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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Ekspektra: Jurnal Bisnis & Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika SINDA: Comprehensive Journal of Islamic Social Studies Al-Muraqabah: Journal of Management and Sharia Business ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Basthoumi Muslih
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH SOCIAL MEDIA MARKETING, EVENT MARKETING, DAN CELEBRITY ENDORSEMENT DALAM MENINGKATKAN CUSTOMER LOYALTY (STUDI KASUS PADA NONGKASKI COFFEE & EATERY WATES) Wirawan, Ridwan; Muslih, Basthoumi; Suprajitno, Edy Djoko
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to determine the relationship between social media marketing, event marketing, and celebrity endorsement partially and simultaneously towards customer loyalty of Nongkaski Coffee & Eatery Wates. This type of research is quantitative causality. The population in this study were all visitors to Nongkasi Coffee & restaurant. Determination of the sample using a simple random sampling technique with a total sample of 150 people by multiplying 15 indicators by 10 times. Data collection using a questionnaire. The analytical tool used is multiple linear regression analysis. The results of the study are that social media marketing partially has no effect on customer loyalty, while event marketing and celebrity endorsements partially and significantly affect customer loyalty. Simultaneously social media marketing, event marketing, and celebrity endorsements have a significant and significant effect on customer loyalty by 29.5%.
ANALISIS OCR, PD, DAN TP TERHADAP IMPULSE BUYING PADA LIVE STREAMING SHOPEE Putri, Ellysya Tallita; Muslih, Basthoumi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this study is to analyze the influence of Online Customer Review (OCR), Price Discount (PD), and Time Pressure (TP) on impulse buying during Shopee live streaming. A quantitative approach was employed using multiple linear regression analysis. The population in this study consisted of 337 active students from the 2021 cohort of the Management Study Program at Universitas Nusantara PGRI Kediri. A total of 183 respondents were selected using the Slovin formula with a 5% margin of error and a nonprobability sampling technique through simple random sampling, based on the criteria of being active Shopee users. The results show that OCR, PD, and TP have a positive and significant effect on impulse buying, both partially and simultaneously. These findings indicate that the three factors are key drivers of impulsive purchasing behavior during live streaming sessions. The novelty of this study lies in its focus on the impulse buying behavior of university students on the Shopee Live platform, which remains underexplored in the context of e-commerce in Indonesia.
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KARYAWAN Maulidina, Rahma; Muslih, Basthoumi; Purnomo, Hery
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Research at UD Sumber Muji Mulya has problems, namely the low spirit of cooperation between employees which has an impact on decreasing job satisfaction, non-transparent compensation, and lack of occupational health and safety protection, which risks lowering morale and increasing accidents and occupational diseases. This research uses a quantitative approach with a sample of all UD Sumber Muji Mulya employees. The test results show that OCB has no significant effect partially on employee satisfaction tcount 0.947 < ttable 2.028, and a significance value of 0.350 > 0.05. In contrast, compensation has a significant effect with tcount 2.218 > ttable 2.028, and a significance value of 0.033 < 0.05, as well as the work environment has a significant effect with tcount 2.877 > ttable 2.028, and a significance value of 0.007 < 0.05. Simultaneously, OCB, compensation, and work environment have a significant effect on employee satisfaction at UD Sumber Muji Mulya.
LOYALITAS KONSUMEN DITINJAU DARI PROMOSI, HARGA, DAN KUALITAS PELAYANAN DI CAFE SINONAMANIS NGANJUK Hermawan, Robbi Adi; Bhirawa, Sigit Wisnu Setya; Muslih, Basthoumi; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this study is to identify and analyze the partial and simultaneous significant effects of promotion, price, and service quality on consumer loyalty at Café Sinonamanis Nganjuk. This study employs a quantitative approach with a causal research design. Data were collected using a closed-ended questionnaire with responses measured on a 1–5 Likert scale, and the instrument was proven to be valid and reliable. The population of this study consists of consumers of Café Sinonamanis Nganjuk who have made purchases. The sampling technique used was purposive sampling, with criteria including having made more than two purchases, residing in Nganjuk, and being at least 17 years of age. The sample size was determined based on Roscoe’s rule of thumb, resulting in a total of 40 respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The findings indicate that promotion, price, and service quality have significant partial and simultaneous effects on consumer loyalty at Café Sinonamanis Nganjuk. For future research, it is recommended to employ different research methods, such as qualitative approaches or mixed-method designs, to obtain more in-depth findings. Additionally, the inclusion of other variables is suggested, given that 58.4% of the variance in consumer loyalty may be explained by other independent variables not examined in this study.
Co-Authors Agustina, Yunia Aisyi, Gisca Faradista Filla Aji Prasojo Al Aradatin, Sulton Ali Aliami, Sri Alvi Nurul Hidayah Amin Tohari Ananda Etis Maskulin Andana, Riska Andy Kurniawan, Andy Araya Eka Putra Arely, Benedikta Dea Aristina, Vingky Dewi Bambang Agus Sumantri Bambang Agus Sumantri Damayanti, Rosa Navita Dodi Kusuma Hadi Soedjoko Ema Nurzainul Hakimah, Ema Nurzainul Fadilah, Alif Okky Fattma Ainun Khiftiyah Fitriyah, Sevi Lailatul Gladis Aminatus Pravita, Swari Hadiansyah, Ilham Haqudin, Muhammad Songsong Hermawan, Robbi Adi HERY PURNOMO Hery Purnomo Ichsannudin Ifanisari, Dilla Putri Ivona Varella Putri Arismanda Kartika, Putri Dwi Agnes Kusuma Hadi Sujoko, Dodi Leksono, Poniran Yudho Leniensi, Friscilla Mardika, Yoga Aldi Margiantoro, Febryan Nanda Maulidina, Rahma Medika Aditya, Ocha Moch. Wahyu Widodo Mukti, Irfan Hari Mustofa, Audi Yosrul Muzayadah, Nafisatul Nabela, Yuhana Della Nihusnasari, Sabela Ayu Nilamsari, Lilik Ningtiyas, Anisha Wahyu Nofian, Bayu Noviana, Sela Nugraha, Galih Punta Indra Nurhuda, Alfian Oktaviana, Nita Prarizky, M. Gigih Prasetyo, Muhammad Riyan Prasiska, Yeni Pratama, Okky Yudha Prayogy, Mia Dwi Prismadhani, Nora Dysta Puspita, Nita Putri, Amelia Kusumaning Putri, Arum Eka Refany Putri, Ellysya Tallita Rahmawati, Eka Dian RESTIN MEILINA Rina Widayanti Rino Adi Kurniawan Rino Sardanto Rino Sardanto Sabilla, Karisma Dilla Emy Safitri, Destia Risa Dwi Sagara, Deby Samari Samari Sari, Vinna Ardian Satria, Danang SB, Sigit Wisnu Setya B, Sigit Wisnu Sigit Ratnanto Sigit Wisnu Setya Bhirawa Silalahi, Amat Pintu Batu Soedjoko, Dodi Kusuma Hadi Soeprayitno, Edy Djoko Sri Aliami Sulistiono, Blesscindy Estherina Suprajitno, Edy Djoko Susi Damayanti Susi Damayanti, Susi Susilowati, Yeni Putri Triwahyudi, Ade Uppalavana, Metta Wahyu Widodo Wihara, Dhiyan Septa Wirawan, Ridwan Zahiro, Wirda Aini Zulistiani Zulistiani, Zulistiani