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All Journal Journal of Economicate Studies Jurnal Ekonomi dan Bisnis Indonesia Khazanah Sosial Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik AKSELERASI: Jurnal Ilmiah Nasional Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Economics and Management Journal of Islamic Economics and Business Gunung Djati Conference Series JEMBA: Journal of Economics, Management, Business, and Accounting

Novari, Eri

Universitas Islam Negeri Sunan Gunung Djati Bandung

Author-ID : 3338361

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Bauran Pemasaran (Product, Price, Dan Place) Pada Analisis Gisty Hijab Olshop Eri Novari; Riyan Ardiansyah
AKSELERASI: Jurnal Ilmiah Nasional Vol 2 No 3 (2020): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v2i3.110

Bauran pemasaran (marketing mix) adalah inti dari suatu sistem perusahaan yang dapat dilakukan untuk mempengaruhi permintaan akan produk yang dihasilkan. Variabel dari bauran pemasaran adalah product, price, place, promotion, people, process, dan physical evidence. Dari uraian di atas, penulis akan melakukan analisis pada Gisty Hijab Olshop tentang pengaruh bauran pemasaran yaitu produk (product), harga (price), dan tempat (place). Tujuan dari analisis ini adalah untuk mengetahui pengaruhnya terhadap keputusan konsumen. Dan analisis ini menggunakan analisis deskriptif.

PENGARUH BUZZ MARKETING DAN BRAND AMBASSADOR TERHADAP PURCHASE DECISION DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING Gawik Setiawan; Eri Novari; Rahayu Kusumadewi
Komitmen: Jurnal Ilmiah Manajemen Vol 2, No 2 (2021): Komitmen : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v2i2.14376

Penelitian ini bertujuan untuk mengetahui pengaruh buzz marketing dan brand ambassador terhadap purchase decision dengan brand awareness sebagai variabel intervening pada pengguna produk ponsel merek vivo di Kota Bandung. Metode yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel yang digunakan adalah sebanyak 110 responden pengguna produk ponsel merek vivo di Kota Bandung dengan teknik purposive sampling dan accidental sampling melalui penyebaran kuesioner. Pengujian instrumen dilakukan dengan uji asumsi dasar dan asumsi klasik, pengujian hipotesis dilakukan dengan uji regresi linear berganda, uji t, uji f, dan uji koefisien determinasi yang kemudian dilanjutkan dengan menggunakan path analys. Hasil penelitian menunjukkan bahwa buzz marketing, brand ambassador, brand awareness berpengaruh positif dan signifikan terhadap purchase decision secara langsung maupun tidak langsung.

TINJAUAN MANAJEMEN SUMBER DAYA MANUSIA YANG MEMPENGARUHI KINERJA: SEBUAH AGENDA PENELITIAN Eri Novari
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 3 No 1 (2020): JURNAL PAPATUNG Volume 3 Nomor 1 Tahun 2020
Publisher : GoAcademica Research dan Publishing

There is increasing evidence supporting the relationship between so-called high-performance or high-commitment human resource management practices (HRM) and various measures of organizational performance. However, it is not clear why this relationship exists. This paper argues that in order to provide a convincing explanation about this association, we need to improve the theoretical and analytical framework in three main areas namely the nature of HRM, and especially the reasons for a specific list of HR practices; the nature of organizational performance; and the relationship between HRM and performance. A model is presented to explore this connection. Existing literature on HRM and performance is reviewed based on analysis to identify key gaps in knowledge and help focus further research priorities.

Integration of Religion and Culture Study of Islamic Leadership West Java, Indonesia Adon Nasurullah Jamaludin; Eri Novari
Khazanah Sosial Vol 4, No 2 (2022): Khazanah Sosial Vol 4, No 2 August 2022
Publisher : UIN Sunan Gunung Djati

This research departs from the relationship between religion and culture. Both are different but have a close relationship and complement each other (influence). Leadership is action and behavior (leadership as act and behavior). Meanwhile, there are two sources of human action and behavior, namely religion and culture. Religion and culture have their respective values for humans. Religious values come from God while cultural values come from humans as actors of creation with members of the community. Human actions and behavior arise from the meaning of religious and cultural values. The question is whether leaders in Sundanese society are influenced by religious (Islam) and cultural values (Sundanese culture). This research chooses a study of Nyunda, Islamic (Nyantri) and Nyunda-Islami Leadership in Sundanese Leaders in West Java. This research method uses descriptive-analytic with the aim of getting a comprehensive picture related to the research focus. The results of this research show that religion and culture complement and influence leadership in Sundanese society. Religion and culture underwent a process of acculturation and assimilation, resulting in a dialectic between religious values (Islam) and cultural values (local wisdom), which gave birth to the philosophy or way of life of the Sundanese. One of them is the Sundanese leadership philosophy, namely the integration of religious and cultural values, which gave birth to three leadership characters in Sundanese society, namely (1). The Sundanese Leadership that Nunda. (2). Islamic Sundanese leadership (nyantri). (3). The Sundanese leadership that has both are Nyunda-Islami.

