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La Sudarman
Politeknik Baubau
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Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Kenzy Profil Melalui Media Komunikasi Pemasaran Terpadu La Sudarman; La Jejen; Hilda Sulistia Alam; Mulyadi Mustakim
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1: Maret 2023
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v5i1.4240

Abstract

Kegiatan ini merupakan kegiatan pengabdian kepada masyarakat berbentuk pelatihan yang bertujuan untuk meningkatkan kapasitas pemilik UMKM Kenzy Profil dalam mendesain media komunikasi pemasaran terpadu (baliho/spanduk, brosur, banner dan leaflet) dengan harapan dapat meningkatkan hasil penjualalan produk batu alam yang diproduksi. Model kegiatan yang dilakukan adalah 1) pelatihan desain komunikasi pemasaran terpadu menggunakan aplikasi Canva; 2) transfer ilmu cara pemasaran yang efektif menggunakan media komunikasi pemasaran terpadu menggunakan media social online. Hasil kegiatan ini diperoleh informasi bahwa pemilik UMKM Kenzi Profil mampu mendesain media komunikasi pemasaran terpadu dengan baik dan memahami secara baik cara pemasaran yang efektif menggunakan media komunikasi pemasaran terpadu untuk meningkatkan hasil penjualan.
Strategi Peningkatan UMKM Kreatif di Wilayah Terdampak Aktivitas Penambangan Nikel Melalui Pemanfaatan CSR Perusahaan Pertambangan Hendrik Hendrik; La Sudarman
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 7, No 1 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i1.14357

Abstract

The phenomenon of this study is mining companies' involvement in realizing responsibility for the environment, or CSR (corporate social responsibility)., is carried out through the provision of assistance, which only provides short-term problem solving in the form of rehabilitation of people's houses as well as direct assistance in the form of nine staple goods to the community. The purpose of this study is to examine strategies for increasing creative MSMEs utilization of the CSR (corporate social responsibility) program of companies engaged in nickel mining, especially MSME actors in areas affected by mining activities in Pomalaa District, Kolaka Regency. This study uses a qualitative descriptive approach that seeks to understand the various concepts found in the research process through content analysis and library research. The results of the research found that the pattern of increasing creative MSME by mining company CSR funds was carried out through partnership, community, and participatory patterns with several efforts including increasing financial capacity, increasing human resource capabilities, increasing production and technology capabilities, as well as marketing capabilities. By following the technique adopted by PT. Aneka Tambang Tbk, the Pomalaa sub-district administration can utilize this research as a guide to establish policies regarding the engagement of mining corporations in fostering the expansion of MSMEs in the Pomalaa sub-district area. The novelty of this study is to examine more deeply the strategies for increasing creative MSMEs in areas affected by mining activities with the CSR (Corporate Social Responsibility) Program.Keyword: Company, Creative, CSR, MSME
Penerapan Aplikasi Sistem Informasi Penjualan Menggunakan Barcode La Sudarman Darman; La Jejen; Muhammad Tasjiddin Teheni; Sarimuddin Sarimuddin
Abdimas Universal Vol. 5 No. 1 (2023): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v5i1.262

Abstract

Along with the development of technology, many activities in the trade sector have used sales applications using barcodes. It aims to streamline time and be able to control data on sales and purchases of goods in a type of business. The purpose of this community service activity is to develop a sales information system application using a barcode so that users can easily input sales and purchase data for medicines, easily record stock cards and make reports on goods data as desired by the Baubau City Health Office and BPOM. The subject of this service activity is the owner of the Mentari Medika Pharmacy located in Lowu-Lowu Village, Lea-Lea District, Baubau City. This service activity systematically starts from needs analysis, application design, testing/implementation 1, testing/implementation 2, application \ to users and evaluation of activities and follow-up plans. The results of the activity indicate that after testing the application/implementation 1, it is necessary to add a menu to the application that is made so that application/implementation testing is necessary. In addition, this application is also equipped with a user manual, so that users are helped to operate this application.
PENGARUH DIVERSIVIKASI PRODUK, PERPUTARAN MODAL KERJA DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS La Sudarman Darman
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): MARET
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.701 KB) | DOI: 10.31959/jm.v12i1.1112

Abstract

Competition in the business world in Indonesia is experiencing rapid development along with the times, especially the transition from the era of globalization to the era of digitalization. Telecommunications companies are business entities engaged in Information and Communication Technology (ICT) services and telecommunications networks in Indonesia. This study aims to analyze product diversification, working capital turnover and firm size on the profitability (ROA) of telecommunications sub-sector companies for the period 2016-2021. The sample in this study is the telecommunications sub-sector companies. This research uses multiple linear regression analysis method with the help of eviews version 9. The independent variables in this study are product diversification, working capital turnover and company size, and the dependent variable is profitability (ROA). The results show that partially product diversification has an effect on profitability, working capital turnover has no effect on profitability (ROA) and firm size has a significant negative effect on profitability (ROA) in telecommunications sub-sector companies for the 2016-2021 period.
EDUKASI KONVERSI HASIL PENELITIAN MENJADI KARYA PUBLIKASI PENGABDIAN KEPADA MASYARAKAT Sudarnice Sudarnice; La Sudarman; Wa Ode Sitti Budiaty; Sri Wahyuni; Niska Salsiani Sinta; Hilda Sulistia Alam
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.11805

