Claim Missing Document
Check
Articles

Meningkatkan Brand Awareness UMKM Di Wilayah Kecamatan Bojongloa Kidul Bandung Melalui Social Media Ads Menggunakan Video Promosi Nichi Hana Karlina; Budiman Budiman; Aggi Panigoro
Jurnal Bhakti Karya dan Inovatif Vol 3 No 2 (2023): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v3i2.735

Abstract

Pengembangan sektor UMKM sangat penting dalam meningkatkan perekonomian, terutama di negara-negara berkembang. UMKM dapat menjadi alternatif solusi untuk mengatasi permasalahan sosial seperti kemiskinan dan pengangguran. Permasalahan yang dihadapi oleh para pelaku UMKM adalah adanya kendala dalam pemasaran. Pengelolaan pemasaran secara online sudah dilakukan, namun dalam hal teknis belum menggunakan teknik pemasaran yang sesuai dengan konsep digital marketing. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran merek atau brand awareness dari UMKM dengan memanfaatkan media sosial dan video promosi sebagai alat yang efektif untuk memperkenalkan dan memasarkan produk dan layanan UMKM. Metode pelaksanaan pengabdian kepada masyarakat terkait pendampingan pembuatan social media ads berupa video promosi akan dilakukan melalui pendekatan Metode Participatory Action Research (PAR) dan Asset-Based Community Development (ABCD). Dalam memastikan keberlanjutan program, tim melakukan koordinasi dan kunjungan untuk mendapatkan laporan dari para pelaku UMKM terkait dengan program yang diimplentasikan, melalui assessment dan monitoring berkala program yang sudah berjalan sehingga mampu mendorong pengembangan ekonomi lokal dan meningkatkan kualitas hidup masyarakat melalui pemberdayaan UMKM. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam brand awareness UMKM di wilayah tersebut, terutama melalui kampanye video promosi media sosial. Para UMKM yang telah dilibatkan dalam program mengalami peningkatan penjualan dan pendapatan, sehingga berdampak positif terhadap ekonomi lokal.
Penguatan Profil Pelajar Pancasila dalam Berekayasa dan Berteknologi Melalui Wawasan Software Development pada Peserta Didik SMP Negeri 7 Bandung Budiman Budiman; Elia Setiana; Venia Restreva Danestiara; Valencia Claudia Jennifer Kaunang; Dirham Triyadi
Jurnal Bhakti Karya dan Inovatif Vol 4 No 1 (2024): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v4i1.726

Abstract

Pentingnya wawasan software development atau pemrograman bagi peserta didik dapat memberikan manfaat jangka panjang bagi perkembangan peserta didik dalam berbagai aspek kehidupan. Tujuan untuk memberikan pengetahuan, keterampilan, dan peluang kepada peserta didik untuk berkontribusi dalam memajukan Indonesia melalui pengembangan perangkat lunak. Pemrograman melibatkan pemecahan masalah secara logis dan sistematis. Tahapan-tahapan yang dilakukan dalam kegiatan Pengabdian kepada Masyarakat adalah penjajakan dengan mitra, wawancara, kunjungan langsung untuk melakukan analisa sebagai bahan penyusunan program, koordinasi dengan mitra terkait program yang akan dijalankan, pelaksanaan kegiatan, dan evaluasi. Setelah dilakukan pemaparan materi bentuk evaluasi kegiatan dilakukan dengan post-test, penyebaran pertanyaan sama dengan pertanyaan pada saat pre-test. Hasil Pos-test menunjukkan peningkatan pengetahuan peserta pelatihan rata-rata sebesar 45,6%.
Optimalisasi Sumber Informasi dan Kolaborasi Produktif Melalui Website Coworking Space di Kecamatan Coblong Budiman Budiman; Venia Restreya Danestiara; Imannudin Akbar
Jurnal Bhakti Karya dan Inovatif Vol 4 No 1 (2024): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v4i1.797

