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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Ekspektra: Jurnal Bisnis & Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika SINDA: Comprehensive Journal of Islamic Social Studies Al-Muraqabah: Journal of Management and Sharia Business ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Basthoumi Muslih
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Job Satisfaction of MSME Employees: Maslow's Perspective Pratama, Okky Yudha; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6213

Abstract

Research objectives: This study aims to analyze the impact of salary and incentives on the level of job satisfaction of employees of Sumengko shuttlecock MSMEs, Nganjuk. Design/Method/Approach: This study applies a quantitative method with a causality approach. The research location is in Shuttlecock MSMEs in Sumengko Village, Sukomoro District, Nganjuk Regency. Data collection was carried out through a questionnaire with a total sampling technique, involving the entire research population consisting of 62 employees in 5 shuttlecock manufacturers. The data were analyzed using multiple linear regression with the help of SPSS statistical software. Research Findings: Based on the results of multiple linear regression analysis, the variables Salary (X1) and Incentive (X2) partially have a positive and significant influence on Employee Job Satisfaction (Y). In addition, simultaneous tests show that together, these two variables also contribute positively and significantly to Employee Job Satisfaction (Y). Theoretical contribution/originality: this study enriches the literature on employee job satisfaction, especially in MSMEs in the shuttlecock sector, which is rarely studied. This study offers a maslow perspective on compensation management. Practice / Policy Implications: Incentives in Sumengko Shuttlecock MSMEs in Nganjuk Regency need to be increased because the incentive variable only affects 0.160 equivalent to 16% on employee job satisfaction. Research limitations: This study shows that salary and incentive variables contribute 80.1% to employee job satisfaction. The rest, namely 19.9%, is influenced by other factors that have not been analyzed in this study and require more in-depth study.
Building Up Brand Loyalty Through Customer Experience of CV Araya Putra Zahiro, Wirda Aini; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7k3f3c19

Abstract

Research aim : This research aims to explore the influence of customer experience on brand loyalty at CV Araya Putra, a company operating in the horticulture sector. Using a qualitative approach and case study methods, this research seeks to understand how elements of customer experience, such as interactions with services, product quality, and emotional value, can contribute to the formation of customer loyalty. Design/Method/Approach : This research is a qualitative approach with a case study method. Informants were selected based on various criteria (relevance, recommendation, readiness, and reassurance). The research informants in this research were CV Araya Putra customers who had used the product or service. The interview was conducted using an interview guide technique which consists of open questions that discuss various dimensions of customer experience such as product quality, service, emotional connection, and other factors that influence their decision to remain loyal to the brand. By using data validity, triangulation of data sources to ensure the accuracy of the information. Research Finding : The data shown that customer a highly values product quality and responsive customer service, which creates an emotional bond with the brand and the ease of use of the e-commerce platform. The key elements of the customer experience not only product quality, but also quality of staff service, shopping convenience in the store, navigation on the website, and product delivery. The strategy that can be implemented by CV Araya Putra to increase their customer loyalty that combine cognitive (product quality) and emotional (relationship with the brand) satisfaction.. Theoretical contribution/Originality : This research provides strategic recommendations for CV Araya Putra, including improving customer service, optimizing customer experience on digital platforms, and developing stronger emotional relationships with customers. Practitionel/Policy implication : This study not only provides insight for companies in increasing brand loyalty, but also contributes to the academic literature regarding the relationship between customer experience and brand loyalty in the field of horticulture. Research limitation : Several obstacles were also found, such as inconsistency in service and lack of use of customer feedback for quality improvement.
Innovation Strategy Of Improving Brilliant English Course Business Putri, Amelia Kusumaning; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/z111q666

