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All Journal Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Journal of Public Power Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) IDEAS: Journal of Management & Technology E-Amal: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi
Siti Mariam
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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The Influence of Consumer Behavior and Ease of Transactions on the Use of E-Money (Case Study of Transjakarta, Tanjung Priok Sub-District) Siti Mariam; Kartika Sari; Fachmi Tamzil
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4679

Abstract

This study aims to analyze the effect of consumer behavior and ease of transaction on the use of e-money (Case Study of Transjakarta in Tanjung Priok District) partially and simultaneously. This research uses quantitative research. The analysis technique used multiple linear regression analysis. Data analysis used IBM SPSS Statistics Version 26 Program. The research population was 800 respondents using E-money consumers. The results of the study: (1) There is a positive and significant influence of consumer behavior on the use of e-money, with the magnitude of the effect of 32.6%. (2) There is a positive and significant effect of Ease of Transactions on the Use of E-money, with a magnitude of 24.3%. (3) There is a positive and significant effect of Consumer Behavior and Ease of Transactions on the Use of E-money, with a magnitude of 36.1%.
THE COMPANY STRATEGY IN IMPROVING THE WORK ENVIRONMENT TO MAXIMISE EMPLOYEES SATISFACTION AND PERFORMANCE Siti Mariam
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.166

Abstract

This research aims to reveal the strategies used by companies to improve the work environment with the aim of maximizing employee satisfaction and performance. Employee satisfaction and performance are two key factors that have a significant impact on a company's success and sustainability. This research uses a qualitative approach with case studies of several companies that have succeeded in improving the work environment and achieving high levels of employee satisfaction and performance. The research method will involve in-depth interviews with senior managers and employees who have relevant experience in these companies. The results of this research conducted by several companies operating in the heavy equipment supply business in West Jakarta reveal various strategies that have been used by successful companies to create a work environment that supports employee productivity and happiness. These findings provide valuable insights for company management to increase the job satisfaction and performance of their employees through improving the work environment and better efforts to meet employee needs and expectations. The implications of this research can also be used as a guide for other companies in their efforts to maximize employee potential through better human resource management strategies
LEADER-MEMBER EXCHANGE, COMMUNICATION SATISFACTION, JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN EMPLOYEE PERFORMANCE Arfian Oktaviandi Rizky; Abdul Haeba Ramli; Siti Mariam
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.891

Abstract

After the pandemic in Indonesia and even the world ended, many industrial companies began to revive by focusing on improving the performance of their companies. Then the company will need high-performing employees in order to help the company return to its previous performance even higher. The purpose of this research is to determine the effect of Communication Satisfaction, Leader-Member Exchange, Job Satisfaction and Employee Engagement on Employee Performance in Industrial Companies. This data collection was carried out by distributing questionnaires to 116 respondents who were employees in industrial companies in the June 2023 period. In this research the method used for data processing and analysis was Structural Equation Model Partial Least Square (SEM-PLS). The results showed that Communication Satisfaction has a positive effect on Employee Engagement, Communication Satisfaction has a positive effect on Job Satisfaction, Communication Satisfaction has a positive effect on Employee Performance, Leader-Member Exchange (LMX) has no positive effect on Employee Engagement, Employee Engagement has a positive effect on Employee Performance, Job Satisfaction has a positive effect on Employee Engagement, Job Satisfaction has no positive effect on Employee Performance. The industry is expected to increase Job Satisfaction by increasing employee safety while working, for example by adding security services and working hours that are not exceeding the provisions, but it can also be increased through the provision of adequate compensation.Keywords: Communication Satisfaction, Leader-Member Exchange, Job Satisfaction, Employee Engagement, Employee performance
THE HOME INDUSTRY'S STRATEGIES OF WOODCRAFT FOR INCREASING SALES THROUGH THE PROMOTION IN SOCIAL MEDIA BY INSTAGRAM Siti Mariam; Fika Aryani
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study addresses using social media as a targeted marketing approach to promote and advertise products. The emphasis on this aspect becomes significant when utilizing social media as a platform that enables direct and efficient communication with the intended audience. The main objective of this research is to describe the process of planning, implementing, monitoring, and identifying obstacles and solutions implemented through the Instagram social media platform to increase sales volume in the woodcraft home industry sector. This research employed a qualitative approach with a descriptive system. This method permits researchers to understand how Instagram is integrated into woodcraft marketing strategies thoroughly. The results of this study cover two main aspects: First, planning, implementation, and monitoring are implemented as a powerful communication tool to carry out the marketing process. Second, it was found that the obstacles faced included increasing business competition in an increasingly crowded market. The solution found is to increase promotional activities through social media. This study enhances the comprehension of the efficacy of social media platforms, particularly Instagram, as a marketing instrument for augmenting sales within the woodcraft home industry domain. The practical implications of this research can provide guidance for businesses in designing and implementing more careful and effective marketing strategies through social media, as well as overcoming obstacles that may arise in the process.
THEORY PLANNED BEHAVIOR APPROACH ON PURCHASE INTENTION OF ENERGY-EFFICIENT HOME APPLIANCES, ECO-LITERACY AS MODERATOR Elistia Elistia; Fransiska Deodora; Siti Mariam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.170