Abstract

Sebagai wilayah yang terus berkembang, Kecamatan Coblong mengalami banyak perubahan. Meningkatnya konektivitas dan digitalisasi telah menimbulkan tantangan baru, tetapi juga telah membuka peluang untuk meningkatkan potensi ekonomi dan sosial di daerah tersebut. Website Coworking Space ini dibuat dengan tujuan utama untuk menjadi sumber informasi yang memungkinkan masyarakat untuk mengakses peluang penjualan produk lokal. Diharapkan para pelaku usaha dapat memasarkan barang-barang unggulan mereka dengan lebih efektif dengan menyediakan platform yang terintegrasi. Metode pelatihan untuk adopsi situs web Coworking Space di Kecamatan Coblong memberikan pengarahan tentang tujuan pelatihan, mengajarkan konsep dasar pengelolaan konten dan situs web, memberikan kesempatan untuk praktek langsung dalam proyek, dan didukung oleh interaksi langsung dan pemanfaatan teknologi untuk meningkatkan keterampilan peserta dalam membuat dan mengelola situs web. Kegiatan pengabdian masyarakat untuk adopsi wwebsite Coworking Space Kecamatan Coblong menghasilkan peningkatan keterampilan peserta dalam pembuatan dan pengelolaan website, peningkatan aksesibilitas informasi tentang layanan Coworking Space, dan peningkatan hubungan antara Coworking Space dan komunitas lokal. Kegiatan ini berdampak positif pada pertumbuhan ekonomi dan reputasi wilayah tersebut.
Analisis Perancangan Sistem Pakar Pola Latihan Untuk Mencapai Body Goals Menggunakan UML Elia Setiana; Budiman Budiman; R. Yadi Rakhman A; M. Rizki Ramadhan
INTERNAL (Information System Journal) Vol. 6 No. 2 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments and awareness of the importance of health and physical fitness have encouraged people to look for effective solutions in achieving their desired body goals. Expert systems are one potential approach to assist individuals in designing exercise patterns that suit their goals. This system development method uses UML as a tool for analyzing and designing expert system structures. This expert system will utilize expert knowledge in the fields of fitness and nutrition to provide personalized and effective recommendations. Additionally, integration with technology will allow users to monitor their progress in real-time and receive recommendation updates according to their individual progress.The results of this research are architectural designs consisting of Usecase Diagrams, Activity Diagrams, Class Diagrams, Sequence Diagrams, Deployment Diagrams which can then be used as a reference for creating this expert system application system so that it is hoped that the complete system can become a useful tool and can make a contribution. positive in helping users achieve their body goals with a more focused and effective approach.
Perbandingan Model Klasifikasi C4.5, Naïve Bayes, Support Vector Machine dan K-nearest Neighbor untuk Memprediksi Kelayakan Masyarakat dalam Menerima Bantuan PBI APBD Tutik Ultsa Rahmatika; Nur Alamsyah; Titan Parama Yoga; Budiman
TEMATIK Vol 10 No 2 (2023): Tematik : Jurnal Teknologi Informasi Komunikasi (e-Journal) - Desember 2023
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research evaluates the eligibility of the community to receive APBD Contribution Assistance (PBI) using four classification algorithms: C4.5, Naïve Bayes, K-Nearest Neighbor, and Support Vector Machine (SVM). There is a problem of inaccurate distribution of assistance, which prompted the selection of these four methods with specific considerations, C4.5 (Decision Tree) is known for its clarity and interpretability, providing an easy-to-understand understanding of the factors that influence classification decisions, Naïve Bayes was selected for its efficiency and speed in training and testing, suitable for large datasets and can be updated quickly with new data, K-Nearest Neighbor (KNN) is used for decision making based on local patterns in the data, useful if the eligibility decision is local or related to the surrounding environment while Support Vector Machine (SVM): Selected for its ability to handle complex and non-linear datasets. The results show that SVM has the highest Weighted Mean Precision, reaching 91.67%, confirming its superiority as the best choice. These findings make a significant contribution to improving the accuracy of determining the eligibility of PBI APBD beneficiaries, supporting targeting accuracy, and ensuring the effectiveness of the assistance program for people in need.
Analisis Perbandingan Sentimen Pengguna Twitter Terhadap Layanan Salah Satu Provider Internet Di Indonesia Menggunakan Metode Klasifikasi Della Puspita Sari; Budiman; Nur Alamsyah
TEMATIK Vol 10 No 2 (2023): Tematik : Jurnal Teknologi Informasi Komunikasi (e-Journal) - Desember 2023
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Internet is needed for everyday life, whereas in Indonesia there are many internet service providers, one of which is indihome. Sentiment analysis itself aims to classify a text into Negative, Positive and Neutral classes. On the twitter platform, there are many reviews about internet providers, one of which is indihome, because of poor service or just to appreciate the services provided. Based on the calculation of the results obtained 71.1% negative, 21.1% positive and 7.7% neutral. The data obtained is not balanced, therefore the classification process is assisted using Smote. The results of the comparison of the four methods used are Support Vector Machine, Naïve Bayes, Random forest, Decision tree. From the overall comparison, the highest accuracy without smote or using smote is Support Vector Machine with an accuracy level of 89% AUC level of 89% if using smote gets 93% accuracy and 97% AUC level with 80% training data and 20% testing.
Analisis Perbandingan Sentimen Pengguna Twitter Terhadap Layanan Salah Satu Provider Internet Di Indonesia Menggunakan Metode Klasifikasi Della Puspita Sari; Budiman; Nur Alamsyah
TEMATIK Vol 10 No 2 (2023): Tematik : Jurnal Teknologi Informasi Komunikasi (e-Journal) - Desember 2023
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Internet is needed for everyday life, whereas in Indonesia there are many internet service providers, one of which is indihome. Sentiment analysis itself aims to classify a text into Negative, Positive and Neutral classes. On the twitter platform, there are many reviews about internet providers, one of which is indihome, because of poor service or just to appreciate the services provided. Based on the calculation of the results obtained 71.1% negative, 21.1% positive and 7.7% neutral. The data obtained is not balanced, therefore the classification process is assisted using Smote. The results of the comparison of the four methods used are Support Vector Machine, Naïve Bayes, Random forest, Decision tree. From the overall comparison, the highest accuracy without smote or using smote is Support Vector Machine with an accuracy level of 89% AUC level of 89% if using smote gets 93% accuracy and 97% AUC level with 80% training data and 20% testing.
PERANCANGAN APLIKASI MOBILE TEMPAT WISATA (Studi Kasus: WILAYAH BANDUNG) Budiman .
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 17 No 1 (2018): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v17i1.46

