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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Media Wahana Ekonomika Jurnal Manajemen dan Bisnis Indonesia Sebatik MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer JURNAL ILMIAH M-PROGRESS APTIKOM Journal on Computer Science and Information Technologies (CSIT) Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Ekonomi Bussman Journal : Indonesian Journal of Business and Management Economic Reviews Journal KAGANGA KOMUNIKA: Journal of Communication Science Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Jurnal Abdi Masyarakat Multidisiplin Indonesian Journal of Advanced Social Works (DARMA) Jurnal Pengabdian Kepada Masyarakat Darma Saskara
Sri Nawangsari
Universitas Gunadarma
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Effect of Free Shipping, Online Customer Review, Online Promotion, And Flash Sale on Purchase Decisions n Shopee E-Commerce Rizky Aprillia Damayanti; Sri Nawangsari
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.847

Abstract

The purpose of this study is to analyze the effect of free shipping, online customer review, online promotion, and flash sale on purchase decisions in Shopee e-commerce both partially and simultaneously. The analytical methods used are: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, f-test, and coefficient of determination. The testing tool used is SPSS. The data used in this study uses questionnaires distributed to 150 respondents. The testing tool used is SPSS. The results show that partially, free shipping variables, online customer review, and online promotion affect purchase decisions, while flash sale variables do not affect purchase decisions. Meanwhile, simultaneously, free shipping variables, online customer review, online promotion, and flash sale affect purchase decisions.
Co-Authors Ade Rachmawati Nurfitri ade rahmawati Aji Sukarno Alda Octavia Lestari Anugriaty Indah Asmarany Aris Budi Setyawan Aris Budi Setyawan Aulia Puspita, Arnetta Dinda Bagus Nurcahyo Budi Santosa Clara, Dhea Ajeng Diah Natalisa Dina Amalia Ditiya Himawati Ditiya Himawati Dona Putri Kasandi Dyah Mieta Setyawati Ekowati, Erik Eri Prasetyo Wibowo, Eri Prasetyo erik ekowati H., Robby Kurniawan Hani Harlan Harun Al Rasyid HARYONO Hia, Martinus Himawati, Ditya Joko Utomo Lasminiasih Lasminiasih, Lasminiasih Nanda Ariyatanti NINA HERLINA Nina Herlina Nina Herlina Novia Ari Kusumawati Nurcahyo, Bagus Nurul Huda Nurul huda Paryanti, Atik Budi Pramesti, Wahyu Ning Prihandoko Qonita Salima Rachmi Ridho Regita Dwi Putri Rehulina Apriyanti Retno Widiastuti Rina Sugiarti Rizky Aprillia Damayanti Robby Kurniawan Harahap Rustaman, La Ode Rahmat Putra Sembiring, Rinawati Sri Hayuningsih Stanty Aufia Rahmat Tania Anggadita Tertio Kunto Dewo Toto Sugiarato Wahyu Ning Pramesti Wardhani, Tri Erie Wardoyo Wardoyo Wardoyo Widyo Nugroho Widyo Nugroho