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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Community Service (IJCS)
Siti Kurnia Rahayu
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Penerapan Program Vocational Training Bidang E-Commerce untuk Digitalisasi UMKM Peserta Sekoper Cinta Nursikuwagus, Agus; Umi Narimawati; Siti Kurnia Rahayu; Syahrul Mauluddin; Rangga Sidik
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2422

Abstract

Peningkatan penjualan sangat penting dan menjadi prioritas dalam keberlangsungan usaha. Kemandirian perempuan Jawa Barat tidak terlepas dari sektor ini. Pada sisi lain teknologi yang ada sudah siap membantu mengembangkan usaha dan pendapatan dari para perempuan Jawa Barat. Pada kenyataannya, para ibu-ibu yang ada pada sektor ini belum sanggup memanfaatkan teknologi ini sebagai alat bantu penjualan dan peningkatan pendapatan. Berdasarkan fakta ini, menjadi prioritas kegiatan pengabdian untuk meningkatkan pengetahuan dalam penggunaan teknologi e-commerce. Metode yang digunakan dalam pengabdian ini adalah pelatihan dengan materi terstruktur. Tahapan yang dilakukan adalah persiapan, evaluasi awal, pelaksanaan vocational training, pendampingan, dan evaluasi pelaksanaan program. Hasil kegiatan yang dilaksanakan ini yaitu terdapat materi ajar yang terstruktur, jadual yang tersusun, terdapat 100% peserta yang dapat memahami materi dari yang sebelumnya 74,9% yang paham. Hasil dari kegiatan ini juga terdapat pergeseran pengetahuan mengenai teknologi e-commerce. Berasal dari tidak paham menjadi paham menggunakan dan dapat bertransaksi melalui e-commerce.
Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach Narimawati, Umi; Siti Kurnia Rahayu; Watcharapong Ratchakulwongwarit; Witchu Aromdee; Sarip hidayat; Muhammad Akhdiyatul Aein; Rudi Saputra
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1565

Abstract

The international community service program entitled Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand. The main objective of this initiative was to enhance the capacity of OTOP entrepreneurs in understanding branding concepts and utilizing social media as a promotional tool. The methods included a product exhibition, production process demonstrations, and interactive workshops that emphasized content creation, hashtag strategies, and business account management. The results revealed significant improvements in participants’ comprehension of branding, their skills in generating promotional content, and their confidence in conducting online promotion. Furthermore, the program demonstrated that community-based approaches foster participatory learning and effective peer-to-peer exchange. The cross-border collaboration between Universitas Komputer Indonesia and Thai Global Business Administration Technological College also enriched the program by ensuring international knowledge transfer adapted to local contexts. In conclusion, the initiative highlights the importance of integrating modern branding practices with local wisdom to strengthen OTOP competitiveness in the digital era and to support sustainable community-based entrepreneurship.
Co-Authors Agus Nursikuwagus Muhammad Akhdiyatul Aein Rudi Saputra Sarip Hidayat Sidik, Rangga Syahrul Mauluddin Umi Narimawati Watcharapong Ratchakulwongwarit Witchu Aromdee