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The Natural Tourism Development Model and Its Contribution to Local Community Economy at Peliatan Village, Ubud Bali Ni Putu Ratna Sari; Anak Agung Putri Sri
Journal of A Sustainable Global South Vol 3 No 1 (2019): February 2019
Publisher : Institute for Research and Community Services Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.231 KB) | DOI: 10.24843/jsgs.2019.v03.i01.p03

Abstract

The research is located at Peliatan Village Ubud Bali. The purpose of this research is 1) to identify the potential of natural tourism at Peliatan Village Ubud, 2) to examine contribution of the development of natural tourism to the local community's economy at Peliatan Village Ubud, 3) to formulate the natural tourism development model at Peliatan Village Ubud. The results showed that the potentials of natual tourism at Peliatan Village are a natural panorama, river, springs, rice fields, flora and fauna. Natural tourism activities that can be developed are tracking, cycling, rural tourism, outbound tours, camping tours, natural education tours, flora and fauna observation tours. The contribution of natural tourism to the local community economy is to directly open new jobs for the community, such as tour guides, ticket guards, parking attendants, Balinese food and beverages sellers, business men on food stalls / restaurants, lodging, making souvenirs, Balinese food, making camping, other outbound activities. It is directly improving the ability of the community to save, sending children to a higher level education. It indirectly could increase income of local community, attract investors to build hotels and inns. Natural tourism development model at Peliatan Village is a SO Strategy: developing new tourist attraction, cooperating with Balinese investors from outside the area to develop natural tourism attraction, penetrating foreign tourist market on special interest in nature, developing potential market of foreign tourists being interested in natural tourism, establishing cooperation with travel agent / wholesaler of special interest tourist market, developing tourism event, and developing micro business. WO Strategy: improving the quality of the natural environment by maintaining the cleanliness of the natural environment, training natural tourist guides, providing broader and more interesting natural tourism information, designing exciting natural tourism packages, developing private-community partnerships, providing and mapping potential diversity data at tourist destination. Strategy ST: reforestating, controlling erosion, analyzing the influence of the behavior of number of tourist, waste generated, developing plans, protecting regional agreement, cooperating with tourism actors and stakeholders, ensuring the security of Peliatan Village. WT Strategy: counseling, formulating, and implementing Code of Conduct (COC) product of marketed natural attraction, strengthening organization or association of entrepreneurs and tourism professionals, establishing and / or strengthening of organization of village organization to prevent environmental degradation, coaching community on green tourism, and doing research on natural tourism and its impact on local communities. Index Terms— Environmental Dispute, Procedural Law, Class Action lawsuit
Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Niat Berkunjung Kembali yang Dimediasi oleh Memorable Tourism Experience Putu Winda Putri Anggraeni; Made Antara; Ni Putu Ratna Sari
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p08

Abstract

This research was designed to investigate the effect of tourist attraction and destination image on revisit intentions mediated by the memorable tourism experience at Jatiluwih Tourist Attraction. This research uses a quantitative method. Questionnaires were distributed to 145 domestic tourists who had visited the Jatiluwih Tourist Attraction during the new normal era. Afterward, the analysis of Structural Equation Model (SEM) was conducted by using Smart-PLS 3.3. The result of this research indicates that: 1) Tourist attraction has significant effect on revisit intention. 2) Destination image has significant effect on revisit intention. 3) Tourist attraction has significant effect on memorable tourism experience. 4) Destination image has no significant effect on memorable tourism experience. 5) Memorable tourism experience has significant effect on revisit intention. 6) Tourist attraction has significant effect on revisit intention through memorable tourism experiences as a mediating variable. 7) Destination image has no significant effect on revisit intention through memorable tourism experiences as a mediating variable. Keywords: tourist attraction, destination image, memorable tourism experiences, revisit intention.
