Article Per Year (5 Year)
p-Index From 2021 - 2026
4.739
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Journal of Public Power Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) IDEAS: Journal of Management & Technology Neo Journal of economy and social humanities Journal of Public Power Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi
Siti Mariam
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, And Entrepreneurship Education In Generation Z Almaitsya Gianis; Abdul Haeba Ramli; Siti Mariam
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3136

Abstract

Generation Z is a group that has enormous potential in the world of entrepreneurship in the technological era. Therefore, further research on factors that influence entrepreneurial intention among Generation Z is needed. This study aims to analyze whether social inclusion, entrepreneurial intention, self-efficacy, and entrepreneurship education have a significant impact on Generation Z's entrepreneurial intention, and whether this influence is moderated by gender. This study uses a quantitative approach using a survey. Data were collected through questionnaires given to 190 members of Generation Z who were born between 1998 and 2009 and domiciled in Tangerang. The data analysis method uses the Structural Equation Model (SEM). The results of the study indicate that self-efficacy, social inclusion, and entrepreneurship education have a significant effect on entrepreneurial intention, social inclusion has a significant effect on self-efficacy, self-efficacy has a significant effect on mediating the relationship between social inclusion and entrepreneurial intention. In addition, gender significantly moderates the relationship between social inclusion and entrepreneurial intention. The implications of this study emphasize the importance of increasing self-efficacy and access to entrepreneurship education for Generation Z to encourage entrepreneurial intention. In addition, a gender-based approach in entrepreneurship policies and programs can increase the effectiveness of interventions that support young people in entering the business world. Keywords: Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, Entrepreneurship Education.
Determinants of Purchase Intention On TikTok As An E-WOM Platform Siti Mariam; Rizka Diah Agustia; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3453

Abstract

Social media platforms have revolutionized how consumers receive and evaluate product information, particularly through Electronic Word of Mouth (E-WOM). TikTok, with its interactive features and large user base, has emerged as a powerful E-WOM medium that can influence consumer behavior. This study investigates the impact of E-WOM components—information quality, credibility, suitability, and needs—on information usefulness, information adoption, and ultimately purchase intention for Wardah cosmetic products. A quantitative, descriptive-causal research design was applied using purposive sampling, with 160 respondents from the JABODETABEK area who had purchased Wardah products at least twice in 2023. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all proposed relationships are statistically significant: E-WOM attributes positively affect information usefulness, which in turn influences information adoption and purchase intention. This study contributes to a deeper understanding of the role of E-WOM in digital consumer behavior and offers practical insights for cosmetic brands aiming to leverage social media platforms for marketing strategies. Keywords: E-WOM, information usefulness, information adoption, purchase intention, TikTok, Wardah cosmetics
Pengaruh Citra Merek, Kualitas Produk, Nilai Emosional Dengan Kampanye Boikot Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Marisa Zahra; Samudro Seto; Siti Mariam; Abdul Haeba Ramli
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3776

Abstract

Tujuan penelitian ini menganalisis pengaruh kualitas produk, citra merek dan nilai emosional terhadap keputusan pembelian dengan kampanye boikot sebagai variabel moderasi. Teknik pengambilan sampel menggunakan non-probability sampling yakni purposive sampling. Pengumpulan data dengan menyebarkan kuesioner ke 120 responden di Jakarta Barat dan Jakarta Selatan, berusia 17-30 tahun. Pernah membeli dan mengkonsumsi produk Nescafe, mengetahui atau pernah melakukan kegiatan pemboikotan produk yang terafiliasi dengan Israel. Kemudian dianalisis dengan menggunakan Partial Least Square-moderating dengan software SmartPLS. Hasil penelitian menunjukkan bahwa citra merek dan nilai emosional dapat berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan kualitas produk tidak berpengaruh secara signifikan terhadap keputusan pembelian. Selanjutnya menunjukan bahwa kampanye boikot tidak dapat memoderasi pengaruh kualitas produk, citra merek, dan nilai emsional terhadap keputusan pembelian. Kesimpulan pada penelitian ini menunjukkan bahwa faktor persepsi positif konsumen terhadap merek dan keterikatan emosional yang kuat mendorong mereka untuk tetap melakukan pembelian, bahkan dalam situasi yang dapat menimbulkan kontroversi seperti kampanye boikot.
Dampak Kegiatan Prioritas Dana Desa Terhadap Pemulihan Ekonomi Masyarakat Siti Mariam; Rosa Ekawati; Anang Sujatmiko
Journal of Public Power Vol. 6 No. 2 (2022): Desember 2022
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.889 KB) | DOI: 10.32492/jpp.v6i1.6104

