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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Ekspektra: Jurnal Bisnis & Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika SINDA: Comprehensive Journal of Islamic Social Studies Al-Muraqabah: Journal of Management and Sharia Business ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Basthoumi Muslih
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Seizing the Market Share of Watermelon Products During the Peak Harvest in Jaan Village Nganjuk Agustina, Yunia; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xcjkn687

Abstract

Research aim : This research aims to identify effective strategies to capture market share for watermelons during the peak harvest. This research explores the factors that influence consumer preferences, farmers' marketing strategies, and the role of distribution in maintaining the selling value of watermelon. Design/Methode/Approach : The research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with watermelon farmers, and collectors. Additionally, field observations and secondary data analysis were conducted to triangulate findings. Research Finding : The study identified three key strategies adopted by stakeholders during the harvest season: direct-to-consumer sales, collaborations with collectors for urban market distribution, and the use of social media for marketing. However, challenges such as price instability, logistical costs, and limited market access persist. The findings suggest the need for integrated marketing systems and improved infrastructure to enhance competitiveness. Theoretical contribution/Originality : This research contributes to the literature on agricultural marketing by highlighting the interplay between local competition, marketing innovations, and market dynamics in rural agribusiness. It provides a nuanced understanding of how small-scale farmers navigate oversupplied markets. Practitionel/Policy implication : The study recommends the implementation of government-subsidized logistics during harvest seasons, training for farmers in digital marketing, and the establishment of cooperative models to stabilize prices and expand market reach. Policymakers are urged to invest in storage infrastructure to mitigate losses due to product perishability. Research limitation : The study is limited to the context of Jaan Village and focuses on watermelon as a case crop. Future research could explore comparative analysis with other regions or crops to generalize findings. Quantitative studies are also needed to validate the economic impacts of proposed interventions.
Analysis of Product Quality, Price and Service Quality on Customer Repurchase Intention at Marboba Outlet Sagara, Deby; Muslih, Basthoumi; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hvbt4853

Abstract

Research aim : The purpose of this study is to examine and analyze the effect of product quality, price, and service quality partially and simultaneously on customer repurchase intention at Marboba Outlet. Design/Methode/Approach : This study uses a quantitative approach and the technique used is causal associative. The population for this study were all customers who had purchased marboba products and the sample used in the study were 40 respondents who had repurchased and were analyzed using multiple linear regression methods. Research Finding : The results of this study are product quality, price, and service quality partially and simultaneously influence customer repurchase intention at Marboba Outlet. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : The limitation of this research is the lack of time in sampling because it has entered the rainy season.
Analysis of Price, Quality of Service and Location on Purchase Decisions at 3 Putra Flower Shop Baron, Nganjuk Nofian, Bayu; Muslih, Basthoumi; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/c3w83141

Abstract

Research Objective:The purpose of this study was to analyze the effect of price, service quality, and location on purchasing decisions at 3 Putra Baron Flower Shop, Nganjuk either partially or simultaneously. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariete analysis, the sample size used is 40 respondents, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tool. Research Finding: The results showed that price and location had a significant effect, service quality did not have a significant effect, and there was a significant effect between price, service quality, and location simultaneously on purchasing decisions.
Analysis of The Influence of Product Quality, Price, and Location on Consumer's Decision To Buy Peanuts at UD. Berkah Alam Nurhuda, Alfian; Muslih, Basthoumi; Soeprayitno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hhasht09

Abstract

Research Objectives: The purpose of this study was to analyze whether there is a significant influence between the variables of product quality, price, and location simultaneously or partially on purchasing decisions at UD. Berkah Alam. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariate analysis, the sample size used is 40 consumers, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tools. Research Finding: The results showed that product quality, price, and location had a significant effect both partially and simultaneously on purchasing decisions at UD. Berkah Alam.
Loan Interest of KUR at PT Pegadaian UPC Trenggalek: The Role of Cross Selling, Word of Mouth, and Social Media Kartika, Putri Dwi Agnes; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/4y20sk46