Abstract

The activities of human beings have had the effect of worsening the climate of the earth by depleting natural resources and polluting the air, water, and soil. Increasing household electrical appliance growth has increased energy consumption and exacerbated environmental pollution. The behavior of using environmentally friendly household electronic equipment products has become an exciting research topic because it has implications for awareness of the need to target environmentally friendly consumers in purchasing behavior. This study investigates the effect of perceived usefulness, attitude, subjective norms, and perceived behavior control on purchase intention and the moderating effect of eco-literacy concerning energy-saving equipment products. The research method is descriptive causality with a quantitative approach with sample respondents in Jakarta; data were processed and analyzed using Structural Equation Model. The findings of this study indicate that Subjective Norms and Perceived Behavior Control positively affect Purchase Intention. However, Attitude and Perceived Usefulness do not affect purchase intention. Moreover, Eco-literacy positively moderates Subjective Norms. The research contributes to measuring consumer behavior towards environmentally friendly and electronic energy-efficient home appliances so that they have sustainable implications for the environment. Because of this, one of the essential things businesses can do to maintain sustainable relationships, such as reducing their energy consumption and raising public awareness, is to increase their eco-literacy campaigns
PENGENALAN STRATEGI MARKETING DALAM PENGEMBANGAN BISNIS (UMKM BINAAN JAKPRENEUR) DI PROVINSI DKI JAKARTA Siti Mariam
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2: Mei 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i2.1552

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mengenalkan strategi marketing baik secara offline (konvensional) maupun secara online dalam pengembangan bisnis kepada pelaku UMKM di Provinsi DKI Jakarta. Mitra dalam pengabdian ini adalah pelaku UMKM binaan Jakpreneur di Provinsi DKI Jakarta. Masalah utama yang dihadapi mitra ialah kurangnya pengetahuan dalam memasarkan produk yang dihasilkan baik secara konvensional (offline) maupun secara online. Rendahnya pengetahuan pemasaran berdampak pada rendahnya volume penjualan yang berpengaruh bagi pengembangan bisnis. Solusi yang ditawarkan dalam pengabdian masyarakat ini adalah melalui program klinik konsultasi pendampingan yang didukung oleh praktisi/akademisi dibidang marketing. Target program ini adalah adanya peningkatan pengetahuan mitra baik terkait strategi marketing dan kemampuan dalam penerapan digital marketing. Metode pelaksanaan kegiatan pengabdian masyarakat dilakukan dengan memberikan ceramah materi pengenalan strategi marketing baik secara konvensional maupun digital marketing. Hasil kegiatan memperlihatkan antusias peserta yang hadir dengan jumlah 657 pelaku UMKM, sejak awal memerhatikan dan mengikuti semua rangkaian acara hingga selesai dan aktif memberikan beberapa pertanyaan.
PELATIHAN DAN PENDAMPINGAN MEMBANGUN PRAKTIK DIGITAL MARKETING UNGGUL UNTUK PENINGKATAN PEMASARAN UMKM DI KOTA JAKARTA BARAT Siti Mariam; Abdul Haeba Ramli
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 3 No. 4 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i4.149

Abstract

Increasing penetration of digital technology has given rise to the need to understand and implement effective marketing strategies, especially for Micro, Small and Medium Enterprises (MSMEs). This service activity aims to provide training and assistance to MSMEs in West Jakarta City in building superior Digital Marketing practices to increase their competitiveness and product marketing. The service implementation methodology involves a series of intensive training that covers basic Digital Marketing concepts, use of social media, search engine optimization, and other online marketing strategies. It is hoped that the results of this activity will provide MSMEs with a better understanding of the potential and benefits of digital marketing. Through practical assistance, it is hoped that MSMEs will be able to implement Digital Marketing strategies that are relevant to local market characteristics. Apart from that, this activity will also evaluate the impact of the training and mentoring on increasing sales and visibility of MSMEs in the digital realm. By involving MSME players as active partners, this activity is expected to make a positive contribution to local economic development in the City of West Jakarta. It is hoped that the findings from this activity can become the basis for developing similar training programs in other regions, so that MSMEs can continue to develop and compete effectively in this digital era
ANALISIS PENDEKATAN BALANCE SCORECARD TERHADAP SASARAN STRATEGIS PERGURUAN TINGGI SWASTA Elistia Elistia; Rojuaniah Rojuaniah; Siti Mariam
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1044

