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All Journal Jurnal Sosial Ekonomi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis EKONOMIS : Journal of Economics and Business Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA International Journal of Economics, Business and Accounting Research (IJEBAR) JAS (Jurnal Agri Sains) Journal of Food System and Agribusiness (JoFSA) KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Ilmiah SOSIO AGRIBIS JURNAL HUTAN TROPIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Sewagati Jurnal Ilmiah Manajemen Agribisnis
Eko Nurhadi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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THE EFFECTIVENESS OF PROMOTING HYDROPONIC VEGETABLES AND PRODUCTS THROUGH INSTAGRAM WITH BRAND AWARENESS AS A MODERATING VARIABLE AT PT. KEBUN SAYUR Rahmawati, Alya Firda; Nurhadi, Eko; Setyadi, Taufik
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12792

Abstract

PT. Kebunsayur Surabaya promotes hydroponic vegetables and processed products on Instagram but has yet to achieve widespread reach. Popular posts based on monthly reports only get 29 likes; this figure is relatively low for a business account. This research aims to analyze the effectiveness of social media Instagram @kebunsayursurabaya using the EPIC Model and analyze the influence of promotional effectiveness on the volume of consumer purchases of vegetables and hydroponic preparations moderated by brand awareness. The research method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS), especially with the WarpPLS 8.0 program. Primary data was collected through a questionnaire with a sample of 55 respondents taken using techniques non-probability sampling, namely purposive sampling. The research results show that the promotion of Kebunsayur Surabaya via Instagram is very effective, with a value of 4.39. The effectiveness of the promotion has a positive and significant effect on purchase volume with a path coefficient value of 0,454 and brand awareness moderates the effectiveness of promotion on purchase volume positively and significantly with a path coefficient value of 0,223
CONTENT MARKETING INSTAGRAM UNTUK MEMPERTAHANKAN CUSTOMER RETENTION MELALUI CUSTOMER ENGAGEMENT PADA KONSUMEN PRODUK MIE INSTAN MEREK LEMONILO Salsabila, Annisa Ainan; Hendrarini, Hamidah; Nurhadi, Eko
JAS (Jurnal Agri Sains) Vol 8, No 1: Juni 2024
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v8i1.1303

Abstract

Tujuan diadakan penelitian ini adalah untuk menganalisis pengaruh content  marketing terhadap customer engagement pada konsumen mie instan merek Lemonilo di Kota Surabaya, untuk menganalisis pengaruh customer  engagement terhadap customer  retention pada  konsumen mie instan merek Lemonilo di Kota Surabaya, untuk menganalisis pengaruh content  marketing terhadap customer  retention pada mie instan merek Lemonilo di Kota Surabaya, dan untuk menganalisis pengaruh content marketing terhadap customer  retention dengan customer  engagement sebagai  variabel  intervening  pada konsumen mie instan merek Lemonilo di Kota Surabaya.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan analisis dengan pendekatan kuantitatif.Hasil penelitian menunjukkan bahwacontent marketing  berpengaruh positif dan signifikan terhadap customer engagement. Customer engagement berpengaruh positif dan signifikan terhadap customer retention. Content marketing berpengaruh positif dan signifikan terhadap customer retention.Content marketing berpengaruh positif dan signifikan terhadap customer retention melalui customer engagement sebagai variabel intervening.
Pengembangan Urban Farming di Kota Surabaya dengan Inovasi Bisnis : Model BMC (Business Model Canvas): Development of Urban Farming in the City of Surabaya with Business Innovation: BMC Model (Business Model Canvas) Yuliati, Nuriah; Nurhadi, Eko; Atasa, Dita; Baik, Stevi Putri Afdolvina
Jurnal Ilmiah Manajemen Agribisnis Vol. 12 No. 1 (2024): Jurnal Ilmiah Manajemen Agribisnis - Januari 2024
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v12i1.20

