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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Jurnal Riset Bisnis dan Investasi Dinasti International Journal of Digital Business Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal Bisnis Mahasiswa PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Accounting Management Business and International Research West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Akuntansi Hukum dan Edukasi
Tengku Firli Musfar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : Jurnal Ekonomi

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ANALISIS CUSTOMER VALUE PADA MY SALON INTERNATIONAL DI MALL CIPUTRA SERAYA PEKANBARU Musfar, Tengku Firli; Parlina, Rani
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.107 KB) | DOI: 10.31258/je.22.01.p.91-105

Abstract

Customer- oriented is a marketing strategy that applies in many company recentlybecause it is important to know the value of the delivered product/service from thecustomer perspective. That’s why, writer interested to know how is the customervalue at My Salon International on Ciputra Seraya Mall Pekanbaru. This studybased on the definition of customer value that declared by Philip Kotler which is,Customer Value is the different between Perceived Benefit toward Perceived Costof Purchase. Perceived benefit variable consist of 4 dimensions; product value,service value, personal value, and image value. On the other side, perceived costof purchase variables consist of cost, time, and energy. The highest benefit thatdelivered to the customer with the lowest sacrifice that that given by the customer,will gives the positive customer value company in the customer perspective. Toreach the competitive best value, company has to provide the superior value bygiving the best benefit with the lowest sacrifice.Collecting data technique by spread the questioner to the respondent, total sampleis 100 respondents and the respondents chosen by quota accidental samplingtechnique. Analysis method that used in this study is qualitative and quantitativeanalysis method. By describes the scoring result on each attribute of perceivedbenefit and perceived cost of purchase variable.The result on each attributes score from both variable of customer value,concluded that customer value at My Salon International on Ciputra Seraya MallPekanbaru is positive because the delivered benefit is higher than the customersacrifice, that is 3,59 > 2,48. On the perceived benefit variable known that therespondents agree to the average range scale. Company delivered benefit thatgiving the highest contribution toward positive customer value with averagerange scale 4.05 according to the respondents is personal value. It means thatrespondent agree to all of the attributes of the personal value in the questioner.But, the dimension image value the customer responses on average range quiteagree. That happens because the weak of the image that company performs. Andto the perceived cost of purchase variable, customer give a good response toevery attributes of the dimensions, such as cost, time and energy because theaverage range scale from all dimensions stand on agree level.It proven that My Salon International on Ciputra Seraya Mall Pekanbarufacilitated the customer with the supports facility system that makes customerearn the benefit of the product/service with fast and accurate time and energy.Besides, My Salon International Ciputra Seraya Mall of Pekanbaru offeringaffordable price.Keywords : Customer value, perceived benefit and perceived cost of purchase
Pengaruh Experiential Marketing Terhadap Customer Loyalty Pada Pelanggan Restoran Koki Sunda Di Pekanbaru Tengku Firli Musfar; Vivi Novia
Jurnal Ekonomi Vol 20, No 04 (2012)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.049 KB) | DOI: 10.31258/je.20.04.p.%p

Abstract

This research is conducted to analyze the influence of experiential marketing to customer loyalty at Koki Sunda restaurant in Pekanbaru. The population of the research is the customer of Koki Sunda restaurant. The amount of sample selected three hundred ninty three costumers by using purposive sampling. The research consists of a dependent variable that is customer loyalty and five independent variables which are dimension of experiential marketing: sense, feel, think, act and relate. Data analysis using quantitatif method with SPSS version seventeen. The result of this research convey that all of the independent variables simultaneously affect the customer loyalty positif and significantly. Partially test proved that all variables affect positif and significant to costumer loyalty where sense variable has affected most significantly. Adjusted R square show at fourty five point four percent. It mean fifty four point six percent has affected by other variable beyond this research. Therefore Koki Sunda restaurant should be pay attetion seriously to increase all independent variables to enhance the customer loyalty such as to give cheff sharing payment system, set the time standar in order taking, serve customer more friendly, hold costumer gathering event at Koki Sunda anniversary and provide membercard that will generate point value for members.
Co-Authors ', Jushermi ', Marzolina Agnes Alvionita3 Aida Nursanti Alrijal Rizqa Alvionita, Agnes ARI KURNIAWAN Dayanti, Elvina Dian Pratiwi Fajri Mubarak Natsir Fitriana ' Gatot Wijayanto Henni Noviasari Ika Wijayanti Irzaki, M. Alfin Jayanti, Elda Julita Fransiska Tambunan Jusherm, Jusherm Jushermi ' Jushermi - Jushermi Jushermi Jushermi Jushermi, Jushermi Lilis Sulistyowati Lilis Sulistyowati Maharani Maharani, Maharani Mardio Alexi Mariyah, Husnul Meilisa Meilisa Monika Dita Monina Selfi Karlina Nabilla, Mutiya Nayoga, Muhammad Nely Novita Novita Elisabeth, Novita Pakpahan, Eryck Simon Bolivar Prima Andreas Siregar Rahman, M Aldi Rajunaini Hulda Rani Parlina Reza, Wahyu Prima Riauni, Muhammad Alfarabi NL Ris Debora Roy Hasanuddin Samsir Samsir, Samsir Sari Wenda M Septiawita, Alyssa Sharnuke Asrilsyak Silvia Syifa Simanjuntak, Bernando Sri Restuti Sutrisna, Muhammad Dede Syahputra, Dedi Taufiqurrahman ' Taufiqurrahman Taufiqurrahman Thomas, Jody Derwin Trisia Lika Vivi Novia wahyudi, beny Yani, Sulisti Yelgo Daniel Turnip Yusaz, Gatri Marzandariola Zaharatul Miladiah Zulhendrawan ' Zulkarnain '