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Santi Novani

Master Of Business Administration Program, School Of Business And Management, Institut Teknologi Bandung, Bandung, Indonesia

Author-ID : 331947

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

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PRESCRIPTION COVERAGE IMPROVEMENT STRATEGY FOR PHARMACY OUTPATIENT INSTALLATION AT PREMIER JATINEGARA HOSPITAL Susan Oktiwidya Ananda; Santi Novani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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This study examines operational inefficiencies within the outpatient pharmacy at Premier Jatinegara Hospital, focusing on declining prescription coverage and its impact on patient care and hospital revenue. Using the DMAIC (Define, Measure, Analyze, Improve, Control) framework, the research systematically identifies key problem areas and proposes targeted improvement strategies. Internal analysis revealed issues such as frequent stockouts, inadequate real-time inventory management, workflow inefficiencies, and staffing shortages during peak hours. External analysis highlighted patient dissatisfaction due to long waiting times and supply chain disruptions caused by unreliable suppliers. To address these challenges, the study proposes a comprehensive improvement strategy focusing on upgrading the hospital’s data management system, implementing real-time inventory tracking, redesigning workflows, and enhancing staff training. The Plan-Do-Check-Act (PDCA) cycle forms the foundation of the implementation plan, ensuring the systematic execution and continuous monitoring of improvements. The recommended interventions aim to enhance patient safety, streamline inventory management, reduce waiting times, and improve overall service quality. Additionally, recommendations for future academic research include exploring the broader impact of technological integration on hospital efficiency and examining patient perceptions of pharmacy services. By addressing operational inefficiencies, this study provides valuable insights and practical solutions to enhance the efficiency and effectiveness of outpatient pharmacy services at Premier Jatinegara Hospital, ultimately supporting better patient outcomes and financial stability

A Soft Approach To Channel Conflicts: Enhancing Dual Distribution Channel Coordination In B2B Markets Budiaji, Lukman; Novani, Santi
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.4901

Effective decision-making regarding distribution channels is crucial for organizations, as the relationships between manufacturers and intermediaries usually involve long-term commitments that are difficult to change. However, organizations must be prepared to adapt their distribution practices to grow their businesses in uncertain and highly competitive markets. One common approach in the B2B market is the dual distribution channel, which integrates manufacturer-owned distributors and independent distributors to respond to a variety of customer needs and increase revenue. Conflicts between these two channels have resulted in trust breakdowns, high resistance to coordination, and unaccomplished revenue goals. To address these issues, the paper proposes soft system methodology (SSM) as a change process approach to improve the dual distribution system and channel coordination to increase revenue and stay ahead of the competition. The proposed change action using SSM involves engaging stakeholders and actively involving them in decision-making to create a sense of ownership of the change process. To facilitate this process, the paper adopts the 7-S framework from McKinsey as an auxiliary tool to identify relevant issues, worldviews, and required transformations in a time-constrained situation.

Improve Service of The Digital Platform Using Value Co-Creation to Optimize Digital Transformation Process of Non-Profit Organization In Indonesia (Case: XYZ Foundation) Muhammad Rifqi Fakhruddin; Santi Novani
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.617

In the competitive landscape today for Non-profit Organizations (NPO), transformation is necessary, especially for mature NPO organizations. Digital transformation is the process of organizations to improve radically their performance using technology. The output from digital transformation is a digital platform as a new business model or core of the digitalization business process. One way for an organization to build a new business model is using co-creation, which means creating process value-making with the customer as the main collaborator. this research will overview a potential implementation of value co-creation in the NPO digital platform and the impact on the digital transformation process. The impact will be orchestrated with a mechanism in a digitally transformed innovation process. This research uses mixed methods qualitative & quantitative from key stakeholders in the NPO and donors of the NPO. The finding: transparency is the key for NPO to recover their current condition and it can implement in digital platforms. Opening three processes of transparency (distribution preparation -distribution process - report) and can also show their area distribution. But the process must be orchestrated with internal stakeholders related to digital adoption, leveraging digital technologies, developing digital capabilities, and managing boundaries. There are several recommendation plans that can implement in Digital Transformation Process XYZ for continuous improvement.