Abstract

Research aim: The purpose of this study was to test and analyze the effect of cross selling, word of mouth, and social media partially and simultaneously on the interest in loan people's business credit (KUR) at PT Pegadaian UPC Trenggalek. Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study were all customers at Pegadaian UPC Trenggalek, this research instrument used a questionnaire involving 140 KUR customer respondents at Pegadaian UPC Ttrenggalek. The sampling technique uses simple random sampling, and the data analysis technique uses multiple linear regression tests. Data processing was carried out using SPSS 23. Research Finding: The results of this study prove that cross selling, word of mout, and social media partially and simultaneously affect KUR interest at Pegadaian UPC Trenggalek. Theoretical contribution/Originality: This research contributes to understanding and provides insight related to cross selling, word of mouth, social media and interest in KUR loans at Pegadaian. Practitionel/Policy implication: For companies, this research can be an illustration in the strategy of increasing interest in KUR loans at Pegadaian. Research limitation: This research only discusses cross selling, word of mouth, social media. Time constraints for distributing questionnaires which must involve 140 respondents but only 100 respondents were collected. Keywords: Cross Selling, Word of Mouth, Social Media
The Role of Webqual 4.0: Shopee User Satisfaction in Munjungan District Prasetyo, Muhammad Riyan; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/bj0cpj95

Abstract

Research aim: The purpose of this study is t evaluate Shopee web users satisfaction in Munjungan  District, Trenggalek Regency, East Java, using WebQual 4.0. Design/Method/Approach: The approach in this study uses a causal quantitative approach with the population, namely Shopee application users in Munjungan District who have made purchases. This study, which uses simple random sampling as a sampling technique, has 160 respondents based on the theory of Hair et al. Data collection used in the form of instruments through distributing questionnaires. In this research data analysis using instrument test technique, classical assumption tests, and multiple linear regression tests through the SPSS application. Research Finding: The findings in the study indicate that WebQual 4.0 has a significant influence on Shopee web user satisfaction in Munjungan District, Trenggalek Regency, East Java. Theoritical contribution/Originality: This research has contributed to the understanding and insight into usability, information quality, service interaction, and user satisfaction during purchases. Practical/Policy Implication: The implications obtained from this research are for companies to gain an improved user experience, increase customer retention, and strengthen brand image. Meanwhile,consumers get benefits such a easier navigation, a more responsive interface, better product filtering, and a pleasant experience during online shopping. Research limitation: This study has limitations such as the insufficient of respondents, which targets 160 respondents but gets 102 people. This happened because some respondent were reluctant to complete the online form and there was a limit for filling it out.
Optimizing Employee Performance through an Effective Combination of Leadership, Work Ethic, and Work Discipline: A Study in the Contemporary Business Context Safitri, Destia Risa Dwi; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ck0bg002

Abstract

Research aim: The current study tried to examine the effect of leadership, work ethic, and work discipline on employee performance at CV Putra Jaya - Nganjuk Regency. Design/Methode/Approach: This study employs a quantitative methodology incorporating causality techniques. The research is conducted at CV Putra Jaya, situated in Ketandan Village, Lengkong District, Nganjuk Regency. Total sampling is employed as the sampling technique, involving a comprehensive sample of 46 respondents. Data analysis is conducted using the multiple linear regression technique. Research Finding: Leadership, work ethic, and work discipline have a positive and significant influence on employee performance at CV Putra Jaya - Nganjuk Regency, partially and simultaneously. This indicates that if leadership at CV Putra Jaya going better, the employee performance will increase more. If the work ethic among CV Putra Jaya employees going better, higher employee performance will be achieved. Literally, increasing work discipline among CV Putra Jaya employees can improve their performance. Determination value of 43.7% indicates that employee performance can be influenced by these three independent variables. Theoretical contribution/Originality: - Practitioner/Policy implication: Leadership of the leader at CV Putra Jaya - Nganjuk Regency at a low effect level should be more flexible and authoritative. Research limitation: Current study variables only influenced employee performance by 43.7%, so other factors need to be studied further. Keywords: Leadership, Work Ethic, Work Discipline, Employee Performance.
The Role of Muse from Influencers in Increasing the Buying Interest of Gisca Make Up Consumers Aisyi, Gisca Faradista Filla; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/py9atn71