Effect of Current Ratio (Cr), Quick Ratio (Qr), Debt To Asset Ratio (Dar) and Debt To Equity Ratio (Der) on Return On Assets (Roa) Widya Novita Sari; Eri Novari; Yuda Septia Fitri; Ade Iskadar Nasution
Journal of Islamic Economics and Business Vol 2, No 1 (2022): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

This research is motivated by differences in the results of previous studies regarding the Effect of Current Ratio (CR), Quick Ratio (QR), Debt To Asset Ratio (DAR), and Debt To Equity Ratio (DER) on Return On Assets (ROA) in Companies Pharmaceutical Sub-Sector Listed on the Indonesia Stock Exchange for the 2015-2019 Period. This study aims to determine the effect of the Current Ratio (CR), Quick Ratio (QR), Debt To Asset Ratio (DAR), and Debt To Equity Ratio (DER) on Return On Assets (ROA). This study uses several data analyzes, namely descriptive analysis, model selection test, data selection method test (Chow test, Hausman test, and Langrange multiplier test), panel data regression analysis test, hypothesis testing (partial test and simultaneous test), and coefficients. determination by using the Eviews version 10 program. Based on the results of this study, it shows that the measurement results on the Current Ratio (X1) have no significant effect on Return On Assets (Y), Quick Ratio (X2) have no significant effect on Return On Assets (Y), Debt to Assets Ratio (X3) has an effect on Return On Asset (Y), and finally Debt to Equity Ratio (X4) has an effect on Return On Asset (Y).

ISLAMIC MICROECONOMICS DESIGN: ISLAMIC MICROECONOMICS DESIGN Yumni Alfiah Rihadatulaisy; Nana Herdiana Abdurrahaman; Eri Novari
Jurnal Ekonomi dan Bisnis Indonesia Vol 8 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Islam has regulated all aspects of human life, including in the economic field. Today Islamic Economic thought has experienced rapid development and comprehensive coverage. At this level of development, the material can be obtained to compile the concept of the Islamic economic system, both micro, and macro. The purpose of this journal is to find out the design of Islamic microeconomics. The research method used by researchers in this study is a qualitative approach which is library research. The data collection technique is by conducting a review study on literature with a problem to be solved. Thus, it can be concluded that Islamic economics is likened to a house, building, or building that requires a value, principle, and basic concept in the form of design before the economic system is built. By knowing an Islamic economic design, it is hoped that you can get a complete and comprehensive picture briefly about the Islamic economy which is like a building and consists of a roof, pole, and foundation. There are basic principles in the design of Islamic economics. Some of these principles can generally be divided into three parts, namely: universal values, derivative principles, and morals.

THE INFLUENCE OF SENSE EXPERIENCE AND FEEL EXPERIENCE ON TOURISTS' INTENTION TO REVISIT Dini Herdianti; Eri Novari; Leni Burhan; Layli Rahmawati; Herry Sutanto
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.4

This research is motivated by the existence of market openness which results in the number of products in the form of goods and services increasing and causing too many people to compete in the market. One of them is Waterboom Tirta Sumber Jaya Cipangalun, a company engaged in the tourism sector that competes with an emphasis on the loyalty of its visitors so that they have an interest in visiting again by paying attention to important factors in the marketing field such as sense experience and feel experience. The purpose of this study was to determine the effect of sense experience and feel experience on the interest of returning tourists at Waterboom Tirta Sumber Jaya Cipangalun Ciamis partially and simultaneously. The research method used is a descriptive verification method with a quantitative approach. This type of data includes all variables that are closely related to the influence of sense experience and feel experience on the interest of returning tourists. Data collection techniques were obtained from questionnaires and literature studies. The sample used in this study amounted to 100 respondents of tourists from Waterboom Tirta Sumber Jaya Cipangalun Ciamis using a non-probability sampling method. The results of the analysis using multiple linear regression where these results indicate that sense experience and feel experience have a positive and significant effect on the interest of returning tourists. The results of the partial analysis using the t-test showed that for the sense experience variable, tcount > ttable (7.578 > 1.984) with a significance value of 0.000 <0.05. For the feel experience variable, tcount > ttable (4.978 > 1.984) with a significance value of 0.000 <0.05. The results of simultaneous hypothesis testing using the F test showed that the value of Fcount > Ftable (170,204 > 3.09) with a significance value of 0.000 < 0.05. From the calculation of the coefficient of determination (R2), the result is 0.778 or 77.8%. While the remaining 22.2% is influenced by other variables not examined in this study.

