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Penerapan Manajemen Krisis Oleh Humas PTPN XIII Dalam Membangun Citra Positif Perusahaan Marlianto, Marlianto; Dewi, Sulih Indra; Rinata, Asfira Rachmat
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 2 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.02.2

This study aims to find out and understand how PTPN XIII public relations in the application of crisis management to build a positive company image and to find out the constraints of PTPN XIII public relations in the application of crisis management to build a positive company image. Using qualitative research methods with data collection techniques with interviews, observations, and documentation. The focus of this research is: The application of crisis management by PR PTPTN xiii in building a positive image of the company by using the following indicators: knowing the problem (fact finding), planning (planning and programming), taking action and communicating (action and communicating), processing crises , deepening of data and facts, making issue boundaries, appointing spoke persons, factors that become obstacles to the implementation of crisis management. The result of this research is the implementation of PTPN XIII's public relations crisis management in building a positive company image by collecting data, facts and information. By understanding the various problems in the field, public relations directly convey these problems to the head office. Taking action and communication to make the public understand and understand the company's policies, then while building a positive image of the company, public relations also carries out on-the-spot activities, such as community activities, social assistance and public facilities.

Cyberfeminism Activities of Jakarta Feminist as an Effort to Create a Safe Space for the Society Lasari, Yuni; Dewi, Sulih Indra
The Sunan Ampel Review of Political and Social Sciences Vol. 3 No. 1 (2023): November
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/sarpass.2023.3.1.18-32

Current technological developments support victims of violence in seeking an online environment that can facilitate a safe space from the threat of sexual and gender-based violence. Moreover, various social movements have emerged by individuals and organized groups that aim to carry out joint campaigns against this. Jakarta Feminist also does this on its social media. Utilizing various features on Instagram, the @Jakartafeminist account is taking steps towards cyberfeminism by creating various cyberspace programs, classes, and campaigns. This research uses a qualitative approach with a case study research method with data collection techniques are: observation, interviews, and documentation. The results of this research show that cyberfeminism carried out by Jakarta feminists originates from collaborative actions created offline and online by utilizing new media. All programs, classes, and campaigns are continuous with each other following the issues raised so that it is clear that Jakarta Feminist is trying to accommodate victims and survivors to have the safe space they need. Cyberfeminism is carried out using hashtags and content to build networks and carry out digital campaigns to increase community participation online.

Sobat Ambyar: The Phenomenon of Fans, Social Media, and Modern Campursari Music in Popular Culture Qorib, Fathul; Dewi, Sulih Indra
Jurnal Pekommas Vol 6 No 2 (2021): October 2021
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v6i2.3960

The popularity of the local Javanese music “Dangdut Campursari” increased dramatically from 2019 to 2020. Didi Kempot, who is nicknamed the God Father of Broken Heart, is a new phenomenon in Javanese music in the country. This research wants to see how the modern Campursari dangdut lovers “Sobat Ambyar” describe the identity of their community and see this phenomenon from the perspective of popular culture which includes trends, adaptability, and pop music consumerism. We documented Sobat Ambyar’s chat on social media, they managed and conducted in-depth interviews with the Instagram fanbase admin @sobatambyar. The results of this study indicated that Sobat Ambyar identifies themselves with the feelings, attitudes, and emotions of the songs sung by Didi Kempot. These identities tend to be sad and they are proud of that sadness. This Campursari has become a new commodity for industry and is popularized through the ways of modern culture which is simulated and marketed. Based on these findings, this study suggests that Sobat Ambyar remain authentic so that they can block mass culture that the younger generation is not aware of.Keyword : Fans, Instagram, Modern Campursari Music, Sobat Ambyar.