Abstract

Research aim : The purpose of this study is to exploring how consumers respond to the muse from influencers used by Gisca Make Up so as to increase their buying interest. Design/Method/Approach : This study uses a descriptive qualitative approach and the techniques used are interviews, observations, and documentation by applying informant selection techniques according to age and 5R (reach, relevance, resonance, reaction, retention). The informants of this study were three consumers of Gisca Make Up in 2024. The data analysis technique used the theory of Miles and Huberman which includes data analysis steps including data collection, data reduction, data presentation, and drawing conclusions/verification. Research Findings : The branding carried out by Gisca Make Up on social media by using muses from influencers is very easily accessible to young and adult communities as consumers but not yet comprehensive, because there are some elderly people who do not access the media so that social media branding is not very effective to use. To increase buying interest among consumers, Gisca Make Up must also continue to do branding with offline media such as using banners and pamphlets, the branding can run smoothly and can be reached comprehensively by all consumers from young, adult, to elderly. The muse used must have good visuals and personal branding. In addition, good products and in accordance with consumer desires also make the quality of Gisca Make Up. Theoretical contribution/Originality : There has not been much research in the area related to MUA services. Practitioner/Policy implication : Useful as a way of branding MUA services in the area and its surroundings. Research limitations: The limitations of this research are due to the limited time and samples taken.
Implementation of the SCAMPER Technique to Create Innovation and Increase the Business Competitiveness of Ardian Collections MSMEs Sari, Vinna Ardian; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/fntw9m22

Abstract

Research aim : This study aims to determine the application of the SCAMPER method in the process of innovating dowry and delivery products in Ardian Collections MSMEs, so that it can increase sustainable business competitiveness. Design/Method/Approach : The method used in this study is a descriptive qualitative approach, data collection through interviews, observations, and documentation by applying the 5R (Relevance, Representative, Reliable, Realistic, Robust) informant selection technique. The informants of this study are 3 informants, namely 1 business owner and 2 Ardian Collections consumers. Research Findings : The results of the study show that Ardian Collections has applied SCAMPER elements such as Combine, Modify, and Put to Another Use in its product innovation process. However, other elements such as Substitute, Adaptate, Eliminate, and Reverse have not been utilized to the fullest, due to the constraints of creating innovation from business owners where owners are still hesitant to explore something new. Theoretical contribution/originality : In previous research, not many applied the SCAMPER innovation technique to the MSME sector in the handicraft sector Practical/Policy Implications : Ardian Collections can maximize the elements of SCAMPER that have not been implemented in this case, namely Substitute, Adaptate, Eliminate, and Reverse. Research limitations : The limitation of this research lies in its focus on only one MSME in Kediri City, so the results of the research may not be fully generalized to MSMEs in other areas, so a more comprehensive study is needed. In addition, the data obtained was limited to interviews and observations.
Analysis of the Development of Hard Skills, Soft Skills, and Insights in the MBKM Program on Student Self-Determination Gladis Aminatus Pravita, Swari; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9rnb4v62

