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All Journal Jurnal Riset Bisnis dan Investasi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Global Business and Management Review Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Records Management System Journal Applied Business and Administration Journal (ABAJ) Ecoducation
Mukaram Mukaram
Bandung State Polytechnic
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Kasus pada Bank BRI Capem Polban) Onata, Ivano; Mukaram
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Perilaku Pembelian Konsumen: Kajian terhadap Peran Layanan, Media Sosial, dan P
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/aa87bp94

Abstract

This study used the descriptive analysis method. The activities carried out are data analysis and distribution of questionnaires. The number of respondents was collected by as many as 115 people. Of the 115 respondents, the population of this study are customers of Bank BRI or have ever transacted at BRI bank. The statistical analysis used is regression analysis using the SPSS version 22 application. The results of this study indicate that the service quality is satisfied based on the mean value of 4.06. The results of the data analysis show that the mean value of consumer satisfaction is 3.87. This value indicates that the level of consumer satisfaction is sufficient to be satisfied. The regression coefficient shows that service quality influence 0.304 to customer satisfaction with a significance level of 0.000. Thus, it can be concluded that service quality has a significant effect on customer satisfaction.
Pembuatan Aplikasi Perjalanan Dinas Berbasis Web di Kesatuan Bisnis Mandiri (KBM) Ecotourism Perum Perhutani Divisi Regional Jawa Barat Dan Banten Sabilla, Maisya; Mukaram; Putri, Ivon Sandya Sari
Applied Business and Administration Journal Vol. 1 No. 1 (2022): Inovasi Digital dan Perilaku Konsumen dalam Pengembangan Bisnis dan Layanan Pub
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/kc5mgf04

Abstract

Kesatuan Bisnis Mandiri (KBM) Ecotourism was formed at May 4th 2009 to manage tourist attractions under Perum Perhutani, the Regional Division of West Java and Banten. Because of that, KBM Ecotourism requires employees and managers to monitor or directly supervise tourist attractions on a regular basis through business trips. Every trip requires a business trip warrant or SPPD approved by General Manager and made by HR staff. Beside SPPD, travel documents needed by employees are accountability sheets that contain details of travel expenses. Currently, business trip recording system at KBM Ecotourism uses Microsoft Excel. SPPD and accountability sheets are created by manually changing the existing templates. The calculation of business trip expenses are still done manually by HR staff. To overcome this problem, a better system is needed so that the management of business trip in KBM Ecotourism becomes more effective and efficient. Because of that, a business trip application web-based was created to manage business trip in KBM Ecotourism. This application made by waterfall software development method. The waterfall model consists of analysis, design, coding and testing. After the application has been made, it is tested by the staff. The results of the implementation show that this application is easy to use and the recording of business trip in the company becomes faster. Compared with the previous system, the information of business trip displayed was more detailed. Travel document template also doesn't need to be changed many times because it will be processed immediately by the system and ready to be downloaded.
Pengaruh Debt Equity Ratio, Price Earning Ratio, dan Return on Asset Terhadap Harga Saham pada Sektor Tambang Tahun 2020 Ali, Muhammad Habiburrohman Mukhlish; Mukaram
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/k9k02s33

Abstract

This study is intended to see the direction, significance and influence of the Debt Equity Ratio (DER), Price Earning Ratio (PER), and Return on Assets (ROA) on stock prices in the mining industry on the IDX in 2020 quarters 1 to 3. The method used namely quantitative descriptive. In this method, the data used is data from a second party, or secondary data, obtained from information on the Indonesia Stock Exchange (IDX) and the company's financial statements. The population in this study are all issuers in the mining industry listed on the BEI in 2020, of which there are 49. The number of samples taken is 46 because there are 3 issuers that have problems in financial statements and some have moved sectors. Multiple linear regression analysis and hypothesis testing were carried out with the f test and t test which resulted in the conclusion that DER had a negative and insignificant effect, ROA and PER had a positive and insignificant effect on stock prices with a significance level above 0.05.
Analisis Electronic Service Quality pada Aplikasi Gojek (Studi pada Masyarakat Kota Garut) Alkadri, Mohamad Habib; Mukaram
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/wcrr4760