Abstract

The aim of this community service is to provide knowledge about how to make lecturer research results into community service results that are published in the National Journal indexed by Sinta. The service method used is an educational method with systematic implementation steps in the form of: activity preparation stage, activity implementation stage, activity evaluation and mentoring stage. After carrying out this service program, it is hoped that the participants will have the knowledge and expertise in converting research results into community service work published in the National Journal indexed by Sinta.
PENGARUH PEMBAGIAN LABA PERUSAHAAN, PROFITABILITAS DAN STRUKTUR MODAL TERHADAP HARGA SAHAM PERUSAHAAN Sudarman, La; Lelawatty, Poniasih; Fatmala, Wilda
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10421

Abstract

This research aims to determine the effect of dividend per share, profitability, and capital structure on share prices, partially and simultaneously, for automotive companies indexed by the Indonesian Sharia Stock Index. Data processing in this research uses quantitative data analysis and uses Views version 9. The samples in this research are automotive subsector companies indexed by the Indonesian Sharia Stock Index (ISSI), totaling 10 companies over the 4-year period 2018–2021. The research results found that partial dividends per share had no effect on share prices, profitability, and capital structure had a significant effect on share prices. Simultaneously, dividend per share, profitability, and capital structure have no effect on share prices.
Sosialisasi Strategi Pengembangan UMKM Industri Sarung Buton Pasca Covid-19 Sudarman, La; Haryanto, Abel; Teheni, Muhammad Tasjiddin; Nurwanti, Ratih; Fitra, Ramad Arya; Prawiro, La Harjo
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.13956

Abstract

Sarung Buton merupakan sarung tenun khas Buton yang biasanya ditenun secara manual menggunakan tangan manusia. Sarung ini dilestarikan oleh masyarakat Buton pada umumnya secara turun-temurun dengan mempertahankan ciri dan khas yang dimiliki oleh sarung yang ditenun. Seiring berjalannya waktu, sarung Buton kini mulai diproduksi menggunakan mesin sehingga dapat mengancam eksistensi penenun yang masih menggunakan cara manual. Pengabdian bertujuan untuk mitra mencoba menysun analisis SWOT. Kegiatan dilaksakan di Desa Wabula Kecamatan Wabula Kabupaten Buton dimana mitra sasaran masih menggunakan cara manual dalam meproduksi sarung Buton. Jumlah mitra sasaran sebanyak 30 orang. Metode pelaksanaan kegiatan secara sistematis antara lain analisis kebutuhan, pelaksanaan kegiatan dan evaluasi kegiatan. Hasil pengabdian ditemukan bahwa perlu adanya peningkatan branding kerajinan kreatif melalui multimedia dan media sosial. Strategi promosi menggunakan media digital dan produk multimedia lebih menjanjikan karena mampu menarik calon konsumen untuk mendapatkan informasi mengenai produk dan transaksi yang dijual melalui internet. Kegiatan pengabdian ini dapat disimpulkan bahwa peserta sangat antusias mengikuti kegiatan ini. Dari hasil evaluasi diperoleh informasi bahwa sebagian besar peserta masih dalam kategori kurang paham dalam menyusun analisis SWOT Strategi Pengembangan UMKM Industri Kerajinan Sarung Buton.
Optimalisasi Pengendalian Manajemen Aktiva Tetap dalam Meningkatan Efektivitas Penghitungan dan Penghapusan Aset Menggunakan Metode Straight Line dan Fuzzy Edas La Sudarman; Poniasih Lelawatty; Sarimuddin Sarimuddin; Sariani Nur Zunais
SemanTIK : Teknik Informasi Vol. 10 No. 2 (2024): SemanTIK : Teknik Informasi
Publisher : Informatics Engineering Department of Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55679/semantik.v10i2.80

Abstract

This study aims to optimize fixed asset management at Universitas Sembilanbelas November (USN) Kolaka Campus B through the application of the straight-line depreciation method and the Fuzzy EDAS method for asset disposal. The straight-line method is used to consistently calculate asset depreciation every semester, while Fuzzy EDAS assists in making objective decisions for asset disposal by considering various criteria, such as asset age, asset value, and asset condition. The research results show that the integration of these two methods enhances asset management efficiency, minimizes the risk of errors, and supports asset utilization optimization. This system has proven to help the university manage its fixed assets more effectively, thereby extending the economic life of assets that are still usable and eliminating assets that no longer provide value. This research is expected to serve as a model for other institutions in fixed asset management
Strategi Peningkatan Kelompok Nelayan Melalui Diversifikasi dan Pemasaran Produk Olahan Rumput Laut Fitra, Ramad Arya; Sarimuddin, Sarimuddin; Ilham, Surianto; Rezeki, Sri; Zulman, Zulman; Anisa, Nur; Sukrin, Simun; Sudarman, La
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i1.5048

