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Novari, Eri
Universitas Islam Negeri Sunan Gunung Djati Bandung
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CLASH OF CHAMPIONS SEBAGAI STRATEGI KOMUNIKASI BISNIS PT RUANG GURU: INOVASI EDUKASI DAN ENGAGEMENT DIGITAL Wishal Widjan Cahyadi; Fernanda Rafli Darmawan; Eri Novari
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Industri edutech di Indonesia berkembang pesat seiring meningkatnya digitalisasi dan kebutuhan akan pembelajaran yang fleksibel, dengan Ruangguru sebagai salah satu pelaku utamanya. Melalui program Clash of Champions, Ruangguru menerapkan strategi komunikasi berbasis gamifikasi edukasi yang berhasil meningkatkan keterlibatan pengguna hingga 30%, memperluas jangkauan ke wilayah non-perkotaan, serta menaikkan konversi pengguna gratis ke layanan premium sebesar 15–20%. Kampanye ini didukung oleh pendekatan digital-first, kolaborasi dengan figur edukatif di media sosial, dan strategi komunikasi yang selaras dengan model AIDA, sehingga mampu membangun loyalitas, meningkatkan awareness, dan memperkuat posisi Ruangguru sebagai pemimpin pasar edutech. Keberhasilan ini juga membuka peluang replikasi strategi ke pasar internasional, menjadikan Clash of Champions contoh nyata komunikasi bisnis yang inovatif, berdampak edukatif, sekaligus menguntungkan secara komersial.
FACTORS INFLUENCING CUSTOMER DECISIONS IN MORTGAGE FINANCING iB: A PERSPECTIVE ANALYSIS OF SHARIA ECONOMIC LAW Sholikul Hadi; Ija Suntana; Deni Kamaludin Yusup; Eri Novari
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Islamic mortgage financing (KPR iB) is one of the flagship products of Islamic banking in Indonesia, designed to facilitate home ownership in accordance with Sharia principles. However, customer participation in KPR iB remains suboptimal compared to conventional mortgage products. This study aims to examine the factors influencing customer decisions in choosing KPR iB, particularly from the perspective of Islamic Economic Law. The study specifically analyzes: (1) the influence of Sharia compliance, product innovation diffusion, promotion, and product quality on customer decisions to choose KPR iB in Bogor; and (2) the mediating role of customer decisions in the relationship between those variables and the increase of Islamic bank market share. This research employs a Mixed Methods approach, with an Explanatory Sequential Design combining quantitative and qualitative analyses. The theoretical framework includes Rational Choice Theory (Gary Becker) as the Grand Theory, Islamic Consumer Behavior Theory (Umer Chapra) as the Middle Theory, and Sharia Compliance Theory (Monzer Kahf) as the Application Theory. Data were collected through questionnaires, observations, interviews, and document analysis. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that: (1) Sharia compliance does not significantly influence customer decisions; (2) product innovation, promotion, and product quality have a significant positive effect on customer decisions; and (3) customer decision does not mediate the relationship between Sharia compliance and market share, but effectively mediates the impact of product innovation, promotion, and product quality on increasing Islamic bank market share.
Pengelolaan dan Keberlanjutan Keuangan Haji di Indonesia: Analisis Yuridis Empiris Farikhin, Ahmad; Novari, Eri; Mulyasari, Heni; Ritha, Henny
Perbanas Journal of Islamic Economics and Business Vol 6 No 1 (2026): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v6i1.386

