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All Journal JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Transparansi Jurnal Ilmiah Ilmu Administrasi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Social Science Jurnal Administrasi Kantor Jurnal Pajak Vokasi (JUPASI) Asian Journal of Community Services (AJCS) Jurnal Manajemen dan Bisnis Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) PANDITA: Interdisciplinary Journal of Public Affairs JAMBIS : Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Publik
Wahidin Septa Zahran
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JAMBIS : Jurnal Administrasi Bisnis

 1 
Analisis Strategi Pemasaran Usaha Tempe Di Bekasi Eva Ariyanti; Wahidin Septa Zahran
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.1694

Abstract

Based on the data from Ministry of Agriculture, soybean import from 2015 to 2018 kept getting increased. In 2015 and 2016, was recorded soybean import of 2.3 million tons, 2017 2.7 million tons, and experienced a slight decrease in 2018 into 2.6 million tons. Soybean import dependence caused high price of soybeans that made Micro, Small and Medium Enterprise (MSME), such as Mr. Tochari, have to manage overcome it. The study aimed to analyze the marketing strategies, the obstacle faced, and to formulate the efforts to be taken by the enterpreneur to improve the marketing strategies. The study implemented descriptive qualitative method. While the data collection techniques used were observation, interview, and documentation. The result of the study showed that the marketing strategies implemented by the tempe enterpreneur Mr. Tochari through marketing mix (4P) and SWOT Analysis mostly reached the targets, but there were some obstacle, namely dependence on soybean import, production tools that could not fulfill all of the needs in one production process so it required loner time, and production process that still implemented traditional way
Pengaruh Bauran Pemasaran dan Fasilitas terhadap Loyalitas Konsumen Kafe Day Coff Cifest Kecamatan Cikarang Selatan Zahran, Wahidin Septa; Putriani, Oktavina Dwi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3977

Abstract

This study aims to analyze the phenomenon of decreasing the number of loyal consumers in the Day Coff Cifest Cafe located in South Cikarang District.This phenomenon is a major concern because loyal consumers have a crucial role in maintaining business stability and making a positive contribution to company sustainability.The decline in the number of loyal consumers can be caused by changes in consumer trends, business competition, shifts in market preferences, or even the impact of the economic crisis. Therefore, this study will focus on identifying the main causes of declining consumer loyalty and its impact on business performance.The research method used is a quantitative method involving a consumer survey of 98 respondents who are loyal consumers of Day Coff Cifest Cafe Cikarang Selatan and the analysis of historical sales data.The results of this study show that the Marketing Mix has a significant and positive effect on Consumer Loyalty by 24.5%. Facilities have a significant and positive effect on Consumer Loyalty by 26.1%. Both Marketing Mix and Facility has a significant and positive effect on Consumer Loyalty by 32.1%. This research is expected to provide in-depth insight into factors affecting consumer loyalty, strategies that can be implemented to maintain or increase the number of loyal consumers, suggestions to improve business competitiveness,giving contribution to stakeholders at Day Coff Cifest Cafe Cikarang Selatan in developing more effective and sustainable marketing strategies. In addition, the results of the research can be the foundation for the development of corporate policies that are more adaptive to the changes in market dynamics and consumer needs.
Co-Authors Ade Haryuningsih Sari Airi Terada Akhmad Khanza Akbar Bacas Aprilia Alfani Aramia Fahriyah Ardhi Dessy Andamisari Dewo Septian Dodi Rahmat Setiawan Dwi Agustina Dwikora Harjo Ernawati Has Eva Ariyanti Fariha, Siti Habsulhadiprasodjo Nurhadi Has, Ernawati Heksawan Rahmadi Irfan Choirul Fazri Irwansyah, Iwan Isfianita, Isfianita Iwan Irwansyah, Iwan Irwansyah Iwansyah Irwansyah Jiraporn Saengsroi Lase, Rosmillah Maesarini, Indah Wahyu Meylita, Akhwati Nabila Dwi Maharani Nadiah Abidin Nadiah Abidin Nurhasanah Parjaya Parjaya Parjaya Pentanurbowo, S. Prihadini, Diana Puji Iskandar Putriani, Oktavina Dwi Rahmadi, Heksawan Rahmat Setiawan, Dodi Ramdhan, Putra Renisya Ayu Utami Renisya Ayu Utami Rousdy Safari Tamba Rousdy Safari Tamba Saktisyahputra, Saktisyahputra Syifa Aulia Tamba, Rousdy Safari Trie Andari Ratna Widyastuti Vita Vitisia Vitisia, Vita Widyastuti, Trie Andari Ratna Wirya, Wirya Yolanda Yolanda, Yolanda Yuliana Yuliana Yurisman Star Yusup Rachmat Hidayat Zulkipli Zulkipli