Abstract

Tujuan penelitian ini adalah mencari pengaruh Dampak Kegiatan Prioritas Dana Desa Terhadap Pemulihan Ekonomi Masyarakat. Jenis penelitian ini adalah penelitian lapangan (field research) dengan pendekatan kualitatif. Lokasi penelitian akan dilakukan di Desa Pucangro Kecamatan Gudo Kabupaten Jombang. Data yang diambil untuk penelitian ini tentang Kegiatan Prioritas Dana Desa dan Kegiatan Pemulihan Ekonomi Masyarakat. Teknik pengumpulan data yang digunakan untuk memperoleh data yang valid. Dengan wawancara (interview) dan Dokumentasi, Metode analisa data yang digunakan adalah metode deskriptif kualitatif. Pengecekan Keabsahan Temuan menggunakan teknik Perpanjangan kehadiran peneliti di lapangan, observasi yang mendalam, Triangulasi, Pembahasan sejawat, dan Pengecekan anggota, untuk pemeriksaan derajat kepercayaan. Di hasilkan bahwa ada dampak positif kegiatan prioritas dana desa secara fisik maupun non fisik terhadap pemulihan ekonomi masyarakat Di Desa Pucangro Kecamatan Gudo dengan peningkatan pembangunan sarana dan prasarana, secara swakelola, padat karya tunai desa dan mengatifkan peran lembaga pemberdayaan masyarakat dan memanfaatkan bidang kesehatan.
Factors That Influence Impulse Buying Behavior in Live Streaming E-Commerce Siti Mariam; Tamara Syahla
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i2.440

Abstract

There is a problem that many prospective customers are not sure and are hesitant to buy products that are not seen directly (through e-commerce live streaming). The customers tend not to believe in the quality of the product to be purchased and doubt the authenticity of the product even though it has been explained by influencers. The purpose of this study is to determine the factors that influence impulse buying behaviour in live streaming e-commerce. This research is a quantitative research type. The population in this study was made up of men and women aged 17-50 years in the Greater Jakarta area of 101 people who were taken using purposive sampling. Data testing was carried out using validity testing methods, reliability testing, R-Square analysis and hypothesis testing using bootstrapping by looking at the path coefficients values. Based on the research results can be drawn the following conclusions: Influencers and product quality have a positive and significant effect on customer trust; Influencers and Product Quality have a positive and significant effect on Impulse Buying Behavior; Customer trust has a positive and significant influence on Impulse Buying Behavior. There are several suggestions for this research, namely influencers can increase knowledge about the products they sell, minimize product weaknesses, increase security when shopping for live streaming, in future research they can add variables that are thought to influence impulse buying behavior such as price promotions.
The Influence of Social Media Marketing Activities, Brand Equity, and Celebrity Endorsement on Purchase Intention for Coffee Beverages on Instagram siti mariam; Hauzan Afif Prakoso
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5493

Abstract

In today's era of globalization, business competition to attract consumer purchase interest has intensified, particularly among coffee beverage products on social media. This study was conducted to examine the influence of Social Media Marketing Activities, Brand Equity, Celebrity Endorsement on Purchase Intention for Fore Coffee products on Instagram. This research uses a quantitative method with SPSS software. The respondents in this study are consumers who have consumed beverages from Fore Coffee at least twice in the past month, with a total of 115 respondents. The data collection technique used in this study was a questionnaire distributed via Google Form. The results of this study found that Social Media Marketing Activities have a positive and significant influence on Purchase Intention, Brand Equity has a positive and significant influence on Purchase Intention, and Celebrity Endorsement also has a positive and significant influence on Purchase Intention. Furthermore, Social Media Marketing Activities, Brand Equity, and Celebrity Endorsement collectively have a positive and significant influence on Purchase Intention for Fore Coffee products on Instagram.
The Role of Organizational Commitment Mediation on Turnover Intention of Private Bank Employees Astrid Rahayu; Abdul Haeba Ramli; Siti Mariam; Kusnadi Kusnadi; Dennish Tablante
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2955

Abstract

The banking industry in Indonesia has to contend with constantly shifting obstacles in order to retain top talent. The stability of the business and the return on investments in human capital development are both adversely affected by high staff turnover rates. The purpose of this study is to examine how organizational commitment mediates the relationship between leadership, turnover intention, and human resource development among Tangerang private bank workers. Understanding the factors that determine the high degree of turnover intention in the banking industry is crucial since it can negatively affect organizational stability. 190 individuals participated in an online survey that collected data for this study, which used quantitative methodologies. Using SmartPLS, structural equation modeling (SEM) was used to analyze the data. The findings demonstrated that, either directly or indirectly, human resource development has no discernible impact on organizational commitment or turnover intention. On the other hand, leadership significantly lowers turnover intention. The study's findings highlight how crucial it is to train leaders effectively in order to increase staff retention. Organizations must also establish a healthy work environment and strike a balance between employees' personal and professional lives in order to increase their loyalty to the business. The findings of this study add to the body of knowledge on the variables influencing turnover intention and help managers create human resource management plans that are more successful. Keywords: Organizational Commitment, Human Resource Development, Leadership, Turnover Intention.
Techno Resources, Transformational Leadership, Job Satisfaction And Turnover Intention Salsa Meisita Fahrosa; Abdul Haeba Ramli; Siti Mariam; Suseno Hadi Purnomo; Dennish H. Tablante
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3158

