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LITERASI BUDAYA HIDUP HALAL DI MA MUHAMMADIYAH KOTA BIMA Ismail, Ismail; Ibrahim, Ibrahim; Rasyad Al Fajar, Muhammad; Ulhaq, Muhammad Zia; Rafiuddin, Rafiuddin; Husniah, Dina; Sagaf, Umar
Taroa: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023): Juli
Publisher : LPPM IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/taroa.v2i2.4890

Pengabdian ini bertujuan untuk meningkatkan pemahaman dan kesadaran siswa MA Muhammadiyah Kota Bima tentang pentingnya budaya hidup halal dalam kehidupan sehari-hari. Program literasi budaya hidup halal ini dilaksanakan melalui kegiatan penyampaian materi tatap muka dengan tiga sesi utama: pengenalan konsep budaya hidup halal, dampak positif budaya hidup halal secara holistik, dan diskusi interaktif. Metode yang dalam pengabdian ini meliputi studi literatur untuk penyusunan materi, penyampaian materi oleh narasumber, dan evaluasi melalui pre-test dan post-test. Hasil pengabdian menunjukkan adanya peningkatan pemahaman siswa tentang budaya hidup halal, yang tercermin dari perbandingan hasil pre-test dan post-test. Program ini memberikan kontribusi positif dalam membentuk pemahaman siswa tentang pentingnya memilih produk halal dan menerapkan gaya hidup halal dalam kehidupan sehari-hari.

RAMADHAN KAREEM MENGHASILKAN INOVASI PADA USAHA MAHASISWA MELALUI ZAKAT PRODUKTIF LAZISMU Ismail, Ismail; Ibrahim, Ibrahim; Rasyad Al Fajar, Muhammad; Ulhaq, Muhammad Zia; Rafiuddin, Rafiuddin; Husniah, Dina; Sagaf, Umar
Taroa: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2023): Januari
Publisher : LPPM IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/taroa.v2i1.4905

Bulan Ramadhan merupakan momentum spiritual dan sosial yang mendorong peningkatan kepedulian serta solidaritas umat, salah satunya melalui zakat. Penelitian ini bertujuan untuk mengkaji bagaimana zakat produktif yang disalurkan oleh LAZISMU mampu mendorong inovasi pada usaha mahasiswa. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi pada penerima manfaat zakat produktif. Hasil penelitian menunjukkan bahwa zakat produktif yang diterima mahasiswa tidak hanya berfungsi sebagai bantuan modal, tetapi juga memacu kreativitas, peningkatan kapasitas usaha, serta pengembangan model bisnis yang lebih adaptif dan inovatif selama bulan Ramadhan. Selain itu, peran pembinaan dari LAZISMU turut menjadi faktor pendukung dalam menciptakan ekosistem kewirausahaan yang berkelanjutan. Temuan ini memperlihatkan bahwa pengelolaan zakat secara produktif mampu menjadi instrumen pemberdayaan ekonomi yang efektif, terutama di kalangan mahasiswa.

The Effect of Sharia Financial Literacy on Student Preferences for Choosing Sharia Financial Products Case Study of Students of Muhammadiyah Bima University Heni Kusmawati; Ihwan P. Syamsuddin; Muhammad Rasyad Al Fajar
JURNAL PENDIDIKAN IPS Vol 15 No 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.2929

This study aims to analyze student preferences towards the use of Islamic financial products at Muhammadiyah University of Bima. In the era of rapid development of Islamic economics, the understanding and interest of students as the younger generation are very important to encourage the growth of the Islamic financial sector. This study uses a quantitative approach with a survey method involving 60 students as respondents. Data were collected regarding questionnaires that measure Islamic financial literacy and student preferences for Islamic financial products. Data analysis was carried out using validity, rehabilitation and simple linear regression tests. The results of the study showed that all indicators used to measure Islamic financial literacy and student preferences were valid and reliable. Islamic financial literacy has a positive and significant effect on student preferences in using Islamic financial products.

