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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Kinerja Journal of Indonesian Tourism and Development Studies Indonesian Journal of Business and Entrepreneurship (IJBE) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) JRB-Jurnal Riset Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL MANAJEMEN International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management BASKARA: Journal of Business and Entrepreneurship TheJournalish: Social and Government Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Social Service and Research Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal Of World Science ASEAN Marketing Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management International Journal of Entrepreneurship and Sustainability Studies Journal Integration of Management Studies
Santi Novani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Proposed Decision Making in Pricing Strategy Selection for New Vaccine Packaging Study of PT Bpharmaceutical Zahra, Nadia Alifya; Novani, Santi
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.870

Abstract

This study is conducted to develop a structured approach for selecting the most viable pricing strategy for Vaccine T packaging transformation from ampoules to prefilled syringes (PFS), which is a tetanus-diphtheria vaccine produced by PT BPharmaceutical. The packaging innovation is intended to improve dosage accuracy, reduce contamination risks, and align with market trends. To overcome this challenge, this study uses the Analytical Hierarchy Process (AHP) to evaluate and assess the selection of the most suitable pricing strategy based on key financial considerations.  The research employs both qualitative and quantitative methods and is grounded in both primary and secondary data. Internal interviews, FGD, and a questionnaire were conducted with the company’s stakeholders to identify relevant pricing criteria, SWOT analysis, and possible strategy alternatives. External and internal analyses were also performed through PESTEL, Porter’s Five Forces, STP, demand forecasting, and SWOT-TOWS matrix to identify the decision-making environment. Based on these inputs, three strategic alternatives were formulated: Skimming, Penetration, and Strategic. These alternatives were then assessed using AHP based on three main criteria: price changes, average cost per unit, and cost recovery. Price changes have two sub-criteria: average yearly price increase and average gross profit margin, while cost recovery has three sub-criteria: NPV, IRR, and PBP. The result from the AHP analysis indicated that the Strategic pricing strategy is the most viable option, with the highest score of 0.029. An implementation roadmap has also been developed to ensure the strategic execution of this pricing decision.
Value Co-creation of Food Bank and Stakeholder to Achieve Sustainable NGOs: Agenda for Future Research Shofiyyah, Yasmin; Novani, Santi
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i2.1793

Abstract

Food banks appear to be a socially desirable solution to better utilizing food waste from the standpoint of waste reduction since it provides a “win-win” solution. Despite having a valuable mission, sadly, food bank faces several barriers due to their reliance on donations. As a result, collaboration is becoming a desirable step for food banks to increase resources which lead to corporate sustainability. This paper employs a systematic literature review approach to analyze 26 “Food Bank and Stakeholder Partnerships” papers published in the Scopus database over the past five years. The findings indicate that most of research comes from US which have a sustain system of food bank. Numerous studies have examined the collaboration between food banks and different institutions, including healthcare, community, retail, academic, self-organizing, and multi-stakeholder entities which each collaboration gain a uniqueness objective of partnership. This paper discussed the existing of stakeholders and food bank partnership with Four-Co-phase Models of Value Co-creation Process to better understand the phases and traits of partnerships. Communication become an important point on build a sustain partnership. Based on the findings, the topic of communication is widely addressed in articles on collaborative efforts, necessitating further research on trust within collaboration. Further research is needed to explore the sustainability of food banks in developing countries due to limited existing studies. In addition to external collaboration, internal collaboration within the food bank is also important for ensuring organizational harmony in the future.
Improve Service of The Digital Platform Using Value Co-Creation to Optimize Digital Transformation Process of Non-Profit Organization In Indonesia (Case: XYZ Foundation) Fakhruddin, Muhammad Rifqi; Novani, Santi
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.617

Abstract

In the competitive landscape today for Non-profit Organizations (NPO), transformation is necessary, especially for mature NPO organizations. Digital transformation is the process of organizations to improve radically their performance using technology. The output from digital transformation is a digital platform as a new business model or core of the digitalization business process. One way for an organization to build a new business model is using co-creation, which means creating process value-making with the customer as the main collaborator. this research will overview a potential implementation of value co-creation in the NPO digital platform and the impact on the digital transformation process. The impact will be orchestrated with a mechanism in a digitally transformed innovation process. This research uses mixed methods qualitative & quantitative from key stakeholders in the NPO and donors of the NPO. The finding: transparency is the key for NPO to recover their current condition and it can implement in digital platforms. Opening three processes of transparency (distribution preparation -distribution process - report) and can also show their area distribution. But the process must be orchestrated with internal stakeholders related to digital adoption, leveraging digital technologies, developing digital capabilities, and managing boundaries. There are several recommendation plans that can implement in Digital Transformation Process XYZ for continuous improvement.
Bibliometric Analysis to A Future Research Direction on Agile Transformation Darusulistyo, Sidik; Wibisono, Dermawan; Wandebori, Harimukti; Novani, Santi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 2 (2023): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i2.1381

