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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pengabdian Dharma Laksana CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pendidikan dan Kewirausahaan OPTIMA Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Ilmu Kesehatan Jurnal Penelitian dan Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PRAGMATIS Jurnal Manajemen dan Bisnis Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat JIMEK
Sholeh, Rachmad
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia

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Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto Ahfi Nova Ashriana; Elly Joenarni; Anna Kridaningsih; Yusuf Rahman Al Hakim; Rachmad Sholeh; Mochamad Irfan; Sugeng Eko Yuli Waluyo; Elok Cahyaning Pratiwi
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1109

Abstract

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community service is based on the identification of the needs of SEKOPER members related to the lack of knowledge in the fields of HRM and digital marketing. The method used in this community service is through direct training for SEKOPER members. The training materials include HRM and digital marketing modules that are specifically designed to meet the needs of members. In addition, initial needs mapping was carried out to ensure the relevance of the material presented. The implementation of the training involved competent speakers in their fields and used interactive learning methods. The results of the community service showed an increase in SEKOPER members' understanding of the importance of good human resource management and the use of digital technology in marketing. There were positive changes in behavior, such as members' efforts in planning HR needs and implementing digital marketing strategies. In addition, the formation of a collaborative network between members is also one of the positive impacts of this program. Overall, this community service shows that human resource management and digital marketing training can be an effective effort in empowering SEKOPER women members. With increased capacity, it is hoped that SEKOPER members can improve their quality of life and family economic welfare.
Co-Authors Agus Sunaryo Anik Supriani Anik Supriani, Anik Ashriana, Ahfi Nova Efendi, Mohamad Johan Eko Yuli Waluyo, Sugeng Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Fahrur Rijal Ardiyanto Fahrur Rizal Ardianto Fajar Budiyanto Fajar Budiyanto, Fajar Fitriyani, Zenita Afifah Hastuti, Poppy Meilina Dian Herlina Herlina Herlina Herlina Huda, Khasbulloh Joenarni, Elly Kridaningsih, Anna Miftachulfia, Aulia Wahyu Mochamad Irfan Mohamad Johan Effendi Mohammad Johan Effendi Nuraeni, Eny Permatasari, Oktaviani Ridha, Mokhammad ROSYIDAH, NANIK NUR Setyaasih Setyaasih Widiyawati, Rina Wikandari, Yunita Dwi Yuli Waluyo, Sugeng Eko Yulianto Yulianto Yulianto Yulianto Yusuf Rahman Al Hakim Yuyu Jahratu Noor Santy Zenita Afifah Fitriani Zenita Afifah Fitriyani