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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Soshum Insentif EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan JIIP (Jurnal Ilmiah Ilmu Pendidikan) ARIKA Cakrawala Repositori Imwi Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal Journal of Artificial Intelligence and Digital Business
Mariati Tirta Wiyata
Insitut Manajemen Wiyata Indonesia
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Veterinary Other

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Journal : Cakrawala Repositori Imwi

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Pengaruh Compensation dan Motivation terhadap Employee Performance (Studi Kasus pada CV Sumber Milik Farm) Mariati Tirta Wiyata; Frandi Haryanto
Cakrawala Repositori IMWI Vol. 1 No. 1 (2018): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.716 KB)

Abstract

This study aims to determine: (1) the effect of compensation on employee performance, (2) the influence of motivation on employee performance, and (3) the influence of compensation and motivation simultaneously on employee performance. The subject of this research is all employees CV SumberMilik Farm Sukabumi. The number of respondents in this study as many as 80 people. Methods of data collection through survey by using questionnaire. Data analysis technique used in this research is Multiple Linear Regression Analysis. The results showed that (1) the compensation positively affects the employee's performance with a value of 2.252 > 1.66515 and a significance value of 0.027 < 0.05; (2) motivation positively influence to employee performance with value 5,439 > 1,66515 and significance value 0,000 < 0,05; (3) simultaneously compensation and motivation positively affect employee performance with score 38,203 > 3,12 and significance value 0,000 < 0,05
Pengaruh Budaya dan Kepercayaan Merek Terhadap Pengambilan Keputusan Mahasiswa Memilih Kuliah di Institut Manajemen Wiyata Indonesia Mariati Tirta Wiyata; Nova Nuraini Awaliah
Cakrawala Repositori IMWI Vol. 2 No. 1 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

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Abstract

This study aims to determine: (1) the influence of culture on student decision making, (2) the influence of brand trust on student decision making, and (3) the influence of culture and brand trust on student decision-making. The subjects of this study were all students of the Institut Manajemen Wiyata Indonesia. The number of respondents in this study were 174 people. Methods of data collection through surveys using questionnaires. The data analysis technique used in this study is Multiple Linear Regression Analysis. The results of the study show that (1) culture influences positively and significantly on student decision-making with a value of 5.430> 1.974 and a significance value of 0.000 <0.05; (2) brand trust has a positive and significant influence on student decision-making with a value of 3.887> 1.974 and a significance value of 0.000 <0.05; (3) simultaneous culture and brand trust have a significant effect on decision making students with a value of 43.97> 0.10 and a significance value of 0.000 <0.05.
Work Motivation: Peran Financial Incentive dan Non-Financial Incentive Mariati Tirta Wiyata; Nuraeni Nuraeni; Bambang Somantri
Cakrawala Repositori IMWI Vol. 2 No. 2 (2019): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

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Abstract

This research was conducted at PT. Rismawan Pratama Bersinar, Sukabumi. In this study using two independent variables namely financial incentives as (X1) and non-financial incentives as (X2) and work motivation as the dependent variable (Y) which has the purpose of knowing: (1) the effect of financial incentives on employee work motivation, (2) the effect of non-financial incentives on employee work motivation, and (3) the effect of financial incentives and non-financial incentives on employee work motivation. The research method in this study is a survey method using a questionnaire distributed to all employees of PT. Rismawan Pratama Bersinar as research respondents totaling 63 people. Quality testing techniques used by researchers are by testing validity and reliability. For data analysis techniques using descriptive analysis, while to test the hypothesis the researcher uses multiple linear regression, partial test and simultaneous test. The results of the calculation of the data that has been processed using the SPSS 25 program shows that (1) financial incentives has a positive and significant effect on work motivation, (2) non-financial incentives has a negative and significant effect on work motivation, and (3) simultaneously financial and non-financial incentives have a positive and significant effect on the work motivation of employees of PT. Rismawan Pratama Bersinar, Sukabumi.
Pengaruh Customer Experience, Ease of Use, dan Customer Trust Terhadap Repurchase Intention Konsumen Situs Jual Beli Online Shopee Mariati Tirta Wiyata; Elisya Pramana Putri; Ce Gunawan
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