Pengaruh model AISAS terhadap keputusan wisatawan dalam pembelian Bali Banana Ermania Soraya; Ni Putu Ratna Sari; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 1 (2022): Vol.6,No.1,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Semakin meningkatnya kunjungan wisatawan ke Bali, tentu membuat berbagai industri lainnya terus berkembang.Salah satunya industri oleh-oleh makanan yaitu Bali Banana.Produk ini hadir dengan konsep yang baru dan unik di era teknologi dengan perubahan perilaku konsumen.Penelitian ini bertujuan untuk mengetahui pengaruh model AISAS dan variabel manakah yang memiliki pengaruh paling dominan.Selanjutnya dikaji bagaimana model AISAS tersebut dapat mempengaruhi keputusan pembelian Bali Banana.Teknik pengumpulan data menggunkan observasi, wawancara, kuesioner, dan studi kepustakaan.Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling dengan jumlah responden sebanyak 100 wisatawan.Teknik analisis menggunakan analisis deskriptif kualitatif dan analisis regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa pada variabel AISAS (attention, interest, search, action, share) berpengaruh positif dan signifikan terhadap keputusan pembelian secara simultan hal ini dibuktikan dengan hasil nilai F hitung sebesar 26,554 > F tabel sebesar 3,94. Kemudian pada dimensi attention (x1) diperoleh nilat t hitung sebesar 0,324 dengan sig. 0,747 yang berarti tidak berpengaruh secara parsial terhadap keputusan pembelian (y), pada interest (x2) diperoleh nilat t hitung sebesar 3,541 dengan sig. 0,001 yang berarti berpengaruh secara parsial terhadap keputusan pembelian (y), pada search (x3) diperoleh nilat t hitung sebesar 0,463 dengan sig. 0,644 yang berarti tidak berpengaruh secara parsial terhadap keputusan pembelian (y), pada action (x4) diperoleh nilat t hitung sebesar 3,567 dengan sig. 0,001 yang berarti berpengaruh secara parsial terhadap keputusan pembelian (y), pada share (x5) diperoleh nilat t hitung sebesar 2,104 dengan sig. 0,038 yang berarti berpengaruh secara parsial terhadap keputusan pembelian (y). Dari model AISAS tersebut, interest merupakan faktor yang paling dominan mempengaruhi keputusan wisatawan untuk melakukan pembelian Bali Banana.Hal ini dikarenakan, Bali Banana hadir dengan konsep yang baru sehingga wisatawan tertarik untuk menjadikan Bali Banana sebagai pilihan oleh-oleh makanan alternatif saat berkunjung ke Bali.Kata kunci : Model AISAS, Keputusan Wisatawan, Interest, Bali Banana
Pengaruh Kepemimpinan daan Iklim Organisasi Terhadap Kinerja Karyawan di Four Points By Sheraton Bali Seminyak Peter Valdez Alan Ulimpa; Ni Made Ariani; Ni Putu Ratna Sari
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 2 (2022): Vol.6,No.2,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Abstract One of the most important in organizations or companies, where human resource management is the activity of getting the right people in the organizational climate. However, there are many factors that influence the performance of employees when they work, some of which are the superior leadership style and organizational climate adopted by each company. This study aims to determine the influence of leadership and organizational climate simultaneously and partially at Four Points by Sheraton Bali Seminyak and also to determine the most dominant influencing variables. Respondents in this study were permanent and contract employees at Four Points by Sheraton Bali, Seminyak who were taken by 75% of the total employees so that 100 employees were obtained. Respondents were stratified using proportional stratified random sampling. The data analysis technique used validity test, reliability test, classical assumption test, correlation analysis, multiple linear analysis and hypothesis testing using the F test and t test and the test of determination. The results showed a positive and significant relationship simultaneously between leadership and organizational climate on employee performance. This is evidenced by the calculated F value (142.584) greater than F table (3.09). Partially the leadership variable has a positive and significant effect with the t value (2.256) greater than the t table (1.984). The organizational climate variable also has a positive and significant effect with the t value (10.777) greater than the t table (1.984). The results of termination show that leadership and organizational climate have an effect of 74.6% on employee performance. The dominant variable which influences is organizational climate. This is evidenced by the beta standard coeficients value of organizational climate (0.610) is greater than leadership (0.153). Keywords: leadership, organizational climate, Four Points by Sheraton Bali Seminyak
