Garuda - Garba Rujukan Digital

Pendampingan Branding Improvement dan Digitalisasi Marketing Produk UMKM Berkah Alami “Brangkal Ketela” Desa Prayungan, Kabupaten Ponorogo Suminto, Ahmad; Putra, Alde Mulia; ‘Imari, Iqbal; Atmojo, Muhammad Saddam Alfarisi Tri; Sinaga, Faisal Abda’u; Adiman, Hasbi Ash Shiddiq; Saputra, Dwika Surya; Fatah, Abdul; Baharudin, Adi Ihza; Nawawi, Khizmi; Sya’roni, Ahmad; Fadilah, Habib Ahmad; Ali, Muhammad Zia Alfathoni; Ashada, Hafiz Diaz Adi
Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM Kepri) Vol. 3 No. 2 (2023): Volume 3 Nomor 2, 2023
Publisher : STAIN SULTAN ABDURRAHMAN KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/jppmkepri.v3i2.805

Usaha mikro, kecil, dan menengah (UMKM) memegang peranan penting dalam memajukan ekonomi dan kesejahteraan masyarakat. Perkembangan era digitalisasi marketing, membuka wacana kepada pelaku ekonomi untuk memanfaatkan media daring (online) sebagai bagian dari peluang pasar yang lebih luas. Oleh sebab itu, pelaku ekonomi dituntut melakukan kerja sama dan terobosan agar produknya sampai kepada konsumen dengan cepat dan luas. Strategi pendampingan menjadi program utama yang diangkat oleh tim Kuliah Kerja Nyata (KKN) Kelompok 2 Universitas Darussalam Gontor sebagai bentuk pengabdian kepada masyarakat (PKM. Metode pelaksanaan pendampingan adalah Participatory Action Research (PAR). Adapun bentuk kegiatan utama pendampingan yaitu: 1) pendampingan bisnis usaha UMKM melalui re-branding produk; 2) pengembangan produksi dan pemasaran produk dalam menjangkau akses pasar lebih luas; 3) digitalisasi marketing: strategi pemasaran produk melalui media sosial. Hasil pengabdian ini menunjukkan adanya kenaikan omzet pendapatan penjualan yang cukup signifikan setelah adanya program pendampingan. Sebelumnya dalam setiap produksi, hanya diperlukan mentahan ketela sebanyak tiga kuintal. Setelah adanya program pendampingan meningkat menjadi enam kuintal. Dapat disimpulkan bahwa program pendampingan branding improvement dan digitalisasi marketing menunjukkan peningkatan produksi. Pertumbuhan omzet pendapatan penjualan produk meningkat sebanyak 90 persen, tentu juga didukung kontribusi pemasaran yang bertambah luas.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN DI SHOPEE DAN TOKOPEDIA Imari, Iqbal; Abadi, M. Kurnia Rahman; Akbar, Muhammad Ridho
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 12 No 1 (2024): Jurnal Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v12i1.8024

The phenomena of internet usage, which is anticipated to grow over time, presents a new economic potential for e-commerce. One of the businesses owned by Pondok Modern Gontor, situated in Ponorogo City, East Java, is La Tansa Gontor Book & Stationery Store which currently also using e-commerce. This study aims to investigate the factors that influence consumer purchase interest in e-commerce used by La Tansa. The Theory of Planned Behavior, popularized by Icek Ajzen, is the theory applied in this study. This hypothesis is predicated on three different variables: behavioral attitude, subjective norms, and perceived behavioral control. In this study, a descriptive survey method is combined with a quantitative approach. With a sample size of 358 participants, the population in this study consisted of the 3,416 followers in marketplace platform. Several linear regression tests were employed in this investigation. A total score of 31,038 indicated that the aspects of product price and quality were thought to be very influential. The product pricing component, one of the two variables included in the study, had the most significant impact on consumer purchasing interest. With a 66.3% percentage. Product quality, on the other hand, has a 11.48% influence on consumer purchasing interest. Overall, the factors of product price and product quality jointly affect consumer purchasing interest with a significance of 0.05 and a F computed value of 293,715 F table 3.021, indicating that both factors have an impact.

EMPLOYEE PERFORMANCE ASSESSMENT IN IMPROVING BUSINESS ACCORDING TO ISLAMIC ECONOMIC PRINCIPLES (Case Study: La Tansa Gontor Department Store) 'Imari, Iqbal; Susilo, Adib; Fayyidul Haq, Azriel Muhammad
EKOBIS SYARIAH Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23327

The evolution of Islam has contributed significantly to various areas of human life. Work in the Islamic perspective is one of the necessities of life and an activity that holds an important role in social life. Work is advocated by Islam, and work is frequently used as a measurement to determine a person's worth.The assessment of employee performance is an imperative aspect in improving organizational performance. This study aims to explore the practice of employee performance assessment in improving the business of CV. La Tansa Gontor Department Store by considering the principles of Islamic economics. This research method used is qualitative with a case study at La Tansa Gontor Department Store.This research concludes that employees' performance evaluation conducted by CV. La Tansa Gontor Department Store has implemented the principles of Islamic economics, hence improving employee motivation and overall performance. The practical implication of this research is that the use of a performance evaluation approach based on Islamic economic principles can be a relevant and effective model for other companies seeking an adoption of Islamic values in their business practices

