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All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Community Service (IJCS)
Siti Kurnia Rahayu
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Penerapan Program Vocational Training Bidang E-Commerce untuk Digitalisasi UMKM Peserta Sekoper Cinta Nursikuwagus, Agus; Umi Narimawati; Siti Kurnia Rahayu; Syahrul Mauluddin; Rangga Sidik
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2422

Abstract

Peningkatan penjualan sangat penting dan menjadi prioritas dalam keberlangsungan usaha. Kemandirian perempuan Jawa Barat tidak terlepas dari sektor ini. Pada sisi lain teknologi yang ada sudah siap membantu mengembangkan usaha dan pendapatan dari para perempuan Jawa Barat. Pada kenyataannya, para ibu-ibu yang ada pada sektor ini belum sanggup memanfaatkan teknologi ini sebagai alat bantu penjualan dan peningkatan pendapatan. Berdasarkan fakta ini, menjadi prioritas kegiatan pengabdian untuk meningkatkan pengetahuan dalam penggunaan teknologi e-commerce. Metode yang digunakan dalam pengabdian ini adalah pelatihan dengan materi terstruktur. Tahapan yang dilakukan adalah persiapan, evaluasi awal, pelaksanaan vocational training, pendampingan, dan evaluasi pelaksanaan program. Hasil kegiatan yang dilaksanakan ini yaitu terdapat materi ajar yang terstruktur, jadual yang tersusun, terdapat 100% peserta yang dapat memahami materi dari yang sebelumnya 74,9% yang paham. Hasil dari kegiatan ini juga terdapat pergeseran pengetahuan mengenai teknologi e-commerce. Berasal dari tidak paham menjadi paham menggunakan dan dapat bertransaksi melalui e-commerce.
Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach Narimawati, Umi; Siti Kurnia Rahayu; Watcharapong Ratchakulwongwarit; Witchu Aromdee; Sarip hidayat; Muhammad Akhdiyatul Aein; Rudi Saputra
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1565

Abstract

The international community service program entitled Promotion Development Through Social Media for OTOP Branding: A Community-Based Approach was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand. The main objective of this initiative was to enhance the capacity of OTOP entrepreneurs in understanding branding concepts and utilizing social media as a promotional tool. The methods included a product exhibition, production process demonstrations, and interactive workshops that emphasized content creation, hashtag strategies, and business account management. The results revealed significant improvements in participants’ comprehension of branding, their skills in generating promotional content, and their confidence in conducting online promotion. Furthermore, the program demonstrated that community-based approaches foster participatory learning and effective peer-to-peer exchange. The cross-border collaboration between Universitas Komputer Indonesia and Thai Global Business Administration Technological College also enriched the program by ensuring international knowledge transfer adapted to local contexts. In conclusion, the initiative highlights the importance of integrating modern branding practices with local wisdom to strengthen OTOP competitiveness in the digital era and to support sustainable community-based entrepreneurship.
Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

Abstract

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana
A META-ANALYSIS: USE OF STUDENT WORKSHEETS BASED ON LOCAL WISDOM FROM 2013-2022 Amikratunnisyah; Andi Prastowo; Munjiatun; Otang Kurniaman; Guslinda; Zufriady; Siti Kurnia Rahayu; Yuyun Santika
Primary: Jurnal Pendidikan Guru Sekolah Dasar Vol. 11 No. 4 (2022): August
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/10.33578/jpfkip.v11i4.902

Abstract

Research that was conducted by researchers from 2013-2022 has mostly been about teaching materials combined with local wisdom in learning in elementary and junior high schools (SMP). However, there is still certain research on students’ worksheets related to local wisdom based on the content of social science learning subjects in elementary schools. This article provides an overview of the percentage of use of student worksheets, the use of research methods, and then results or positive impacts or contributions of the research on the motivation of an educator to create or modify teaching materials based on local wisdom. Meta-analysis was carried out by searching for articles from web journals through Google Scholar and obtaining 50 articles that were saved in the research data documents. After the analysis, it was obtained that 30 articles matched the criteria. The meta-analysis that was carried out produced an overview that the mostdominant percentage of students' worksheets was 27% in 2020 and the research method used was the R&D method with a percentage of 64%. And the results of the research were getting good responses from validators, teachers, and students with the average category being very good.
Co-Authors Affan Neskisyah Ramadhan Agus Nursikuwagus Agus Nursikuwagus Amikratunnisyah Andi Prastowo Anto Purwanto Dadang Munandar Fitri Annisa Rachmah Guslinda Muhammad Akhdiyatul Aein Munjiatun Nawawi, Muhamad Otang Kurniaman Raeni Dwi Santy Rizki Zulfikar Rudi Saputra Sarip Hidayat Sidik, Rangga Sri Dewi Anggadini Syahrul Mauluddin Umi Narimawati Watcharapong Ratchakulwongwarit Wati Aris Astuti Witchu Aromdee Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yuyun Santika Zufriady