Faktor-Faktor Yang Mempengaruhi Prestasi Kerja Karyawan Di Hotel Indigo Bali Seminyak Beach Gede Tisna Wahyu Pebriyana; Agung Sri Sulistyawati; Ni Putu Ratna Sari
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 2 (2022): Vol.6,No.2,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Abstrak Penelitian ini dilator belakangi faktor-faktor yang mempengaruhi prestasi kerja karyawan di Hotel Indigo Bali Seminyak Beach. mencapai prestasi kerja yang baik, banyak yang harus ditempuh seorang karyawan dalam pekerjaannya dan akan selalu ada persaingan antar karyawan pada suatu perusahaan dengan begitu cara meningkatkan prestasi kerja harus tumbuh pada diri sendiri, memahami kekurangan, intropeksi diri, dan memanfaatkan kelebihan yang kita miliki serta memahami tujuan untuk meningkatkan prestasi kerja. Tujuan penilitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi prestasi kerja karyawan di Hotel Indigo Bali Seminyak Beach. dan faktor dominan yang mempengaruhi prestasi kerja karyawan di Hotel Indigo Bali Seminyak Beach. Data yang digunakan pada penelitian ini merupakan data kuantitatif yang didukung oleh data kualitatif. Dengan teknik pengumpulan data yang digunakan yaitu observasi, wawancara, studi kepustakaan, dokumentasi, dan kuesioner. Sampel yang digunakan sebanyak 69 responden menggunakan teknik proportional stratified random sampling.Teknik analisis yang digunakan adalah analisis skala likert dan analisis faktor dengan menggunakan program SPSS versi 22.0. Hasil penelitian menunjukkan bahwa faktor yang mempengaruhi prestasi kerja karyawan terdapat 4 (empat) faktor yang terbentuk dari 7 (tujuh) indikator yang telah diujikan. Berdasarkan empat faktor yang tebentuk diperoleh nilai cumulative variance sebesar 57,379%. Ini artinya faktor yang mempengaruhi prestasi kerja karyawan di Hotel Indigo Bali Seminyak Beach sebesar 57,379%, adalah faktor kualitas kerja (24,464%), Situasi (12,756%), Kemampuan (10,482%), dan Motivasi (9,678%). Selanjutnya faktor dominan yang mempengaruhi prestasi kerja karyawan di Hotel Indigo Bali Seminyak Beach adalah faktor kualitas kerja karena memiliki nilai variance sebesar 24,464%. Kata Kunci : Prestasi Kerja, Karyawan, Hotel Indigo Bali Seminyak Beach
PENGARUH I Komang Widi Adnyana; Ni Putu Ratna Sari; Agung Sri Sulistyawati
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 1 (2023): Vol.7,No.1,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

The role of the workforce is one of the main factors that must be considered by the company in achieving its goals. Therefore, in this case the company is required its ability or strength to manage resources in a planned manner, especially human resources as the company's operational implementers to produce useful power and useful results in every activity of the company. Training is one of the processes of self-development to employees in order to work more skilledly and improve employee skills. which in 2018 amounted to 115 d complaints and in 2019 amounted to 347 complaints experienced an increase of 232 complaints. Complaints in 2019 increased from 2018. it can be concluded that there is an increase in complaints due to lack of optimal employee performance due to workforce reduction, irregular training and hight occupancy. The purpose of this research was to find out the effect of training on employee performance in Visesa Village Ubud resort Therefore, there are several types of training which is given by the company such as: proficiency training, repeated training, cross-function training