Influence of Knowledge and Religiousness on Students' Interest in using Halal Cosmetics in Bima City (Study of Students of Muhammadiyah Bima University) Ririn Dwi Aryanti; Rafiuddin Rafiuddin; Muhammad Rasyad Al Fajar
JURNAL PENDIDIKAN IPS Vol 15 No 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.3007

The phenomenon of increasing public awareness of halal products, including cosmetics, encourages the importance of research on factors that influence students' interest in using halal cosmetics. In Bima City, especially among students at Muhammadiyah University of Bima, aspects of knowledge and religiosity are important variables that are thought to play a significant role in the decision to use halal cosmetic products. This study aims to analyze the extent to which knowledge about halal cosmetics and the level of religiosity influence students' interest in selecting and using these products. The research method used is quantitative with a survey approach and distribution of questionnaires to 98 student respondents. The results of the study indicate that: (1) knowledge about halal cosmetics significantly influences students' interest, especially related to understanding the ingredients used and halal certification from official institutions; (2) the level of religiosity also has a significant influence, where students with a high level of religiosity tend to be more careful and selective in choosing products that are in accordance with Islamic values; and (3) simultaneously, knowledge and religiosity make a significant contribution to increasing interest in using halal cosmetics. These findings recommend the importance of continuous education and promotion of halal products, especially through religious and academic approaches. This research is expected to be a reference for manufacturers, academics, and religious institutions in increasing awareness and use of halal cosmetics among the younger generation.

The Effect of Sharia Financial Literacy on Student Preferences for Choosing Sharia Financial Products Case Study of Students of Muhammadiyah Bima University Heni Kusmawati; Ihwan P. Syamsuddin; Muhammad Rasyad Al Fajar
JURNAL PENDIDIKAN IPS Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.2929

This study aims to analyze student preferences towards the use of Islamic financial products at Muhammadiyah University of Bima. In the era of rapid development of Islamic economics, the understanding and interest of students as the younger generation are very important to encourage the growth of the Islamic financial sector. This study uses a quantitative approach with a survey method involving 60 students as respondents. Data were collected regarding questionnaires that measure Islamic financial literacy and student preferences for Islamic financial products. Data analysis was carried out using validity, rehabilitation and simple linear regression tests. The results of the study showed that all indicators used to measure Islamic financial literacy and student preferences were valid and reliable. Islamic financial literacy has a positive and significant effect on student preferences in using Islamic financial products.

Influence of Knowledge and Religiousness on Students' Interest in using Halal Cosmetics in Bima City (Study of Students of Muhammadiyah Bima University) Ririn Dwi Aryanti; Rafiuddin Rafiuddin; Muhammad Rasyad Al Fajar
JURNAL PENDIDIKAN IPS Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.3007

The phenomenon of increasing public awareness of halal products, including cosmetics, encourages the importance of research on factors that influence students' interest in using halal cosmetics. In Bima City, especially among students at Muhammadiyah University of Bima, aspects of knowledge and religiosity are important variables that are thought to play a significant role in the decision to use halal cosmetic products. This study aims to analyze the extent to which knowledge about halal cosmetics and the level of religiosity influence students' interest in selecting and using these products. The research method used is quantitative with a survey approach and distribution of questionnaires to 98 student respondents. The results of the study indicate that: (1) knowledge about halal cosmetics significantly influences students' interest, especially related to understanding the ingredients used and halal certification from official institutions; (2) the level of religiosity also has a significant influence, where students with a high level of religiosity tend to be more careful and selective in choosing products that are in accordance with Islamic values; and (3) simultaneously, knowledge and religiosity make a significant contribution to increasing interest in using halal cosmetics. These findings recommend the importance of continuous education and promotion of halal products, especially through religious and academic approaches. This research is expected to be a reference for manufacturers, academics, and religious institutions in increasing awareness and use of halal cosmetics among the younger generation.

Strategi Pemanfaatan Digital Marketing Melalui Google My Business Pada UMKM di Kecamatan Parado) Nursani; Zara Avila, Dea; Akbar, Muhammad; Firmanto, Taufik; Faiza, Nur; Mulya, Khas Sukma; Amelia, Rizky; Rasyad Al Fajar, Muhammad
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2023): Sewagati: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v2i3.49

Melalui hasil observasi dan wawancara dengan mitra UMKM, terungkap bahwa aktivitas pemasaran yang mereka lakukan masih terbatas pada metode word of mouth, tanpa memanfaatkan potensi media pemasaran baik secara offline maupun online. Produk-produk UMKM hanya dipamerkan di depan rumah tanpa disertai strategi pemasaran yang memadai. Dalam upaya meningkatkan keberlanjutan UMKM, kegiatan pengabdian ini bertujuan untuk menghadirkan UMKM secara online, memungkinkan mereka lebih mudah ditemukan oleh calon pelanggan melalui platform internet. Dengan demikian, diharapkan kegiatan ini dapat membantu UMKM mengoptimalkan potensi pemasaran digital dan meningkatkan daya saing mereka di pasar yang semakin terdigitalisasi.

