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All Journal Jurnal Pendidikan Ekonomi (JUPE) JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pengabdian Dharma Laksana CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pendidikan dan Kewirausahaan Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Ilmu Kesehatan Jurnal Penelitian dan Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PRAGMATIS Jurnal Manajemen dan Bisnis Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Jurnal Pelayanan Masyarakat Jurnal Nusa Manajemen Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat JIMEK Jurnal Pengabdian Ilmu Kesehatan
Sholeh, Rachmad
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Peningkatan Purchase Intention dengan Diferensiasi, Diversifikasi Produk dan Positioning pada Pabrik Roti PT Ramayana Mojokerto Sugeng Eko Yuli Waluyo; Khasbulloh Huda; Mohamad Johan Efendi; Rachmad Sholeh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.5943

Abstract

This study is to measure the extent to which consumers' intention to make purchase intention or repurchase of bakery products produced by Ramayana bakery. By using three independent variables, namely differentiation, product diversification and positioning, it is expected to be able to analyze the company's ability to win the competition so that it is able to re-attract consumer interest in making repeat purchases. The sample used in this study was 100, using the accidental sampling technique which is a direct sampling technique without any planning. Instrument testing with validity and reliability tests. While hypothesis testing with t-test and F-test. To test the data in this study using the jamovi application. We found that partially the variables Differentiation (X1), Product Diversification (X2) and Positioning (X3) have a significant influence on Purchase Intention (Y). While simultaneous analysis of the influence of differentiation (X1), product diversification (X2), and positioning (X3) on purchase intention (Y) shows that these three variables collectively play a crucial role in shaping consumer purchase intention.
Co-Authors Achmad Dwi Aprillianto Adimas Indra Putra Agus Sunaryo Amelia Zahro Angel Adinda Putri Utama Anik Supriani Anik Supriani, Anik Anna Kridaningsih Ashriana, Ahfi Nova Audriandra Risma Kurnia Salsabila Derry Annas Prakoso Efendi, Mohamad Johan Eko Yuli Waluyo, Sugeng Elly Joenarni Elly Joenarni Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Fahrur Rijal Ardiyanto Fahrur Rizal Ardianto Fajar Budiyanto Fajar Budiyanto Fajar Budiyanto, Fajar Fathur Rahiman Arif Fifiana Anjika Fitriyani, Zenita Afifah Ghozali, Ghozali Hastuti, Poppy Meilina Dian Herlina Herlina Herlina Herlina Huda, Khasbulloh Icha Cantika Ilham Zakariya Ina Dwi Wijayanti Irma Matus Solikhah Ivanda Syaikur Rochman Joenarni, Elly Kridaningsih, Anna Lailatul Maghfiroh M. Shieva Renjiro Alfathihah Marthalia Al Fattah Mela Dinda Eka Saputri Melisa Christina Santoso Miftachulfia, Aulia Wahyu Mochamad Irfan Mohamad Johan Effendi Mohammad Faisal Nur Alfian Mohammad Falah Yoga Aditta Putra Mohammad Johan Effendi Muhammad Arif Mustofa Natalia Arta Nivia Saputri Naufal Nur Arifiansyah Nisaul Maghfiroh Nuraeni, Eny Permatasari, Oktaviani Poppy Meilina D.H Rangga Lesmana Reggy Risky Darmawan Ridha, Mokhammad Risquita Putri Diandra Rois Dyaksa Abdul Fattah ROSYIDAH, NANIK NUR Satifa Ajeng Listiyonigrum Setyaasih Setyaasih Trijadi Herdajanto Widiyawati, Rina Wikandari, Yunita Dwi Yeni Puspita Yuli Waluyo, Sugeng Eko Yulianto Yulianto Yulianto Yulianto Yusuf Rahman Al Hakim Yuyu Jahratu Noor Santy Zenita Afifah Fitriani Zenita Afifah Fitriyani