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Multiplier Effect Analysis of Tulung Ni Lenggo Lake Management as Sustainable Ecotourism Yuliana, Irma; Susilo, Heru; Irawan, Irman; Fitriyana, Fitriyana
Depik Jurnal Ilmu Ilmu Perairan, Pesisir, dan Perikanan 2025: Special Issue ICFM
Publisher : Faculty of Marine and Fisheries, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13170/depik.0.0.48205

Abstract

Tulung Ni Lenggo is a lake area in Berau Regency that has been opened as an ecotourism location since 2016. The manager chose the ecotourism concept as an effort to implement the concept of sustainable development. This study aimed to analyze the direct, indirect and advanced economic impacts and multiplier effects of ecotourism of Tulung Ni Lenggo Lake in Berau Regency. The analysis method used was the multiplier effect economic impact analysis method. The direct economic impact on the business unit was IDR 273,043,166.67/year, the indirect economic impact was IDR 369,096,833.33/year and the further economic impact was IDR 173,880,000.00/year. The value of the Keynesian multiplier effect was 0.07, the value of income multiplier ratio type 1 was 2.35, and the value of income multiplier ratio type 2 was 2.99. This means that the management of Lake Tulung Ni Lenggo as sustainable ecotourism had been able to provide an economic impact on business unit income and labor in the ecotourism area, which also impacts increasing consumption and the local economy.Keywords:Economic effectTulung Ni LenggoLakeBerau Regency
Prioritization of Development Strategies Based on the Existing Business Model Canvas at Beras Basah Island Nur Indah Sari; Heru Susilo; Erwiantono; Fitriyana; Juliani
Grouper Vol. 16 No. 2 (2025): Grouper : Jurnal Ilmiah Perikanan
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/grouper.v16i2.321

Abstract

This study aims to determine the mapping of existing business strategies and to develop new business strategies into a business model canvas. The method used is descriptive qualitative. Data collection was carried out through observation, documentation and interviews. The collected data were analyzed using SWOT analysis and the results were described in nine elements of the Business Model Canvas. The results of the study indicate that the business strategy obtained from the mapping of the Business Model Canvas is quite good, because each element supports each other to increase income. Furthermore, several strategies need to be carried out to increase income and prioritize the concept of sustainable ecotourism such as publication and socialization of policies; determination of a management model based on the carrying capacity of the Area; integration between tourist destinations to create a tour package; collecting feedback to improve services; expanding market segmentation to foreign tourists; determining promotion costs, research and development; and optimizing opportunities through increasing MSMEs and the creative economy