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All Journal Prosiding PESAT JABE (Journal of Applied Business and Economic) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Informasi dan Teknologi NUCLEUS: Jurnal Sains dan Teknologi JUDICIOUS: Journal of Management Jurnal Ilmiah Wahana Pendidikan FOCUS: Journal of Social Studies Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Abdimas Musi Charitas Duconomics Sci-meet (Education & Economics Science Meet) Indonesian Journal Of Business And Entrepreneurship Research Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Indonesian Journal of Innovation Multidisipliner Research
Hapsari Widayani
Universitas Indraprasta PGRI
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Strategi Pemasaran Minuman Jelly Sebagai Peningkatan Daya Saing Pada UMKM FRZ Thai Tea Jatikarya Bekasi Widayani, Hapsari; Oktaviani, Anggi; Cornellia, Riri
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 3, No 4 (2024): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v3i4.3278

Abstract

Pada era sekarang, banyaknya pesaing dikarenakan pertumbuhan perekonomian pasca pandemic Covid-19 yang masih belum stabil dan masa pemilihan umum (pemilu) membuat para pelaku usaha harus melakukan yang terbaik agar usahanya tetap dapat berjalan. Akibat pasca pandemic dan masa pemilu ini, proses produksi yang terus meningkat tetapi daya beli masyarakat masih belum stabil (cenderung menurun) membuat produsen minuman harus memutar otaknya agar tetap memiliki konsumen yang setia. Mempunyai konsumen yang setiap tentulah tidak mudah karena kondisi perekonomian pada awal tahun 2024 menjadi menurun untuk produksi thai tea yang peminatnya dan saingan brand juga sudah terlampau banyak. Hal itu berdampak pada penjualan yang menurun. Agar produktivitas sebuah industri tetap dapat berjalan dengan baik maka diperlukan sebuah pengenal produk kepada masyarakat yang disebut dengan strategi pemasaran. Dengan adanya sebuah pemasaran yang baik maka produk yang dihasilkan akan semakin terkenal dan mendapatkan perhatian masyarakat. Hal ini akan membuat pendapatan bersih seorang pengusaha akan menjadi naik. Naiknya pendapatan ini membuat pelayanan terhadap konsumen akan menjadi lebih layak dan tepat. Agar pelayanan ini tetap terjaga dibutuhkan sebuah strategi sebuah startegi pemasaran yang tepat dan dapat menjangkau masyarakat. Salah satu alat analisis pemasaran ini adalah analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) dan bauran pemasaran. Salah satu perusahaan yang ingin pemasaran produknya tepat dan terjangkau oleh masyarakat adalah UMKM FRZ Thai Tea. Dengan adanya sebuah permasalahan dimana FRZ Thai Tea membutuhkan sebuah strategi untuk memasarkan produknya sehingga tim pengabdian masyarakat akan melakukan sebuah pelatihan kepada tim penjualan, marketing, dan pemilik FRZ Thai Tea.
The Impact of Foreign Direct Investment (FDI) on Economic Growth in Developing Countries to Acceleration in Digitalization Supriyanto, Supriyanto; Widayani, Hapsari; Riri Cornellia; Rini Armin; Irsyad Kamal
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 3 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3893

Abstract

This study aims to analyze the influence of Foreign Direct Investment (FDI) on regional economic growth in Indonesia through digitalization acceleration. Using a mixed-methods approach with a sequential explanatory design, the research was conducted in four provinces representing variations in digital readiness and FDI acceptance: West Java, East Java, South Sulawesi, and East Kalimantan. The quantitative results were analyzed using SEM-PLS regression, while the qualitative findings were examined through thematic coding. The study found that FDI significantly contributes to regional digitalization and has a positive impact on economic growth; however, this effect is significantly strengthened by local digital readiness. Digitalization proves to be an important mediator in enhancing the relationship between FDI and economic growth, particularly in terms of operational efficiency, expanding MSME markets, and technological innovation. Digital readiness disparities between regions act as limiting factors, where areas with weak ICT infrastructure and human resources show lower impacts. Therefore, cross-sector collaborative strategies involving local governments, academics, MSME actors, and foreign investors are necessary to build an inclusive and sustainable digital ecosystem. The research highlights the importance of data-driven policy design and local capacity building as prerequisites to maximize the economic benefits of digital-based FDI. These findings are expected to serve as a reference for policymakers, business actors, and researchers in supporting responsive and competitive regional digital economic transformation.
The Role of Strategic Management in Tourism Business Sustainability: A Case Study on Digital Economy-Based Tourist Destinations Putra, Johni Eka; Riri Cornelia; Hapsari Widayani; Anggi Oktaviani; Muhammad Aqshel Revinzky
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.644

