Juli
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/jamari.v1i01.690

Abstract

Non-profit organizations play a vital role in society, but often face challenges in managing resources and achieving goals. This organizational management training is specifically designed to enhance the competence of founders and administrators in effectively managing the West Java Honda Motorcycle Association (Ikatan Motor Honda Jawa Barat). The training covers important modules such as understanding the organization's vision, mission, and objectives, organizational governance, human resource management, financial management, project and program management, communication and public relations, as well as leadership and organizational development. This training is crucial for non-profit organizations like the Association to continue to grow and make a significant contribution in achieving the social objectives of the West Java Honda Motorcycle Association (Ikatan Motor Honda Jawa Barat).
Pengaruh Pendidikan Vokasi dan Link and Match terhadap Kesiapan Kerja Pemuda di Kota Cimahi Delia subrayanti; Dyah Bayu Framesthi; Hendriady de Keizer; Priatna Kesumah; Yusar Firmansyah; Zira Durun Nafisah; Neng Rohaeni
JEMBA Vol 6 No 1 (2026): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v6i1.19511

Abstract

The high rate of youth unemployment in Cimahi City indicates a structural problem in the transition from education to the workforce. Vocational education, which is expected to be a solution to provide a ready-to-use workforce, has not fully met the needs of the industrial and business world (IDUKA). This study aims to analyze the effect of vocational education and the implementation of link and match on the work readiness of youth in Cimahi City. The research method used a mixed methods approach with a sequential explanatory design, combining a quantitative survey of the young workforce and qualitative interviews with education and industry stakeholders. The results show that vocational education has a positive effect on work readiness, but this effect is still in the moderate category due to the weak relevance of the curriculum and limited industry involvement. The implementation of link and match has proven to be a determining factor in improving work readiness, especially through internship experiences, industry-based training, and competency certification. This study concludes that strengthening systemic collaboration between the local government, vocational education, and IDUKA is key to improving youth work readiness and reducing the competency gap in Cimahi City.  
THE HUMAN CAPITAL MANAGEMENT PRACTICES A HIGHER EDUCATION: MAPPING AND MEASURING THE MATURITY LEVEL Emilia Fitriana Dewi; Dematria Pringgabayu; Hendriady de Keizer
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 1 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.645 KB) | DOI: 10.58268/eb.v1i1.4

Abstract

In order to improve human capital capacity, this research aimed at mapping the maturity level and the role of human capital management (HCM) in the institution. The research employed qualitative and quantitative approach (mixed methods) among 58 respondents, including lecturers and academic staff. FGD and the questionnaires were administered after a comprehensive briefing about HCM principles using Bassi and McMurrer as well as Ulrich frameworks. Results indicated low scores (2.92 = poor) in all five human capital drivers which reflexed low HCM maturity level in the institution. Moreover, perception of the participants about the role of HCM in the institution was also poor since the score was only achieving 60.8% which was still below the standard of 80%. These results suggest the importance of systematic steps in order to develop HCM in the institution
ANALISIS PIUTANG TAK TERTAGIH TERHADAP PERPUTARAN PIUTANG PADA PT ASTRA INTERNASIONAL TBK TAHUN 2018-2022 Gunardi Gunardi; Tiara Aripah; Wulan Rahmawati; Amelia Ibrahim; Hendriady de Keizer
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 1 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i1.85

Abstract

This research analyzes how uncollectible receivables are in relation to the amount of receivable turnover at PT Astra Internasional Tbk. This research uses a descriptive approach. This analysis method uses the bad debts ratio and the accounts receivable turnover ratio to prioritize systematic observations of research activities and produce relevant and focused results. The results of the research show that the risk of bad debts at PT Astra Internasional Tbk has decreased from 2018 to 2022. This is different from the results of previous research from 2012 to 2017. This shows the effectiveness of the company's efforts to ensure that management of receivables runs well. . The arrears ratio of PT Astra Internasional Tbk shows that there is a low possibility that receivables cannot be collected.
STUDI KEPUASAN PESERTA TERHADAP PENYELENGGARAAN HONDA BIKERS DAY 2025: FAKTOR FASILITAS, AKTIVITAS DAN KEBERSAMAAN Hendriady de Keizer; Riffka Fauzany; Rakhmat Haryono; Gunardi Gunardi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.266

Abstract

This study aims to analyze participants’ satisfaction with the organization of Honda Bikers Day 2025, focusing on three main factors: facilities, activities, and togetherness. The event is part of a community engagement strategy organized by PT Astra Honda Motor to strengthen loyalty and solidarity among Honda bikers in Indonesia. This research employed a descriptive qualitative approach supported by simple quantitative data collected through questionnaires distributed to 93 participants. Data analysis was conducted descriptively using frequency distribution and thematic analysis of open-ended responses. The findings indicate that overall participant satisfaction falls within the fairly satisfied to satisfied category. The activity and togetherness factors were the most influential in shaping satisfaction, particularly through touring activities, music performances, and inter-community interactions that enhanced solidarity. However, the facilities aspect still requires improvement, especially regarding toilet cleanliness, rest areas, and venue management. It can be concluded that the success of Honda Bikers Day 2025 is more strongly influenced by the value of togetherness and social experience than by technical facility aspects alone. Keywords: participant satisfaction, community event, facilities, activities, togetherness, Honda Bikers Day
PENGELOLAAN EKSPEKTASI WARGA PADA PERENCANAAN PENGADAAN TANAH MELALUI PKM Rakhmat Haryono; Riffka Fauzany; Hani Hatimatunnisani; Hendriady De Keizer
Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/pengmas.v4i1.501

Abstract

A community service program (PKM) delivered participatory socialization and dialogue to support land acquisition planning for the rehabilitation of Cipancuh Dam, Indramayu, Indonesia. An intervention-based case study with a participatory, mixed-methods approach was applied to improve residents’ understanding of rehabilitation objectives, land acquisition planning stages, parcel listing–measurement–verification activities, and stakeholders’ rights and obligations. Forum findings highlighted recurring concerns regarding compensation, corporate social responsibility, and irrigation service distribution. Therefore, procedural clarification and accessible feedback/grievance channels are pivotal to strengthening social acceptance and preventing early-stage conflicts during land acquisition planning.
Co-Authors Amelia Ibrahim Delia Subrayanti Dematria Pringgabayu Dila Maulida Khaerunnisa Dyah Bayu Framesthi Eri Febriani Fauzany, Riffka Fitriana Dewi, Emilia Gunardi Hani Hatimatunnisani Idah Rosidah Iin Surtiah Indi Masruroh Indradewa, Rhian Kunto Ajibroto Kunto Ajibroto, Kunto Lupita, Aprilia Marizca Amalia Putri Meidina Sekar Hapsari Nainggolan, Krisna Neng Rohaeni Nirwani, Ayulia Nur Azizah Nur Azizah priatna kesumah Rakhmat Haryono Rakhmat Haryono RIKA KARTIKA Risa Hartati Rohmah, Allika Arisandy Nur Siti Dwi Hardiyanti Siti Mialasmaya Siti Nur Khoiriyah Ramadani Tatiek Ekawati Permana Tiara Aripah Wawan Hermawan Widia, Riska Wulan Rahmawati Wulan Utami Yoga Pratama, Daniel Yusar Firmansyah YUSUF, RAMAYANI Zahra, Fhadilla Zira Durun Nafisah