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All Journal International Journal of Electrical and Computer Engineering Jurnal Simetris Mediator Jurnal Teknologi Informasi dan Ilmu Komputer KOMUNIKA Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Dinamisia: Jurnal Pengabdian Kepada Masyarakat PROSIDING KOMUNIKASI JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) EDUMATIC: Jurnal Pendidikan Informatika Jurnal Sistem informasi dan informatika (SIMIKA) Jurnal Ilmu Teknik dan Komputer Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service International Journal of Qualitative Research Electronic Journal of Education, Social Economics and Technology International Journal of Health, Engineering and Technology West Science Business and Management Bulletin of Social Studies and Community Development Indonesian Journal of Community Services Laporan Upaya Nyata Inovasi Ilmu Komputer (LUNIK) Siber International Journal of Education Technology Journal of Public Relations and Digital Communication (JPRDC)
Ida Nurhaida
Universitas Lampung
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Journal : Journal of Public Relations and Digital Communication (JPRDC)

 1 
THE INFLUENCE OF SOCIAL MEDIA MUKBANG CONTENTS TOWARDS ADOLESCENT FOOD CONSUMPTION BEHAVIOR Olova, Khansa Ranbia Audreyzovna; Windah, Andi; Riza, Ahmad; Nurhaida, Ida
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3386

Abstract

How individuals eat has an impact on their health and well-being. To maintain their well-being, individuals must control their mindset and social environment. The prevalence of eating broadcasts on YouTube, where content creators consume large amounts of food without revealing nutritional information, continues to be a popular trend that hypothetically affects people's eating habits. The study aims to assess the influence of social media influencers on unhealthy food habits, using Planned Behavior Theory as a framework. This study used a method of survey and collecting quantitative data. This study examined the research site of the University of Lampung. The data analysis was done descriptively. According to the regression formula, Y = 16. 615 + 0677X - Constant term = 16. In summary, with a trust value of 0, 615 indicates a positively oriented regression coefficient X, which represents the magnitude of influence of the X variable on the Y variable. The t-test showed X had a significant impact of 40. 1% on Y 59 remaining. 9% of variation in the Y variable attributed to unexamined factors. The study showed that how much a person's food consumption behavior is affected by watching an eating broadcast depends on their intentions. Consuming the frequency, duration, and attention levels of the broadcast significantly affects and improves unhealthy consumption behavior in adolescents.
Co-Authors ., Karomani Abdul Haris Ahmad Riza Ahmad Riza Faizal, Ahmad Riza Akhmad Riza Faizal Akmal Junaidi Ali, Husain Andi Windah Andi Windah* Arif Sugiono Arnila Purnamayanti Aryanti Nina Yudha Ayumi, Vina Azis, Diky Luqman Darojat, Agus Dhamanti, Inge Djauharie, Arlyandi S Djuadi, Noverman Faisal, Fairo Mahaputranda Fikri, Muhammad Huri Fitri Yakub Giovanni, Netaniel Halim, Yeru Dwi Pratama Hapzi Ali Hazni, Elvira Hestin Oktiani Hidayat, Januar Putra Ichsan Ichsan Khansa, Devanna Alandra Kurnia Muludi Maryani, Eri Nandi Haerudin Negara, Komang Putra Satria Nina Yudha Aryanti Olova, Khansa Ranbia Audreyzovna Pairulsyah Pairulsyah Pratiwi, Chelomitha Arsy Putra, Purwanto Renti Oktaria, Renti Reza Gustifa, Adinda Saputra, Muhammad Azi Sirat, Abdul Hadi SITI MARIAM Slamet Riyadi Sugeng P Hariyanto Tina, Kartika Tjahjono, Benny