STRATEGI KOMUNIKASI PEMASARAN PRODUK PRESSED MYLK MELALUI INSTAGRAM Ni Putu Yunita Anggreswari; Ni Kadek Yosi Febrianti; Sulih Indra Dewi; I Putu Dharmawan Pradhana
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9034

Abstract This study aims to determine the marketing communication strategy used by Pressed Mylk in marketing or promoting products to consumers through Instagram. By using qualitative descriptive research methods that aim to obtain in-depth, complete, and credible information and data so as to meet research objectives. This study also utilizes phenomenological methods to obtain maximum data and in accordance with the phenomena experienced by informants, in order to explain in detail the product marketing communication strategy carried out by Pressed Mylk through Instagram, using data collection techniques such as observation, documentation, and interviews to support the validation of research data. The result of this study is that Pressed Mylk has utilized Instagram features such as Instagram followers, Instagram bio, Instagram story, Instagram feed, Instagram reels, and story highlights to focus on introducing its products by uploading interesting photos or videos to attract consumers or buyers. Pressed Mylk uses 3 (three) communication strategies, namely push strategy, pull strategy, profile strategy and, Pressed Mylk applies an integrated marketing communication strategy that uses a marketing communication mix in the marketing communication strategy of Pressed Mylk products through Instagram such as advertising, sales promotion, event marketing, public relations, direct marketing, interactive marketing, and word of mouth well. From the results of this study, it can be concluded that Pressed Mylk has used Instagram well as a marketing communication medium for Pressed Mylk products, so that the effectiveness of using Instagram in marketing Pressed Mylk products has been proven through the sales turnover of Pressed Mylk products has increased

IMPLEMENTASI SUSTAINABLE DEVELOPMENT GOALS MELALUI PROGRAM PENANAMAN BIBIT BUAH: ACT FOR EARTH: GLOBAL HANDS, SUSTAINABLE IMPACT Aryani, Dwi Nita; Soeparto; Paramita, Niken; Liskinasih, Ayu; Pudyastuti, Zusana Eko; Tarra, Mustika; Suhartatik; Dewi, Sulih Indra; Widodo, Teguh; Ramadhan, Muhammad Mahesa; Aini, Fica Aida Nadhifatul; Efendi , Erfan
Marsialapari: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Baitul Hikmah al-Zain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63424/marsialapari.v2i1.253

Climate change and environmental degradation are global challenges, the condition of the world's ecosystem is starting to change, the damaged environment, unpredictable climate and weather, affecting the sustainability of life of living things. Sustainable Development Goals (SDGs) are designed to address various global challenges, including climate change and environmental degradation. The purpose of this community service activity (PKM) is to increase public awareness of the importance of protecting the environment, greening critical land, increasing local food security, improving the community economy, empowering communities, increasing inter-institutional collaboration, realizing sustainable development, introducing PKM activities, building global-local collaboration. This service was carried out in Sitiarjo Village, Sumbermanjing Wetan District, Malang Regency. 200 fruit seedlings are assistance from the Public Company (Perum) Jasa Tirta 1 Malang. The planting of these fruit seedlings was initiated by a consortium of the International Affairs Office (KUI) throughout Malang Raya, and was carried out in February 2025. The participants involved were 140 people consisting of foreign and local students, lecturers, KUI staff, junior high and high school students and the Sitiarjo village youth organization. In addition, material was also provided on Let's Garden Agroforestry Model, how to fertilize and farm in Japan. The PKM activity has been carried out well and received a positive response from the community. This PKM has a positive impact on environmental goodness, increasing community and village income, and world sustainability.

Festival Women Ngalam Bergerak sebagai Wadah Penggerak Aktivisme Feminis di Malang Raya Lasari, Yuni; Dewi, Sulih Indra
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2526

