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Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach Narimawati, Umi; Siti Kurnia Rahayu; Watcharapong Ratchakulwongwarit; Witchu Aromdee; Sarip hidayat; Muhammad Akhdiyatul Aein; Rudi Saputra
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1565

Abstract

The international community service program entitled Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand. The main objective of this initiative was to enhance the capacity of OTOP entrepreneurs in understanding branding concepts and utilizing social media as a promotional tool. The methods included a product exhibition, production process demonstrations, and interactive workshops that emphasized content creation, hashtag strategies, and business account management. The results revealed significant improvements in participants’ comprehension of branding, their skills in generating promotional content, and their confidence in conducting online promotion. Furthermore, the program demonstrated that community-based approaches foster participatory learning and effective peer-to-peer exchange. The cross-border collaboration between Universitas Komputer Indonesia and Thai Global Business Administration Technological College also enriched the program by ensuring international knowledge transfer adapted to local contexts. In conclusion, the initiative highlights the importance of integrating modern branding practices with local wisdom to strengthen OTOP competitiveness in the digital era and to support sustainable community-based entrepreneurship.
Hak Tersangka atas Peradilan yang Adil dan Tidak Memihak dalam Kerangka Due Process of Law Beben Muhammad Bachtiar; Sarip Hidayat
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 16 No 02 (2025)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v16i02.11784

Abstract

The suspect's right to a fair and impartial trial within the framework of Due Process of Law in the criminal justice system in Indonesia. The method used here is the normative legal research method through a statutory approach. The results of the study indicate that the existence of Due Process of Law in the criminal justice system can create an integrated criminal justice system, which means that the role of Due Process of Law is very important. In addition, the criminal justice system in Indonesia has been proven to have sufficiently fulfilled human rights protection, this can be seen in the regulations contained in the Criminal Procedure Law, namely in the recognition of equality before the law, the application of the presumption of innocence principle, the fulfillment of various suspect rights, and the inclusion of several principles in criminal procedure law.