and creativity training. Those training were conducted within specific time period and all employees joined the training. The type of data used in this study is qualitative and quantitative data, sample techniques used are proportional stratified random sampling with the number of respondents obtained, namely 61 respondents. Data analysis techniques used are descriptive quantitative using attitude scale values with intervals of 1 – 4, and simple linear regression analysis. The next data analysis uses descriptive qualitative. The results of the research obtained showed that the training had an effect on performance as evidenced by the tcount value of 4,582 > from t table 1.67. The results showed that the training had a 26.2% effect on employees' work in visesa ubud resort village. The advice that the author can give is that the management conducts regular evaluations of training programs that aim to find out how effective the training program has been done
Karakteristik dan motivasi kerja karyawan di hotel grand barong resort kuta Tessa Marta Andari; Anak Agung Putri Sri; Ni Putu Ratna Sari
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 1 (2023): Vol.7,No.1,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Penelitian ini membahas mengenai motivasi kerja karyawan akan sangat mempengaruhi kinerja karyawan dan berpengaruh terhadap produktivitas sebuah perusahaan. Tujuan dari penelitian ini yaitu untuk mengetahui karakteristik karyawan, untuk mengetahui motivasi kerja karyawan, dan untuk mengetahui hubungan karakteristik karyawan dengan motivasi kerja karyawan di Hotel Grand Barong Resort Kuta. Penelitian ini berlokasi di Jalan Legian, Poppies Line 2, Kuta, Bali. Teknik penentuan informan menggunakan teknik purposive sampling. Teknik penentuan sampel yaitu menggunakan teknik sampel jenuh dengan jumlah 53 orang. Teknik analisis data menggunakan analisis deskriptif kualitatif, skala likert, dan analisis crosstab. Hasil penelitian ini diketahui bahwa karakteristik karyawan didominasi berjenis kelamin laki-laki, menikah, berusia 20-35th, pendidikan SMU/SMK. Motivasi kerja karyawan di hotel Grand Barong Resort sangat baik yaitu total skor yaitu 36,9 dengan rata-rata 4,6 yang berarti sangat baik dan hasil dominasi crosstab jenis kelamin yaitu sangat setuju dari jenis kelamin laki-laki, usia yaitu sangat setuju berasal dari usia 20-35 tahun, pendidikan terakhir yang paling banyak yaitu sangat setuju dari pendidikan SMU/SMK, daerah asal paling banyak yaitu sangat setuju asal dari Bali (Luar Daerah Kuta), status perkawinan yaitu sangat setuju berstatus belum kawin, dan lama kerja yaitu sangat setuju dengan lama kerja 1-3 Tahun. Kata kunci : Karakteristik, Motivasi, dan Karyawan.
The Influence of Perceived Risk and Trust on Interest in Visiting the Ubud Tourist Destination Ni Putu Ratna Sari; Anak Agung Putri Sri; Anak Agung Gde Raka Dalem
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.59109

Abstract

During the two years of this pandemic, there has been an increasing sense of travel boredom. The reopening of various tourist attractions serves as a stimulus for tourists who want to enjoy the beauty of Bali again. With a special focus on Ubud, tourists express interest in exploring attractions, enjoying culinary experiences, and staying overnight. This study aims to comprehensively analyze the interaction between risk perception and beliefs related to tourists' intentions to visit Ubud. In addition, the study investigated the impact of risk perception on trust and subsequent influence on visiting intent, considering trust as a mediating variable. Quantitative analysis, using SEM Smart PLS, was performed on a sample of 100 individuals selected through accidental sampling. The results showed that risk perception had a negative impact on visiting intention and trust, while trust had a positive impact on visiting intent. This highlights the inverse relationship between risk and interest in visiting Ubud, with trust acting as a partial mediator. In conclusion, this study provides valuable insights into the dynamics of tourist behavior during the ongoing pandemic.