Abstract

Gojek is the pioneer of transportation in the first network in Indonesia which has been operating since 2010. The various online transportation services provided by Gojek are very diverse. The variety of services offered by Gojek makes the Gojek application have a lot of electronic services in it. The response of application users is not always positive with the existing electronic services in the Gojek application, but there is the possibility of a negative response given by users to the Gojek application. This phenomenon became the focus of research to determine the Quality of Electronic Services on the Gojek Application, by taking a study of the people of Garut City. In this study using quantitative descriptive analysis method, with the basis of the analysis is the calculation of the mean (average), standard deviation, maximum and minimum values. Respondents are Gojek application users in Garut City. Collecting data using an online questionnaire, namely Google Form with 104 respondents. The results of this study conclude that the quality of electronic services on the Gojek application is included in the Good criteria. The dimension that gets the highest score is the Efficiency dimension, while the dimension that gets the lowest score is Compensation.
EXPERIENTIAL MARKETING AND USER-GENERATED CONTENT AS PREDICTORS OF REPURCHASE INTENTION IN LOCAL-CULTURE RESTAURANTS Robi Rojaya Simbolon; Mukaram Mukaram; Hidya Indira Lastari
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i2.9493

Abstract

PURPOSE - The increasingly competitive culinary industry in Indonesia has encouraged restaurants to strengthen customer retention through experience-based and digital marketing strategies. This study aims to examine the partial and simultaneous effects of experiential marketing and user-generated content on consumer repurchase intention at a local-culture-based experiential restaurant in Bandung, West Java.METHODOLOGY - This study employed a quantitative approach with a cross-sectional explanatory survey design. Data were collected through structured questionnaires from 170 valid respondents who had visited the restaurant and had been exposed to related UGC. The data were analyzed using multiple linear regression with SPSS.FINDING – The results show that experiential marketing has a positive and significant effect on RI (β = 0.514; t = 14.286; p < 0.001). User-generated content also has a positive and significant effect on RI (β = 0.541; t = 15.019; p < 0.001), making it the slightly stronger predictor. Simultaneously, experiential marketing and user-generated content significantly predict RI (F = 437.589; p < 0.001) with strong explanatory power (Adjusted R² = 0.838). These findings indicate that authentic in-store experiences and peer-generated digital content complement each other in encouraging consumer repurchase intention.
Co-Authors Ahmad Zaky, Ahmad Ali, Muhammad Habiburrohman Mukhlish Alkadri, Mohamad Habib Alma'uunah, Robii'ah Aripin, Azizah Sri Aulia Asrizal Chaniago, Harmon Ciptagustia, Annisa Fatmi, Aryati Fauzan, Mitha Rahma Fauzan, Mitha Rahma Faza, Hanum Februadi, Agustinus Februadi, Agustinus Hidya Indira Lastari Mauli, Afiyanisa Mohamad Habib Alkadri Munggaran, Andri Munggaran, Andri Nur Salima, Tsania Onata, Ivano Permatasari, Sheila Silvia Permatasari, Sheila Silvia Priani, Amidya Prisillia, Anne Puspa, Loveanis Widya Putri, Ivon Sandya Sari Putri, Zahra Qanitah Ferdyan Rahma Yunita Pratiwi Rijanto, Alfitri Rijanto, Alfitri Robi Rojaya Simbolon Sabilla, Maisya Safitri, Anggi Maharani Safitri, Anggi Maharani Sarah, Ira Siti Sidik, Irfan Maulana Sri Raharso Sutisna, Ma’mun Syadza Zahrah Sausan Tiorida, Ermina YAYAN FIRMANSYAH, YAYAN Yen Efawati Yudistira, Mochamad Dwiky