Abstract

Research aim : The aim of this research is exploring and the propose effective open inovation stragtegies for Brilliant English Course to enhance its curriculum, integrate modern technologies, personalize learning experiences, expand its market reach, and student satisfaction. Design/Methode/Approach :the research will adopt a qualitative approach, utilizng case study analysis, interviews and documentation. The selection of informants used the 5R (Realize, Relevance, Recommendation, Report, Readiness). Research Finding : The integration of Al Driven platforms and Online learning management systems to provide personalized and flexible learning experiences. The Development of a Specialized Curicullum, Idenification of potential Partnerships and collaborations with universities, marketing strategies and sustainabel practices , explore open business models for potential Brilliant English Course. Theoretical contribution/Originality :This research will contribute to the existing body of knowledge on Open Innovation by applying it to the context of educational institutions, specifically language institute. The originality of this research lies in its focus on integrating both technological advancements and external partnerships within the educational environment, creating a holistic approach to business growth and innovation in education. Practitionel/Policy implication : The research will motivate other institute to grow up better by open innovation strategy. Research limitation : This research focuses only on a The findings are more applicable to Brilliant English Course implementing technologies digital platforms requires significant investment, which might be challeging for smaller institutions.
Boosting Sales Turnover of Sumber Podang Honey with Digital Campaign Nabela, Yuhana Della; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/0h6yjf79

Abstract

Research aim : This study aims to analyze the effectiveness of digital campaigns in increasing sales turnover in MSMEs Sumber Podang Honey. Design/Methode/Approach: This study uses a qualitative approach with in-depth interviews and participatory observation as a data collection method. The informants involved are consumers and owners at MSMEs Honey Sumber Podang. Research Finding: The results of the study show that using the 5R sales strategy and through the digital sales strategy campaign can be used as an effective strategy in increasing sales turnover in MSMEs Honey source podang and also expanding the reach of sales promotion. Theoretical contribution/Originality: This study provides new insights into the importance of sales strategy in the context of sales promotion through digital campaigns, especially in terms of efforts to increase sales turnover. These findings add to the literature on managing online sales strategies Implication: This study recommends the application of digital sales strategy campaigns in small and medium-sized companies to increase sales results. Research limitations: The limitations of this study are the focus on one location and the lack of generalization of results. Further research is suggested to cover more locations and industry variations.
Analysis of the Performance Achievement of Substitute Employees During Leave at Simpang Lima Gumul Regional Public Hospital Kediri Sulistiono, Blesscindy Estherina; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2dyfgn86

Abstract

Research aim : This study aims to describe in detail the employee leave application procedures implemented at RSUD Simpang Lima Gumul Kediri and to analyze the performance achievements of substitute employees, particularly in terms of their competencies and the quality of services delivered during the main employees' leave period. Design/Methode/Approach : The research adopts a qualitative case study approach. Data were collected through interviews, direct observations, and documentation reviews. Informants were selected using purposive sampling based on the 5R criteria (Relevance, Recommendation, Rapport, Readiness, Reassurance). Research Finding : The leave process at RSUD SLG is manual and lacks standard handover procedures. Substitutes are appointed informally without training, yet generally perform well despite increased workloads. Operational efficiency is limited by the absence of digital systems and clear guidelines. Theoretical contribution/Originality : This research contributes to the body of knowledge in Human Resource Management by highlighting the gap in substitute performance management within public health institutions. It also emphasizes the need for procedural standardization and digital transformation in leave management systems—especially for non-civil servant employees (Non-ASN). Practitionel/Policy implication : The findings suggest that RSUD SLG should implement a digital leave management system, establish formal standard operating procedures (SOPs) for task delegation, and conduct regular training for substitute employees. These improvements can enhance service continuity and reduce administrative bottlenecks. Research limitation : This study is limited to administrative staff and Non-ASN employees within a single public hospital (RSUD SLG Kediri). The findings may not be generalizable to other hospital settings or employee categories such as PNS (Civil Servants).
Analysis of E-technology Support, E-digital Competence and E-work procedures on the Performance of Employees of PosIND Kediri branch Oktaviana, Nita; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6293