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Abstract

The purpose of this study is to determine the effect of Customer Experience, Ease of Use, and Customer Trust, on Consumer Repurchase Intention of Online Shopee Sale and Purchase Sites among Sukabumi City College Students. Methodology: The research method used was a survey method using a questionnaire distributed to 100 samples. While the instrument quality testing techniques include validity and reliability tests. The classic assumption test technique uses the normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: That three of the five Customer Experience variables namely Sense (Sensory Experience), Think (Cognitive Experience), and Act (Physical Experience) have no effect on Repurchase Intention. Whereas the Feel (Emotional Experience), Relate (Social Experience) variables also the Ease of Use, and Customer Trust variables have partial influence on Repurchase Intention, and there are influences between Customer Experience including Sense (Sensory Experience), Feel (Emotional Experience), Think (Cognitive Experience), Act (Physical Experience), Relate (Social Experience), Ease of Use, and Customer Trust for Repurchase Intention simultaneously.
Pengaruh Brand Equity dan Country Of Origin terhadap Customer Behavior Dalam Memilih Smartphone pada Sma Negeri 5 Kota Sukabumi Mariati Tirta Wiyata; Aida Nuraeni
Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i1.66

Abstract

This study aims to determine the effect of brand equity and country of origin on customer behavior. This study uses a survey method, with a correlational approach. The location of the research was carried out in 5 Snenior High School in Sukabumi City with the entire population of class 12. Sampling using purpose sample technique as many as 169 out of 290 population by collecting data using quizonoer. The analysis technique uses descriptive analysis, multiple linear regression analysis, F test and t test. The results stated that the Brand Equity variable had no significant effect on Customer Behavior with a significance value of 0.120 (p> 0.05). Furthermore, based on the results of research conducted for the Country of Origin variable, the above shows the value of Sig. amounting to 0,000 (p <0.05), therefore the hypothesis is accepted, meaning that the Country of Origin variable has a significant effect on Customer Behavio. Then it is known that Brand equity and Country of origin if together will have a significant effect on customer behavior with a value of 396.415 r and Sig. F is 0,000 (p <0,05). So it can be concluded that brand equity and country of origin can influence customer behavior in choosing a brand of handphone.
Pengaruh Tagline dan Brand Ambassador Terhadap Brand Awareness Konsumen Lazada di Kota Sukabumi Mariati Tirta Wiyata; Moch. Sopian Zaelani
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.75

Abstract

Penelitian ini bermaksud memahami dampak tagline dan brand ambassador terhadap brand awareness konsumen Lazada di Kota Sukabumi. Metodologi penelitian yang dipakaimerupakan pendekatan kuantitatif dan teknik pengumpulan data memakai survei yang dibagi menjadi 100 responden. Pengujian kualitas instrumen dilakukan atas uji validitas dan uji reliabilitas. Hasil Penelitian ini menunjukan bahwa (1) Tagline secara parsial bedampakpositif terhadap Brand Awareness (2) Brand Ambassador secara parsial bedampak positif terhadap Brand Awareness (3) Tagline dan Brand Ambassador secara simultan bedampakpositif terhadap Brand Awareness.
Pengaruh Bonus Pack dan Price Potongan Terhadap Impulse Buying Mariati Tirta Wiyata; Eneng Fitri Handayani
Cakrawala Repositori IMWI Vol. 5 No. 1 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i1.88

Abstract

Riset ini bertujuan guna menguji dampak bonus pack dan price potongan terhadap impulse buying pada klien PT Sumber Alfaria Trijaya Tbk Sarasa 2 Loasari Kota Sukabumi. Metode riset memakai pendekatan kuantitatif. Teknik pengumpulan data melalui angket kepada 100 orang responden. Teknik analisis data memakai alat uji statistik regresi linier berganda. Hasil riset memperlihatkan bonus pack secara parsial tidak berdampak terhadap impulse buying, sedangkan price potongan secara parsial berdampak positif dan penting terhadap impulse buying. Bonus pack dan price potongan secara simultan berdampak positif dan penting terhadap impulse buying. Kontribusi dampak bonus pack dan price potongan terhadap impulse buying sebesar 24,7% sedangkan sisanya sebesar 75,3% diakibatkan faktor lain di luar riset.
Pengaruh Experiential Marketing dan Service Quality Terhadap Repurchase Intention Ardi M Noer; Mariati Tirta Wiyata; Nur Lina
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.127

