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The influence of excellent service by butler service on guest satisfaction at Tanadewa Villas & Spa Kadek Intan Diastari Dewi; I Gusti Agung Mas Krisna Komala Sari; Ni Putu Wiwiek Ary Susyarini; Ni Luh Eka Armoni; Dewa Made Suria Antara
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.1-9

Abstract

This research aims to determine the effect of excellent service by butler on guest satisfaction at Tanadewa Villas & Spa. This research used a quantitative method. Data were collected by questionnaire were analyzed using simple linear regression analysis. The collecting of data was an observation, distributed the questionnaire, and interviewing the assistant front office manager. The population in this research was the number of guests who stayed at Tanadewa Villas & Spa for six months from October 2020 to April 2021. The total of samples of this research was 30 respondents. The results of this research 30 respondents stated excellent service by butler has a significant effect and has a positive direction towards guest satisfaction. The Pearson Correlation test results between the excellent service and guest satisfaction variable (Y), which are 0.662, show that the correlation between excellent service and guest satisfaction is high. Determination Coefficient Analysis shows that excellent service has 43.9% in explaining the variance of guest satisfaction, while the remaining 56.1% is from other factors not in this research. All the indicators have shown numbers above four of the Likert Scale. It means excellent service is still needed to optimize to make guest satisfaction such as teaching English of serving guests, providing directions on how to use the facilities in the villa, for example operating coffee machine or EDC machine, and carrying out guidance also socialization periodically focuses on excellent service procedures to butler employees.
Enhancing Students’ Green Ethic-Based Problem Solving Skills in English for Tourism Subject Course I Nyoman Kanca; Gede Ginaya; Ni Nyoman Sri Astuti; Ni Putu Wiwiek Ary Susyarini; Ni Wayan Wahyu Astuti
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.86-93

Abstract

This study aims to examine the development of students' core competencies in learning English for Tourism at Tourism Department Politeknik Negeri Bali, where the main product is a green ethical-based measurement instrument for Core Competencies Practices of Problem Solving Skills. Two types of instruments have been created and designed and then used to assess the level of Development in the teaching and learning process for students and lecturers. The results of the Students' Report trial show that overall the instrument is suitable for widespread use. Confirmatory factor analysis results also show the validity of the sub constructs for each main construct. The results of the level of development of Core Competencies show that the minimum development of students' Core Competencies is above 4.2. This means that the development of student Core Competencies has been achieved. For this reason, the Core Competencies development model must maintain to be developed, tested and finally implemented.
Vegan menu marketing strategies for tourists to support green tourism in Loving Hut Restaurant in Denpasar Bali Ida Ayu Ketut Sumawidari; Made Sudarmini; I Wayan Pugra; Nyoman Mastiani Nadra; Ida Ayu Kade Werdika Damayanti; Ni Putu Wiwiek Ary Susyarini
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.129-137

Abstract

The purpose of this study is to formulate a marketing strategy for vegan menus for tourists to support green tourism for Loving Hut restaurants in Denpasar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analyzed using: descriptive statistics, qualitative descriptive, IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the analysis show that (1) tourists' perceptions of the vegan menu of non-animal products at Loving Hut restaurants are in the good category; (2) Loving Hut Restaurant in Denpasar is in cell II of the IE matrix, namely a growth strategy with product development through product differentiation or innovation is the right strategy. Alternative strategies that can be done are (a) expanding the market; (b) increasing promotional activities; (c) set competitive prices; (d) maximize the use of space; (e) adding suppliers; (f) improve services; and (g) improving the quality of human resources. There are several suggestions that can be given to improve the business going forward, including (1) utilizing e-commerce (social media, web) for promotion; (2) establish cooperation with existing travel agencies; (3) involve employees in trainings held by the government/educational institutions; (4) making product packages; and (5) recruiting marketers. It appears that Loving Hut restaurant can position itself strategically for growth through product development with a focus on differentiation and innovation.