Abstract

The use of smartphones provide benefits to society, all information can be accessed easily through a smartphone. Bandung is the capital of Paris Van Java, Bandung is famous for its beauty and coolness. Bandung has many tourist attractions some of which not yet known by travelers who will pay a visit to Bandung include nature tours, culinary, shopping and hotels. In addition tourists visiting the difficulty to get to tourist attractions because it is not yet equipped with Google Maps. Research methodology undertaken consists of several stages, namely the planning phase, the design phase and needs analysis application. At each stage there are some tasks that are carried out so that the dirancangan system to suit your needs. Based on the design of the application is done, then the design of the application of these sights can provide information to travelers about tourist attractions in the area of Bandung and the use of the Google Maps feature on these applications can give ease for tourists to visit tourist attractions to be visited. The design of this application can be implemented on other area attractions. Keywords: Design, Application, Tour, Android
IMPLEMENTASI SISTEM INFORMASI PENERIMAAN MAHASISWA BARU STUDI KASUS : AKADEMI MANAJEMEN INFORMATIKA DAN KOMPUTER HASS Budiman .
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 17 No 2 (2018): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v17i2.108

Abstract

Di era globalisasi saat ini, perkembangan teknologi informasi semakin pesat. Pengelolaan data sebagai pangkalan data menjadi perhatian penting dalam sebuah organisasi. Sehingga tuntutan informasi yang diterima harus disertai dengan kecepatan, ketepatan, dan keakuratan. Akademi Manajemen Informatika dan Komputer HASS atau AMIK HASS merupakan salah satu Perguruan Tinggi di lingkungan LLDIKTI 4. AMIK HASS membutuhkan pengelolaan pangkalan data mahasiswa baru yang cepat, tepat dan akurat sebagai langkah awal dalam menentukan arah strategi marketing. Sistem Informasi Mahasiswa Baru merupakan sebuah aplikasi untuk menangani pangkalan data calon mahasiswa baru meliputi data pendaftaran, registrasi, penelusuran potensi dan minat, serta pengelolaan data nominasi. Berdasarkan masalah diatas maka tujuan penelitian adalah bagaimana mengimplementasikan Sistem Informasi Mahasiswa Baru. Penelitian ini menggunakan metode Waterfall dengan melalui tahapan Requirement, Design, Implementation, Verification dan Maintenance. Berdasarkan perancangan dan implementasi maka kesimpulan dari implementasi sistem informasi mahasiswa baru adalah (1) pengelolaan data pendaftaran, registrasi, penelusaran potensi dan minat, nominasi dapat dikelola dengan baik sebagai pangkalan data. (2) Laporan rekapitulasi pendaftaran, registrasi, penelusuran potensi dan minat, serta nominasi dapat disajikan berdasarkan periode tahun akademik dan tanggal. (3) Rekapitulasi pendaftaran dan registrasi dapat disajikan dalam bentuk grafik sehingga informasi yang dapat memberikan informasi pimpinan dalam menentukan arah strategi
PERANCANGAN DAN IMPLEMENTASI APLIKASI BANTU TICKETING STUDI KASUS IT USER SUPPORT PT. XYZ Budiman .
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 18 No 1 (2019): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v18i1.134

Abstract

The utilization of information technology is increasingly growing, company or organization alreadytransformed using information technology support the business processes of each. The higher the use ofinformation technology, the more vulnerable a company experiencing problems in utilizing informationtechnology devices, with the existence of the problem then it needs power IT User Support. XYZ Companyis a company that has a computerized system in the running of all activities. XYZ Company can havebranches, where each branch offices can communicate through computer networks between branch officesor headquarters. In case of damage or disruption to your computer or the network in each branch officewill be easier for the IT User Support to follow up on the corresponding section in the Division ofinformation technology. Application Help Ticketing for IT User Support aiming at improving service andperformance of the IT User Support in dealing with trouble shooting. The importance of the IT User Supportis making the alignment on the workload that fair and balanced, while it also as a tool for assessment ateach technician. With the design and implementation of these systems can alleviate the performance ofUser Support, IT can be noted the performance of the IT User Support, and view graphs of the developmentof the performance of the IT User Support.