Abstract

Research aim: This study tries to analyze the extent to which MBKM program students develop hard skills, soft skills, and insights that are relevant to the self-determination of students of the Management major of Nusantara University PGRI Kediri who participate in the 2024/2025 Odd Semester MBKM program. Design/Methode/Approach: This analysis uses a quantitative method with a quantitative descriptive approach conducted on all students of the Management study program of Universitas Nusantara PGRI Kediri who participate in the 2024/2025 Odd Semester MBKM program. All populations were used as research samples for 43 respondents. The data was carried out using multiple linear regression techniques. Research Finding: The output of this analysis prove that hard skills have no partial effect and have a simultaneous effect on students' self-determination. Meanwhile, soft skills and insights partially and simultaneously affect the self-determination of MBKM students. Theoretical contribution/Originality: From this study, it was found that there were different things from the previous research, where the previous research explained that the hard skill variable did not necessarily have a significant impact on students' self-determination, and the soft skill and insight variables supported previous research Practitionel/Policy implication: These findings emphasize the importance of developing students' soft skills and insights in the MBKM program to increase their self-determination. Higher education institutions need to direct the MBKM program holistically, integrating hard skills, soft skills, and insights to produce competitive graduates and support the achievement of program goals. Research limitation: The current research variable only affects students' self-determination by 86.0%, so other factors need to be further researched.
Co-Authors Agustina, Yunia Aisyi, Gisca Faradista Filla Aji Prasojo Al Aradatin, Sulton Ali Aliami, Sri Alvi Nurul Hidayah Amin Tohari Ananda Etis Maskulin Andana, Riska Andy Kurniawan, Andy Araya Eka Putra Arely, Benedikta Dea Aristina, Vingky Dewi Bambang Agus Sumantri Bambang Agus Sumantri Damayanti, Rosa Navita Dodi Kusuma Hadi Soedjoko Ema Nurzainul Hakimah, Ema Nurzainul Fadilah, Alif Okky Fattma Ainun Khiftiyah Fitriyah, Sevi Lailatul Gladis Aminatus Pravita, Swari Hadiansyah, Ilham Haqudin, Muhammad Songsong Hery Purnomo HERY PURNOMO Ichsannudin Ifanisari, Dilla Putri Ivona Varella Putri Arismanda Kartika, Putri Dwi Agnes Kusuma Hadi Sujoko, Dodi Leksono, Poniran Yudho Leniensi, Friscilla Mardika, Yoga Aldi Margiantoro, Febryan Nanda Maulidina, Rahma Medika Aditya, Ocha Moch. Wahyu Widodo Mukti, Irfan Hari Mustofa, Audi Yosrul Muzayadah, Nafisatul Nabela, Yuhana Della Nihusnasari, Sabela Ayu Nilamsari, Lilik Ningtiyas, Anisha Wahyu Nofian, Bayu Noviana, Sela Nugraha, Galih Punta Indra Nurhuda, Alfian Oktaviana, Nita Prarizky, M. Gigih Prasetyo, Muhammad Riyan Prasiska, Yeni Pratama, Okky Yudha Prayogy, Mia Dwi Prismadhani, Nora Dysta Puspita, Nita Putri, Amelia Kusumaning Putri, Arum Eka Refany Putri, Ellysya Tallita Rahmawati, Eka Dian RESTIN MEILINA Rina Widayanti Rino Adi Kurniawan Rino Sardanto Rino Sardanto Sabilla, Karisma Dilla Emy Safitri, Destia Risa Dwi Sagara, Deby Samari Samari Sari, Vinna Ardian Satria, Danang SB, Sigit Wisnu Setya B, Sigit Wisnu Sigit Wisnu Setya Bhirawa Silalahi, Amat Pintu Batu Soedjoko, Dodi Kusuma Hadi Soeprayitno, Edy Djoko Sri Aliami Sulistiono, Blesscindy Estherina Suprajitno, Edy Djoko Susi Damayanti Susi Damayanti, Susi Susilowati, Yeni Putri Triwahyudi, Ade Uppalavana, Metta Wahyu Widodo Wihara, Dhiyan Septa Wirawan, Ridwan Zahiro, Wirda Aini Zulistiani Zulistiani, Zulistiani