Examining Experience Economy Dimensions on Virtual Tour Satisfaction and Destination Visit Intention Taffy Ukhtia Panduputri; Santi Novani
Journal of Integrated System Vol. 4 No. 2 (2021): Journal of Integrated System Vol. 4 No. 2 (Desember 2021):
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jis.v4i2.4155

Virtual tour is an emerging phenomenon in the tourism industry. During the COVID-19 pandemic, this technology is accelerated and utilized as media to market tourism sites that are mainly closed to contain the Coronavirus spread. This study aims to investigate the relationship between virtual tour experience economy dimensions and outcome of the experience, particularly satisfaction, followed by intention to visit the actual site. Utilizing the PLS-SEM method, this research found that three of the four experience constructs, namely entertainment, esthetics, and escapism positively relate to satisfaction, which leads to participants’ intention to visit the destinations. This finding further supports the role of virtual tour as a strategy to market tourism destinations, as well as emphasizing the significance of immersion and entertainment effect in a virtual content. The result can be of assistance to virtual tour providers or tourism marketers in understanding customer perspective. Keywords: experience economy, satisfaction, tourism, visit intention, virtual tour

Improving Indonesia’s Cross-Border Marketplace Business Through The Value Co-Creation Process Andi Sigit Trianto; Santi Novani
Journal of Integrated System Vol. 5 No. 1 (2022): Journal of Integrated System Vol. 5 No. 1 (Juni 2022)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jis.v5i1.4292

Service science has become a significant talking point in business nowadays. As a value-based service science, the value co-creation paradigm focuses on collaborating between ecosystem actors to generate a new value that enhances the current system. By implementing value co-creation, providers can gain a better understanding of customer needs and expectations, as well as the value generated by the service. This study aims to review the newly implemented system of cross-border marketplace business in Indonesia using the value co-creation concept. The business ecosystem of the new marketplace system comprises sellers, buyers/customers, marketplace companies, courier service companies, national banks, and customs. The new system extends the concept of delivery duty paid (DDP) term from the International Chamber of Commerce (ICC) to collect import duties and taxes on the purchase of goods abroad. To gain comprehensive knowledge about the system, a key informant from customs was interviewed. This study gives a thorough understanding of how value co-creation may be applied in public service and proposes a new model that benefits all actors in the ecosystem. This study makes a sustainable strategy recommendation to policymakers and service providers for increasing value in order to improve the new system's engagement experience, as well as an alternative decision support method for government and service providers to improve the new cross-border marketplace system. The study is novel in that it connects e-commerce to the body of knowledge in the field of service science, a combination that is rarely discussed, especially in Indonesia.

Decision Analysis to Find the Best Solution to Overcome Instrumentation Problems by Using Analytic Hierarchy Process and SMART Method Hatian Ojak Somonggal; Santi Novani
Journal of Integrated System Vol. 5 No. 2 (2022): Journal of Integrated System Vol. 5 No. 2 (Desember 2022)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jis.v5i2.4710

The Laksmana offshore area is one of the oil field areas under Sumatera field. Laksmana offshore area produces 750 BOPD (Barrel Oil per Day). Instrumentation plays a vital role in the production process since it controls the Fluid Flow, level, and pressure. Based on the data collected from January 7th, 2020, to December 6th, 2020, there were 13 unplanned shutdowns caused by instrumentation system failures. This instrumentation systems failure can be grouped into three major categories: Air compressor failure, Instrumentation valve problems, and Instrument equipment malfunctions. Researchers attempted to stratify the problem using a Pareto diagram and find the root cause using a fishbone diagram and Failure Mode Effect Analysis. From the stratifying process, it was found that the company does not yet have any methods and facilities to monitor the condition of the compressor in real-time, so it is difficult to analyze and know the early signs of air compressor failure. The researcher conducted value-focused thinking with three members in a focus group discussion and generated four alternative solutions that can be used. The first alternative is installing the HMI (Human Machine Interface/SCADA) system. The second alternative is to purchase and use the S551 Data Logger. The third alternative is the assembly of own innovation tools made by the Laksmana’s worker, and the last is to appoint extra personnel for daily monitoring of the compressor. This research uses the Analytic Hierarchy Process (AHP) and Simple Multi-Attribute Rating Technique (SMART) methods to determine the best alternative and found that the own innovation tool is the best alternative.