Abstract

Urban farmers create creative ways in the form of entrepreneurial innovation to develop urban farming. Women Farming Groups (KWT) and Farmer Groups (Poktan) can become profitable businesses because of higher quality human resources and production quality orientation. The research objective is to analyze urban farming business innovation in the city of Surabaya using the BMC (Business Model Canvas) model. The research was carried out on 5 Women Farmer Groups (KWT) and Farmer Groups (Poktan) in the City of Surabaya, namely, Guyub Rukun Farmer Women Group, Yurga Farm Farmer Group, Serpis Farmer Group, Sri Rejeki Jitu Farmer Group, and Dorang Cinta Farmer Woman Group. The analysis used is qualitative analysis by describing the stages of innovation with business models on the 9 Business Model Canvas (BMC). Research using qualitative methods was used in 5 KWTs and Poktans. Therefore, key informants were selected from each chairman of the KWT and Poktan. The results of the research were that KWT Guyub Rukun received the lowest revenue and Poktan Serpis received the highest revenue. This is because the revenue flow only comes from the sale of harvested crops and only has one main partner. The development of an urban farming business using the BMC (Business Model Canvas) model can be used by business people as a basis for developing strategies and taking steps to develop better so that with BMC they can discover the advantages and disadvantages of each KWT and Poktan.
Analisis Nilai Tambah Minuman Infused water pada Usaha KWT Kirani di Kampung Mint Blitar Kota Blitar Anggoro Restio Widodo, Rizki; Nurhadi, Eko; Firdaus Setiawan, Risqi
Journal of Food System & Agribusiness Volume 8 Nomor 2 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i2.3078

Abstract

Tujuan penelitian ini adalah menganalisis nilai tambah minuman air infused water di Kelompok Wanita Tani Kirani di Kelurahan Mint, Blitar, Kecamatan Pakunden, Kota Blitar. Penelitian ini dilakukan pada bulan Februari-Maret 2002. Metode penelitian yang digunakan adalah metode Hayami. Metode analisis nilai tambah Hayami memperkirakan perubahan nilai bahan baku setelah pengolahan. Sementara itu, hasil penelitian menunjukkan bahwa perusahaan produksi minuman berbahan dasar air di Desa Mint, Blitar, yang dioperasikan oleh Kelompok Wanita Tani Kirani, mencapai hasil nilai tambah dari produksi sebesar Rp20.117/botol, dengan koefisien nilai tambah sebesar 83,8%. Hasil nilai tambah dari produksi minuman berbahan dasar air rempah-rempah adalah Rp19.898/botol, dengan koefisien nilai tambah sebesar 82,9%. Perusahaan produksi minuman berbahan dasar air yang dioperasikan oleh KWT Kirani memiliki hasil nilai tambah yang tinggi, yang menunjukkan keuntungan yang tinggi. Untuk meraih laba lebih tinggi, KWT Kirani dapat meningkatkan volume produksi dan memasarkan produk berbahan dasar air di lokasi keramaian seperti tempat wisata, bazar, dan acara Car Free Day (CFD).
Analisis Pengaruh Brand Awareness, Electronic Word of Mouth dan Integrated Marketing terhadap Keputusan Pembelian Makrifat, Thiang; Hendrarini, Hamidah; Nurhadi, Eko
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2262

Abstract

This study aims to analyze the influence of brand awareness, e-WoM, and integrated marketing on purchasing decisions for Bonpay Rhanindi products on the Shopee marketplace. A quantitative approach using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method was used in this study. Primary data were collected through questionnaires distributed to 62 respondents using a purposive sampling technique. The results showed that simultaneously and partially there was an influence of brand awareness, e-WoM, and integrated marketing variables on purchasing decisions for Bonpay Rhanindi products on the Shopee marketplace.
Co-Authors Anggoro Restio Widodo, Rizki Anggraeni, Yuni Tiara Ari Cahyono Suminar Baik, Stevi Putri Adolvina Baik, Stevi Putri Afdolvina Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Margiati Dita Endang Yektiningsih, Endang Fahrasyahda, Marsha Amanda Finurih, Prayoga Eka Hamidah Hendrarini Ida Syamsu Roidah Ivan Aditya Prakoso Makrifat, Thiang Mariyatul Qibtiyah Nugraha, Dewi Amira Eka Nuriah Yuliati Permana, Akbar Bintang Putri, Devi Laxmi Aprilia Qomariyah, Badriyatul Rahmawati, Alya Firda Revita Yustianawati Risqi Firdaus Setiawan Salsabila, Annisa Ainan Sari, Atika Permata Sigit Dwi Nugroho Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Tamaulina Br Sembiring Wibowo, Afini Rifa