Abstract

Research aim : This study aims to understand how digital technology support, digital skills, and electronic work procedures affect employee performance at PosIND Kediri. Design/Methode/approach : This research uses a quantitative approach by collecting data through interviews and questionnaires. Data analysis includes validity test, reliability test, multiple linear regression, classical assumption test, and t test and F test using SPSS version 25.0. Research Finding : The results showed that the regression model obtained was Y = 1.242 + 0.064X1 + 0.285X2 + 0.598X3, with a constant value of 1.242. This means that without changes in the independent variables, employee performance remains at 1.242. The regression coefficient shows that e-technology support, e-digital competence, and e-work procedures contribute positively to improving employee performance by 0.064, 0.285, and 0.598, respectively. With a coefficient of determination of 0.752, it can be concluded that the three variables affect employee performance by 75.2%, while the remaining 24.8% is influenced by other factors not included in this study. Theoretical contribution/originality : This study reinforces the theory that proper technological support, competence, and work procedures significantly influence performance improvement. Practitione/policy implication : This research provides guidance for posIND to focus on technological and procedural development to optimize employee performance. Research limitation : This study is limited to a specific sector, making the results not broadly generalizable. Future studies are recommended to expand the sector coverage and include other relevant variables.
Analysis of the Effect of Working Environments, Organizational Citizenship Behavior (OCB), and Work Diciplines on Employees Performances at the Lestari Kertosono Sugar Factory Noviana, Sela; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/94rej096

Abstract

Research aim : This current study aimed to analyze the impact of work environment, organizational citizenship behavior (OCB), and work disciplined on employees' performances at Lestari Kertosono Sugar Factory. Design/Methode/Approach : This study uses a descriptive research approach with quantitative analysis techniques. The sampling technique uses total sampling, namely all employees totaling 45 people. Data collection techniques were made through observation, interviews and a questionnaire. The technique used for analyzing these data is a multiple linier regresi analyzer. Research Finding : Working Environmental, Organizational Citizenship Behavior and Work Discipline partially and simultaneously affect Employees Performances. To increase employees' performances, the management of Lestari Kertosono Sugar Factory is advised to create a better work environment by paying attention to aspects of comfort and facilities, encouraging OCB behavior through reward and recognition programs, and improving work discipline by setting clear standards and providing the necessary training. By implementing this strategy, employee performance is expected to improve, which in turn will support the growth of the corporate success and the enterprise's competitiveness in the market. Theoretical contribution/Originality : This theoretical contribution is to provide new insights into the influence of working environments, OCB, and employee disciplinary to employee performance, as well as add to the existing literature on this topic. Practitionel/Policy implication : This experiment is supposed to be able to provide strategic recommendations for company management in designing strategies that can improve employee performance through improving influencing factors, such as work environment, organizational behavior, and work discipline. Research limitation : This study has several limitations. First, the sample size includes only 45 employees, making it less representative for the sugar industry population. Second, the cross-sectional nature of this study only provides an overview at one time without capturing long-term dynamics. Third, external factors such as economic conditions or company policies that may affect performance were not measured. Finally, the research focus was limited to work environment, OCB, and work discipline, without considering other variables such as motivation or job satisfaction.
The Influence of Content Marketing, Online Customer Review, and Product Quality on the Purchase Decision of Mossdoom Bags, Faculty of Economics and Business, Universitas Nusantara PGRI Kediri Uppalavana, Metta; muslih, basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6359

Abstract

Research aim : : This study was conducted to determine the influence of content marketing, online customer reviews, and product quality on purchase decisions either or simultaneously Design/Methode/Approach: This study uses a quantitative approach with a causal method. Using nonprobability sampling samples with a purposive sampling approach. The data collection technique used in this study uses a questionnaire that is distributed to the respondents. Data analysis techniques using multiple linear regression analysis models using statistical analysis include validity and reliability tests, classical assumption tests, multiple linear regression tests, determination coefficient tests and hypothesis tests. Research Finding : The results of this study show that content marketing and online customer reviews and product quality have a significant effect. Theoretical contribution/Originality: this study can be a reference for future researchers regarding the influence of marketing content, online customer reviews, product quality on the purchase decision of Mossdoom bags. Practitionel/Policy implication: This research is expected to help mossdoom in developing the right marketing strategy by optimizing the use of Content Marketing, Online Customer Review, and product quality to improve purchase decisions Research limitation : : this study focuses on determining the influence of content marketing, online customer reviews, and product quality on the purchase decision of mossdoom bags among students of the Faculty of Economics and Business UNP Kediri.
The Role of Market Segmentation and Distribution Channel Preferences in Increasing Sales Volume of Purung Tofu Factory, Trenggalek Regency Mukti, Irfan Hari; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6367