Decision Analysis to Avoid Unplanned Shutdown and Catastrophic Failure Due to Sour Crude Oil Processing in Crude Distillation Unit (CDU) Yanto Karnosaputra; Santi Novani
Journal of Integrated System Vol. 6 No. 2 (2023): Journal of Integrated System Vol. 6 No. 2 (Desember 2023)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jis.v6i2.7396

The Crude Distillation Unit (CDU) plays a pivotal role as the primary production unit in crude oil processing. Changes in the operational patterns of crude oil processing have unveiled potential issues that demand the refinery's capability to process Sour Crude. This type of crude oil contains relatively high impurity levels, with a Total Acid Number (TAN) of 0.3 Mg KOH/g and a sulfur content of 1.5 wt%. This has the potential to impact the remaining life and damage modes of equipment and pipes in the Preheater System due to an increase in corrosion rates. This study aims to identify the root causes and propose alternative solutions to address the possibility of damage, particularly leaks, in the Preheater system of the CDU. The focus is on preventing unplanned shutdowns and reducing the risk of catastrophic issues that may arise from the damage to the CDU's preheater system. These steps are crucial to ensuring the continuity of feed supply for secondary processes and valuable product stocks, essential for the operations of Refinery unit. The research employs Fault Tree Analysis (FTA) and Analytic Hierarchy Process (AHP) methods to evaluate several alternative solutions. The analysis results are expected to provide guidance in selecting the most effective and efficient solution, minimizing the risk of preheater system damage, and maintaining the optimal performance of the CDU.

An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ: An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ Josse, Josse carnoven; Santi Novani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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PT XYZ, the market leader in West Java's dry tissue industry, faces market share growth stagnation due to intensifying competition and consumer price sensitivity. This study aims to analyze the internal and external factors causing this stagnation and to formulate effective business strategies to enhance PT XYZ's market share and penetration. This research employed a qualitative approach with a case study design focusing on PT XYZ. Data were collected through semi-structured interviews with key management personnel, supported by secondary data. Data were analyzed using VRIO, Porter’s Five Forces, STP, Perceptual Mapping, and Competitor Analysis frameworks, then synthesized through SWOT analysis and the TOWS Matrix. The findings identified the company's main internal strengths (such as production facilities and product quality), weaknesses (value growth stagnation and potential cannibalization), external opportunities (eco-friendly products and distribution gaps), and threats (price sensitivity and competitive pressure). Based on this analysis, key strategies were formulated, including developing innovative eco-friendly products, expanding and optimizing the distribution network, and repositioning brands for specific market segments. The implementation of these strategies is expected to sustainably enhance PT XYZ's competitiveness and market share.

Optimizing Economic Performance via MES: A Strategic Decision-Making Framework for Apparel Manufacturing Singh, Hariom Kumar; Novani, Santi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8263

In the dynamic landscape of the apparel manufacturing industry, timely and accurate decision-making is critical to operational success. However, the absence of a real-time monitoring system on the production floor has led to dependency on manual reporting, resulting in data delays, inconsistencies, and even manipulation. These challenges severely limit transparency, responsiveness, and overall efficiency. This thesis addresses this business-critical issue by proposing the implementation of a Manufacturing Execution System (MES) to digitally transform production monitoring and reporting processes. Utilizing the Soft Systems Methodology (SSM), this study explores multiple stakeholder perspectives including production teams, supervisors, and management to define root causes and identify feasible solutions. The research incorporates qualitative insights through interviews and surveys, coupled with best practice analysis to design a context-specific MES framework. The outcome aims to enhance real-time data visibility, streamline workflows, and support data-driven decision-making, ultimately contributing to increased productivity and trust across operational levels.