Abstract

Determining strategic targets for Private Higher Education (PHEI) has an impact on the growth and reputation of the organization, which is a key factor in the successful performance of private universities. One method of setting strategic targets can be to adopt the conceptual framework of the Balance Scorecard (BSC) perspective, namely the Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, and Financial Perspective. Therefore, it is important to carry out this research to analyze the relevance of BSC adoption to the goals or targets of PHEI. The aim of this research is to analyze and explore the use of BSC in setting PHEI goals and objectives as a strategic management review. This research method uses a systematic, transparent, and replicable literature review to analyze the literature on the BSC concept. The research objects are 12 private universities in Indonesia that are accredited A and Superior. The results of the research show that of the 4 BSC perspectives that are most dominantly mentioned in the goals or objectives of PHEI, the Learning and Growth Perspective is mentioned 28 times, the Internal Process Perspective is mentioned 15 times, the Customer Perspective is mentioned 13 times, and the last is the Financial Perspective was mentioned 10 times. So, there are some PHEI that do not mention the Financial Perspective and Customer Perspective aspects of their strategic goals or objectives. Therefore, the findings of this research can be used as a future evaluation study of strategic targeting that adopts the BSC conceptual framework perspective. Keywords: Balance Scorecard, Private Higher Education, Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, Financial Perspective
Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior Siti Mariam; Aditya Halim Perdana Kusuma Putra; Abdul Haeba Ramli; Fika Aryani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.706

Abstract

In the context of business and consumer behavior, this paper explores the impact of Debt Level, Market Orientation, and Financial Literacy on Consumer Behavior and Microenterprise Financial Performance. The purpose of this study is to examine the role of Debt Level, Market Orientation, and Financial Literacy in managing financial risk, shaping consumer behavior, and improving financial performance of small firms. The study utilizes a comprehensive analysis of key elements including Debt Level (Amount of Debt, Debt Interest Rate, Duration of Debt, and Debt to Asset Ratio), Market Orientation (Market Segmentation, Marketing Strategies, and Customer Satisfaction Level), and Financial Literacy (Knowledge of Interest and Interest Rates, Understanding of Investments, and Ability to Manage Budgets). The study examines the managerial and consumer implications of these factors. The findings suggest that wise debt management is crucial for maintaining positive consumer relationships and achieving good financial performance. Similarly, understanding the market, employing relevant marketing strategies, and focusing on customer satisfaction are important for shaping consumer behavior and improving financial performance. Additionally, improving financial literacy at both individual and organizational levels positively impacts consumer behavior and financial performance. This study highlights the importance of Debt Level, Market Orientation, and Financial Literacy in the business and consumer ecosystem. It emphasizes the need for awareness, education, and wise management for achieving positive consumer relations and financial success. The study provides valuable insights for firms to improve their financial performance while meeting consumer needs and encourages consumers to make wiser financial decisions.
ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.
Co-Authors Abdul Haeba Ramli, Abdul Haeba Aditya Halim Perdana Kusuma Putra Putra Ahmad Hidayat Sutawijaya Ahmad Rifa'i Almaitsya Gianis Arfian Oktaviandi Rizky Arif Murti Rozamuri Astrid Rahayu Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dohan Faqih Ibrahim Eko Cahyo Mayndarto Elistia Elistia Evi Mafriningsianti Fatari Fika Aryani Fika Aryani Findy Yuliani Fransiska Deodora Irwan Sugiarto Irwan Sukmawan Kartika Sari Kusnadi Kusnadi Marwah Yusuf Noryani Noryani Nurmiati Nurmiati Pramudi Harsono Retno Wulansari Rizka Diah Agustia Rojuaniah Rojuaniah Rostini Rudi Ginting Salsa Meisita Fahrosa Siti Fatimah Suseno Hadi Purnomo Syech Idrus Tabroni Tamzil, Fachmi Yana Ameliana Yuliana Yuliana