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All Journal Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Journal of Public Power Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) IDEAS: Journal of Management & Technology Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi
Siti Mariam
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, And Entrepreneurship Education In Generation Z Almaitsya Gianis; Abdul Haeba Ramli; Siti Mariam
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3136

Abstract

Generation Z is a group that has enormous potential in the world of entrepreneurship in the technological era. Therefore, further research on factors that influence entrepreneurial intention among Generation Z is needed. This study aims to analyze whether social inclusion, entrepreneurial intention, self-efficacy, and entrepreneurship education have a significant impact on Generation Z's entrepreneurial intention, and whether this influence is moderated by gender. This study uses a quantitative approach using a survey. Data were collected through questionnaires given to 190 members of Generation Z who were born between 1998 and 2009 and domiciled in Tangerang. The data analysis method uses the Structural Equation Model (SEM). The results of the study indicate that self-efficacy, social inclusion, and entrepreneurship education have a significant effect on entrepreneurial intention, social inclusion has a significant effect on self-efficacy, self-efficacy has a significant effect on mediating the relationship between social inclusion and entrepreneurial intention. In addition, gender significantly moderates the relationship between social inclusion and entrepreneurial intention. The implications of this study emphasize the importance of increasing self-efficacy and access to entrepreneurship education for Generation Z to encourage entrepreneurial intention. In addition, a gender-based approach in entrepreneurship policies and programs can increase the effectiveness of interventions that support young people in entering the business world. Keywords: Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, Entrepreneurship Education.
Determinants of Purchase Intention On TikTok As An E-WOM Platform Siti Mariam; Rizka Diah Agustia; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3453

Abstract

Social media platforms have revolutionized how consumers receive and evaluate product information, particularly through Electronic Word of Mouth (E-WOM). TikTok, with its interactive features and large user base, has emerged as a powerful E-WOM medium that can influence consumer behavior. This study investigates the impact of E-WOM components—information quality, credibility, suitability, and needs—on information usefulness, information adoption, and ultimately purchase intention for Wardah cosmetic products. A quantitative, descriptive-causal research design was applied using purposive sampling, with 160 respondents from the JABODETABEK area who had purchased Wardah products at least twice in 2023. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all proposed relationships are statistically significant: E-WOM attributes positively affect information usefulness, which in turn influences information adoption and purchase intention. This study contributes to a deeper understanding of the role of E-WOM in digital consumer behavior and offers practical insights for cosmetic brands aiming to leverage social media platforms for marketing strategies. Keywords: E-WOM, information usefulness, information adoption, purchase intention, TikTok, Wardah cosmetics
Pengaruh Citra Merek, Kualitas Produk, Nilai Emosional Dengan Kampanye Boikot Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Marisa Zahra; Samudro Seto; Siti Mariam; Abdul Haeba Ramli
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3776

Abstract

Tujuan penelitian ini menganalisis pengaruh kualitas produk, citra merek dan nilai emosional terhadap keputusan pembelian dengan kampanye boikot sebagai variabel moderasi. Teknik pengambilan sampel menggunakan non-probability sampling yakni purposive sampling. Pengumpulan data dengan menyebarkan kuesioner ke 120 responden di Jakarta Barat dan Jakarta Selatan, berusia 17-30 tahun. Pernah membeli dan mengkonsumsi produk Nescafe, mengetahui atau pernah melakukan kegiatan pemboikotan produk yang terafiliasi dengan Israel. Kemudian dianalisis dengan menggunakan Partial Least Square-moderating dengan software SmartPLS. Hasil penelitian menunjukkan bahwa citra merek dan nilai emosional dapat berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan kualitas produk tidak berpengaruh secara signifikan terhadap keputusan pembelian. Selanjutnya menunjukan bahwa kampanye boikot tidak dapat memoderasi pengaruh kualitas produk, citra merek, dan nilai emsional terhadap keputusan pembelian. Kesimpulan pada penelitian ini menunjukkan bahwa faktor persepsi positif konsumen terhadap merek dan keterikatan emosional yang kuat mendorong mereka untuk tetap melakukan pembelian, bahkan dalam situasi yang dapat menimbulkan kontroversi seperti kampanye boikot.
Co-Authors Abdul Haeba Ramli Aditya Halim Perdana Kusuma Putra Putra Ahmad Hidayat Sutawijaya Ahmad Rifa'i Almaitsya Gianis Arfian Oktaviandi Rizky Arif Murti Rozamuri Deny Rumaidlany Dohan Faqih Ibrahim Elistia, Elistia Evi Mafriningsianti Fachmi Tamzil Fatari Fika Aryani Fika Aryani Findy Yuliani Fransiska Deodora Irwan Sugiarto Irwan Sukmawan Kartika Sari Marisa Zahra Marwah Yusuf Mayndarto, Eko Cahyo Noryani Noryani Nurmiati Nurmiati Pramudi Harsono Retno Wulansari Rizka Diah Agustia Rojuaniah Rojuaniah Rostini Rudi Ginting Seto, Samudro Siti Fatimah Syech Idrus Tabroni Yana Ameliana Yuliana Yuliana