Dampak Zakat Produktif dalam Pengembangan UMKM Masyarakat Kota Bima: Studi Kasus BAZNAS Kota Bima Wulan Rekah Ardillah; Muh. Yunan Putra; Muhammad Rasyad Al Fajar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7625

This study aims to determine the impact of productive zakat on the development of MSMEs in the Bima City Community. The MSME actors referred to in this study are members of independent business groups in the National Zakat Agency (BAZNAS) of Bima City. This study is a field research using a qualitative approach with a case study strategy. Data collection techniques use observation techniques, interviews and direct documentation to the objects concerned. The data validity technique uses triangulation. The results of this study indicate that the productive zakat program provided by the National Zakat Agency (BAZNAS) of Bima City empowers mustahik by providing business capital, training skills, and providing assistance. So that mustahik (MSME actors) achieve financial independence and improve their standard of living in a sustainable manner. The positive impact of productive zakat is very broad, mustahik who were previously trapped in poverty, slowly rose with their growing businesses. Their income increased, new jobs were created, and the family's standard of living was raised. Then the productive zakat of BAZNAS Bima City has a great impact on MSMEs in the Bima City community, including opening up business opportunities for MSME actors, reactivating MSMEs whose businesses previously experienced a decline in Bima City and increasing the creativity of MSME actors in Bima City.

Peran Teknologi Digital dalam Meningkatkan Akses Pasar Bagi Pelaku UMKM di Kota Bima Runi Asriani; Muhammad Rasyad Al Fajar; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.8082

Economic actors in Bima City, especially MSMEs, have great potential to optimize digital technology to expand market access. However, the level of technology adoption among them is still relatively low, as most still rely on traditional marketing methods such as direct sales and local markets. So the research aims to determine the role of digital technology in increasing market access for MSME actors in Bima City. This research is located in Bima City, West Nusa Tenggara. The data collection techniques used are observation, interview and documentation. Then the Data Analysis Technique is Data Reduction, Data Presentation and Conclusion Drawing or Verification. Then Test Data Credibility namely Member Check, Cross Check, Triangulation and Reference Material. Based on the results of his research, it shows that digital technology now acts as a major driver in changing the way MSMEs operate in Bima City. Through the utilization of the internet, e-commerce platforms, social media, and digital payment systems, MSME players can expand market coverage without regional restrictions. This digitalization not only improves business efficiency, but also strengthens brand image and expands consumer networks, making technology an essential part of business development strategie.

Analisis Pengaruh Aplikasi Facebook Sebagai Strategi Pemasaran dalam Menjangkau Konsemen di Era Ekonomi Digital M. Saiful Rahman; Muhammad Rasyad Al Fajar; Taman Firdaus
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8821

This study aims to determine the influence of Facebook as a marketing strategy in reaching consumers in the digital economy era. The quantitative research approach emphasizes that the problems studied are more general and have a wide area, as well as a complex level of variation. Practically, this finding confirms that Facebook is one of the social media that has a strong influence in the development of marketing strategies, both in terms of building brand awareness, increasing customer interaction, and expanding market reach. Companies or business actors who utilize Facebook optimally have a great opportunity to create marketing strategies that are more effective and responsive to market needs. This study provides an overview that the use of social media, especially Facebook, has an important role in supporting more effective marketing activities. The existence of Facebook not only functions as a communication platform, but also as a strategic tool that is able to reach consumers widely and quickly. With the right approach, social media can be an integral part of the planning and implementation of modern marketing strategies. This finding underlines the importance of digital transformation in the business world, as well as encouraging the integration of information technology in promotional activities to create sustainable competitive advantages.

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