Abstract

Agile transformation has become increasingly popular as a management approach to improve performance, but there has been limited research on its direction. This study aims to advance knowledge on agile transformation to help companies become faster, more flexible, and more responsive. The study employs a bibliometric approach to analyze 116 "Agile Transformation" papers published in the Scopus database over the past 20 years. The findings indicate an increasing number of publications in recent years, with the United States, Finland, and Germany being the top countries. However, the research connections are not yet consolidated, as only 22 authors out of 282 have co-authored papers. The research has also been mainly focused on software development and IT companies, using case studies, grounded theory, and surveys. The study reveals that the major research hotspots in the agile transformation are agile transformation, software development, software design, agile methods, agile transition, and agile adoption. The grand theories emerging in the Agile Transformation revolution emphasize the importance of collaboration, communication, continuous improvement, and customer value. Overall, this study provides a comprehensive understanding of the current state of research on agile transformation and offers insights for future research. The findings highlight the need for greater research diversity beyond software development and IT companies and an opportunity to use action research and ethnography strategies to understand agile transformation. Ultimately, this study contributes to the advancement of knowledge on agile transformation and its role in improving organizational performance.
The Role of Value Co-Creation in ICT-based Service Innovation within Tourism Context Brilliane, Citra Septi; Novani, Santi; Farhana, Adinda
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.02

Abstract

The rapid development of technology has shifted the conventional tourism industry towards the digitalization of the tourism sector. The emergence of travel booking platforms, as a form of technology-based service innovation, is able to simplify traveling activities and previous works of literature have indicated a positive relationship towards customer satisfaction. However, tourist's behavior has change become more demanding to involve in the creation of value in accordance with their needs and wants. The concept of value co-creation elaborates this issue, offering a new concept of value creation and new roles between service providers and tourists. This study aims to examine value co-creation as mediating variable between IT-based service innovation and customer satisfaction, using DART measurements and SEM-PLS is used to assess the model. The findings prove that IT-based service innovation positively influences value co-creation between users, which can increase customer satisfaction. However, IT-based service innovation does not have a direct impact on customer satisfaction, which indicates that value co-creation fully mediating the relationship between service innovation and customer satisfaction. Thus to enhance customer satisfaction, service providers need to propose service innovation that facilitates customer involvement in value creation, which can be supported by technology. Keywords: Customer satisfaction, Service innovation, Tourism, Travel booking platform, Value co-creation.
Co-Authors Aprilian, Adho Kurnia Lefitra Arafat, Yaumal Aziziah, Syarifah Rena Iftitan Bambang Rudito Brilliane, Citra Septi Brilliant Asmit Budi, Adi Asmariadi Budiaji, Lukman Christina Wirawan Darusulistyo, Sidik Dermawan Wibisono Dhanan Sarwo Utomo Fakhruddin, Muhammad Rifqi Farhana, Adinda Fikri, Dimas R. A. Gangga, Rahadhian Adhitya Grisna Anggadwita H Putri, Afisindika Fadhilah Harimukti Wandebori Harmen, Feri Hidetsugu Morimoto, Hidetsugu I Gusti Agung Ayu Dianintha Andari Josse, Josse carnoven Leo Aldianto Mairudi, Mairudi Manahan Siallagan Mulyadi, Hendrikawan Nurdayat, Ilham Fadhil Prayitno Prayitno Qurratuaini, Hanifa Rabbani, Ghazali Akmal Rahmawati, Fauziyah Sandhika, Aris Santi Agustina Manalu Sapoetra, Tri Djaka Shofiyyah, Yasmin Singh, Hariom Kumar Susan Oktiwidya Ananda Takeshi Arai Tinamtu, Ali Rekso Togar M Simatupang Triani , Rini Tutik Inayati Utomo Sarjono Putro Wibisono, Akbar Winda Lestari, Karin Yuki Tsuruya, Yuki Zahra, Nadia Alifya