Abstract

Desa Tanailandu merupakan merupakan desa yang berada di Kabupaten Buton Tengah penghasil rumput laut. Rumput laut dikembangkan dengan memanfaatkan sepanjang Pantai desa oleh kelompok nelayan masyarakat setempat. Namun pengetahuan mitra tentang olahan rumput laut masih minim. Selama ini rumput laut hanya dipanen kemudian dikeringkan dengan cara dijemur setelah itu dijual dengan harga yang tergolong murah, Rp 5000/Kg. Padahal jika diolah nilai jual rumput laut akan menjadi lebih tinggi. Tujuan pengabdian ini adalah berupa strategi peningkatan pendapatan kelompok nelayan rumput laut melalui diversifikasi produk dan pemasaran produk olahan berbahan dasar rumput laut.  Kegiatan dilaksanakan mulai dari 20 Agustus sampai 14 September 2024, mitra sasaran sebanyak 20 orang yang merupakan salah satu kelompok nelayan di Desa Tanailandu. Metode pelaksanaan kegiatan pengabdian ini antara lain: sosialisaasi, pelatihan bidang kemasyarakatan, pelatihan bidang produksi, evaluasi dan keberlanjutan program kegiatan. Hasil yang dicapai dari kegiatan pelatihan bidang sosial kemasyarakatan adalah meningkatnya pemahaman terkait diversifikasi produk bahan olahan rumput laut serta pelatihan cara pengemasan dan promosi hasil olahan rumput laut. Selain itu, hasil pelatihan bidang produksi berfokus pada penerapan teknologi dan inovasi pengemasan produk serta brending olahan rumput laut dan pendampingan kepada mitra dalam penerapan teknologi dan inovasi pemasaran penjualan online olahan rumput laut berupa hasil olahan antara lain : keripik rumput laut, stik rumput laut, bakso rumput laut, dodol rumput laut, kue bolu rumput laut, agar-agar dan mie rumput laut. Hasil olahan tersebut diolah menggunakan mesin. Adapun pemasaran online berupa website pemasaran yang dibuat oleh tim abdimas. Hasil evaluasi dari kuisioner menunjukkan bahwa tingkat pemahaman mitra bidang sosial kemasyarakatan dan bidang produksi sebelumnya 100%  mitra kurang paham menjadi paham mencapai 100%. Peningkatan pendapatan berupa harga jual olahan rumput laut paling rendah Rp20.000 (keripik rumput laut) dan paling tinggi Rp200.000 (bolu rumput laut) per kilogramnya
Pengaruh Digital Marketing Dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Pembelian Konsumen La Jejen; La Sudarman
Jurnal Ekuilnomi Vol. 6 No. 3 (2024): Ekuilnomi Vol 6(3) Nov 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/y5xhfq13

Abstract

Digital marketing adalah salah satu cara mempromosikan dan menawarkan suatu merek “brand” melalui media digital yang digunakan sebagian besar perusahaan di seluruh dunia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing dan kualitas pelayanan terhadap pengambilan keputusan pembelian konsumen.  Metode analisis data pada penelitian ini menggunakan smartPLS SEM Partial Least Square–Structural Equation Modeling. Sampel pada penelitian ini adalah sebanyak 120 konsumen PT Kalla Toyota Baubau. Penelitian ini menemukan bahwa pengaruh digital marketing terhadap keputusan pembelian, menunjukan hasil yang positif dengan nilai thitung (40,094) > ttabel (1.657), ini menunjukan bahwa digital marketing berpengaruh positif terhadap keputusan pembelian. Pengaruh kualitas layanan terhadap keputusan pembelian, menunjukan hasil yang signifikan dengan nilai thitung (2,663) > ttabel (1.657), ini menunjukan bahwa kualitas layanan berpengaruh signifikan terhadap keputusan pembelian produk Kalla Toyota
Co-Authors Ahmad Amiruddin Damayanti, Elok Dhiana Ekowati Firdaus Fitra, Ramad Arya Haryanto, Abel Hendrik Hendrik Hikma Hikma, Hikma Hilda Sulistia Alam Husriah La Jejen Muhammad Tasjiddin Teheni Mulyadi Mustakim Murni Sari MURNI SARI Niska Salsiani Sinta Nur Anisa Nurlia Udin Poniasih Lelawatty Prawiro, La Harjo Purnama, Intan Rahma, Filasti Ramad Arya Fitra Ratih Nurwanti Resfika Aswira Sariani Nur Zunais Sarimuddin, Sarimuddin Sri Rezeki Sri Wahyuni Sri Yolandari Sudarnice, Sudarnice Sukrin, Simun Surianto Ilham Wa Ode Fera Azriani Wa Ode Ida Wa Ode Sitti Budiaty Wilda Fatmala Yunarsi, Yunarsi Zulman, Zulman