This study aims to analyze how the Women Ngalam Bergerak Festival serves as a driving force for feminist activism in Malang Raya. Initiated by Paguyuban Literasi Malang to commemorate International Women’s Day 2024, the festival responds to the lack of safe spaces and limited participation of women in local public discourse. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and documentation. The findings reveal that the festival is not merely a symbolic celebration, but a collaborative space that facilitates the exchange of feminist discourses across various backgrounds, including activists, academics, artists, and marginalized communities. The festival featured activities such as safe space forums, open-mic sessions, art exhibitions, feminist book discussions, and cloth pad workshops—each serving as platforms for healing, advocacy, and education. It also catalyzed the formation of a new community, “Women Ngalam Bergerak,” which continues to hold monthly discussions, internal classes, and community-based advocacy. The study highlights the characteristics of a new social movement present in the form of horizontal relations, cross-gender participation, and collective awareness of the importance of safe spaces and transformative justice. This festival demonstrates that safe spaces and feminist discourse can be built from the ground up through organized, conscious, and collaborative community work. Abstrak Penelitian ini bertujuan menganalisis bagaimana Festival Women Ngalam Bergerak menjadi wadah penggerak aktivisme feminis di Malang Raya. Festival ini digagas oleh Paguyuban Literasi Malang dalam rangka memperingati Hari Perempuan Internasional 2024, dan dilatarbelakangi oleh minimnya ruang aman serta terbatasnya partisipasi perempuan dalam diskursus publik lokal. Menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa festival ini tidak hanya menjadi perayaan simbolik, melainkan ruang kolaboratif yang memfasilitasi pertukaran wacana feminisme lintas latar belakang: aktivis, akademisi, seniman, serta komunitas marjinal. Festival menghadirkan forum diskusi bertema ruang aman, mimbar bebas, pameran karya, review buku feminis, hingga workshop pembalut kain, yang semuanya menjadi media pemulihan, advokasi, dan edukasi. Festival ini juga memicu lahirnya komunitas baru “Women Ngalam Bergerak” yang secara berkelanjutan mengadakan diskusi bulanan, kelas internal, dan advokasi berbasis komunitas. Temuan mengindikasikan bahwa karakteristik new social movement hadir dalam bentuk relasi horizontal, partisipasi lintas gender, serta kesadaran kolektif terhadap pentingnya ruang aman dan keadilan transformatif. Festival ini membuktikan bahwa ruang aman dan wacana feminisme dapat dibangun dari bawah melalui kerja kolaboratif komunitas yang sadar dan terorganisir.

Festival Women Ngalam Bergerak sebagai Wadah Penggerak Aktivisme Feminis di Malang Raya Lasari, Yuni; Dewi, Sulih Indra
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2526

This study aims to analyze how the Women Ngalam Bergerak Festival serves as a driving force for feminist activism in Malang Raya. Initiated by Paguyuban Literasi Malang to commemorate International Women’s Day 2024, the festival responds to the lack of safe spaces and limited participation of women in local public discourse. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and documentation. The findings reveal that the festival is not merely a symbolic celebration, but a collaborative space that facilitates the exchange of feminist discourses across various backgrounds, including activists, academics, artists, and marginalized communities. The festival featured activities such as safe space forums, open-mic sessions, art exhibitions, feminist book discussions, and cloth pad workshops—each serving as platforms for healing, advocacy, and education. It also catalyzed the formation of a new community, “Women Ngalam Bergerak,” which continues to hold monthly discussions, internal classes, and community-based advocacy. The study highlights the characteristics of a new social movement present in the form of horizontal relations, cross-gender participation, and collective awareness of the importance of safe spaces and transformative justice. This festival demonstrates that safe spaces and feminist discourse can be built from the ground up through organized, conscious, and collaborative community work. Abstrak Penelitian ini bertujuan menganalisis bagaimana Festival Women Ngalam Bergerak menjadi wadah penggerak aktivisme feminis di Malang Raya. Festival ini digagas oleh Paguyuban Literasi Malang dalam rangka memperingati Hari Perempuan Internasional 2024, dan dilatarbelakangi oleh minimnya ruang aman serta terbatasnya partisipasi perempuan dalam diskursus publik lokal. Menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa festival ini tidak hanya menjadi perayaan simbolik, melainkan ruang kolaboratif yang memfasilitasi pertukaran wacana feminisme lintas latar belakang: aktivis, akademisi, seniman, serta komunitas marjinal. Festival menghadirkan forum diskusi bertema ruang aman, mimbar bebas, pameran karya, review buku feminis, hingga workshop pembalut kain, yang semuanya menjadi media pemulihan, advokasi, dan edukasi. Festival ini juga memicu lahirnya komunitas baru “Women Ngalam Bergerak” yang secara berkelanjutan mengadakan diskusi bulanan, kelas internal, dan advokasi berbasis komunitas. Temuan mengindikasikan bahwa karakteristik new social movement hadir dalam bentuk relasi horizontal, partisipasi lintas gender, serta kesadaran kolektif terhadap pentingnya ruang aman dan keadilan transformatif. Festival ini membuktikan bahwa ruang aman dan wacana feminisme dapat dibangun dari bawah melalui kerja kolaboratif komunitas yang sadar dan terorganisir.

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