Abstract

This study explores the role of strategic management in supporting tourism business sustainability within digital economy-based destinations, focusing on Ciletuh-Palabuhanratu Geopark in West Java, Indonesia. The research aims to determine whether differences in the level of digital-based strategic management among tourism actors influence their sustainability performance. Using a quantitative approach, data were collected from 90 respondents categorized into three groups: low, moderate, and high digital strategy adopters. A one-way ANOVA test was conducted to examine whether significant differences existed in the economic, social, and environmental dimensions of sustainability among the groups. The results show a statistically significant difference in sustainability outcomes, with businesses in the "high" digital strategy group demonstrating the most favorable performance. Economic sustainability emerged as the most impacted dimension, driven by better revenue growth and operational efficiency. Social and environmental dimensions also improved through increased community engagement, visitor satisfaction, and adoption of eco-friendly practices. These findings indicate that digital-based strategic management not only enhances competitiveness but also strengthens long-term sustainability. The study further highlights the importance of stakeholder collaboration in maximizing the effectiveness of digital strategies. Strategic alignment between tourism actors, local government, and communities is essential to build inclusive and resilient destination ecosystems. By integrating strategic planning with digital innovation, tourism businesses can achieve sustainability that is both profitable and responsible. The results contribute to the growing discourse on digital transformation in tourism and offer practical insights for policymakers, tourism managers, and local stakeholders in digitally emerging destinations.
Pemanfaatan teknologi sudah dilakukan di banyak bidang kehidupan seperti sudah banyaknya aplikasi baik berbasis website ataupun android yang menjadi sahabat bagi semua lapisan masyarakat. Sebagian besar masyarakat hanya dapat menggunakan teknologi tersebu Widayani, Hapsari; Burhanudin, Burhanudin
Jurnal Abdimas Musi Charitas Vol. 5 No. 1 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 1, Juni 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.345 KB)

Abstract

This community service activity aims to help the financial service process at PKBM by using a well-designed and accurate design of an accounting of  receipt and disbursement.  The method used by author are begins with a process of interview, observation, and observation of cash receipt and disbursement and then collect the results that activities, and the last is introduce the result of the design to partners. Introducing result of design with giving the presentation to partners and direction so that the partners know about the flow. The analysis method use a descriptive analysis. This activity held at PKBM Patrakomala Bandung. The participants are employes, staff, and teachers. The product will be proceduced is system of cash receipt and disbursement that design attractive and well-structured. It’s expected that system can be used properly and developed further.
Pengaruh Lingkungan Terhadap Prestasi Belajar Matematika Siswa Kelas X Di SMA Plus Ibadurrahman: The Influence of the Environment on Mathematics Learning Achievement of Class X Students at SMA Plus Ibadurrahman fahrudin, ahmad; Widayani, Hapsari
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 4 (2023): December
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i4.43

Abstract

The purpose of this study is to ascertain if the learning environment at SMA Plus Ibadurrahman has an impact on the Mathematic’s learning achievement of class X students. by employing route analysis in quantitative research techniques. Simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis are the data analysis methods that are employed. The value of the basic linear regression equation, Y = 45.129 + 0.35X, is shown by the research's findings. There is a substantial association between learning accomplishment and the learning environment, as indicated by the correlation coefficient value of rxy = 0.728. KD achieved is 53%. It can be inferred that, among the tenth grade students at SMA Plus Ibadurrahman, 53% of their mathematic learning accomplishment is attributed to their learning environment, and 47% is determined by other factors not included in this study. Results of the hypothesis test and computations are achieved if tcount > ttable (8.822 > 1.994). The findings indicate that the learning environment (variable X) and learning achievement (variable Y) of class X students at SMA Plus Ibadurrahman have a positive and significant relationship.
EXPLORATION OF NEW LEARNING MEDIA: CANVA AS A MEDIUM FOR BRAND LOGO DESIGN FOR VOCATIONAL STUDENTS Putriani, Nina Dwi; Oktaviani, Anggi; Widayani, Hapsari; Machsunah, Yayuk Chayatun; Cornellia, Riri
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.27084

