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Novari, Eri
Universitas Islam Negeri Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN SUCI BANDUNG Novari, Eri; Suhendi, Suhendi; Ghifar, Azqi Nurhidayatul
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.357

Abstract

This study aims to analyze the influence of service quality and location on consumer satisfaction at Rumah Suci Bandung. Service quality is an important factor in improving customer satisfaction, which includes aspects of reliability, responsiveness, assurance, empathy, and physical evidence. Meanwhile, a strategic location can provide easy access for customers, thus affecting their satisfaction level.  This study uses a quantitative method with a survey approach, where data is collected through questionnaires distributed to customers of Rumah Makan Suci Bandung. The analysis technique used is multiple linear regression analysis to find out how much the influence of service quality and location variables on consumer satisfaction.  The results of the study show that the quality of service and location have a positive and significant effect on consumer satisfaction. This indicates that the better the quality of service provided and the more strategic the location of the restaurant, the higher the level of consumer satisfaction. Therefore, Rumah Makan Suci Bandung is advised to continue to improve the quality of service and maintain the advantages of the location to maintain customer loyalty
CLASH OF CHAMPIONS SEBAGAI STRATEGI KOMUNIKASI BISNIS PT RUANG GURU: INOVASI EDUKASI DAN ENGAGEMENT DIGITAL Wishal Widjan Cahyadi; Fernanda Rafli Darmawan; Eri Novari
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Industri edutech di Indonesia berkembang pesat seiring meningkatnya digitalisasi dan kebutuhan akan pembelajaran yang fleksibel, dengan Ruangguru sebagai salah satu pelaku utamanya. Melalui program Clash of Champions, Ruangguru menerapkan strategi komunikasi berbasis gamifikasi edukasi yang berhasil meningkatkan keterlibatan pengguna hingga 30%, memperluas jangkauan ke wilayah non-perkotaan, serta menaikkan konversi pengguna gratis ke layanan premium sebesar 15–20%. Kampanye ini didukung oleh pendekatan digital-first, kolaborasi dengan figur edukatif di media sosial, dan strategi komunikasi yang selaras dengan model AIDA, sehingga mampu membangun loyalitas, meningkatkan awareness, dan memperkuat posisi Ruangguru sebagai pemimpin pasar edutech. Keberhasilan ini juga membuka peluang replikasi strategi ke pasar internasional, menjadikan Clash of Champions contoh nyata komunikasi bisnis yang inovatif, berdampak edukatif, sekaligus menguntungkan secara komersial.
FACTORS INFLUENCING CUSTOMER DECISIONS IN MORTGAGE FINANCING iB: A PERSPECTIVE ANALYSIS OF SHARIA ECONOMIC LAW Sholikul Hadi; Ija Suntana; Deni Kamaludin Yusup; Eri Novari
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Islamic mortgage financing (KPR iB) is one of the flagship products of Islamic banking in Indonesia, designed to facilitate home ownership in accordance with Sharia principles. However, customer participation in KPR iB remains suboptimal compared to conventional mortgage products. This study aims to examine the factors influencing customer decisions in choosing KPR iB, particularly from the perspective of Islamic Economic Law. The study specifically analyzes: (1) the influence of Sharia compliance, product innovation diffusion, promotion, and product quality on customer decisions to choose KPR iB in Bogor; and (2) the mediating role of customer decisions in the relationship between those variables and the increase of Islamic bank market share. This research employs a Mixed Methods approach, with an Explanatory Sequential Design combining quantitative and qualitative analyses. The theoretical framework includes Rational Choice Theory (Gary Becker) as the Grand Theory, Islamic Consumer Behavior Theory (Umer Chapra) as the Middle Theory, and Sharia Compliance Theory (Monzer Kahf) as the Application Theory. Data were collected through questionnaires, observations, interviews, and document analysis. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that: (1) Sharia compliance does not significantly influence customer decisions; (2) product innovation, promotion, and product quality have a significant positive effect on customer decisions; and (3) customer decision does not mediate the relationship between Sharia compliance and market share, but effectively mediates the impact of product innovation, promotion, and product quality on increasing Islamic bank market share.
Co-Authors Ade Iskadar Nasution Adon Nasrullah Jamaludin Deni Kamaludin Yusup Dini Herdianti Fernanda Rafli Darmawan Gawik Setiawan Ghifar, Azqi Nurhidayatul Gojali, Dudang Ija Suntana Layli Rahmawati Leni Burhan Nana Herdiana Abdurrahaman Oriza Purna Setya Purwati, Suci Rahayu Kusumadewi Riyan Ardiansyah Sholikul Hadi Suhendi Suhendi Supratman, Iman Sutanto, Herry Vemy Suci Asih, Vemy Suci Viola Aulia Hidayat Saputri Widya Novita Sari Wishal Widjan Cahyadi Yuda Septia Fitri Yulandri, Elsa Yumni Alfiah Rihadatulaisy