Abstract

Techno Resources are essential to increase productivity and efficiency in organizations. However, the application of technology in the workplace often causes difficulties, which can affect Job Satisfaction and encourage employees to Turnover Intention. The purpose of this study is to investigate how Techno Resources, Transformational Leadership, Job Satisfaction, and Turnover Intention in an organization interact with each other. This study shows that Transformational Leadership is a factor that can affect how satisfied employees are with their jobs when Techno Resources affect how satisfied they are with their jobs. The results of this study are expected to provide insight for organizations on the best way to use Techno Resources and Transformational Leadership methods to increase employee productivity and retention. This study uses quantitative research using the Structural Equation Model Partial Least Square (SEM-PLS) method. Questionnaires were distributed to 150 respondents from private companies in the Tangerang area. The results of this study are expected to provide insight for organizations on the best way to use employee productivity and retention. Keywords: Techno Resources, Transformational Leadership, Job Satisfaction, Turnover Intention.
The Effect of User Satisfaction and Experience on Consumer Loyalty: The Mediation Role of Trust in Beauty Product Consumers of Gen Z Alfiana Citra Maharani; Ahmad Hidayat Sutawidjaya; Siti Mariam; Abdul Haeba Ramli
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.347

Abstract

In today's digital era, online shopping behavior among Gen Z is increasing, particularly in purchasing beauty products through e-commerce platforms. However, despite high purchase rates, consumer loyalty to a single brand remains low because they easily switch to other brands. This study aims to analyze the influence of satisfaction and user experience on consumer loyalty, and to evaluate the role of trust as a bridging factor in this relationship. The study was conducted among Gen Z consumers in Tangerang Regency who had purchased beauty products through e-commerce platforms in the past six months. The results indicate that satisfaction and user experience play a significant role in building trust, which ultimately drives consumer loyalty. These findings emphasize the importance of building trust through a pleasant and satisfying shopping experience to create long-term relationships between consumers and online beauty brands.
The Effect of Shopping Lifestyle, Fashion Engagement, and Hedonic Shopping on E-Commerce with Impulsive Purchasing as a Mediating Variable Kurunul Fatiani; Ahmad Hidayat Sutawidjaya; Siti Mariam; Abdul Haeba Ramli
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.349

Abstract

In recent years, online shopping activities in the fashion sector have shown a significant increase. This shift has been further accelerated by the COVID-19 pandemic, which encouraged consumers to move from conventional shopping to e-commerce platforms that are considered more practical, safe, and accessible. The transformation of consumption patterns has strengthened the transition toward digital shopping, particularly for fashion products. This study aims to examine the influence of shopping lifestyle, fashion involvement, and hedonic orientation on impulsive buying behavior. Furthermore, it investigates the mediating role of impulsive buying in enhancing the intention to use e-commerce. A quantitative survey method was employed, with data analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The sample consisted of 130 respondents residing in Tangerang Regency who actively purchase fashion items through Shopee. The findings reveal that shopping lifestyle, fashion involvement, and hedonic orientation have a positive and significant effect on impulsive buying behavior. Moreover, impulsive buying is proven to mediate the relationship between these three variables and the intention to use e-commerce. These results highlight the importance of emotional factors and digital lifestyles as the main drivers of young consumers’ purchasing behavior and provide strategic insights for e-commerce platforms and the fashion industry in designing more effective and emotionally driven marketing strategies.
Co-Authors Abdul Haeba Ramli Aditya Halim Perdana Kusuma Putra Putra Ahmad Hidayat Sutawijaya Ahmad Rifa'i Alfiana Citra Maharani Almaitsya Gianis Anak Agung Ketut Diatmika Anang Sujatmiko Arfian Oktaviandi Rizky Arif Murti Rozamuri Astrid Rahayu Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dohan Faqih Ibrahim Elistia, Elistia Evi Mafriningsianti Fachmi Tamzil Fatari Fika Aryani Fika Aryani Findy Yuliani Fransiska Deodora Hauzan Afif Prakoso Irwan Sugiarto Irwan Sukmawan Kartika Sari Kurunul Fatiani Kusnadi Kusnadi Marisa Zahra Marwah Yusuf Mayndarto, Eko Cahyo Noryani Noryani Nurmiati Nurmiati Pramudi Harsono Retno Wulansari Rizka Diah Agustia Rojuaniah Rojuaniah Rosa Ekawati Rostini Rudi Ginting Salsa Meisita Fahrosa Seto, Samudro Siti Fatimah Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Syech Idrus Tabroni Tamara Syahla U.K. Purbasari Yana Ameliana Yuliana Yuliana