Islamic Financial Literacy Analysis of Islamic Economics Students using The Theory of Planned Behavior (TPB): Empirical Studies with SEM-PLS Approach Iqbal ‘Imari; Hartomi Maulana; Ahmad Suminto; Willy Tambayong; Soritua Ahmad Ramdani Harahap
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 1 (2023): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

After the merger, Islamic banks are expected to be able to break the growth of public interest in saving in Islamic banks, because they inherit the good things from each merger bank, namely BNI syariah with its innovations, Mandiri Syariah with its professional system and BRI syariah with a widespread local understanding, in recent years has increased but not much, in this case, it will be seen interest in Islamic banks through students as a benchmark. Seeing that the student's interest in Islamic banking is quite low, so researchers want to see the extent to which Islamic financial literacy in young students is more focused on saving in Islamic banking, so the purpose of this research is to analyze Islamic financial literacy in Islamic economics students. It is located in several universities are especially for students of Islamic economics. This research uses quantitative methods using the Structural Equation Modeling-Partial Least Square (SEM-PLS) tool and uses the Theory of Planned Behavior as a measuring factor. The results of this research were obtained that attitudes, subjective norms, and perceptions of behavioral control had a significant positive effect on students interest in saving in Islamic banks.

Determinants of Intention to Purchase Ecologically Friendly Products According to the Theory Planned of Behavior (Study on Students of University of Darussalam Gontor) Rismana, Salsabila; Imari, Iqbal; Ramadhan , Mahendra Utama Cahya
Iqtishodia: Jurnal Ekonomi Syariah Vol. 10 No. 1 (2025): March
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/iqtishodia.v10i1.1771

The purpose of this research is to analyze the influence of attitudes, subjective norms, and perceived behavioral control with seven intrinsic factors that support the three variables, namely attractiveness, belief, parental support, peer support, family cultural background, self-desire, and self-confidence on students' intention in purchasing ecologically friendly products. The research method used is a quantitative method with data collection techniques using a questionnaire that contains a 5-point Likert scale. The research sample consists of 74 students from Universitas Darussalam Gontor Mantingan Campus 2. The data processing technique in this study was carried out using E-Views 12 software and analyzed using multiple linear regression techniques. The results of this study indicate that based on the analysis of the Theory of Planned Behavior (TPB) regarding students' intention in purchasing ecologically friendly products, there is a significant simultaneous effect. Partially, the six intrinsic factors, namely attractiveness, belief, parental support, peer support, family cultural background, and self-desire does not significantly influence the intention in purchasing ecologically friendly products. On the other hand, only self-confidence as an intrinsic factor of perceived behavioral control significantly influences the intention in purchasing ecologically friendly products.

Performance Appraisal of Tourism Sub Sector Companies In Indonesia Sharia Stock Index In the Period Of 2018-2020 Maulana, Hartomi; Hastuti, Ely Windarti; Harahap, Soritua Ahmad Ramdhani; Imari, Iqbal; Salsabella, Oktavira Hanggreanda
El-Barka Journal of Islamic Economics and Business Vol. 5 No. 2 (2022)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v5i2.5117

Introduction/Main Objectives: In financial statements, there is some data information needed to assess a company's financial performance. The study aimed to analyze the influence of financial performance assessments using EVA and MVA on abnormal returns of shares in tourism sub-sector companies listed in Indonesia Sharia Stock Index (ISSI) during the period 2018-2020. Background Problems: Although many previous studies have measured financial performance using the EVA and MVA methods, there is still limited use of EVA and MVA methods in tourism sector companies particularly listed in Islamic stock exchange. Novelty: The concept of economic value added (EVA) and market value added (MVA) become an alternative to performance measurement. Research Methods: This research is descriptive quantitative research with secondary data used as data collection technique. Dependent variable is abnormal stock return while independent variables used were EVA and MVA. Data was retrieved from Indonesian stock exchange web and 17 tourism sub-sector companies registered with ISSI during the period 2018-2020. Panel data regression with E-views tool employed as analysis technique. Finding/ Results: The study found that the coefficient sign for the EVA is positive and insignificant, while MVA is significant in affecting abnormal stock return. This indicates increasing in MVA will be causing increasing in abnormal return stock. Simultaneously, EVA & MVA have influence on abnormal stock return of the studied companies in Indonesia. The study suggests that investors can might consider MVA as an important factor in decision before purchasing their potential stock, also consider the importance of MVA impact on abnormal return as the basis of government’s related policy determinant.