Abstract

Research aim : This study aims to explore the role of market segmentation and distribution channel preferences in increasing the sales volume of Purung Tofu Factory in Trenggalek Regency. Design/Methods/Approach :. This study used an exploratory qualitative approach with in-depth interview and observation methods. Data were collected from factory owners and consumers through the 5R informant selection technique. Research Finding : The results show that market segmentation based on geographic characteristics, demographics, psychographics, and consumption behavior can help tofu factories identify the main target market. Distribution channel preferences such as traditional markets, modern stores, and direct purchase to factories have an important role in product distribution efficiency and increasing sales volume. The integration of these two aspects has a positive impact on the competitiveness and business sustainability of small-scale tofu factories. Theoretical contribution/Originality : This study offers a theoretical contribution by integrating market segmentation and distribution channel preferences as an integrated approach in the marketing strategy of traditional tofu factories. This study also fills the literature gap regarding the effect of the combination of these two aspects on increasing sales volume in the local business context. Practitioner/Policy implication : The findings of this study can serve as a guide for the managers of Purung Tofu Factory to design a more effective and efficient marketing strategy. In addition, local governments and industry players can use the results of this study to encourage the development of traditional food businesses through policies that support optimal management of market segmentation and distribution. Research limitation : This research is limited to the context of Purung Tofu Factory in Trenggalek Regency, so the results cannot be generalized to tofu factories in other regions. Further studies are needed to test the model developed in tofu factories with different consumer characteristics.  
Co-Authors Agustina, Yunia Aisyi, Gisca Faradista Filla Aji Prasojo Al Aradatin, Sulton Ali Aliami, Sri Alvi Nurul Hidayah Amin Tohari Ananda Etis Maskulin Andana, Riska Andy Kurniawan, Andy Araya Eka Putra Arely, Benedikta Dea Aristina, Vingky Dewi Bambang Agus Sumantri Bambang Agus Sumantri Damayanti, Rosa Navita Dodi Kusuma Hadi Soedjoko Ema Nurzainul Hakimah, Ema Nurzainul Fadilah, Alif Okky Fattma Ainun Khiftiyah Fitriyah, Sevi Lailatul Gladis Aminatus Pravita, Swari Hadiansyah, Ilham Haqudin, Muhammad Songsong Hermawan, Robbi Adi HERY PURNOMO Hery Purnomo Ichsannudin Ifanisari, Dilla Putri Ivona Varella Putri Arismanda Kartika, Putri Dwi Agnes Kusuma Hadi Sujoko, Dodi Leksono, Poniran Yudho Leniensi, Friscilla Mardika, Yoga Aldi Margiantoro, Febryan Nanda Maulidina, Rahma Medika Aditya, Ocha Moch. Wahyu Widodo Mukti, Irfan Hari Mustofa, Audi Yosrul Muzayadah, Nafisatul Nabela, Yuhana Della Nihusnasari, Sabela Ayu Nilamsari, Lilik Ningtiyas, Anisha Wahyu Nofian, Bayu Noviana, Sela Nugraha, Galih Punta Indra Nurhuda, Alfian Oktaviana, Nita Prarizky, M. Gigih Prasetyo, Muhammad Riyan Prasiska, Yeni Pratama, Okky Yudha Prayogy, Mia Dwi Prismadhani, Nora Dysta Puspita, Nita Putri, Amelia Kusumaning Putri, Arum Eka Refany Putri, Ellysya Tallita Rahmawati, Eka Dian RESTIN MEILINA Rina Widayanti Rino Adi Kurniawan Rino Sardanto Rino Sardanto Sabilla, Karisma Dilla Emy Safitri, Destia Risa Dwi Sagara, Deby Samari Samari Sari, Vinna Ardian Satria, Danang SB, Sigit Wisnu Setya B, Sigit Wisnu Sigit Ratnanto Sigit Wisnu Setya Bhirawa Silalahi, Amat Pintu Batu Soedjoko, Dodi Kusuma Hadi Soeprayitno, Edy Djoko Sri Aliami Sulistiono, Blesscindy Estherina Suprajitno, Edy Djoko Susi Damayanti Susi Damayanti, Susi Susilowati, Yeni Putri Triwahyudi, Ade Uppalavana, Metta Wahyu Widodo Wihara, Dhiyan Septa Wirawan, Ridwan Zahiro, Wirda Aini Zulistiani Zulistiani, Zulistiani