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All Journal EQUILIBRIUM YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Dinamika ISLAMICA: Jurnal Studi Keislaman Kodifikasia: Jurnal Penelitian Islam An-Nisbah: Jurnal Ekonomi Syariah Risâlah, Jurnal Pendidikan dan Studi Islam Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Istinbath: Jurnal Hukum dan Ekonomi Islam EKONOMI BISNIS Al-Muqayyad El-kahfi : Journal of Islamic economics JURNAL ILMIAH GLOBAL EDUCATION Tasyri' An-Nisbah: Jurnal Ekonomi Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan International Journal of Islamic Business and Economics (IJIBEC) As-Syirkah: Islamic Economic & Financial Journal
Dede Nurohman
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
RESPON DAN MINAT BELI PRODUK BUSANA (STUDI KASUS PADA FOLLOWERS INSTAGRAM TOKO GRIYA TULUNGAGUNG Luthfiyani, Mimma; Nurohman, Dede
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1126

Abstract

Digital marketing is an important marketing strategy used by UMKM actors in dealing with the impact of the Covid-19 pandemic. Instagram social media is one of the most widely used platforms, especially for business actors engaged in the fashion sector, including GriyaAlika. The success of a marketing strategy through Instagram is determined by the number of followers. This paper aims to map the responses of followers of the instagram account too griya alika on buying interest. This study uses a qualitative descriptive method with an netnograpdi approach. This study found that the response of netizens to the marketing content carried out by Griya Alika with the @griyaalika account had a high enough enthusiasm for Instagram posts, resulting in many comments and likes showing interest or buying interest.  
Co-Authors AA Sudharmawan, AA ABD Aziz, ABD Adiyono Agus Eko Sujianto Ahmad Muhtadi Anshor, Ahmad Muhtadi Akhyak Anam, Hoirul Andi Andi Baihaqi, Wahid Ahtar Dwi Astuti Wahyu Nurhayati Fahmi, Moh. Farih Faizun, Mochammad Fuad, Ah Zaki Haque , Ahasanul Harun, Makmur Kooria, Mahmood Luthfiyani, Mimma Maarif, Sultan Hakim Muhammad Aswad Muhtadi Anshor, Ahmad Munir, Muh. Misbakhul Nazulah, Laili Irfatun Nur Isnaini, Ulya Oktavia, Novi Tri Pratiwi, Putri Hadiyanti Qomarul Huda, Qomarul Santoso, Irvan Widi Sayid, Syahriza Azizan Suselo , Dedi Ubaidillah Ubaidillah Ulumudien, Mohamad Ikhya Umam, Syamsul Wibiantoro, Awang Dewangga