The Mediating Role of Customer Satisfaction Between Service Quality and Customer Loyalty According to An Islamic Perspective Imari, Iqbal '; Suminto, Ahmad; Gololo, Ibrahim Aliyu
IKONOMIKA Vol 6, No 1 (2021)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v6i1.10092

This study aims at determining whether customer satisfaction mediates the relationship between service quality and customer loyalty in La-Tansa Transport Gontor, then analyze it with the Islamic principles. This study is quantitative with primary data which is in the form of questionnaires filled by 109 customers. Service quality, customer satisfaction, and customer loyalty were measured in 5-scale likert. Regression analysis was used to analyse the mediating effect. The result shows that customer satisfaction is a mediating variable between service quality and customer loyalty. These results indicate that customers of La-Tansa Transport get sufficient service quality, feel satisfied towards the service, and have had the loyalty to the business. It could be explained because La-Tansa Transport follows the Islamic values in providing service and engaging with customers

Establishing Economic Empowerment System Through Mosque Based Community Imari, Iqbal; Mahendra Utama Cahya Ramadhan
Jurnal Ilmu Ekonomi dan Bisnis Islam Vol 7 No 1 (2025)
Publisher : Program Studi Ekonomi Syariah, FEBI UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jiebi.v7i1.348.1-17

Mosques serve not only as places of worship but also as centers for education, social cohesion, and community welfare. Despite this, their potential role in economic empowerment remains significantly underexplored. Addressing this gap, the study aims to develop a holistic, mosque-based economic empowerment model that aligns with Islamic values and responds to contemporary socioeconomic challenges. The research adopts a qualitative conceptual methodology, synthesizing insights from secondary sources including academic literature and institutional reports on Islamic finance, governance, and community development. The resulting framework is structured around five key stages: community needs assessment, resource mobilization, program development, implementation and monitoring, and long-term sustainability. Findings emphasize the integration of core Islamic principles justice, equity, participation, rewards, and mutual aid (ta’awun) within the broader dimensions of faith (iman), knowledge (‘ilm), and social action (‘amal). The study concludes that mosques can serve as dynamic hubs for inclusive economic growth when empowered with strategic planning and institutional capacity. Its contributions lie in bridging theoretical gaps in mosque-led development models and offering actionable insights for policymakers, mosque administrators, and community stakeholders. The study also highlights the need for future empirical validation to test the model’s adaptability across different cultural and institutional contexts.

EMPLOYEE PERFORMANCE ASSESSMENT IN IMPROVING BUSINESS ACCORDING TO ISLAMIC ECONOMIC PRINCIPLES (Case Study: La Tansa Gontor Department Store) 'Imari, Iqbal; Susilo, Adib; Fayyidul Haq, Azriel Muhammad
EKOBIS SYARIAH Vol. 8 No. 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23327

The evolution of Islam has contributed significantly to various areas of human life. Work in the Islamic perspective is one of the necessities of life and an activity that holds an important role in social life. Work is advocated by Islam, and work is frequently used as a measurement to determine a person's worth.The assessment of employee performance is an imperative aspect in improving organizational performance. This study aims to explore the practice of employee performance assessment in improving the business of CV. La Tansa Gontor Department Store by considering the principles of Islamic economics. This research method used is qualitative with a case study at La Tansa Gontor Department Store.This research concludes that employees' performance evaluation conducted by CV. La Tansa Gontor Department Store has implemented the principles of Islamic economics, hence improving employee motivation and overall performance. The practical implication of this research is that the use of a performance evaluation approach based on Islamic economic principles can be a relevant and effective model for other companies seeking an adoption of Islamic values in their business practices

Factors Affecting Purchase Interest of Muslim Consumer on Online Platform Imari, Iqbal; Haryadi, Imam
Iqtishodia: Jurnal Ekonomi Syariah Vol. 9 No. 2 (2024): September
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/iqtishodia.v9i2.1495

As the highest Muslim population in the world Indonesian has been reported contribute to millions of daily shopping transaction as majority of Muslim in Indonesia like any other groups in Indonesia are accessing online shop through internet and mobile apps. This study aimed to investigate the key factors that influence Muslim purchase interest on online platform in Indonesia. The method employs in this study are quantitative method with multiple regression analysis. To assess the validity of instruments pilot test has been conducted and to ensure the validity and reliability of the data, factor analysis using exploratory factor analysis and reliability test are utilized. Correlation test and collinearity test employed as well to ensure there are no mulitcollinearity issue in this study. Sample size in this study using Freedman et al., approach with data collection technique is simple random sampling. Based on the approach the sample size of this study is about 266. The data collected are about 300 yet the respondents that utilizing online shop are about 258. Hence, 258 data from respondents that are enable to analyze. The result shows that partially, price have a positive and significant effect on purchase interest as well as product quality show it positive and significant relationship with purchase interest. Simultaneously, both price and purchase interest have a significant relationship on Muslim purchase interest on online platform. Based on the R2 result, 48.3% of purchase interest variance are explained by price and product quality while the rest 51.7% are excluded from this study.

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