Implementing Service Science Perspective with Adapting SOP as a Growth Strategy to Expand Market B2B in F&B Sector in Bandung Winda Lestari, Karin; Novani, Santi
Journal of World Science Vol. 2 No. 5 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i5.289

Law of the Republic of Indonesia No. 18 of 2008 concerning Waste Management states that waste management needs to be carried out in a comprehensive and integrated manner from upstream to downstream in order to have a positive impact on the economy, public health, and the environment. Garbage has become a big issue on a national scale without good rules and guidelines. The purpose of this study is to provide SOPs in a circular economy with a service science perspective as a growth strategy for NYAMPIH, a waste logistics management start-up. The object of research is food and beverage businesses in Bandung, such as coffee shops, restaurants, and hotels. This study uses a qualitative approach by observing and interviewing a total of 8 respondents who have the position of manager and business cleaning division. The primary data used is NYAMPIH operations with company documents and literature reviews as well as summaries and thoughts from various sources to support this research. The results of this study are that the F&B sector is still experiencing difficulties in managing its waste because there are no regulations or guidelines that can be implemented properly by the industry due to the limited authority given and no responsibility given from superiors, the waste management and selection processes are not supported by infrastructure now. This research has implications for creating a circular economy scheme for organic and non-organic waste that results in more sustainable economic growth.

Co-Authors Adhya Rare Tiara Adi Asmariadi Budi Adinda Toti Paringan Agung Hendriadi Andi Sigit Trianto Annisa Nurul Azizah Aprilian, Adho Kurnia Lefitra Arafat, Yaumal Aris Sandhika Aziziah, Syarifah Rena Iftitan Azmii Lathifah Bambang Rudito Brilliane, Citra Septi Brilliant Asmit Budi, Adi Asmariadi Budiaji, Lukman Christina Wirawan Cici Cintyawati Citra Septi Brilliane Dermawan Wibisono Devi Aditiawarman Dhanan Sarwo Utomo Dharma, Budi Dini Turipanam Alamanda Fakhruddin, Muhammad Rifqi Farhana, Adinda Fedri Ruluwedrata Rinawan Ferry Firmansyah Fikri, Dimas R. A. Gangga, Rahadhian Adhitya Grisna Anggadwita H Putri, Afisindika Fadhilah Harimukti Wandebori Harmen, Feri Hatian Ojak Somonggal Hidetsugu Morimoto, Hidetsugu I Gusti Agung Ayu Dianintha Andari I Gusti Agung Ayu Dianintha Andari Ilham Fadhil Nurdayat Jehan Nurbani Josse, Josse carnoven Kelvin Kelvin Kijima, Kyoichi Kijima, Kyoichi Kyoichi Kijima Leo Aldianto Lukman Budiaji Mairudi, Mairudi Manahan Siallagan Manahan Siallagan Mayangsari, Lidia Muhammad Rifqi Fakhruddin Mulyadi, Hendrikawan Nadia Alifya Zahra Niko Abdurrahman Norma Aulia Nurdayat, Ilham Fadhil Oktofa Yudha Sudrajad Prayitno Prayitno Putro, Utomo Sarjono Putro, Utomo Sarjono Qurratuaini, Hanifa Rabbani, Ghazali Akmal Rachmawati, Evi Rahmawati, Fauziyah Ram Prabhu Veluru Raynaldi, Mochammad Retno Widiana Sakti Parsaulian Salsabila, Unik Hanifah Sandy Riswanto Santi Agustina Manalu Sapoetra, Tri Djaka Shofiyyah, Yasmin Sidik Darusulistyo Singh, Hariom Kumar Suhono Harso Supangkat Suryana, Lisandy Arinta Susan Oktiwidya Ananda Susan Oktiwidya Ananda Taffy Ukhtia Panduputri Takeshi Arai Tinamtu, Ali Rekso Togar M Simatupang Togar Mangihut Simatupang Triani , Rini Tutik Inayati Utari, Mentari Nur Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Valid Hasyimi Vindiana, Afina Putri Widiana, Retno Widodo, Ahmad Tiko Winda Lestari, Karin Yanto Karnosaputra Yaumal Arafat Yonathan Palumian Yuki Tsuruya, Yuki Yuni Pratidina Wijilestari

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