Abstract

Pendirian Badan Pengelola Keuangan Haji (BPKH) bertujuan meningkatkan kualitas penyelenggaraan ibadah haji, meningkatkan rasionalitas dan efisiensi penggunaan Biaya Penyelenggaraan Ibadah Haji (BPIH) dan meningkatkan manfaat bagi kemashlahatan umat Islam. Isu keberlanjutan keuangaan haji menjadi penting mengingat masa tunggu calon jamaah haji cukup panjang. Penelitian ini bertujuan untuk menganalisis (1) strategi BPKH dalam mengelola keuangan haji, (2) pendistribusian nilai manfaat dan keberlanjutan keuangan haji, dan (3) implikasi UU No. 34 Tahun 2014 terhadap pengelolaan keuangan haji. Beberapa teori yang digunakan untuk menganalisis tujuan penelitian adalah teori manajemen strategik sebagai teori utama, teori keadilan sebagai teori menengah dan teori investasi sebagai teori aplikasi. Penelitian ini merupakan penelitian jenis kualitatif dengan sumber data diperoleh dari penelitian lapangan, wawancara dan literatur kepustakaan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan yuridis empiris dengan metode deskriptif analitik. Penelitian dilakukan di BPKH antara kurun waktu bulan Juli sampai Desember 2024. Hasil penelitian menemukan (1) Strategi BPKH dalam mengelola keuangan haji dilakukan dengan membuat renstra lima tahunan yang mencakup visi, misi dan tujuan, rencana strategis, kerangka regulasi dan kelembagaan serta target kinerja dan pengembangan keuangan haji melalui penempatan dana di perbankan syariah dan investasi, (2) pola distribusi nilai manfaat saat ini mengancam keberlanjutan jangka panjang dan melanggar keadilan proporsional bagi jamaah haji tunggu, (3) implikasi dari pemberlakuan UU No. 34 Tahun 2014 adalah pemisahan pengelolaan keuangan haji dari Kementerian Agama, pengelolaan keuangan haji oleh perbankan syariah, pengelolaan keuangan haji untuk investasi, dan kewenangan pendistribusian nilai manfaat oleh BPKH.
Integration of Religion and Culture Study of Islamic Leadership West Java, Indonesia Adon Nasurullah Jamaludin; Eri Novari
Khazanah Sosial Vol. 4 No. 2 (2022): Khazanah Sosial Vol 4, No 2 August 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i2.17789

Abstract

This research departs from the relationship between religion and culture. Both are different but have a close relationship and complement each other (influence). Leadership is action and behavior (leadership as act and behavior). Meanwhile, there are two sources of human action and behavior, namely religion and culture. Religion and culture have their respective values for humans. Religious values come from God while cultural values come from humans as actors of creation with members of the community. Human actions and behavior arise from the meaning of religious and cultural values. The question is whether leaders in Sundanese society are influenced by religious (Islam) and cultural values (Sundanese culture). This research chooses a study of Nyunda, Islamic (Nyantri) and Nyunda-Islami Leadership in Sundanese Leaders in West Java. This research method uses descriptive-analytic with the aim of getting a comprehensive picture related to the research focus. The results of this research show that religion and culture complement and influence leadership in Sundanese society. Religion and culture underwent a process of acculturation and assimilation, resulting in a dialectic between religious values (Islam) and cultural values (local wisdom), which gave birth to the philosophy or way of life of the Sundanese. One of them is the Sundanese leadership philosophy, namely the integration of religious and cultural values, which gave birth to three leadership characters in Sundanese society, namely (1). The Sundanese Leadership that Nunda. (2). Islamic Sundanese leadership (nyantri). (3). The Sundanese leadership that has both are Nyunda-Islami.
Co-Authors Ade Iskadar Nasution Adon Nasrullah Jamaludin Deni Kamaludin Yusup Dini Herdianti Farikhin, Ahmad Fernanda Rafli Darmawan Gawik Setiawan Ghifar, Azqi Nurhidayatul Gojali, Dudang Ija Suntana Layli Rahmawati Leni Burhan Mulyasari, Heni Nana Herdiana Abdurrahaman Oriza Purna Setya Purwati, Suci Rahayu Kusumadewi Ritha, Henny Riyan Ardiansyah Sholikul Hadi Suhendi Suhendi Supratman, Iman Sutanto, Herry Vemy Suci Asih, Vemy Suci Viola Aulia Hidayat Saputri Widya Novita Sari Wishal Widjan Cahyadi Yuda Septia Fitri Yulandri, Elsa Yumni Alfiah Rihadatulaisy