Abstract

Tujuan penelitian ini adalah untuk memberikan pandangan yang lebih mendalam tentang potensi Canva dalam meningkatkan keterampilan desain grafis siswa SMK dan mengeksplorasi kemungkinan integrasi Canva ke dalam kurikulum pembelajaran.Metode penelitian yang digunakan dalam penelitian ini adalah Participatory Action Research (PAR). PAR merupakan pendekatan penelitian kolaboratif yang melibatkan partisipasi aktif dari para subjek penelitian, dalam hal ini siswa kelas 12 SMK PGRI 2 Lahat. Hasil penelitian ini menunjukkan bahwa penggunaan Canva sebagai media pembelajaran desain logo merek bagi siswa SMK efektif dan menarik. Integrasi Canva dalam kurikulum meningkatkan keterampilan desain kreatif dan teknis siswa. Respons siswa terhadap penggunaan Canva positif, dengan antarmuka yang ramah pengguna dan kemampuan untuk membuat konten visual yang terlihat profesional. Penelitian ini menggarisbawahi potensi Canva dalam meningkatkan keterampilan desain grafis dan merekomendasikan integrasinya dalam kurikulum pembelajaran.Berdasarkan hasil penelitian ini, dapat disimpulkan bahwa penggunaan Canva sebagai media pembelajaran desain logo merek memiliki potensi besar dalam meningkatkan keterampilan siswa SMK. Oleh karena itu, disarankan agar Canva diintegrasikan secara lebih luas dalam kurikulum pembelajaran di SMK. Selain itu, perlu dilakukan pelatihan dan pendampingan bagi pendidik untuk memaksimalkan penggunaan Canva dan memfasilitasi pembelajaran yang interaktif dan kreatif.
The Impact of Digital Economy Development and Its Effect on the Income of Micro, Small and Medium Enterprises Actors Eliana; Widayani, Hapsari; Isma, Andika
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v1i3.530

Abstract

This research was conducted with the aim of knowing how the impact of the development of the Digital Economy and its influence on the income of MSME Business Actors in Makassar City. The research method used is descriptive qualitative research, the way data is collected is through observation, interviews, questionnaires and documentation. The informants in this study were MSME business actors in Makassar City, totaling 96 entrepreneurs as research objects. The results of this study indicate a positive and significant effect of the digital economy on the income of MSME business actors in Makassar City. While the factors that support and hinder the MSME sector in the perspective of the digital economy are the ability to know the use of technological media which is a supporting indicator of the success of the digtal economy. The development of the digital economy is an important factor in the success of a business, therefore it is necessary to increase knowledge about the digital economy for business actors so that in running their business there is an increase in terms of allocating good income for future businesses and also by better mastering emerging digital technology in order to attract customers from various regions and be more efficient in promoting their products.
Analysis and Design of a School Information System to Improve the Quality of Education at RA Al-Hida Widayani, Hapsari; Fahrudin, Ahmad
NUCLEUS Vol 6 No 2 (2025): NUCLEUS
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/nuc.v6i2.2156

Abstract

The purpose of this research is to create an integrated web-based computerized system, providing knowledge for understanding digital literacy to teachers and parents of students so that RA Al-Hida school can progress, increase the number of students, build adequate digital infrastructure, and of course can improve the quality of education. This research uses observation, interview, and survey methods to identify system needs. System development in this research applies the System Development Life Cycle (SDLC) model which includes the stages of planning, analysis, design, development, implementation, and testing. Testing was conducted for seven days using a questionnaire instrument of 15 items to 4 teachers and 6 parents of students. The results of the study indicate that the developed system is able to meet the operational needs of the school. The average value of user assessment is above 4.5 in the aspects of ease of access, access speed, suitability of features, and readiness of digital infrastructure. The implementation of the system also has a positive impact on increasing the number of new students, namely from 18 students in 2024 to 29 students in 2025. In addition, the system helps improve administrative effectiveness, data accuracy, and communication between teachers and parents. This study concludes that the implementation of web-based SIMS and LMS is able to address the main problems at RA Al-Hida, strengthen users' digital literacy, and support the improvement of the quality of educational services through the use of technology that is easily accessible, structured, and relevant to the school's needs.
Co-Authors Ahmad Fahrudin Ahmad Fahrudin Andika Isma Anggi Oktaviani Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Chandra Fasih Dona Fitria Eliana Fanny Octania Zuari, Fanny Octania Hamzah Rabbani Irsyad Kamal Machsunah, Yayuk Chayatun Muhammad Aqshel Revinzky Muhammad Thria Wardhani Putra, Johni Eka Putriani, Nina Dwi Raycard Destion Daniel, Raycard Destion Rini Armin Riri Cornelia Riri Cornellia Riri Cornellia Robbani, Hamzah Rosadi, Nicky Sepni Yanti Supriyanto Tidar Ramdan Sanjaya Windi Megayanti