Abstract

Penelitian ini dilatarbelakangi oleh adanya permasalahan berkaitan dengan minat beli ulang yaitu, dari beberapa pelanggan yang biasanya datang pada setiap bulannya, namun sudah mulai terlihat tidak lagi. Penelitian ini menguji pengaruh experiential marketing dan service quality terhadap permasalahan minat beli ulang (repurchase intention) tersebut. Penelitian menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 orang responden. Data dianalisis menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif terhadap repurchase intention, sedangkan service quality tidak berpengaruh terhadap repurchase intention. Terjadinya pandemi covid-19 cukup menghambat pelanggan yang biasa berbelanja untuk melakukan atau berminat melakukan pembelian ulang.
Pengaruh Harga, Digital Marketing dan Lokasi Terhadap Keputusan Pembelian di Café Coffee Cirenggot Cucu Hodijah; Mariati Tirta Wiyata; Zeffanya Raphael Wijaya
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.291

Abstract

This study aims to determine the effect of price, digital marketing and location on purchasing decisions at Café Coffee Cirenggot. This study uses a type of quantitative research with accidental sampling technique of 80 respondents. The instrument test used is validity and reliability test, and multiple regression analysis in the form of hypothesis testing and F test and coefficient of determination (R2) analysis. Results: Based on the results of data analysis or hypothesis testing in this study, it shows that Digital Marketing has a significant effect on purchasing decisions, while Price and Location are rejected because they have no significant effect on Purchasing Decisions at Café Coffe Cirenggot.
Pengaruh Compensation dan Motivation terhadap Employee Performance (Studi Kasus pada CV Sumber Milik Farm) Mariati Tirta Wiyata; Frandi Haryanto
Cakrawala Repositori IMWI Vol. 1 No. 1 (2018): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v1i1.5

Abstract

This study aims to determine: (1) the effect of compensation on employee performance, (2) the influence of motivation on employee performance, and (3) the influence of compensation and motivation simultaneously on employee performance. The subject of this research is all employees CV SumberMilik Farm Sukabumi. The number of respondents in this study as many as 80 people. Methods of data collection through survey by using questionnaire. Data analysis technique used in this research is Multiple Linear Regression Analysis. The results showed that (1) the compensation positively affects the employee's performance with a value of 2.252 > 1.66515 and a significance value of 0.027 < 0.05; (2) motivation positively influence to employee performance with value 5,439 > 1,66515 and significance value 0,000 < 0,05; (3) simultaneously compensation and motivation positively affect employee performance with score 38,203 > 3,12 and significance value 0,000 < 0,05
Co-Authors AA Sudharmawan, AA Aida Nuraeni Anisa Maharani Ardi M Noer Ayustiana, Adita Bambang Somantri Ce Gunawan CH Sheni Narulita Cucu Hodijah Destiani, Dina dewi herawati Elis Yulianti Elisya Pramana Putri Eneng Fitri Handayani Eneng Fitri Handayani Febrianti, Intan Rieke Frandi Haryanto Galih Raspati Hasti Pramesti Kusnara Inggri Septianie Jalidah, Mien Chofifah Moch. Sopian Zaelani Mochamad Afrizal Maulana Muchsam, Yoki Mulfi Sandi Yuda Nova Nuraini Awaliah Nur Lina Nuraeni Nuraeni Nurfalah, Rosa Umban Adi Jaya Wijaya, Bambang Somantri Wijaya, Zeffanya Raphael Yilldiza, Rievha Soraya Zeffanya Rafhael Wijaya Zeffanya Raphael Wijaya Zulkarnain Zulkarnain