Strategic CRM Approaches for Strengthening Customer Loyalty and Satisfaction Purwati, Suci; Novari, Eri
Journal of Economicate Studies Vol. 7 No. 1 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i1.848

Customer Relationship Management (CRM) plays a pivotal role in enhancing customer satisfaction and loyalty by integrating strategy, technology, and relationship-building practices. This study investigates CRM as both a managerial philosophy and operational framework, focusing on how organizations strategically implement CRM to foster long-term customer relationships. Using a qualitative method through literature-based analysis, the study identifies key CRM strategies such as personalization, customer segmentation, multichannel communication, and cultural adaptation. It also examines how contextual factors—such as technological readiness, organizational culture, and industry-specific dynamics—shape CRM effectiveness. Findings suggest that CRM is most impactful when aligned with organizational goals and embedded in a culture of customer-centricity. The study contributes a conceptual synthesis that integrates relational and technological dimensions of CRM, offering theoretical refinement and practical guidance for organizations, particularly in emerging markets. The research highlights the need for context-sensitive CRM models and provides strategic implications for CRM deployment and performance enhancement.

FIQH ENTITAS SYARIAH Oriza Purna Setya; Viola Aulia Hidayat Saputri; Eri Novari
Gunung Djati Conference Series Vol. 42 (2024): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fikih entitas syariah merupakan cabang disiplin ilmu yang mengkaji ketentuan-ketentuan syariah Islam terkait dengan berbagai entitas atau objek, termasuk produk konsumsi. Penelitian ini menerapkan metode studi pustaka. Studi pustaka adalah metode penelitian di mana objek kajian menggunakan data pustaka seperti buku, e-book, artikel, dan jurnal ilmiah. Penelitian ini dilakukan dengan membaca, memahami, mengkaji, dan menganalisis objek yang diteliti. Tujuan dari penelitian ini adalah untuk mengetahui dan memahami Fikih Entitas Syariah, yang juga mencakup pembahasan mengenai kosmetik halal, produk makanan, dan minuman halal. Hasil penelitian ini menunjukkan bahwa kosmetik halal telah banyak digunakan oleh berbagai kalangan karena produk tersebut telah diakui kehalalannya oleh Badan Penyelenggara Jaminan Produk Halal (BPJPH) Kementerian Agama berdasarkan fatwa halal tertulis yang dikeluarkan oleh Majelis Ulama Indonesia (MUI). Saat ini, banyak orang yang memperhatikan konsumsi mereka, mengingat pentingnya produk kosmetik, makanan, dan minuman halal, terutama bagi umat Islam. Beberapa bentuk makanan dan minuman yang diharamkan oleh Islam antara lain bangkai, babi, darah, binatang yang disembelih tanpa menyebut nama Allah, serta minuman beralkohol yang memabukkan.

The Impact of Halal Certificate Ownership on MSME Income in Indonesia Novari, Eri; Asih, Vemy Suci; Yulandri, Elsa; Supratman, Iman; Gojali, Dudang
Indonesian Journal of Economics and Management Vol. 4 No. 3 (2024): Indonesian Journal of Economics and Management (July 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v4i3.6405

The ownership of halal certification can raise the likelihood of increasing SMEs' well-being, especially through revenue enhancement, according to this research, which empirically investigates the elements thought to motivate SME actors to seek halal certification. To accomplish the predefined research goals, the researcher employed a questionnaire survey with SMEs in Indonesia to gather data. The sample was chosen using the Cluster Random Sampling approach, and structural equation modeling (SEM) was used for analysis. The findings show that halal certification ownership affects income improvement, while halal literacy and accessibility affect halal certification ownership. The findings demonstrate how halal knowledge and accessibility affect the ownership of halal certification and how this affects SMEs' well-being. The research findings have management effects, such as offering a model for halal certification ownership as a policy guideline and promoting Halal Go Digital to help SMEs digitize their operations and make use of helpful features. With the use of this research, the government may develop a halal supply chain that involves both public and commercial entities and is coordinated across sectors.

Co-Authors Ade Iskadar Nasution Adon Nasrullah Jamaludin Deni Kamaludin Yusup Dini Herdianti Fernanda Rafli Darmawan Gawik Setiawan Ghifar, Azqi Nurhidayatul Gojali, Dudang Ija Suntana Layli Rahmawati Leni Burhan Nana Herdiana Abdurrahaman Oriza Purna Setya Purwati, Suci Rahayu Kusumadewi Riyan Ardiansyah Sholikul Hadi Suhendi Suhendi Supratman, Iman Sutanto, Herry Vemy Suci Asih, Vemy Suci Viola Aulia Hidayat Saputri Widya Novita Sari Wishal Widjan Cahyadi Yuda Septia Fitri Yulandri, Elsa Yumni Alfiah Rihadatulaisy

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