Faktor-Faktor Yang Menentukan Quality Of Work Life Karyawan Magang (Trainee) di Hard Rock Hotel Bali Hadi, Satria Perwira; Sari, Ni Putu Ratna; Ariani, Ni Made
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 2 (2023): Vol.7,No.2,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Abstract Bali Province is one of the destinations for tourism activities both locally and internationally, this can be proven by the rapid visitation of foreign and domestic tourists who came to Bali Province in the period 2013-2018. With this tourist visit, manpower is needed to support operational and non-operational activities in the tourism industry sector, especially in the tourist accommodation section. However, in this case, it also requires training both in theory and practice for the workforce who will later directly participate in the field work process in the required sector. In this case, apprentices are in the spotlight in the research, this is because the workforce of apprentices has different wages and working life conditions from the workforce of permanent employees. The purpose of this study was to determine the factors that determine the Quality of Work Life of Interns (Trainees) at Hard Rock Hotel Bali. This research is located at Hard Rock Hotel Bali. The data sources used are primary and secondary data sources. The data collection technique used was observation with a participatory approach, interviews, questionnaires, literature study and documentation. The sampling technique used was non probability sampling with purposive sampling type of sample. The data used a Likert scale model with a calibration of the validity and reliability tests. The analysis technique used is the PCA (Principal Component Analysis) method of factor analysis. Based on the SPSS version 17 software, there are 4 factors formed from a total of 10 indicator statements. These 4 factors have a total variance value of 62.734% or rounded to 62.7%, the 4 factors are the communication factor, the compensation factor, the information factor and the last is the work facility factor. The factors that determine are dominated by the communication factor with variance value of 28,195 rounded to 28.2%. Keyword: Quality of Work Life, Internship Employee, Tourist Accomodation, Tourism.
Efektivitas Promosi Iklan Melalui Media Sosial Dengan Metode EPIC Model Pada Cara Cara Inn Kuta, Bali Malau, Roberto; Sari, Ni Putu Ratna; Sulistyawati, Agung Sri
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 2 (2023): Vol.7,No.2,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Promosi adalah usaha yang dilakukan oleh perusahaan (hotel) untuk menciptakan kesadaran, memberitahukan, membujuk dan mempengaruhi konsumen untuk melakukan pembelian produk yang ditawarkan. Kegiatan promosi yang dilakukan sesuai dengan rencana pemasaran dan dikendalikan serta diarahkan dengan baik, diharapkan dapat berperan dengan baik dalam peningkatan penjualan. Selain itu, promosi yang baik juga dapat menjaga dan mempertahankan merek (brand) yang dimiliki perusahaan (hotel). Banyak cara yang dilakukan tiap usaha pariwisaata untuk memenangkan pasar seperti memasarkan produknya melalui media elektronik. Hal tersebut penting untuk mengkomunikasikan produk yang dimiliki terhadap minat konsumen pada saat ini. Salah satu cara yang dapat digunakan dalam melakukan komunikasi produk yaitu dengan cara melakukan promosi melalui iklan. Iklan adalah cara promosi produk dengan media elektronik, media cetak dan media social. Promosi yang dirasa efektif untuk saat ini yaitu promosi iklan melalui media social dikarenakan selain efektif dan efifsien, tidak memerlukan biaya banyak dan dapat dikerjakan dimana saja. Dalam laporan ini, penulis menggunakan 2 tujuan penelitian yakni : untuk mengetahui persepsi wisatawan terhadap promosi di Cara Cara Inn melalui media sosial, dan yang kedua untuk mengetahui efektivitas promosi iklan melalui media sosial dengan EPIC model di Cara Cara Inn. Jenis data yang digunakan dalam penelitian ini yaitu data kualitatif dan data kuantitatif, teknik sampel yang digunakan yaitu dengan rumus slovin dengan jumlah responden yang didapat yaitu 100 responden. Teknik analisis data yang digunakan yaitu deskriptif dan kuantitatif menggunakan skala likert dan EPIC Model. Hasil Penelitian yang diperoleh menunjukkan bahwa persepsi wisatawan terhadap promosi iklan melalui media sosial yang dilakukan oleh Cara Cara Inn mendapatkan hasil yang baik, yaitu 4.3 empathy, 4.3 persuative, 4.09 impact, 4.09 communication. Lalu pada tujuan penelitian kedua, hasil menunjukan bahwa promosi iklan melalui media sosial dengan EPIC model di Cara Cara Inn sangat efektif dengan hasil EPIC Model 4.28. Kata Kunci : Promosi, EPIC Model, Media Iklan, Cara Cara Inn